FIS SNOWBOARD WORLD CUP 2015/16

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1 FIS SNOWBOARD WORLD CUP 2015/16 TV Media Evaluation Event Summary CONNECTED SOLUTIONS Expertise by Repucom Your contacts : Stephan Schröder Akanimoh Umoh Benedikt Neumayer 1

2 CONTENT» INTRODUCTION 3» MANAGEMENT SUMMARY XX5» PRESENTATION OF RESULTS 9» TV MEDIA MONITORING 9» METHODOLOGY 21» CONTACT DETAILS 23» TERMS & CONDITIONS 24 2

3 INTRODUCTION 3

4 INTRODUCTION PERIOD OF ANALYSIS: Season 2015/16 EVENT: FIS Snowboard World Cup 2016 MARKETS: TV PROGRAMME TYPES: AUDIENCE SOURCES: Austria, Canada, China, Finland, France, Germany, Italy, Japan, Netherlands, Norway, Pan-Europe, Russia, Slovenia, Spain, Sweden, Switzerland, United Kingdom & USA Live, Delayed, Relive, Highlights, Sport Magazines, Magazines, News Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup Adults 14+ Estimations by Repucom FIS 4

5 MANAGEMENT SUMMARY 5

6 SUMMARY OF RESULTS FIS SNOWBOARD WORLD CUP LIVE NON-LIVE TOTAL CUMULATIVE AUDIENCE [mill.] 5,77 192,82 198,59 FIS Snowboard World Cup 2015/16 BROADCAST TIME [hh:mm:ss] NUMBER OF BROADCASTS [#] 79:31: :23: :55: EVENT IMPRESSIONS [mill.] 495, , ,47» In total broadcasts containing Snowboard World Cup coverage were captured, aired in 18 markets including Eurosport Pan-Europe. With a total of broadcasts, the vast majority of broadcasts were non-live.» This is also reflected by the Broadcast Time with just a 14%-share of live coverage. Main driver for the live coverage are the channels Ma Chaine Sport Extreme in France as well as Austrian ORF Sport+.» Cumulative live audience is driven to a major extent by one 25-minute broadcast on ARD from Winterberg that accounts for more than the half of the total live audience.» The smallest ration between live and non-live coverage is noted for the event impressions. Main drivers for event impressions are the ARD, ORF1, RTVSLO 2 and Match TV. 6

7 KEY FACTS RANKING VENUE MANAGEMENT SUMMARY MEDIA MONITORING LIVE AUDIENCE BY VENUE (Top 5) Cumulative audience [mill.]* MARKET RANKING Event impressions [mill.] NUMBER OF BROADCASTS 2,97 Germany 1.144,74 53 USA 366, ,60 0,43 0,24 0,24 China 309,77 55 Winterberg Montafon Rogla Baqueira Beret Veysonnaz Spain 246,69 67 Austria 188,06 146» By far the highest media impact (measured in event impressions) was generated in Germany, followed by the USA and China. France was the country with the highest number of broadcasts, in front of Italy and Austria.» France is also leading with regards to the number of live broadcasts, showing 39 out of the total 84 live broadcasts on pay-tv channel Ma Chaine Sport Extreme.» As already mentioned the ARD broadcast is main driver for the cumulative live audience in Winterberg. The channel ORF1 was the only channel showing live-coverage from Montafon. Italy Russia Pan-Europe France Slovenia 156,09 155,97 144,91 92,41 83, Others 164, *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by Repucom 7

8 TIMELINE KEY FACTS RANKING MANAGEMENT SUMMARY MEDIA MONITORING CHANNEL RANKING BY BROADCAST TIME (Top 5) [hh:mm:ss] Ma Chaine Sport Extreme 143:14:52 CHANNEL RANKING BY EVENT IMPRESSIONS (Top 5) [mill.] ARD 1.124,49 ORF Sport+ 66:11:37 NBC 311,91 RAI Sport 2 51:38:30 Teledeporte 237,88 RAI Sport 1 47:06:49 CCTV5 212,16 Teledeporte 44:03:37 Eurosport 2 EU 139,19 WORLD CUP EVENT IMPRESSIONS TREND [mill.] / / / /16» The channel Ma Chaine Sport Extreme is the most important channel regarding snowboard broadcast time, approximately 25% of the coverage on this channel is live.» In comparison to the past season, media impact increased by 20%.The main drivers for this development is the higher number of events this season, as opposed to 2014/15.» Regarding event impressions the ARD is the measure of all things. Around one third of the total event impressions result from the German public broadcaster.» Noteworthy is also the development in the USA, broadcast time with no real media impact on Universal Sports last year was traded for less coverage but more media impact on NBC this year. 8

9 PRESENTATION OF RESULTS» TV MEDIA MONITORING 9

10 TV MEDIA MONITORING BY MARKET Market Number of Broadcasts Cumulative Audience* Broadcast Time Actual Playing Time Event Impressions [#] [mill.] [hh:mm:ss] [hh:mm:ss] [mill.] Austria 146 9,32 73:03:51 55:59:19 188,06 Canada 31 0,96 04:00:51 03:04:44 14,82 China 55 9,46 43:05:21 37:32:10 309,77 Finland 66 0,40 31:26:36 27:12:45 9,36 France ,58 143:41:01 124:25:07 92,41 Germany 53 71,65 04:19:56 03:13: ,74 Italy 147 4,82 98:48:09 86:58:09 156,09 Japan 19 11,18 04:12:36 03:40:07 15,88 Netherlands 66 0,24 14:52:16 12:35:34 7,26 Norway 56 3,00 03:26:32 02:09:19 50,13 Pan-Europe 96 9,13 16:38:51 14:45:51 144,91 Russia 83 9,39 57:58:52 49:37:50 155,97 Slovenia 80 6,27 09:54:23 06:06:03 83,72 Spain 67 14,09 44:06:08 37:00:23 246,69 Sweden 9 0,94 02:45:18 01:28:21 21,29 Switzerland 144 3,45 08:37:25 05:03:21 21,96 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by RepucomAustria 10

11 TV MEDIA MONITORING BY MARKET Market Number of Broadcasts Cumulative Audience* Broadcast Time Actual Playing Time Event Impressions [#] [mill.] [hh:mm:ss] [hh:mm:ss] [mill.] United Kingdom 4 3,25 00:11:25 00:00:20 23,62 USA 16 30,45 07:45:46 06:32:35 366,78 TOTAL ,59 568:55:17 477:25: ,47 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by RepucomAustria 11

12 TV MEDIA MONITORING BY MARKET TREND BROADCAST TIME [hh:mm:ss] EVENT IMPRESSIONS [mill.] CUMULATIVE AUDIENCE [mill.]* MEDIA IMPACT TREND Austria Canada China Finland France Germany Italy Japan Netherlands Norway Pan-Europe Russia Slovenia Spain Sweden Switzerland United Kingdom USA 73:03:51 79:09:20 4:00:51 6:01:01 43:05:21 9:05:05 31:26:36 47:43:09 143:41:01 10:29:17 4:19:56 5:34:30 98:48:09 50:57:42 4:12:36 0:05:57 14:52:16 0:15:15 3:26:32 2:26:56 16:38:51 31:23:21 57:58:52 153:55:24 9:54:23 15:45:47 44:06:08 4:52:45 2:45:18 2:33:45 8:37:25 10:39:29 0:11:25 0:00:00 7:45:46 31:44:11 188,06 118,37 14,82 4,28 309,77 297,58 9,36 26,92 92,41 12,82 156,09 237,66 15,88 16,80 7,26 21,97 50,13 14,84 144,91 246,25 155,97 277,72 83,72 154,74 246,69 37,92 21,29 30,39 21,96 22,99 23,62 0,00 366,78 101, ,74 931,67 9,32 16,54 0,96 0,03 9,46 3,88 0,40 4,43 10,58 1,79 4,82 1,94 11,18 10,35 0,24 6,00 3,00 3,05 9,13 10,14 9,39 15,41 6,27 11,86 14,09 10,44 0,94 1,51 3,45 4,41 3,25 0,00 30,45 2,35 52,75 71, / /15 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by Repucom 12

13 TV MEDIA MONITORING BY MARKET TREND I Market Cumulative Audience* 2015/ /15 Broadcast Time Event Impressions Cumulative Audience* Broadcast Time Event Impressions [mill.] [hh:mm:ss] [mill.] [mill.] [hh:mm:ss] [mill.] Austria 9,32 73:03:51 188,06 16,54 79:09:20 118,37 Canada 0,96 4:00:51 14,82 0,03 6:01:01 4,28 China 9,46 43:05:21 309,77 3,88 9:05:05 297,58 Finland 0,40 31:26:36 9,36 4,43 47:43:09 26,92 France 10,58 143:41:01 92,41 1,79 10:29:17 12,82 Germany 71,65 4:19: ,74 52,75 5:34:30 931,67 Italy 4,82 98:48:09 156,09 1,94 50:57:42 237,66 Japan 11,18 4:12:36 15,88 10,35 0:05:57 16,80 Netherlands 0,24 14:52:16 7,26 6,00 0:15:15 21,97 Norway 3,00 3:26:32 50,13 3,05 2:26:56 14,84 Pan-Europe 9,13 16:38:51 144,91 10,14 31:23:21 246,25 Russia 9,39 57:58:52 155,97 15,41 153:55:24 277,72 Slovenia 6,27 9:54:23 83,72 11,86 15:45:47 154,74 Spain 14,09 44:06:08 246,69 10,44 4:52:45 37,92 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by Repucom 13

14 TV MEDIA MONITORING BY MARKET TREND II Market Cumulative Audience* 2015/ /15 Broadcast Time Event Impressions Cumulative Audience* Broadcast Time Event Impressions [mill.] [hh:mm:ss] [mill.] [mill.] [hh:mm:ss] [mill.] Sweden 0,94 2:45:18 21,29 1,51 2:33:45 30,39 Switzerland 3,45 8:37:25 21,96 4,41 10:39:29 22,99 United Kingdom 3,25 0:11:25 23, USA 30,45 7:45:46 366,78 2,35 31:44:11 101,88 TOTAL 198,59 568:55: ,47 156,88 462:42: ,82 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by Repucom 14

15 TV MEDIA MONITORING BY EVENT Event Number of Broadcasts Cumulative Audience* Broadcast Time Actual Playing Time Event Impressions [#] [mill.] [hh:mm:ss] [hh:mm:ss] [mill.] Big Air ,91 46:56:21 39:57:31 296,23 Halfpipe ,64 104:48:23 93:08:36 461,59 Parallel Giant Slalom ,74 52:02:05 42:21:31 165,10 Parallel Slalom ,32 131:03:38 109:36:16 768,16 Slopestyle 86 6,39 41:36:57 36:37:38 99,81 Snowboardcross ,15 184:18:59 155:43: ,68 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by RepucomAustria 15

16 TV MEDIA MONITORING BY CHANNEL (TOP 10) BROADCAST TIME [hh:mm:ss] EVENT IMPRESSIONS [mill.] Ma Chaine Sport Extreme 143:14:52 ARD 1.124,49 ORF Sport+ 66:11:37 NBC 311,91 RAI Sport 2 51:38:30 Teledeporte 237,88 RAI Sport 1 47:06:49 CCTV5 212,16 Teledeporte 44:03:37 Eurosport 2 EU 139,19 Sport 1 Russia 38:54:58 ORF 1 136,65 CCTV5+ 26:56:40 CCTV5+ 97,17 MTV3 Max 16:17:50 RAI Sport 1 86,67 Eurosport 2 EU 16:14:52 Match TV 86,01 Ziggo Sport NL 14:52:16 82% of total RTVSLO 2 74,45 82% of total 16

17 TV MEDIA MONITORING BY PROGRAMME TYPE Relive Delayed Live Sport Magazines Highlights News Sport Moderation Magazine BROADCAST TIME [hh:mm:ss] 104:30:38 79:31:52 33:48:21 09:33:50 04:31:10 00:41:26 00:39:23 335:38:33 CUMULATIVE AUDIENCE [mill.]* 6,10 5,77 13,44 7,07 24,22 21,58 45,04 75,38 *Sources: Mediametrie/Eurodata TV, The Nielsen Company, MMS, TNS Gallup /Adults 14+/Estimations by Repucom 17

18 TV MEDIA MONITORING COMPARISON OF GENDERS Men Ladies Broadcast Time 54,1% 45,9% TOTAL: 568 hours Audience 61,8% 38,2% TOTAL: 198,59 mill. viewers Media Impact 59,6% 40,4% TOTAL: 3.053,47 mill. impressions Media Impact: describe the media resonance, media footprint or contact probability of an event broadcast on television. Relates the broadcast time of an event to its audience ratings. This is expressed as the visibility of the subject multiplied by the viewing audience, standardized in 30-second units. 18

19 TV MEDIA MONITORING COVERAGE TREND BY WEEK 72:00:00 BROADCAST TIME [hh:mm:ss] 60:00:00 48:00:00 36:00:00 24:00:00 12:00:00 0:00: * 46* 47* * EVENT IMPRESSIONS [mil.] * 46* 47* * *No coverage 19

20 TV MEDIA MONITORING SEASONAL TREND» CONTRARY TO LAST SEASON, JANUARY WAS THE MOST MEDIA INTENSIVE MONTH, CONTAINING THE HIGHEST NUMBER OF SNOWBOARD EVENTS. Media Impact 2014/15 Media Impact 2015/ WORLD CHAMP BREAK KREISCHBERG Total: 2.554,82 M 1,4 1,0 0,6 1,4 Total: 3.053,47 M Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Media Impact: describe the media resonance, media footprint or contact probability of an event broadcast on television. Relates the broadcast time of an event to its audience ratings. This is expressed as the visibility of the subject multiplied by the viewing audience, standardised in 30-second units. 20

21 METHODOLOGY 21

22 TV MEDIA EVALUATION MEDIA MONITORING PROGRAM TYPES Live Delayed Re-live Highlights/Sportmagazine Magazine News Live broadcast. Near-live, first broadcast airing. Repeat of a live / delayed broadcast. Sports program showing event reports and summaries as well as background information and interviews. program with minimal sporting content. Features on news programs. AUDIENCE This figure indicates the average viewers following a specific television program or time slot. EVENT IMPRESSIONS / MEDIA IMPACT Relates the broadcast time of an event/ team/ league to its audience ratings. This expressed as the visibility of the team/ event/ league multiplied by the viewing audience, then standardised into 30-second units. This is purely the coverage of a team/ league/ event, not yet down to the detail of sponsor exposure. Formula: TIMING Broadcast Time (BT) The Broadcast Time refers to the duration of coverage about the team, league or event. Actual Racing Time (APT) Share of the Broadcast Time only containing match/ competition footage. Example: Broadcast Time in sec. x viewership in millions 30 seconds 60 seconds of coverage in a broadcast with 5 mill. viewers: (60 seconds x 5 mill.) / 30 seconds = 10 mill. 22

23 CONTACT DETAILS STEPHAN SCHRÖDER Managing Director DACH Phone +49 (0) Mobile +49 (0) AKANIMOH UMOH Account Director Phone +49 (0) BENEDIKT NEUMAYER MANAGER CLIENT SERVICES Phone +49 (0) LET S GET CONNECTED REPUCOM DEUTSCHLAND GMBH SCHEIDTWEILERSTR COLOGNE REPUCOM.NET 23

24 TERMS & CONDITIONS TERMS AND CONDITIONS OF USE Please note that this report is subject to copyright agreements. All rights are reserved by Repucom. No part of this report may be reproduced, processed or further distributed in any fashion whatsoever without the author s prior written consent. In this case Repucom. As a condition of publication of any contents of this study, as above, written consent must be given by Repucom. Whilst proper due care and diligence has been taken in the preparation of this document, Repucom cannot guarantee the accuracy of the information contained and does not accept any liability for any loss or damage caused as a result of using information or recommendations contained within this document. Apart from that our General Terms and Conditions, status as of August 2014 shall apply. Available at 24

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