Where. Which type of Event Presentation works for different meetings and championships? Janne Åkerblom, SWE
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1 Where Which type of Event Presentation works for different meetings and championships? Janne Åkerblom, SWE
2 Questions 1. Announcer? 2. OB-van visit? 3. DJ/music?
3 Where?
4 Which type of Event Presentation works for different meetings and championships?
5 Today: Different competitions The importance of entertainment
6 European Championships Cross country races Road races / mountain races European Cup m European Team Championships Winter throwing Race Walking Youth/Junior Championships Indoor competitions
7 First of all: Event presentation can make any competition better, more interesting and more understandable
8 Janne Åkerblom Event presentation Manager Consultant and lecturer in event presentation Announcer Agency leader and part-owner in an ad agency
9 Experience DN Galan Diamond League ( ) XL-galan (indoor, ) SWE FIN ( ) European Team Championships 2011 European Championships 2006 European Indoor Championships 2013 Swedish Championships European Athletics IAAF Diamond League World Championships in Osaka
10 My aim is to make athletics into the most entertaining sport whatsoever
11 9 different competitions
12
13 Every competition is unique
14
15 European Indoor Championships Type: Championship Arena: Indoor EP-area: Under the roof Days: 1+3 Announcers: 3+1 Per Victory Crona, Ceremonies Katharine Announcer Håkan Merry, Lidbo in position a special Christian area Olsson Languages: English + Swedish Screens: 1x4+3 Music: Custum made music and sound effects Mascot: - Victory Ceremonies: Yes in special VC-slots in the Göteborg Exhibition Hall TV: Yes Own camera: Yes Com. radios: 12 channels Opening/closing: Yes Pre show: Yes
16
17 Swedish Championships
18 Swedish Championships Type: Championship Arena: half filled EP-area: At the stand Days: 1+2,5 Announcers: 2+1 Languages: Swedish Screens: 1 Music: Rock-theme Mascot: Yes Victory Ceremonies: Yes at the arena TV: Yes Own camera: No Com. radios: 6 channels / 23 com. radios Opening/closing: Yes (opening) Pre show: Yes, minutes
19
20 IAAF Diamond League
21 IAAF Diamond League Doha Type: 1 day gala Arena: Fully packed EP-area On the stand Days: 1 Announcers: 2 Languages: English and Arabic Screens: 1 Music: Arabic (event introductions), International (athlete s introduction) Mascot: Victory Ceremonies: No TV: Yes Own camera: No Com. radios: 3 channels / 10 com. radios Opening/closing: Yes (opening) Pre show: No
22 The largest cross country race in the world
23 Lidingöloppet Type: Cross country Arena/EP-area: 30 km / at the finish-area Days: 3 Announcers: 15 Languages: Swedish (English) Screens: 4 Music: Different (target groups) Mascot: Yes Victory Ceremonies: Yes TV: Yes, web Own camera: 5+2 Com. radios: 3 channels/ 15 com. radios Opening/closing: No Pre show: No LIDINGOLOPPET
24 The School Olympics
25 The Lidingö Olympics Type: School competition Arena/spectators: Class mates and familiys EP-area: Close to the photo-finish camera Days: 1 Announcers: 2 Languages: Swedish Screens: 0 Music: For the kids plus the use of school bells Mascot: Yes Victory Ceremonies: Yes TV: No Own camera: - Com. radios: 1 channel. 2 comradios Opening/closing: Yes opening Pre show: No
26
27 The Discipline of the Week
28 The Discipline of the Week Type: Club Competition EP-area: Close to the photo-finish camera Days: 1 2 hours Announcers: 1 Languages: Swedish Screens: 0 Music: Yes (start of the competition, introduction, during races, back ground) Mascot: No Victory Ceremonies: No TV: No Own camera: - Com. radios: 2 Opening/closing: No Pre show: No
29
30 The Summer Smile Type: Youth Competition EP-area: Close to the photo-finish camera Days: 1 Announcers: 2 Languages: Swedish Screens: 0 Music: Yes (theme: Summer songs) Mascot: Yes Victory Ceremonies: Yes TV: No Own camera: - Com. radios: 4 Opening/closing: No Pre show: No Henrik Hjelt, Swedish comedian
31
32 Malmö Games Type: Indoor Gala Arena/EP-area: Indoor/? Days: 1 Announcers: 2+1 Languages: Swedish and English Screens: Yes Music: Yes (theme: Fairytale?) Mascot: No Victory Ceremonies: Yes TV: Yes Own camera: Yes Com. radios:? Opening/closing: No Pre show:?
33
34 The European Junior Championships Type: Championship Arena/EP-area: At the stands Days: 4 Announcers: 4 Languages: English and Swedish Screens: 1 Music: Yes (theme:?????) Mascot: Yes Victory Ceremonies: Yes TV: YEs Own camera: Probably Com. radios:??? Opening/closing: Yes Pre show: Probably
35 The European Junior Championships European music Swedish music Eskilstuna music Sounds of Eskilstuna Sounds of Eskilstuna Zoo
36 Every competition is unique
37 The kind of event The shape of the arena The budget Your ambition The host broadcaster s demands The kind of emotions you want The numbers of spectators How innovate you want to be How familiar the spectators are to event presentation
38 Test new ideas in smaller competition
39 Event presentation: Athletics and Entertainment
40 Athletics Athletes Competitions Stadiums Rules and regulations Tradition Results Figures and stats Records Medals
41 Entertainment Show Emotions Happiness Atmosphere Excitement Market share TV-ratings TV-times Sponsors
42 And once again: Event presentation can make any competition better, more interesting and more understandable
43
44 That s all! Janne Åkerblom Athletainment Almvagen Lidingö SWEDEN janne@blomquist.se Skype: janneakerblomswe LinkedIn: linkedin.com/pub/janne akerblom/5/a09/543 FB: facebook.com/janne.aker blom
45 ? &!
46 Hej-hej!
47
48
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