2018 FIFA World Cup Your advertising opportunities
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1 2018 FIFA World Cup Your advertising opportunities
2 Facts about 2018 FIFA World Cup
3 The most important facts on the road to Russia The 2018 FIFA World Cup will be held in Russia. The opening game will kick-off on Thursday, , at CEST. The final will conclude the 2018 FIFA World Cup on Sunday, , also at CEST. All 64 matches will be able to be seen on ARD & ZDF. 28 matches are 100% relevant for advertisements. It is also possible to advertise before the 1st half of CEST matches. A total of 46 matches are available for communication purposes! More than ever before. By law ZDF is authorized to broadcast commercials working days until CEST
4 The most important facts on the road to Russia The matches will all be streamed live. The advertisements accompanying the matches will also be broadcasted. This ensures that the reach can be increased by up to 10% without any additional costs arising. Due to stringent security obligations, public viewing will only be offered on a limited scale. Large portions of the population will follow the games at home on the couch in front of their televisions, something which will permanently increase the AGF rate and which will also serve the purpose of classic marketing. Our price structure will be aligned with the price structures of major tournaments from previous years. You can find information about this and the rates from previous tournaments as well as the complete fixture list here
5 Groups A - H Group A Group B Group C Group D Russia Portugal France Argentina Saudi Arabia Spain Australia Island Egypt Morocco Peru Croatia Uruguay Iran Denmark Nigeria Group E Group F Group G Group H Brazil Germany Belgium Poland Switzerland Mexico Panama Senegal Costa Rica Sweden Tunisia Colombia Serbia South Korea England Japan
6 Match Schedule / Preliminary round 2018 FIFA WORLD CUP Day Date No. Group Match CEST Station Thu A Russia Saudi Arabia 17:00 ARD Fri A Egypt Uruguay 14:00 ARD 3 B Morocco Iran 17:00 ARD 4 B Portugal Spain 20:00 ARD Sat C France Australia 12:00 ZDF 7 D Argentina Island 15:00 ZDF 6 C Peru Denmark 18:00 ZDF 8 D Croatia Nigeria 21:00 ZDF Sun E Costa Rica Serbia 14:00 ZDF 11 F Germany Mexico 17:00 ZDF 9 E Brazil Switzerland 20:00 ZDF Mon F Sweden South Korea 14:00 ARD 13 G Belgien Panama 17:00 ARD 14 G Tunisia England 20:00 ARD Tue H Colombia Japan 14:00 ZDF 16 H Poland Senegal 17:00 ZDF 17 A Russia Egypt 20:00 ZDF Wed B Portugal Morocco 14:00 ARD 18 A Uruguay Saudi Arabia 17:00 ARD 20 B Iran Spain 20:00 ARD Thu C Denmark Australia 14:00 ZDF 22 C France Peru 17:00 ZDF 23 D Argentina Croatia 20:00 ZDF Day Date No. Group Match CEST Station Fri E Brazil Costa Rica 14:00 ZDF 24 D Nigeria Island 17:00 ZDF 26 E Serbia Switzerland 20:00 ZDF Sat G Belgien Tunisia 14:00 ARD 27 F South Korea Mexico 17:00 ARD 28 F Germany Sweden 20:00 ARD Sun G England Panama 14:00 ARD 32 H Japan Senegal 17:00 ARD 31 H Poland Colombia 20:00 ARD Mon A Uruguay Russia 16:00 ZDF 34 A Saudi Arabia Egypt 16:00 ZDF 35 B Iran Portugal 20:00 ZDF 36 B Spain Morocco 20:00 ZDF Tue C Denmark France 16:00 ARD 38 C Australia Peru 16:00 ARD 39 D Nigeria Argentina 20:00 ARD 40 D Island Croatia 20:00 ARD Wed F South Korea Germany 16:00 ZDF 44 F Mexico Sweden 16:00 ZDF 41 E Serbia Brazil 20:00 ZDF 42 E Switzerland Costa Rica 20:00 ZDF Thu H Japan Poland 16:00 ARD 48 H Senegal Colombia 16:00 ARD 45 G England Belgien 20:00 ARD 46 G Panama Tunisia 20:00 ARD Fri Day of rest
7 Match Schedule / Knock-out stage 2018 FIFA WORLD CUP Day Date No. Group Match CEST Station Last sixteen: First pick ARD - 2 days per station Sat Winner C Runner up D 16:00 49 Winner A Runner up B 20:00 Sun Winner B Runner up A 16:00 52 Winner D Runner up C 20:00 Sun Winner E Runner up F 16:00 ARD* 54 Winner G Runner up H 20:00 Tue Winner F Runner up E 16:00 ARD* 56 Winner H Runner up G 20:00 Quarter-final: First pick ZDF - 1 day per station Fri Winner match 49 Winner match 50 16:00 58 Winner match 53 Winner match 54 20:00 ZDF* Sat Winner match 55 Winner match 56 16:00 ZDF* 59 Winner match 51 Winner match 52 20:00 Semi-final: First pick ARD Tue Winner match 57 Winner match 58 20:00 Wed Winner match 59 Winner match 60 20:00 Match 3rd place Sat Loser 61 Looser 62 16:00 ARD Finale Sun Winner match 61 Winner match 62 17:00 ZDF *Machtes with participation of Germany
8 The most important facts on the road to Russia Exclusive slots will be offered during all matches; these will be broadcasted immediately before/after the 1st half and immediately before the 2nd half. The length of the exclusive slots is 60 seconds or max. three partners. Premiums for corner placements will not be charged; placements will be loosely based on the investment volumes in the supporting programme of the 2018 FIFA World Cup and will be allocated in line with the Fair Share Principle
9 Saturday, Matches 11:00 Studio 11:49 Break before kick-off :50 Exclusive break before kick-off :00 1. Half France vs. Australia 12:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 12:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half France vs. Australia 13:49 Break after 2. half :50 Studio Highlights 14:06 Studio 14:48 Werbung vor der 1. Hz :50 Exclusive break before kick-off :00 1. Half Argentina vs. Island 15:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 15:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Argentina vs. Island 16:49 Break after 2. half :50 Studio Highlights 17:17 Studio 18:00 1. Half Peru vs. Denmark 18:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 18:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Peru vs. Denmark 19:49 Break after 2. half :50 Studio Highlights 20:13 Studio 21:00 1. Half Croatia vs. Nigeria 21:57 Studio Highlights 22:02 2. Half Croatia vs. Nigeria 22:49 Studio Highlights
10 Tuesday, Matches 13:00 Studio 13:49 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Colombia vs. Japan 14:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 14:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Colombia vs. Japan 15:49 Break after 2. half :50 Studio Highlights 16:48 Werbung vor der 1. Hz :50 Exclusive break before kick-off :00 1. Half Poland vs. Senegal 17:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 17:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Poland vs. Senegal 18:49 Break after 2. half :50 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Russia vs. Egypt
11 Thursday, Matches 13:00 Studio 13:49 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Denmark vs. Australia 14:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 14:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Denmark vs. Australia 15:49 Break after 2. half :50 Studio Highlights 16:48 Werbung vor der 1. Hz :50 Exclusive break before kick-off :00 1. Half France vs. Peru 17:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 17:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half France vs. Peru 18:49 Break after 2. half :50 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Argentina vs. Croatia
12 Friday, Matches 13:00 Studio 13:49 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Brazil vs. Costa Rica 14:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 14:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Brazil vs. Costa Rica 15:49 Break after 2. half :50 Studio Highlights 16:48 Werbung vor der 1. Hz :50 Exclusive break before kick-off :00 1. Half Nigeria vs. Island 17:47 Exclusive break after 1. half :48 Break after 1. half :53 Studio Highlights 17:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Nigeria vs. Island 18:49 Break after 2. half :50 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Serbia vs. Switzerland
13 Monday, Matches 15:07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half Uruguay vs. Russia 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Uruguay vs. Russia 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Spain vs. Morocco
14 Wednesday, Matches incl. South Korea vs. Germany CEST 15:07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half South Korea vs. Germany 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half South Korea vs. Germany 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Serbia vs. Brazil
15 Last sixteen without Germany 15:07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half If Germany reaches the stage of last sixteen ARD will broadcast this match Monday, or Tuesday, at CEST. ZDF broadcast a maximum of two, minimum one working day match without German participation in this stage. Bookings in advance are possible from now on! Hotline:
16 Saturday, Quarter-final with Germany CEST 15:07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half Germany vs.? 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half Germany vs.? 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Serbia vs. Brazil If Germany reaches the quarter-final, ZDF will broadcast this match. As winner of group F Germany will play the quarter-final match Saturday, at CEST. Bookings in advance are possible from now on! Hotline:
17 Friday, Quarter-final with Germany CEST 15:07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half First quarter-final 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half First quarter-final 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half Germany vs.? If Germany reaches the quarter-final, ZDF will broadcast this match. As runner-up of group F Germany will play the quarter-final Friday, at CEST. For booking details please call
18 Quarter-final without Germany Friday, or Saturday, :07 Studio 15:49 Break before kick-off :51 Exclusive break before kick-off :00 1. Half 16:48 Exclusive break after 1. half :49 Break after 1. half :54 Studio Highlights 16:58 Break before 2. half :00 Exclusive break before 2. half :02 2. Half 17:50 Break after 2. half :51 Studio Highlights 19:00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half If Germany doesn t reach the quarter-final, ZDF will broadcast two matches Friday or Saturday. For booking details please call
19 Semi-final without Germany Tuesday, or Wednesday :00 News 19:20 Break before studio :21 Studio 19:48 Break before kick-off :50 Exclusive break before kick-off :00 1. Half semi-final ZDF broadcast one semi-final match Tuesday or Wednesday CEST. Bookings in advance are possible from now on! Hotline:
20 Important information
21 Booking conditions Right of first and exclusive negotiation till January, 5 th 2018, for official sponsors and partners of FIFA WORLD CUP RUSSIA Confirmed bookings cannot be cancelled
22 Booking conditions Placements within the commercial breaks will be assigned according to the Fair- Share-Principle. In doing so, the placements comply with the investment in the surroundings of the 2018 FIFA WORLD CUP on ZDF. All rates are gross rates, exclusive of applicable VAT. General terms and conditions of ZDF Werbefernsehen apply (pricelist valid from January, 1st 2018). This offer is based on the principle first come, first served
23 Official Partners
24 Contact ZDF Werbefernsehen GmbH Heike Fisseler / Disposition Phone Fax fisseler.h@zdf.de Christoph Lüken / Marketing Phone Fax lueken.c@zdf.de
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