SQUID, OCTOPUS, HERRING & MACKEREL PANEL
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1 SQUID, OCTOPUS, HERRING & MACKEREL PANEL January 19, 2016 Miami, FL
2 THE SQUID, OCTOPUS, HERRING & MACKEREL PANEL Ruth Levy Jim Kenny Mike Daniels Ferran Pauner Egil Sundheim Brady Schofield 2
3 OVERVIEW Global Cephalopod Production (MT) Global Landings Million Tons 4.2% of Total Wild Landings Squid 2,920,000 tons Octopus 347,000 tons Cuttlefish 322,000 tons NSPF 430,000 tons Source: FAO 3
4 SQUID OVERVIEW 4
5 SQUID OVERVIEW Global Squid Production (MT) 4,000,000 World Squid Production (MT) 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, , *2014 *2015 Source: FAO and Urner Barry; *Estimates 5
6 SQUID OVERVIEW Global Squid Production (MT) World Squid Production by Country (MT) 1,000, , , , , , , , , , CHINA PERU KOREA, REPUBLIC OF JAPAN ARGENTINA INDONESIA TAIWAN PROVINCE OF CHINA UNITED STATES OF AMERICA THAILAND CHILE RUSSIAN FEDERATION MALAYSIA PHILIPPINES SPAIN FALKLAND IS.(MALVINAS) MOROCCO Source: FAO 6
7 SQUID OVERVIEW Global Production by Species DOSIDICUS GIGAS VARIOUS SQUIDS NEI ILLEX ARGENTINUS TODARODES PACIFICUS COMMON SQUIDS NEI LOLIGO OPALESCENS BERRYTEUTHIS MAGISTER LOLIGO GAHI NOTOTODARUS SLOANI ILLEX ILLECEBROSUS LOLIGO PEALEII SEPIOTEUTHIS LESSONIANA OMMASTREPHES BARTRAMII ILLEX COINDETII LOLIGO REYNAUDII TODARODES SAGITTATUS INDIAN SQUID LOLIGO FORBESII LOLIGO VULGARIS ONYKIA INGENS Source: FAO 7
8 SQUID OVERVIEW Dosidicus gigas Illex argentinus Loligo edulis Loligo gahi Loligo opalescens Loligo pealei Ommastrephes bartramii Todarodes pacificus 8
9 SQUID OVERVIEW US Squid Production (MT) 180, , , , ,000 80,000 60,000 40,000 20, *2015 Source: NOAA, NMFS and Urner Barry 9
10 SQUID OVERVIEW US Squid Imports (MT) 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimate 10
11 SQUID OVERVIEW US Imports by Country (MT) 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 CHINA (MAINLAND) KOREA, REPUBLIC OF ARGENTINA CHINA (TAIWAN) INDIA OTHERS PERU THAILAND 5, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimate 11
12 SQUID OVERVIEW US Squid Exports (MT) 160, , , ,000 80,000 60,000 40,000 20, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimate 12
13 SQUID OVERVIEW US Exports by Country (MT) 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 CHINA (MAINLAND) SPAIN PHILIPPINES JAPAN ITALY UNITED KINGDOM MEXICO AUSTRALIA GREECE CANADA FRANCE NETHERLANDS OTHERS *2015 Source: US Census and Urner Barry s Foreign Trade Data 13
14 SQUID OVERVIEW U.S. Net Supply Domestic Landings MT MILLION LBS MT MILLION LBS 153, , US Consumption (LB) Exports 136, , Imports 66, , NET SUPPLY 73, , We don t eat squid, we eat Calamari.24 lb. per capita estimated consumption Source: US Census, NMFS, and Urner Barry s Foreign Trade Data 14
15 SQUID OVERVIEW Market Price Study $4.00 T&T TUBES RINGS R&T STEAKS $3.60 $3.20 $2.80 $2.40 $2.00 $1.60 $1.20 Mar 10 Sep 10 Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15 Source: Urner Barry 15
16 SQUID OVERVIEW Market Price Study T&T, THAILAND, 3-5 IN T&T, CHINA, 3-5 IN. $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-12 Jul-12 Sep-12 Nov-12 Jan-13 Mar-13 May-13 Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 Source: Urner Barry 16
17 SQUID OVERVIEW 25.8% 0.5% Growth rate (relative % change) CALAMARI Overview -2.3% 1 year 4 year MenuTrends PENETRATION vs vs Historic Penetration Growth 22.6% 23.8% 25.9% 25.7% 25.9% 26.4% 26.6% 26.1% 25.6% 25.8% Restaurant Type 7.9% 3.8% 22.5% 39.1% 52.1% 5.7% 21.5% 30.9% 19.8% QSR Midscale Fine Dining National Chains Indep. 20.4% Midwest 31.1% Northeast Region 23.1% West 21.9% South
18 SQUID OVERVIEW CALAMARI Cuisines & Applications Menu Types % of menu items served at Applications Top Paired Flavors % of menu items that are % of menu items that also include Italian American Pizza Seafood Chinese Thai Mixed Ethnicity Japanese Mexican Steakhouse Other Asian Mediterranean Sandwich Central & So America Southern French 12.3% 11.2% 8.1% 5.6% 5.4% 4.5% 4.1% 3.3% 2.7% 2.4% 1.8% 1.3% 1.2% 0.8% 0.7% 32.1% Fried Protein App 43.6% Shellfish Main Entrée 13.5% Combos/ Multi Protein 7.9% Pasta 7.0% Non-Fried Protein App 4.7% Sampler 4.4% Salad Entrée 4.1% Entrée Stew / Soup / Chili 3.5% Other Entrée 2.3% Protein Side 2.0% Rice Entrée 1.8% Deli Salad Appetizer 0.9% Pizza 0.6% Appetizer Salad 0.5% Other App 0.5% Mexican 0.5% Fried 62.5% Fried calamari 61.5% Sauce 58.3% Red sauce 34.0% Shrimp 33.5% Pepper 26.1% Marinara 26.0% Spicy 25.3% Lemon 21.0% Garlic 20.8% Crispy 18.5% Noodle 18.0% Tomato 17.7% Mussel 17.3% Lightly 17.2% Fresh 17.2% Other European 0.5% Fish Main Entrée 0.4% Scallop 17.0% Caribbean 0.5% Hot Sandwich 0.3% Clam 16.6% 18 Other 1.3% Other 1.3% Seafood 16.4%
19 SQUID OVERVIEW Growth rate (relative % change) 10.5% -0.4% SQUID Overview 2.4% 1 year 4 year MenuTrends PENETRATION vs vs Historic Penetration Growth 10.3% 11.1% 10.6% 10.7% 10.2% 10.5% 10.6% 10.5% 10.5% Restaurant Type 3.3% 1.6% 13.8% 13.6% 19.4% 0.0% QSR Midscale Fine Dining National Chains 5.0% 16.3% Indep. 9.8% 9.6% 6.6% Midwest 11.9% Northeast Region 9.5% West 6.7% South
20 SQUID OVERVIEW SQUID Cuisines & Applications Menu Types % of menu items served at Applications Top Paired Flavors % of menu items that are % of menu items that also include Thai Chinese Japanese Italian Other Asian Mexican Central & So America Korean Seafood American Mediterranean Mixed Ethnicity Other European Indian Pizza Caribbean Steakhouse Coffee & Bakery 20 Other 11.6% 9.5% 8.0% 3.3% 2.7% 2.2% 1.5% 1.5% 1.3% 1.3% 0.9% 0.9% 0.7% 0.6% 0.4% 0.3% 1.0% 26.3% 25.9% Shellfish Main Entrée 39.6% Fried Protein App 9.5% Pasta 9.4% Entrée Stew / Soup / Chili 7.9% Other Entrée 6.7% Salad Entrée 5.6% Rice Entrée 5.3% Non-Fried Protein App 5.3% Combos/ Multi Protein 4.3% Deli Salad Appetizer 1.4% Protein Side 1.2% Other App 1.1% Fish Main Entrée 0.4% Veggie Main Entrée 0.4% Sampler 0.3% Mexican 0.2% Appetizer Soup / Chili 0.2% Appetizer Salad 0.2% Other 1.0% Sauce 47.2% Shrimp 44.8% Fried 40.3% Spicy 35.8% Scallop 33.0% Seafood 29.7% Calamari 25.0% Pepper 24.6% Noodle 23.0% Garlic 22.4% Hot 21.6% Onion 20.4% Sauteed 19.6% Vegetable 19.3% Mussel 18.9% Fried squid 18.7% Salad 18.5% Fresh 17.5% Fish 16.5%
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25 SQUID OVERVIEW Squid Discussion 25
26 OCTOPUS 26
27 OCTOPUS OVERVIEW Global Octopus Production (MT) 400, , , , , , ,000 50, *2014 *2015 Source: FAO and Urner Barry 27
28 OCTOPUS OVERVIEW Global Octopus Production (MT) 160, , , ,000 80,000 60,000 40,000 20, CHINA MOROCCO JAPAN MEXICO MAURITANIA KOREA, REPUBLIC OF SPAIN PORTUGAL INDONESIA THAILAND ITALY PHILIPPINES TUNISIA SENEGAL GREECE FRANCE BRAZIL MALAYSIA CHILE TANZANIA, UNITED REP. OF OTHERS Source: FAO 28
29 OCTOPUS OVERVIEW Global Octopus Distribution Octopus Landings in 2013: Geographic View Total Octopus Landings (Tons) / FAO Area 29
30 OCTOPUS OVERVIEW US Octopus Imports (MT) 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2, *2015 Source: US Census and Urner Barry s Foreign Trade Data 30
31 OCTOPUS OVERVIEW US Imports by Country (MT) 6,000 5,000 4,000 PHILIPPINES SPAIN CHINA (MAINLAND) INDONESIA THAILAND INDIA 3,000 PORTUGAL MEXICO 2,000 VIETNAM JAPAN 1,000 MALAYSIA *2015 PERU OTHERS Source: US Census and Urner Barry s Foreign Trade Data 31
32 OCTOPUS OVERVIEW Morocco Octopus 32
33 OCTOPUS OVERVIEW Market Price Study PHILIPPINES SPAIN INDIA INDONESIA THAILAND $4.50 $4.00 $3.50 $3.00 $2.50 $2.00 $1.50 $1.00 $0.50 Mar 10 Sept 10 Mar 11 Sept 11 Mar 12 Sept 12 Mar 13 Sept 13 Mar 14 Sept 14 Mar 15 Sep 15 Source: US Census and Urner Barry s Foreign Trade Data 33
34 OCTOPUS OVERVIEW Growth rate (relative % change) 7.5% 2.2% OCTOPUS Overview 28.6% 1 year 4 year MenuTrends PENETRATION vs vs Historic Penetration Growth 4.5% 5.0% 5.0% 5.4% 5.4% 5.5% 5.9% 5.9% 6.3% 7.4% 7.5% Restaurant Type 1.5% 1.3% 6.3% 10.5% 24.1% 0.0% QSR Midscale Fine Dining National Chains 4.0% 11.4% Indep. 4.3% Midwest 8.9% Northeast Region 6.8% West 5.4% South
35 OCTOPUS OVERVIEW OCTOPUS Cuisines & Applications Menu Types % of menu items served at Japanese Italian 16.5% Mexican 13.1% Chinese 9.6% Mediterranean 5.0% American 4.7% Other Asian 4.5% Mixed Ethnicity 4.4% Thai 3.0% Seafood 2.0% Pizza 1.6% Korean 1.5% Steakhouse 1.4% Central & So America 1.1% French 1.1% Sandwich 1.0% Other European 0.6% Coffee & Bakery 0.5% 35 Other 0.4% 27.9% Applications Top Paired Flavors % of menu items that are % of menu items that also include Shellfish Main Entrée 32.3% Sushi 28.1% Non-Fried Protein App 26.4% Shrimp 27.3% Combos/ Multi Protein 9.6% Salad 25.1% Salad Entrée 7.4% Grilled 24.3% Deli Salad Appetizer 4.2% Sauce 18.9% Entrée Stew / Soup / Chili 3.5% Baby 16.9% Pasta 2.9% Sashimi 15.8% Other App 2.5% Tomato 15.3% Other Entrée 1.8% Potato 14.2% Rice Entrée 1.4% Lemon 13.9% Fried Protein App 1.3% Fish 13.9% Sampler 1.1% Grilled octopus 12.6% Appetizer Salad 0.9% Onion 12.0% Fish Main Entrée 0.9% Spicy 11.5% Mexican 0.9% Red 11.2% Protein Side 0.9% Clam 11.2% Fried Other App 0.8% Scallop 11.2% Appetizer Soup / Chili 0.4% Pepper 11.2% Other 1.0% Vinaigrette 10.9%
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37 37
38 OCTOPUS OVERVIEW Octopus Discussion 38
39 HERRING 39
40 HERRING OVERVIEW Global Herring Production (MT) 3,000,000 Atlantic and Pacific 2,500,000 2,000,000 1,500,000 1,000, ,000 0 Source: FAO and Norwegian Seafood Council 40
41 HERRING OVERVIEW Herring Trade Import Nations - MT 1,400,000 1,200,000 1,000, , , , ,000 LITHUANIA UKRAINE EGYPT POLAND DENMARK NETHERLANDS RUSSIAN FEDERATION CHINA, PEOPLE'S REPUBLIC OF GERMANY NIGERIA Source: Norwegian Seafood Council 41
42 HERRING OVERVIEW Herring Trade Supplying Nations - MT 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , , ,000 OTHERS CANADA FAROES ICELAND USA CHINA RUSSIA NORWAY EU27 200, Source: Norwegian Seafood Council 42
43 HERRING OVERVIEW Herring Market Price Study (Atlantic) Average Import Price USD/KILO FROZEN FILLET FROZEN WHOLE $2.80 $2.40 $2.00 $1.60 $1.20 $0.80 $0.40 Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15 Source: Norwegian Seafood Council 43
44 HERRING OVERVIEW US Landings Herring (MT) 160, , , ,000 80,000 60,000 40,000 20, Source: NOAA, NMFS 44
45 HERRING OVERVIEW US Herring Imports (MT) 50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimate 45
46 HERRING OVERVIEW US Imports by Type % 3% 12% FRESH OR CHILLED FISH 8% FROZEN FISH CURED OR SMOKED FISH CANNED OR PREPARED FISH NOT FOR HUMAN CONSUMPTION 62% Source: US Census and Urner Barry s Foreign Trade Data 46
47 HERRING OVERVIEW US Herring Exports (MT) 70,000 60,000 50,000 40,000 30,000 20,000 HERRING ROE, CURED HERRING FILLET, FROZEN HERRING ROE, FROZEN HERRING, FROZEN HERRING, FRESH 10, *2015 Source: US Census and Urner Barry s Foreign Trade Data; * Estimated 47
48 HERRING OVERVIEW US Herring Exports (MT) JAPAN CHINA (MAINLAND) CANADA OTHERS 70,000 60,000 50,000 40,000 30,000 20,000 10, *2015 Source: US Census and Urner Barry s Foreign Trade Data; * Estimated 48
49 HERRING GERMANY 49
50 HERRING RUSSIA 50
51 HERRING RUSSIA 51
52 HERRING SCANDINAVIA 52
53 HERRING AND OTHER FISH DELICACIES IN LATVIA 53
54 HERRING OVERVIEW Herring Discussion 54
55 MACKEREL 55
56 MACKEREL OVERVIEW Global Production (MT) Chub and Atlantic 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, , *2014 *2015 *2016 Source: FAO and Norwegian Seafood Council 56
57 MACKEREL OVERVIEW Mackerel Trade Import Nations - MT 1,200,000 1,000, , , , ,000 UNITED KINGDOM POLAND INDONESIA THAILAND JAPAN EGYPT RUSSIAN FEDERATION CHINA, PEOPLE'S REPUBLIC OF NETHERLANDS NIGERIA Source: Norwegian Seafood Council 57
58 MACKEREL OVERVIEW Mackerel Trade Supplying Nations - MT 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , , ,000 OTHERS JAPAN FAROES ICELAND CHINA NORWAY EU27 200, Source: Norwegian Seafood Council 58
59 $2.40 MACKEREL OVERVIEW Mackerel Market Price Study Average Import Price USD/KILO $2.20 $2.00 $1.80 $1.60 $1.40 $1.20 $1.00 Mar 11 Sep 11 Mar 12 Sep 12 Mar 13 Sep 13 Mar 14 Sep 14 Mar 15 Sep 15 Source: Norwegian Seafood Council 59
60 MACKEREL OVERVIEW US Landings Mackerel (MT) 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, Source: NOAA, NMFS 60
61 MACKEREL OVERVIEW US Mackerel Imports (MT) 25,000 20,000 15,000 10,000 5, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimate 61
62 MACKEREL OVERVIEW US Mackerel Imports by Type 1% % 37% FRESH OR CHILLED WHOLE FISH FROZEN WHOLE FISH CURED OR SMOKED FISH CANNED OR PREPARED FISH 6% Source: US Census and Urner Barry s Foreign Trade Data 62
63 MACKEREL OVERVIEW US Mackerel Exports (MT) FRESH FROZEN PREPARED/PRESERVED 60,000 50,000 40,000 30,000 20,000 10, *2015 Source: US Census and Urner Barry s Foreign Trade Data; *Estimated 63
64 MACKEREL OVERVIEW US Mackerel Exports (MT) CANADA PERU GHANA OTHERS MEXICO 60,000 50,000 40,000 30,000 20,000 10, *2015 Source: US Census and Urner Barry s Foreign Trade Data; * Estimated 64
65 MACKEREL JAPAN 65
66 MACKEREL SCANDINAVIA 66
67 Smoked Mackerel Latvia 67
68 HOT SMOKED MACKEREL WITH TOPPINGS IN LATVIA 68
69 MACKEREL OVERVIEW Mackerel Discussion 69
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