IDENTITY STYLE GUIDE 2015

Transcription

1 IDENTITY STYLE GUIDE 2015

2 CONTENTS INTRODUCTION 1 BRAND ARCHITECTURE 2 COLOUR 3 CORPORATE LOGO FAMILY LOGOTYPE 4.1 Minimum Size & Exclusion Zone 5 MONOGRAM 5.1 Minimum Size & Exclusion Zone 6 DISCOVERY BRAND ENDORSEMENT 6.1 Alignment & Scale 6.2 Minimum Size & Exclusion Zone 7 MONOGRAM with DESPCRIPTOR 7.1 Minimum Size & Exclusion Zone 8 PARTNER ENDORSEMENT 8.1 Partner Endorsement Scale 8.2 Partner Endorsement Positioning 9 INCORRECT USAGE 10 CHANNEL LOGOS (off-air) 10.1 Eurosport 1 Logotype 10.2 Eurosport 1 Monogram 10.3 Eurosport 2 Logotype 10.4 Eurosport 2 Monogram 10.5 Eurosport News 10.6 Eurosport News Monogram 10.7 Minimum Size & Exclusion Zone 10.8 General Usage 11 DIGITAL LOGOS 11.1 Eurosport.com 11.2 Eurosport Player Logotype 11.3 Eurosport Player Monogram 11.4 Eurosport Livescore Logotype 11.5 Eurosport Livescore Monogram 11.6 Minimum Size & Exclusion Zone 11.7 App Icons 11.8 Icon & Thumbnail: Positioning 12 B2B LOGOS 12.1 Eurosport Select 12.2 Eurosport Events 12.3 Eurosport Events Alternative Lock-up 12.4 Minimum Size & Exclusion Zone 12.5 Events with Discovery Endorsement 12.6 Minimum Size & Exclusion Zone TYPE 14.1 Type 14.2 Display 14.3 Hierarchy 14.4 Alignment & Setting 14.5 Logotype & Text 15 LAYOUT 15.1 General Positioning for Logos 15.2 Monogram: Visual centering 15.3 General Scaling: Logotype 15.4 Channel & Product Logotypes 15.5 Continuation pages: Logotypes & folios 15.6 Continuation pages: Monogram & folios 15.7 General Layout 16 ADDITIONAL GRAPHIC ELEMENTS 16.1 Live & Exclusive Cartridges 16.2 Position & Spacing 16.3 HD Superscript 17 LOGOTYPE CONSTRUCTION 17.1 Eurosport Lettering 17.2 Cartridge APPLICATION 18.1 Corporate Stationery (i) - Letterhead & Compliment Slip (ii) - Business Card (iii) - Signature 18.2 Eurosport Events Stationery (i) - Letterhead & Compliment Slip (ii) - Business Card (iii) - Signature 18.3 Departmental Identifiers 18.4 Staff Apparel (i) - Polo Shirts, T-Shirts & Shirts (ii) - Jacket (iii) - Cap (iv) - Umbrella (Golf Format) 18.5 Promotional Items (i) - Notepad (ii) - Pens (iii) - USB (iv) - Keyring (v) - Mug (vi) - T-Shirt (vii) - Sport Bag (viii) - Backpack (ix) - Cap (x) - Laptop Case (xi) - Mouse Mat (xii) - Wallet & Passport Holder (xiii) - Mobile Phone Case (xiv) - Flask & Waterbottle (xv) - Stickers 18.5 Business Gifts (i) - Moleskine Notebook (ii) - Tablet case (iii) - USB (iv) - Wallet & Passport Holder (v) - Pen SOCIAL MEDIA 13.1 Twitter Icons 13.2 Facebook Icon 45 46

3 1 The Eurosport identity is a comprehensive design scheme comprising a number of core elements. These elements come together to make the Eurosport brand unique, recognisable and distinct from other broadcast and media companies. This Brand Identity Style Guide has been developed to provide an understanding of the off-air identity, it s elements and the ways in which they should be used; allowing you to create engaging and beautiful brand communications that are delivered with precision and consistency. These guidelines describe the overall principles of the off-air identity system and also show examples of how the brand is implemented over a range of different off-air applications. All documents produced internally or externally which include the Eurosport logo must be validated by the communications department before going to print. For questions about Eurosports visual identity, any applications not presented in this document or to obtain the files needed for reproduction, please address your requests to: Marketing Department Daniela Hochgesand/André Radix 3 rue Gaston et René Caudron Issy Les Moulineaux FRANCE dhochgesand@eurosport.com aradix@eurosport.com

4 1. BRAND ARCHITECTURE 2 The Eurosport Logo suite consists of the primary and secondary corporate logos as well as logos for channels, B2B and digital products. Corporate TV (Off Air Applications) Digital (News / TVE / OTT) B2B Product B2B

5 2. COLOUR 3 The primary Eurosport colours are ESP Navy, ESP Red and white. These are used for main all main brand/ corporate applications and products. The secondary Eurosport palette consists of ESP Blue, ESP Yellow, ESP Green, ESP Grey, ESP Orange and ESP Teal. The Secondary Palette is used to specify particular stand alone products and allows for flexibility within transient applications such as campaign or marketing collateral etc. Primary Palette Secondary Palette ESP Navy ESP Red White ESP Blue ESP Yellow ESP Green PMS 2766 C: 100 M: 100 Y: 6 K: 60 R: 20 G: 27 B: 77 #141B4D PMS 199 C: 0 M: 100 Y: 72 K: 0 R: 213 G: 0 B: 50 #D50032 #FFFFFF PMS 2925 C: 85 M: 21 Y: 0 K: 0 R: 0 G: 156 B: 222 #009CDE PMS 1235 C: 0 M: 28 Y: 100 K: 0 R: 255 G: 184 B: 28 #FFB81C PMS 368 C: 65 M: 0 Y: 100 K: 0 R: 120 G: 190 B: 32 #78BE20 ESP Grey ESP Orange ESP Teal PMS Cool Grey 7 C:20 M: 14 Y: 12 K: 40 R: 151 G: 153 B: 155 #97999B PMS 165 C: 0 M: 70 Y: 100 K: 0 R: 255 G: 103 B: 31 #FF671F PMS 319 C: 59 M: 0 Y: 22 K: 0 R: 45 G: 204 B: 211 #2DCCD3 ESP Navy is used wherever the brand is presented in a corporate or global sense and for primary (global) news-based communication. e.g. main brand headlines or app buttons & profile icons (social media). ESP Red becomes a primary accent colour for general product descriptors, e.g channel number (TV), Player (digital) or country specific brand account (social media). ESP Orange is used for Eurosport Events. ESP Blue is used for Eurosport Livescore.

6 2.1 COLOUR Specials 4 Special colour versions of the secondary palette may be used for marketing and merchandising purposes. Secondary Palette - Special Variations ESP Yellow ESP Green ESP Orange ESP Teal ESP Grey NEON SPECIAL NEON SPECIAL NEON SPECIAL NEON SPECIAL METALIC SPECIAL PMS 810 PMS 802 PMS 811 PMS 801 PMS 877

7 3. CORPORATE IDENTITY FAMILY 5 The Primary Logo THE EUROSPORT LOGOTYPE The primary logo is the Eurosport Logotype; for use accross all media and applications. The Secondary Logo The Corporate Logo (with Discovery Brand Endorsement) THE EUROSPORT MONOGRAM LOGOTYPE with DISCOVERY ENDORSEMENT The secondary logo is the Eurosport Monogram; for use in certain applications. Please see: pp.33, pp.34 and the Applications section (and pp.13 for the Monogram with Descriptor). The Logotype with Discovery Endorsement is for use within a corporate or business orientated context. Please refer to this document for further guidance.

8 4. LOGOTYPE 6 The Eurosport Logotype is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red, or used on top of photographic imagery in white. The Logotype may be reversed out of the secondary palette when used within the context of merchandising - please see Applications section. A monochrome versions of the monogram is available for use if necessary. Please see pp.3 for all colour references. White on photographic background

9 4.1 LOGOTYPE Minimum Size 7 To maintain clarity and legibility, the Eurosport Logotype may not be displayed below the minimum size as outlined in the diagram below. 3mm Exclusion Zone The Eurosport Logotype must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible.! For possible exceptions to this rule, e.g. On-site stadium signage, contact the central marketing department = Width of T

10 5. MONOGRAM 8 The Eurosport Monogram is rendered in ESP Navy, reversed out of the primary brand colours ESP Navy and ESP Red. or used on top of photographic imagery in white. The Monogram may be reversed out of the secondary palette when used within the context of merchandising - please see Applications section. A monochrome versions of the monogram is available for use if necessary. Please see pp.3 for all colour references. White on photographic background

11 5.1 MONOGRAM Minimum Size 9 To maintain clarity and legibility, the Eurosport Monogram may not be displayed below the minimum size as outlined in the diagram below. 6mm Exclusion Zone The Eurosport Monogram must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the inner space of the E ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of inner space of E

12 6. DISCOVERY BRAND ENDORSEMENT Logotype 10 The Logotype with Discovery Endorsement may be used when required. It may be rendered in ESP Navy, or if necessary, monochrome. Please note: A simplified version of the Discovery endorsement is used when displayed below 10mm on height. Please see pp.3 for all colour references. White on photographic background

13 6.1 LOGOTYPE with DISCOVERY BRAND ENDORSEMENT Alignment & Scale 11 The Discovery Endorsement is always scaled to the width of sport in the Logotype; from the left hand tip of the S, to the right hand edge of the stem in T. The space between the Logotype and the endorsement is equal to the height of the A in the endorsement ( ). The Simplified Globe To ensure the best possible rendering of the Discovery globe, a simplified Discovery logo is available for use at smaller sizes (see pp.12). COLOUR: C: 80 M: 23 Y: 36 K: 7 R: 15 G: 141 B: 153 #078D99 NB: The simplified globe is not an ESP brand colour.

14 6.2 LOGOTYPE with DISCOVERY BRAND ENDORSEMENT Minimum Size 12 To maintain clarity and legibility, the Logotype with Discovery Endorsement may not be displayed below a minimum size. In addition, to ensure the best possible rendering of the Discovery globe; a simplified Discovery logo should be used when the Logotype with Endorsement is reproduced at sizes below 27mm in height. Please note: contact your central marketing department for specific sizing restrictions that may apply due to materials used within merchandise application. Pictoral Discovery Globe Minimum size and above Simplified Discovery Globe Maximum size and below 27mm 26mm 6mm 5.787mm Minimum size 7mm Exclusion Zone The Logotype with Discovery Endorsement must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T

15 7. MONOGRAM with DESPCRIPTOR For use in special cases only 13 The Monogram with Descriptor is used in conjuction with partner logos when the Eurosport Logotype does not provide a good visual balance with the partner logo. It may be rendered in ESP Navy, or if necessary, monochrome. Please see pp.3 for all colour references. VERTICAL or SQUARE PARTNER LOGO ESP Navy Monochrome

16 7.1 MONOGRAM with DESPCRIPTOR Minimum Size For use in special cases only 14 To maintain clarity and legibility, the Monogram with Descriptor may not be displayed below the minimum size as outlined in the diagram below. 18mm Exclusion Zone The Monogram with Descriptor must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the inner space of the E ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of inner space of E

17 HORIZONTAL PARTNER LOGO 8. PARTNER ENDORSEMENT 15 When the Eurosport Brand is presented alongside those of our partners, choice of logo,scale and positioning must all be considered. If a partner does not provide guidelines, the following points should be observed. In order to comfortably balance our brand alongside our Partners, and to maximise the presence of the Eurosport Brand in within any given space, there are rules that denote which logo is most appropriate. It is always preferable to use the Eurosport Logotype, however, the aspect of the supplied partner logo should be considered as shown below. Always select the The Eurosport Logo which will provide the best visual balance. LOGOTYPE Should be used in conjuction with other logotypes and logos that are predomintantly horizontal in aspect. HORIZONTAL PARTNER LOGO HORIZONTAL PARTNER LOGO MONOGRAM with DESPCRIPTOR Should be used in conjuction logos that are predominantly square or vertical in aspect. Example of incorrect usage VERTICAL or SQUARE PARTNER LOGO VERTICAL or SQUARE PARTNER LOGO

18 8.1 PARTNER ENDORSEMENT Scale 16 When applied in a vertical lock-up, the scale of the partner logo must correspond to the horizontal width of the Eurosport Logo (a). When applied in a horizontal lock-up, the scale of the partner logo must correspond to the vertical height of the Eurosport Logo (b). (a) HORIZONTAL PARTNER LOGO (b) HORIZONTAL PARTNER LOGO (b) (a) (a) VERTICAL or SQUARE PARTNER LOGO (b) VERTICAL or SQUARE PARTNER LOGO (b) (a)

19 8.2 PARTNER ENDORSEMENT Positioning 17 SPACING: Partner logos should be separtated by twice the distance of the exclusion zone ( ). To calculate exclusion zone please refer to pp.7. THIN RULE: The two logos should then be separated by a thin black rule (0.5mm stroke in black). The rule should match the width of the Logotype or the height of the Monogram with Descriptor and is positioned centally between the two. HORIZONTAL PARTNER LOGO VERTICAL or SQUARE PARTNER LOGO EXCLUSION ZONE EXCLUSION ZONE

20 9. INCORRECT USAGE It is important to ensure that both the Logotype and Monogram are reproduced with consistency and integrity. It is essential that the supplied logo master files are used and in no instance is it appropriate to recreate, colour or redraw the logo. 18 The logos may only be used in their original states and must not be manipulated in any way. Always ensure the proportions of the logo are locked when scaling. It should never be interpreted in a flippant manner, shown at an angle, or filled with pattern, texture, or photographic imagery. Do not rotate Do not distort Donot stretch proportions Do not change corporate colours Do not apply shadows Do not apply 3d effects Do not fill with pattern, texture or image Do not colour components differently Do not line brake or stack Logotype Do not use Logotype E individually Do not use Monogram E with Logotype Do not re-align descriptor cartridges The list of examples below is not exhaustive - if you are unsure of any usage directions, please contact your central marketing department. Eurosport 1

21 10. CHANNEL LOGOS (Off-Air) 19 Eurosport has three broadcast channels; Eurosport 1, Eurosport 2 and Eurosport News. Each of these channels have a Logotype and a Monogram, however, it should be noted that it is always preferable to use the Logotype versions. Eurosport 1 and 2 are also available in High Definition. Eurosport 1 Eurosport 2 Eurosport News

22 10.1 EUROSPORT 1 Logotype 20 The Eurosport 1 Logotype is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport 2 Logotype may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

23 10.2 EUROSPORT 1 Monogram 21 The Eurosport 1 Monogram is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Monogram may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport 1 Monogram may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

24 10.3 EUROSPORT 2 Logotype 22 The Eurosport 2 Logotype is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport 2 Logotype may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

25 10.4 EUROSPORT 2 Monogram 23 The Eurosport 2 Monogram is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Monogram may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport 2 Monogram may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

26 10.5 EUROSPORT NEWS Logotype 24 The Eurosport News Logotype is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport News Logotype may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

27 10.6 EUROSPORT NEWS Monogram 25 The Eurosport News Monogram is rendered in the two primary corporate colours: ESP Navy, and ESP Red. This version should be used on white backgrounds. The Monogram may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. The Eurosport News Monogram may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

28 10.7 CHANNEL LOGOS Minimum Size 26 To maintain clarity and legibility, the Channel Logos may not be displayed below the minimum size, as outlined in the diagram below. 4mm 6mm 9mm 4mm 6mm 4mm Exclusion Zone Channel Logos must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the T in the Logotype ( ). The Exclusion Zone for the Channel Monograms defined by the width of the inner space of the E ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T = Width of inner space in E

29 10.8 CHANNEL LOGOS General Usage 27 In order to maintain optimum clarity and legibility, there must always be the best possible contrast between the Eurosport logo and the background on which it is presented. Please ensure affiliates and partners made aware of the followig directions. LIGHT BACKGROUND: ESP Navy and ESP Red versions should be used on top of white or very light backgrounds. DARKER BACKGROUND: White and ESP Red versions should be used on top of imagery, or colour backgrounds. Whever possible, the white and ESP Red / ESP Navy and ESP Red versions should be used, however monochrome versions are available if required. The Same system applies to all HD entities. Two Colour on light background: ESP Navy & ESP Red Two Colour on darker background: ESP Navy & ESP Red Monochrome on light background: Black Monochrome on darker background: White

30 11. DIGITAL LOGOS 28 Eurosport digital products cover the website, on demand services and apps. Eurosport.com Eurosport Eurosport Player Eurosport Player Livescore Livescore

31 11.1 EUROSPORT.COM 29 The Eurosport Logotype is used as the online masthead. When presented on a white background it should be rendered in ESP Navy. In addition, the Logotype may also be shown in white on top of photographic imagery, reversed out of the primary palette or reversed out of the secondary palette when needed, i.e. for campaigns, in sport/ or event specific instances, or throughout advertising. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White on photographic background Reversed out of colour from primary palette (Example: ESP Navy) Reversed out of colour from secondary palette (Example: ESP Blue)

32 11.2 EUROSPORT PLAYER Logotype 30 The Eurosport Player Logotype is rendered in ESP Navy and ESP Red when used on a white background, or rendered in white and ESP Red when used on top of imagery. In addition, it may also be reversed out of the two primary corporate colours ESP Navy and ESP Red. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White with ESP Red White with ESP Red descriptor

33 11.3 EUROSPORT PLAYER Monogram 31 The Eurosport Player Monogram is rendered in ESP Navy and ESP Red when used on a white background, or rendered in white and ESP Red when used on top of imagery. In addition, it may also be reversed out of the two primary corporate colours ESP Navy and ESP Red. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

34 11.4 EUROSPORT LIVESCORE Logotype 32 The Eurosport Livescore Logotype is rendered in ESP Navy, and ESP Blue. This version should be used on white backgrounds. The Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Blue descriptor versions should be used. The Eurosport Livescore Logotype may also be reversed out of the primary corporate colours and monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Blue descriptor

35 11.5 EUROSPORT LIVESCORE Monogram 33 The Eurosport Livescore Monogram is rendered in ESP Navy and ESP Blue when used on a white background, or rendered in white and ESP Blue when used on top of imagery. In addition, it may also be reversed out of the two primary corporate colours ESP Navy and ESP Blue. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Blue descriptor

36 11.6 DIGITAL LOGOS Minimum Size 34 To maintain clarity and legibility, the Digital Logos may not be displayed below the minimum size as outlined in the diagram below. 3mm / 9px 3mm / 9px 9mm / 52.9px 9mm / 52.9px 3mm / 9px Exclusion Zone Each Digital Logo must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T = Width of inner space in E

37 11.7 APP ICONS 35 The suite of Eurosport Apps are represented by the Monogram. They follow the colour allocation as described on pp.3. Please see pp.3 for all colour references. Eurosport App Background: ESP Navy Monogram in White Eurosport Player App Background: ESP Red Monogram in white Livescore App Background: ESP Blue Monogram in white

38 11.8 ICON & THUMBNAIL Monogram Positioning 36 The Eurosport Monogram appears visually centered by using the following steps: 1. Calculate the exclusion zone to the left and right of the Monogram using the method outlined on pp Center the Monogram (including the exclusion zone left and right) within the square. NB: The exclusion zone to the left and right must be observed as a minimum. 3. Retaining the position of the exclusion zone; move the Monogram to the right so that the top right hand anchor point aligns with the left hand edge of the exclusion zone Result Example of maximum size centered within a square. Example of smaller size centered within a square.

39 12. B2B LOGOTYPES 37 The Eurosport B2B Logo family consists of the Eurosport Select Logotype and the Eurosport Events Logotype. In addition the Events Logotype is available in an alternative lock-up for use in special cases. Eurosport Select Eurosport Events

40 12.1 EUROSPORT SELECT 38 The Eurosport Select Logotype is rendered in ESP Navy and ESP Red when used on a white background. It may also be reversed out of the two primary corporate colours ESP Navy and ESP Red. The Eursport Select Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Red descriptor versions should be used. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Red descriptor

41 12.2 EUROSPORT EVENTS 39 The Eurosport Events Logotype is rendered in ESP Navy and ESP Orange when used on a white background. It may also be reversed out of these two colours. The Eursport Events Logotype may be placed on top of imagery. When used on top of images, the fully white or white with ESP Orange descriptor versions should be used. Monochrome versions are available for use if necessary. Please see pp.3 for all colour references. White White with ESP Orange descriptor

42 12.3 EUROSPORT EVENTS Alternative Lock-Up For use in special cases only 40 In scenarios where space is limited, it may be neccessary to use the Eurosport Events Logotype in the alternative lock-up. As with the Primary lock-up (pp.36) the alternative lock-up is rendered in ESP Navy and ESP Orange when used on a white background and may also be reversed out of these two colours. In addition, it may also be placed on top of imagery. When used on top of images, the fully white or white with ESP Orange descriptor versions should be used.monochrome versions are available for use if necessary. NB: The Discovery Brand Endorsement may not be used with the Events Alternative Lock-Up. Reversed out of ESP Orange White with ESP Orange descriptor

43 12.4 B2B LOGO Minimum Size 41 To maintain clarity and legibility, the B2B Logotypes may not be displayed below the minimum size as outlined in the diagram below. 4mm 4mm 8.5mm Exclusion Zone Each B2B Logotype must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logotype. The Exclusion Zone is defined by width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T = Width of T

44 12.5 EUROSPORT EVENTS Discovery Endorsement 42 The Eurosport Events Logotype with Discovery Endorsement may be used if required. It is rendered in ESP Navy and ESP Orange, or if necessary, monochrome. Alignment & Scale The Discovery Endorsement is always scaled to the width of sport in the Logotype. The space between the Logotype and the endorsement is equal to the height of the A in the endorsement ( ).

45 12.6 EVENTS with DISCOVERY ENDORSEMENT Minimum Size 43 To maintain clarity and legibility, the Events Logotype with Discovery Endorsement may not be displayed below a minimum size. To ensure the best possible rendering of the Discovery globe; a simplified Discovery logo should be used when the Logotype with Endorsement is reproduced at sizes below 27mm in height. Pictoral Discovery Globe Minimum size Simplified Discovery Globe Maximum size 27mm 26mm 6mm 5.787mm Minimum size 7mm Exclusion Zone The Events Logotype with Discovery Endorsement must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T

46 13.1 TWITTER ICONS 44 The suite of Eurosport Twitter accounts is split into three distinct areas. Brand (Global), Brand (Local to country) and News (Local to country). Each account is represented by the Eursosport Monogram which presented is the following ways. Cover or background images may differ from country to country and vary in terms of imagery or message. * UK has been used as an example of Local accounts Global Brand / Corporate Account White Background Monogram in Navy Eurosport Local Brand Accounts * Background: ESP Red Monogram in white Eurosport UK TV Account Name format, with relative country abbreviation Local (news) Accounts * Background: ESP Navy Monogram in white Eurosport UK Account Name format, with relative country abbreviation

47 13.1 TWITTER ICONS 45 Example of global brand / corporate account Example of local (news) account Example of local brand account

48 13.2 FACEBOOK ICON 46 The Eurosport Facebook account is primarily a news-based feed and is localised to the viewer. It is therefore represented by the Eursosport Monogram in white on an ESP Navy Background. * UK has been used as an example of a localised account Brand Account (localised to viewer) * Background: ESP Navy Monogram in white Eurosport Account Name format Example of brand account (localised to UK)

49 14.1 TYPE 47 The Eurosport Brand Identity uses three typefaces; Alpha Headline, Circular and Lexia Alpha Headline Is used for display text only Circular may be used for both display and headline type, as well as pull quotes. Lexia is used for body copy. *Arial is used as an safe alternative, and is not for use in any other scenario. Alpha Headline (Bold) Circular (Black) Lexia (Bold) Office Alternative: Arial* ABCDEFGHIJKLM OPQRSTUVWXYZ ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz Alpha Headline (Bold Outline) Circular (Bold) ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz Lexia (Light) ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz Circular (Book) ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz Lexia (Light Italic) ABCDEFGHIJKLM OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

50 14.2 TYPE Alpha for Display ALPHA HEADLINE (Bold) for display: Above 14pt only Caps only Tracking of ALPHA HEADLINE (Bold, Outlined) for display: Above 36pt only Caps only Tracking of ALPHA HEADLINE (Reg) for display: Above 14pt only Caps only Tracking of -50 NB: Care should be taken when kerning type for display to achieve the most pleasing result ALPHA HEADLINE BOLD IN CAPS 1. Keyline = 2pt at 100pt typesize (keyline should be scaled in proportion to type, but may not decrease below 0.75pt) 2. ALPHA HEADLINE REGULAR CAPS 3.

51 14.2 TYPE Circular for display CIRCULAR (Black) for display: Title case or in caps 2. CIRCULAR (Bold) for display: Title case or in caps 3. CIRCULAR (Book) for display: Title case or in caps CIRCULAR BLACK IN CAPS 1. CIRCULAR BOLD IN CAPS 2. CIRCULAR BOOK IN CAPS Circular Black intitle Case Circular Bold in Title Case Circular Book in Title Case 3.

52 14.3 TYPE Hierachy 50 CIRCULAR (Black & Bold) LEXIA (Light) LEXIA (Bold) CIRCULAR (Book) 1. A-Headlines: in title case or in caps (if single line) 2. B-Headlines 3. Body Copy Not for use above 14pt 4. Emphasis / highlight in body copy Not for use above 14pt 5. Pull quotes 6. Captions Autempori Simolum Quo vero Bea Idequi Ectur mi, a volor roque dristelet nunast stumbia deccaut as de yeptice veimbel Enimpos dest, consequam rem reseriorum quament ipieteo offici dolore pedis ateceri orrovidion nempore rumenteris miso, volorectati volores alit re verspeleni dolupta dolor rum juian dae pa arum sapicatur, nisquam fuga. Non secte pramatisi volorer ora que doluptatem quam, qui suntota uremi, a volor ro que quaecat ian ius ciissun deliqua estera turautas de preneste et qui nectis. Nempore rumenteris etse miso, volorectati volores alit. Ullendig endernat vellabin iducip acestrum volo ommosam incto molum illiquist. Timb pariberumet quodi volupta dolorre elest qui apidiore era nonsenisimus auditia volupis. Temulpa dia eltists parum plicinciur - Atemolorro consereferro veremos dit autem. Int vollatur, aligendio dolor as ra aspit vollabor si dit autiste asperis veria as corit velique pro vid molut eatiori oritibus, con restissit voluptu remporepelis dolor ad et et labor MOLUM QUO VERO Nonectur mi, a volor ro que quaecat ian ius ciissun deq eratur aut asdem Enimpos dest, consequam rem reseriorum quament ipiet offici dolore pedis ateceri orrovidion nempore rumenteris miso, volorectati volores alit re verspeleni dolupta dolor rum juian dae pa arum sapicatur, nisquam fuga. Non secte uremi, a volor ro que quaecat ian ius ciissun deliqua est eratur aut as de preneste et qui nectis. Ullendig endernat vellab iducipient acestrum que volo ommosam incto molum et illiqui quist et pariberumet quodi volupta dolor re elest qui apidiorepera nonsenisimus auditia volupis. Atemolorro consereferro veremos ut odit aut qui quisi inci Int vollatur, aligendio dolor as raspit vollabor si dit aut asperis veria as corithe velique pro vid. Dia con repudam que veni que minum volupt pramatisim volorer ora que doluptatem quam, qui suntota di ipit estem maio experate liquibus etur molupta comnimus. 7. Ehenitam ese nesto tessin rent ipsani doluptas ab ipsant, as etur, sit vel ma voloribus imet, od min consedi nem.

53 14.4 TYPE Alignment and Setting 51 ALIGNMENT: Eurosport type is generally ranged left. When setting, please take the time to balance the ragged edge of the text as effectively as possible. LEADING: leading = font size +2pt e.g. font size 8pt = leading 10pt Autempori Simolum Quo vero Bea Idequi Ectur mi, a volor roque dristelet nunast stumbia deccaut as de yeptice veimbel Enimpos dest, consequam rem reseriorum quament ipieteo offici dolore pedis ateceri orrovidion nempore rumenteris miso, volorectati volores alit re verspeleni dolupta dolor rum juian dae pa arum sapicatur, nisquam fuga. Non secte pramatisi volorer ora que doluptatem quam, qui suntota uremi, a volor ro que quaecat ian ius ciissun deliqua estera turautas de preneste et qui nectis. Nempore rumenteris etse miso, volorectati volores alit. Ullendig endernat vellabin iducip acestrum volo ommosam incto molum illiquist. Timb pariberumet quodi volupta dolorre elest qui apidiore era nonsenisimus auditia volupis. Temulpa dia eltists parum plicinciur - Atemolorro consereferro veremos dit autem. Int vollatur, aligendio dolor as ra aspit vollabor si dit autiste asperis veria as corit velique pro vid molut eatiori oritibus, con restissit voluptu remporepelis dolor ad et et labor.

54 14.5 TYPE Logotype & Text 52 ALIGNMENT: When Logotupes are shown in a lock-up with text, it should be left-aligned to the left-hand edge of the E outstokes in the Logotype Ectur mi, a volor roque dristelet nunast stumbia deccaut as de yeptice veimbel Enimpos dest, consequam rem reseriorum quament ipieteo offici dolore pedis ateceri orrovidion nempore rumenteris miso, volorectati volores alit re verspeleni dolupta dolor rum juian dae pa arum sapicatur, nisquam fuga. Non secte pramatisi volorer ora que doluptatem quam, qui suntota uremi, a volor ro que quaecat ian ius ciissun deliqua estera turautas de preneste et qui nectis. Int vollatur, aligendio dolor as ra aspit vollabor si dit autiste asperis veria as corit velique pro vid molut eatiori oritibus, con restissit voluptu remporepelis dolor ad et et labor.

55 15.1 LAYOUT General Positioning for Logos 53 The Logotype and Monogram may be positioned centrally and otherwise, apart from the far left edge. Logotype Monogram Logotype is mathematically centered. Monogram is visually centered (See pp.52)

56 15.2 LAYOUT Monogram: Visual Centering 54 The Eurosport Monogram appears visually centered by using the following steps: 1. Calculate the exclusion zone to the left and right of the Monogram using the method outlined on pp Center the Monogram (including the exclusion zone left and right) within the format. NB: The exclusion zone to the left and right must be observed as a minimum. 3. Retaining the position of the exclusion zone; move the Monogram to the right so that the top right hand anchor point aligns with the left hand edge of the exclusion zone Result

57 15.3 LAYOUT General Scaling: Logotype 55 The following directions may be used as a general guide to scaling the Logotype within a layout. The size of the Logotype is determined by the size of the format. MARGIN: The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE Larger logotype: The width of the Logotype is measured fom the left- hand edge of the E outstrokes, to the right-hand edge of the T. The scale is calculated to 33.33% (a third) of the width, within the margin. Smaller logotype: The width of the Logotype is measured fom the left-hand edge of the E outstrokes, to the right-hand edge of the T. The scale is calculated to 16.66% (a sixth) of the width, within the margin. Margin 5% of the width (shortest side of format) 5% 5% Scale LARGE: 33% of width within margin 33.33% SMALL: 16.66% of width within margin Large Small 16.66%

58 15.4 LAYOUT General Scaling: Channel & Product Logotypes 56 The following directions may be used as a general guide to scaling the Channel and Product Logotypes within a layout. The scale is determined by the size of the format and is calculated to the Eurosport element of the Logotype. MARGIN: The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE Large: The width of the Logotype is measured fom the left- hand edge of the E outstrokes, to the right-hand edge of the T. The scale is calculated to 33.33% (a third) of the width, within the margin. Small: The width of the Logotype is measured fom the left-hand edge of the E outstrokes, to the righthand edge of the T. The scale is calculated to 16.66% (a sixth) of the width, within the margin. Margin 5% of the width (shortest side of format) 5% 5% Scale LARGE: 33% of width within margin 33.33% SMALL: 16.66% of width within margin Large Small 16.66%

59 LAYOUT Continuation pages: Logotypes and folios 57 If using a Logotype to brand subsequent pages of a presentation, document or other literature, the it should be positioned in either the top righthand or bottom left hand corner of the page. POSITION: The Logotype should be placed along the top margin and exend to the middle of the righthand margin. (The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE: The Logotype should be presented at the minimum size (3mm in height). FOLIOS: Numbers should be placed centrally in the bottom right hand corner. Position within Margin Margin is 5% of total width of format 5% 5% Middle point of margin 10 5% 1 Scale 3mm

60 LAYOUT Continuation pages: Monogram & folios 58 If using the Monogram to brand subsequent pages of a presentation, document or other literature, the it should be positioned in either the top righthand or bottom left hand corner of the page. POSITION: The Monogram should be placed along the top margin and exend to the middle of the righthand margin. (The margins are calculated to 5% (a twentieth) of the shortest side of the format. SCALE: The Monogram should be presented at the minimum size (6mm in height). FOLIOS: Numbers should be placed centrally in the bottom right-hand corner. Position within Margin Margin is 5% of total width of format 5% 5% Middle point of margin 10 5% 1 Scale 6mm

61 LAYOUT General Layout 59 MARGINS: The margins are calculated to 5% (a twentieth) of the shortest side of the format. GRID: A twelve column grid allows for a high degree of flexibility within layouts. NB: The Eurosport Logotype may be positioned anywhere but flush against the far left margin. Grid Examples of Landscape Examples of Landscape We connect fans around great sports moments. Eurosport is home to the greatest selection of live moments, shared on multiple platforms through an unmatched slection of premium live event coverage, magazine shows and news. We connect fans around great sports moments. Eurosport is home to the greatest selection of live moments, shared on multiple platforms through an unmatched slection of premium live event coverage, magazine shows and news. Portrait 12 column grid With large logotype A Discovery Company Eurosport was founded in 1989 and over 27 years it evolved into a leading sports destination in Europe. In 2014 Discovery acquired a majority stake in Eurosport with the ambition to secure more must-have content, deliver a premium viewer experience and transform the brand into the best multi-platform experience for sports fans. A clear demonstration of this new direction came in 2015 when Discovery and Eurosport secured the European rights to the Summer and Winter Olympic Games from The deal is a big win for sports fans and means the Olympics will be shared with more people, on more screens than ever before. It is a true partnership with a shared mission with the IOC to keep the flame burning all year long, every year. A Discovery Company Eurosport was founded in 1989 and over 27 years it evolved into a leading sports destination in Europe. In 2014 Discovery acquired a majority stake in Eurosport with the ambition to secure more must-have content, deliver a premium viewer experience and transform the brand into the best multi-platform experience for sports fans. A clear demonstration of this new direction came in 2015 when Discovery and Eurosport secured the European rights to the Summer and Winter Olympic Games from The deal is a big win for sports fans and means the Olympics will be shared with more people, on more screens than ever before. It is a true partnership with a shared mission with the IOC to keep the flame burning all year long, every year. 1 Landscape 12 column grid With minimum size Monogram and folio With minimum size Logoype and folio

62 16.1 ADDITIONAL GRAPHIC ELEMENTS Live & Exclusive Cartridges 60 The Live and Exclusive cartridges are essentially on-air devices and are not for general use in off-air communications. However, if they contitute part of a promotion i.e 23rd June. Tournament Name Live on Eurosport 1, or Championship match exclusive on Eurosport 2 etc. the following guides should be used at reference. Live and Exclusive Cartridegs use Alpha Headline Bold in Optical with a kerning set at -5 NB: These assets have primarily been designed for screen use and therefore their geometry is relative to pixels. For best accuracy, it is advisable to use pixel measurements when constructing these cartridges. 10px 8px 31 px 8px 8px 31px 2px 2px 6px 6px

63 16.2 ADDITIONAL GRAPHIC ELEMENTS Live & Exclusive Cartridges: Position and Spacing 61 POSITION: These cartridges should always be positioned to the left of the Logotype. SPACING (Logotypes): The space between the right-hand edge of the cartridge and the furthest left-hand point of the star is equal to half the width of the T in Eurosport (a). SPACING (Monograms): The space between the right-hand edge of the cartridge and the lefthand edge of the Monogram s E outroke is equal to the width of the inner space of the E (b). (a) (a) = 50% width of T (a) (a) (b) (b) = Width of inner space of E (b) (b)

64 16.3 ADDITIONAL GRAPHIC ELEMENTS HD Channels 62 Eurosport 1 and Eurosport 2 are also available in High Definition. HD appears as a superscript to the right of the Channel Logotype and is constructed using Eurosport Lettering (see pp.59). The following directions denote the scaling and positioning of the HD superscript. SCALE: The height of the HD superscript is equal to the height of the upper-story of the letters R and P in the Logotype, measured form the top of the wordmark to the bottom of the eye (x). POSITIONING: The space between the right hand edge of the cartridge and the HD superscript is equal to half the width of the T in the Logoptype (a), and the gap between the H and D is equal to one third of that space (b). NB: When used on-air, the scaling of the HD supercript is larger, relative to the Logotype, in order to achieve optimum legibility. (a) (a) (x) (b) (b) Exclusion Zone As with all Logos, Logotypes + HD Superscript must always be surrounded by a minimum area of space. This area of isolation ensures that headlines, text or other visual elements do not encroach on the logo. The Exclusion Zone is defined by the width of the T in the Logotype ( ). Please note: The Exclusion Zone is a minimum and should be increased wherever possible. = Width of T

65 17.1 EUROSPORT LETTERING For Logotype Use Only Not for general use 63 A bespoke alphabet has been created for the Eurosport Brand Identity. This set of letters is not for general use. Only top level Eurosport brands, descriptors and products carry this lettering.

66 17.2 CARTRIDGE & DESPCRIPTORS Not for general use 64 Eurosport channels and products use a cartridge to contain their descriptors. The colour of the cartridge aids in differentiation and is alloctated relative to the product, using the brand colour system. (See pp.??) When a cartridge is created for a new product, the construction rules below must be adhered to. The Eurosport Lettering is used for new descriptors, and should be scaled as described below. Please see pp.04? for colour references. SCALE: The height of the cartridge is equal to the height of the S in the Logotype (x). POSITIONING: The space between the left hand edge of the cartridge and the Logotype is equal to half the width of the T in the Logoptype (a). The gap between the edge of the cartridge and the beginning of the descriptor is equal to the width of the negative space in the T (b). (a) (a) (x) (x) (b) (b) (b) CORNERS: After the cartridge has been correctly scaled, the corner radii should be adjusted to match those within the Logotype. LETTERING SIZE: The descriptor lettering height is 70.24% the height of the Logotype T. 100% 70.24%

67 18. APPLICATION 65 The following pages guide the application of the Eurosport brand elements accross a range of applications.

68 18. APPLICATION Corporate Stationery (i) - Letterhead & Compliment Slip (ii) - Business Card (iii) - Signature

69 18.1 CORPORATE STATIONERY 67

70 18.1 CORPORATE STATIONERY (i) Letterhead & Compliment Slip 68 It is recommend that the letterhead and compliment slip are printed on good quality paper. SUGGESTED: Conqueror Wove Brilliant White 120gsm Unwatermarked Eurosport SA 3, Rue Gaston et Renè Caudron Issy Les Moulineaux Cedex 9, France Logotype placed top right, with contact details below (Lexia Light 7.5pt) - these are left aligned to the left hand edge of the E outstrokes in the Logotype 297mm ort SA Gaston et Renè Caudron sy Les Moulineaux rance (5.2mm) Positioning Additional details Lexia Light 6pt Société Anonyme au capital de R.C.S. Nanterre - TVA FR (10.5mm) 210mm (10.5mm) Eurosport SA 3, Rue Gaston et Renè Caudron Issy Les Moulineaux Cedex 9, France 99mm Renè Caudron ulineaux 60.2mm Société Anonyme au capital de R.C.S. Nanterre - TVA FR mm Margin

71 18.1 CORPORATE STATIONERY (ii) Business Card 69 It is recommend that business cards are printed on good quality paper. SUGGESTED: Conqueror Wove Brilliant White 350gsm (Minimum) Unwatermarked Back Logotype is placed top right Name (Circular Black 9pt), Job title (Circular Book 7pt) / Tel. (Lexia Light 7pt) Address (Lexia Light 6pt) 28.25mm Monogram centered All are left aligned to the left hand edge of the E outstrokes in the Logotype Back: Logo Size Front (5mm) Name Surname Job Title or Position Here 55mm (5mm) contact@eurosport.com T: M: Eurosport SA, 3, Rue Gaston et Renè Caudron, Issy Les Moulineaux, Cedex 9, France 55.6mm ame Surname b Title or Position Here 6.3mm 6.3mm contact@eurosport.com mm Rue Gaston et Renè Caudron, neaux, Cedex 9, France Front: Margins And Positioning

72 18.1 CORPORATE (iii) Signature Name and Surname (Arial Bold 10pt) 2. Job title (Arial Regular 8pt) 3. Logotype with Discovery Endorsement (Pic) 4. Address, Office/Mob Telephone (Arial Regular 8pt) 5. Social Media links Name Surname Job Title of Person Eurosport 3, rue Gaston et René Caudron Issy Les Moulineaux Cedex France Office: +??????????? Mobile: +??????????? 4. 5.

73 18. APPLICATION Eurosport Events Stationery (i) - Letterhead & Compliment Slip (ii) - Business Card (iii) - Signature

74 18.2 EUROSPORT EVENTS STATIONERY 72

75 18.2 EUROSPORT EVENTS STATIONERY (i) Letterhead & Compliment Slip 73 It is recommend that the letterhead and compliment slip are printed on good quality paper. SUGGESTED: Conqueror Wove Brilliant White 120gsm Unwatermarked Eurosport SA 3, Rue Gaston et Renè Caudron Issy Les Moulineaux Cedex 9, France Logotype placed top right, with contact details below (Lexia Light 7.5pt) - these are left aligned to the left hand edge of the E outstrokes in the Logotype 297mm port SA Gaston et Renè Caudron Issy Les Moulineaux France (5.2mm) Positioning Additional details Lexia Light 6pt Société Anonyme au capital de R.C.S. Nanterre - TVA FR (10.5mm) 210mm (10.5mm) Eurosport SA 3, Rue Gaston et Renè Caudron Issy Les Moulineaux Cedex 9, France 99mm Renè Caudron Moulineaux 60.2mm Société Anonyme au capital de R.C.S. Nanterre - TVA FR mm Margin

76 18.2 EUROSPORT EVENTS STATIONERY (ii) Business Card 74 It is recommend that business cards are printed on good quality paper. SUGGESTED: Conqueror Wove Brilliant White 350gsm (Minimum) Unwatermarked Back Logotype is placed top right Name (Circular Black 9pt), Job title (Circular Book 7pt) / Tel. (Lexia Light 7pt) Address (Lexia Light 6pt) 28.25mm Monogram centered All are left aligned to the left hand edge of the E outstrokes in the Logotype Back: Logo Size Front (5mm) Name Surname Job Title or Position Here 55mm (5mm) contact@eurosport.com T: M: Eurosport SA, 3, Rue Gaston et Renè Caudron, Issy Les Moulineaux, Cedex 9, France 55.6mm ame Surname b Title or Position Here 8.4mm 8.4mm contact@eurosport.com mm Rue Gaston et Renè Caudron, neaux, Cedex 9, France Front: Margins and Positioning

77 18.2 EUROSPORT EVENTS (iii) Signature Name and Surname (Arial Bold 10pt) 2. Job title (Arial Regular 8pt) 3. Eurosport Events Logotype with Discovery Endorsement (Pic) 4. Address, Office/Mob Telephone (Arial Regular 8pt) 5. Social Media links Name Surname Job Title of Person Eurosport 3, rue Gaston et René Caudron Issy Les Moulineaux Cedex France Office: +??????????? Mobile: +??????????? 4. 5.

78 18. APPLICATION Departmental Identifiers

79 18.3 DEPARTMENTAL IDENTIFICATION For use internal use only 77 Internal departments may create their own Identifiers using the following system: Left: the Monogram is used as the brand signifier. Right: Eurosport at the top, the department name in the middle, and Department at the bottom. This ensures that Departmental Identifiers are not confused with brand or sub-brand logos. TYPE: 1. Eurosport in Lexia Bold 2. Department name in Lexia Light Leading = font size +2pt Colour = ESP Navy SCALE: The Monogram is scaled to the height of the type. POSITIONING: The Monogram is positioned to the left of the departmental descriptor. The distance between the Monogram and the departmental descriptor is equal to the height of the outstroke in the E in the Monogram (a=a). Type Scale 1. Eurosport Marketing Department 2. (x) Eurosport Marketing Department (x) Positioning Examples (a) Eurosport Marketing Department Eurosport Marketing Department Eurosport Communications Department (a)

80 18. APPLICATION Staff Apparel (i) - Polo Shirts, T-Shirts & Shirts (ii) - Jacket (iii) - Cap (iv) - Umbrella (Golf Format)

81 18.4 STAFF APPAREL (i) Polo Shirts, T-Shirts & Shirts 79 BRANDING: Wordmark & Monogram POSITIONING: Front: Monogram is on the left hand chest area and centered between the placket and the sleeve (a=a). Sleeve: Logotype is the center-bottom of the sleeve, above the seam (b=b). Back: Logotype is centered horizontally and vertically between the sleeves (c=c / d=d). PALETTE: Primary (a) (a) (b) (b) (c) (c) (d) (d)

82 18.4 STAFF APPAREL (ii) Jacket 80 BRANDING: Wordmark & Monogram POSITIONING: Front: Monogram is on the left hand chest area and centered between the zip and the sleeve (a=a). Back: Logotype is centered, vertically and horizontally between the sleeve seams (b=b / c=c). PALETTE: Primary (a) (a) (c) (c) (b) (b)

83 18.4 STAFF APPAREL (iii) Baseball Cap 81 BRANDING: Wordmark & Monogram POSITIONING: Front: Mongram is positioned centrally (a=a). Back: Logotype is applied along back-strap of cap observing the exclusion zone (b). PALETTE: Primary (a) (a) (b) (b)

84 18.4 STAFF APPAREL (iv) Umbrella 82 BRANDING: Wordmark & Monogram POSITIONING: Logos should be positioned cetrally to each panel, observing the exclusion zone as a minimum (a & b). PALETTE: Primary (a) (a) (b) (b)

85 18 APPLICATION Promotional Items (i) - Notepad (ii) - Pens (iii) - USB (iv) - Keyring (v) - Mug (vi) - T-Shirt (vii) - Sport Bag (viii) - Backpack (ix) - Cap (x) - Laptop Case (xi) - Mouse Mat (xii) - Wallet & Passport Holder (xiii) - Mobile Phone Case (xiv) - Flask & Waterbottle (xv) - Stickers

86 18.5 PROMOTIONAL ITEMS (i) Notebook 84 BRANDING: Wordmark & Monogram POSITIONING: The Logotype or Monogram are positioned comfortably in the bottom right, and is equidistant from the right-hand edge and the bottom edge (a=a / b=b). PALETTE: Primary, secondary & specials (a) (a) (b) (b)

87 18.5 PROMOTIONAL ITEMS (ii) Pens 85 BRANDING: Wordmark & Monogram POSITIONING: The Logotype is positioned comfortably within the printable area, observing the exclusion zone to the left of the Logotype (a). PALETTE: Primary, secondary & specials (a)

88 18.5 PROMOTIONAL ITEMS (iii) USB 86 BRANDING: Wordmark & Monogram POSITIONING: The Logotype is positioned centrally, observing the exclusion zone. to the left and right hand side (a=a). PALETTE: Primary, secondary & specials (a) (a)

89 18.5 PROMOTIONAL ITEMS (iv) T-Shirt 87 BRANDING: Wordmark & Monogram POSITIONING: The Monogram is positioned centrally. Equidistant from the top and bottom (x=x), and visually centered between left and right (please see pp.54 for visually centering the Monogram). PALETTE: Primary, secondary & specials (x) (x)

90 18.5 PROMOTIONAL ITEMS (v) Mug 88 BRANDING: Wordmark & Monogram POSITIONING: Side One: The logotype is positioned centrally, running upwards and observing the exclusion zone, top and bottom (a=a).. Side Two: The Monogram is positioned centrally, observing the exclsuion zone, top and bottom (b=b). (see pp.54 for visual centering) PALETTE: Primary, secondary & specials (a) (a) (b) (b)

91 18.5 PROMOTIONAL ITEMS (vi) T-Shirt 89 BRANDING: Wordmark & Monogram POSITIONING: Front: Monogram is on the left hand chest area and centered between the placket and the sleeve (a). Sleeve: Logotype is the center-bottom of the sleeve, above the seam, observing the exclusion zone (b). Back: Logotype is centered horizontally and vertically between the sleeves (c & d). PALETTE: Secondary & specials (a) (b) (b) (c) (c) (d) (d)

92 18.5 PROMOTIONAL ITEMS (vii) Sport Bag 90 BRANDING: Wordmark & Monogram POSITIONING: Side One: The logotype is positioned comfortably in the center between the bag straps. Side Two: The Monogram is positioned centrally between the bag straps (see pp.54 for visually centering the Monogram). PALETTE: Primary, secondary & specials (a) (a) (b) (b) (c) (c)

93 18.5 PROMOTIONAL ITEMS (viii) Backpack 91 BRANDING: Wordmark & Monogram POSITIONING: Front Pocket: Monogram is visually centered. (see pp.54 for visual centering of monogram) Top: Logotype is centrall positioned accross the top of the backpack, observing the exclusion zone. Strap: Logotype is positioned cetrally within the printable area and observing the exclusion zone. PALETTE: Primary, secondary & specials

94 18.5 PROMOTIONAL ITEMS (ix) Baseball Cap 92 BRANDING: Wordmark & Monogram POSITIONING: Front: Mongram is positioned centrally (a). Back: Logotype is applied along back-strap of cap, observing the exclusion zone (b). PALETTE: Primary, secondary & specials (a) (a) (b) (b)

95 18.5 PROMTIONAL ITEMS (x) Laptop cover 93 BRANDING: Wordmark & Monogram POSITIONING: Front: Logotype is positioned centrally (a & b). Back: Monogram is positioned centrally (c & d). PALETTE: Primary, secondary & specials (a) (a) (b) (b) (c) (c) (d) (d)

96 18.5 PROMOTIONAL ITEMS (xi) Mousemat 94 BRANDING: Wordmark & Monogram POSITIONING: The Logotype or Monogram are positioned comfortably in the bottom right, and is equidistant from the right-hand edge and the bottom edge (a=a). PALETTE: Primary, secondary & specials (a) (a)

97 18.5 PROMOTIONAL ITEMS (xii) Wallet & Passport Holder 95 BRANDING: Wordmark & Monogram POSITIONING: The Logotype is positioned to the edge of the exclusion zone, in the bottom right of the mat, equidistant from the right-hand edge and the bottom edge (a). PALETTE: Primary, secondary & specials (a) (a) (a) (a)

98 18.5 PROMOTIONAL ITEMS (xiii) Phone Cover 96 BRANDING: Wordmark & Monogram POSITIONING: The Logotype or Monogram are positioned centrally. (See pp.54 for central positioning of the Monogram) PALETTE: Primary, secondary & specials (b) (a) (a) (b) (c) (c)

99 18.5 PROMOTIONAL ITEMS (xiv) Flask & Waterbottle 97 BRANDING: Wordmark & Monogram POSITIONING: Logos shoule be placed centrally within the printable area. PALETTE: Primary, secondary & specials (a) (b) (b) (a)

100 18.5 PROMOTIONAL ITEMS (XV) Stickers 98 BRANDING: Wordmark & Monogram POSITIONING: The Logotype and Monogram are centered to the desired format and the exclusion zone should be observed (please see pp.54 for visual centering on the Monogram). PALETTE: Primary, secondary & specials

101 18 APPLICATION Business Gifts (i) - Moleskine Notebook (ii) - Tablet case (iii) - USB (iv) - Wallet & Passport Holder (v) - Pen

102 18.6 BUSINESS GIFTS (i) Moleskine Notebook 100 BRANDING: Wordmark with Discovery Endorsement POSITIONING: The Logotype is centered at the bottom of the notebook and scaled conservatively. PALETTE: Monochrome matching tone deboss / emboss. Leather, matte or dull finish. (a) (a)

103 18.6 BUSINESS GIFTS (ii) Tablet Cse 101 BRANDING: Wordmark with Discovery Endorsement POSITIONING: The Logotype is positioned to the bottom- right of the case, equidistant from the edges of the corner. The exclusion zone should be observed as a minimum and logo scaled conservatively. PALETTE: Monochrome matching tone deboss / emboss. Leather, matte or dull finish. (a) (a) (b) (b)

104 18.6 BUSINESS GIFTS (iii) USB 102 BRANDING: Wordmark with Discovery Endorsement POSITIONING: The Logotype is centered and observes the exclusion zone to the left and right-hand sides (a). PALETTE: Monochrome matching tone deboss / emboss. Leather, matte or dull finish. (a) (a)

105 18.6 BUSINESS GIFTS (iv) Wallet & Passport Holder 103 BRANDING: Wordmark with Discovery Endorsement POSITIONING: The Logotype with Endorsement is positioned to the bottom-right of the case, equidistant from the edges of the corner. The exclusion zone should be observed as a minimum and logo scaled conservatively. PALETTE: Monochrome matching tone deboss / emboss. Leather, matte or dull finish. (a) (a) (b) (b)

106 18.6 BUSINESS GIFTS (v) Pen 104 BRANDING: Wordmark POSITIONING: The Logotype is centered within the upper area of the pen barrel observing the exclusion zone to the left and right-hand sides (a). PALETTE: Monochrome matching tone deboss / emboss. Leather, matte or dull finish. (a) (a)