HOW TO WELCOME THE PRESS?
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1 1st UEG COMMUNICATION SEMINAR Lausanne Olympic Museum March 28, HOW TO WELCOME THE PRESS? A FIG Presentation
2 TO WORK WITH. NOT AGAINST!
3 1. A MEDIA ATTITUDE
4 Never forget! We need the Press! The Press needs us!
5 To know the press first! Press agencies Written press Magazines Television Digital press
6 Our expectations Coverage (notoriety) Event Promotion (ticketing) Event Promotion (sponsors)
7 Its expectations To be the first To be exclusive «You are the first and exclusive contact!»
8 Never forget.. The impact of your quote
9 It will be released Yomiuri Shimbun: Times of India The Sun Wall Street Journal The New York Times 10 mio 4 mio 3 mio 2 mio 1 mio...and on television / radio / Internet!
10 don t follow Bob Dylan!.think twice!
11 2. PRINCIPLES
12 Welcome!
13 PRINCIPLES I am a journalist! I am a journalist!
14 To follow principles Accreditation means possessing of an Identity Card issued by the LOC and approved by the FIG or UEG Only professional journalists, editors and photographers operating for editorial purpose, or producing an item containing informative content exclusively will be accepted. Editorial use implies use by a media
15 Professional? Journalists / Photographers refer to a full time professional activity employed by agencies, newspapers, networks, or freelance. A freelance editor or photographer must provide written evidence that he / she operates on behalf of a clearly identified media. A freelance editor or photographer operating on his/her own account will no longer be accepted
16 Editorial? Selling or giving photos to gymnasts / their fans or coaches is an additional, secondary activity, similar to a business. A calendar is not considered an editorial publication. Books whether they exist in print or online, are seen by the FIG as editorial publications
17 Media? Blogs are accepted as public journalism when they function integrated within a recognized journalistic media. Website specialists in gymnastics must be recognized by their national federation. Sites which function mainly as a pass- through-site for edited copy/paste-content cannot be recognized as a press medium. Fan-sites, sponsor-sites, promotional sites and eventlinked sites cannot be recognized as a press medium
18 National Federations For representatives of the affiliated or associated unions & national federations, acting as media for their press & communication activities, limited credentials will be delivered. This includes the web editors. A double accreditation (press and delegation member) is not accepted
19 3. ACCREDITATION PROCESS
20 The accreditation system is an original in house development implemented for the first time in The UEG applies same procedure, same rules since
21
22
23
24 Compulsory! 1. Professional press card; 2. Letter of support from the Editor; 3. Copies of recent articles; 4. Call the National Press Association
25
26 4. WELCOME!
27 Where it is!
28 Welcome!
29 Media Declaration Upon arrival on site, the media representatives must approve and sign the terms of the FIG/UEG Media Declaration. Anyone who refuses to sign the text of the declaration will be refused accreditation for the event. Anyone who signs the document, but later breaks the agreement, will have accreditation refused for future UEG events and this breach will be announced to the FIG Media Commission
30 General Programme Detailed Schedule Shuttles Internet access Opening hours
31 The MPC London O2 Tokyo Metropolitan
32 Media Grandstands Prime positions given to
33 ID Working Place
34 Photo Positions
35 Photo Positions
36 Photo Positions Award Ceremony
37 Training Halls
38 Clarification Access to the training halls ends the first day of qualifications
39
40 Field Of Play Restricted area managed by TV Operations Officer
41 The Mixed Zone This card is delivered to allow delegation members not holding a media accreditation or a ESF card to escort their gymnasts to the Mixed Zone. Holders of the MZO Card are allowed to escort their gymnasts in the athletes lane of the Mixed Zone
42 The Mixed Zone The Mixed Zone must be situated at the immediate exit from the Competition Area. When leaving the Competition Hall (generally after the Awards Ceremony), the gymnasts must be lead through the Mixed Zone under the STRICT control of the Security, subject to doping control requirements. The doping control has priority over the Mixed Zone. The gymnasts will be led by the LOC MZ Manager to the specific media representatives who want to talk with them. The MZ Manager will take care of the priorities (HB RTs -.). Working Order The MZO must be separated into 4 different sections: 1/ Flash interview positions a) On the FOP (HB and RTs) b) in the MZO : 2/ Television section (HB and RTs) 3/ Written Press section (E - EF - EE) 4/ Common section (ENR - EP - EFP - EEP)
43 Press conferences Since journalists clearly declared that the Mixed Zone will be their priority for individual interviews, medallists press conferences are no longer compulsory. However, a press conference room is still required for special cases. It is up to the LOC to hold a medallists press conference with regards to tradition, or sponsors expectations, for example
44 5. STATISTICS
45 Media attendance olympic disciplines 2007 GA GR GT Stuttgart Patras Quebec E -EE EF EP RT ENR TOTAL GA GR GT Tokyo Montpelier Birmingham E -EE EF EP RT ENR TOTAL GA GR GT Antwerp Kiev Sofia E -EE EF EP RT ENR TOTAL
46 Media attendance world games disciplines AER ACRO AER ACRO Rodez Wroclaw Sofia Buena Vista E -EE EF EP RT ENR TOTAL
47
48 Complicated too long detailed results transparency
49
50 thank you for your attention!
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