Canadian Sport Tourism Alliance Congress Ottawa

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1 Canadian Sport Tourism Alliance 2013 Congress Ottawa

2 CSTA Sustainable Sport Event Template Thank you: Funding in part by the Ontario Trillium Foundation Transfer of Knowledge leadership: Eric Savard, CSTA Program Director Rick Traer, CSTA Chief Executive Officer

3 Why? To incorporate sustainability into the event experience and planning process. Good business sense; Good Common Sense Reduce negative impacts Create positive environmental, social and economic benefits for: the event organizers the participants host region.

4 Overview What does sustainability mean? What does sustainable sport event mean? CSTA Sustainable Sport Event Template Examples and resources Opportunities for CSTA members

5 Defining Sustainability Development that meets the needs of the present without compromising the ability of future generations to meet their own needs (Brundtland, 1986) Environment Social Economic

6 Sustainability means different things to different people

7 Vancouver 2010 Bid Commitments: On time, on budget Social Inclusion Indigenous People, Inner City, People with physical disabilities Zero Waste, Carbon Neutral, Low Footprint LEED Green Building Certification Economic Development Local, regional and ethical sourcing Community benefits; Innovation Canada s Games & strong medal performance Strong accountability Lasting benefits

8 Sustainable Sport Events Applying sustainability principles to sport event by: Managing the environmental, social and economic impacts and opportunities Maintaining transparency and accountability with key stakeholders Ensuring legacies provide meaningful benefits. throughout the event planning, hosting and decommissioning-to-legacy lifecycle.

9 Attributes of Sustainable Events ISO 20121, CSAZ2010 Sustainable Event Management Standards, GRI Supplement for Sustainable Event Reporting Accountable Ethical and transparent Accessible and inclusive Safe and secure Minimize negative impacts environmentally, socially and economically Maximize positive benefits environmentally, socially and economically Responsible sourcing Excellent customer/client experience Inspire sustainable behaviour and healthy living Leave a positive legacy

10 Trends in Sustainability and Legacy Performance Planning Vancouver 2010 London 2012 Toronto Accountability 2. Environmental Stewardship & Impact Reduction 3. Social Inclusion & Responsibility 4. Aboriginal Participation 5. Economic Benefits 6. Sport for Sustainable Living 1. Climate Change 2. Waste 3. Biodiversity 4. Inclusion 5. Healthy Living Accountability 1. Accessibility, Diversity & Inclusion 2. Environment 3. Sport & Active Living 4. Economic Development 5. Arts & Culture Accountability

11 CSTA SSET based on 3 new standards Canadian Standard Association (CSA) Z2010 Requirements and guidance for organizers of sustainable events November 2010 International Standards Organization (ISO) ISO Event sustainability management systems requirements with guidance for use June 2012 Global Reporting Initiative (GRI) GRI Event Organizers Sector Supplement Sustainability Reporting Guidelines 2011 Best practices from the Vancouver 2010 Olympic and Paralympic Winter Games (Vancouver2010)

12 and Canadian Sport Policy 2012 Canadian federal, provincial and territorial ministers of sport unanimously approved the Canadian Sport Policy References to social inclusion and sustainability. SSET describes how these concepts can be applied to sport event planning.

13 Address the Event Project Life Cycle 1. Bid and Vision phase including Legacies 2. Win Bid 3. Plan: strategic & operational planning phases a. New infrastructure development and retrofits b. Operational planning for venues, sport events, games-time services, ceremonies c. Legacy planning 4. Convene successful games and experience 5. Asset transfer & legacy mode

14 Take a Management System Approach

15 CSTA SSET Scope 1. Sustainability Commitment, Strategy and Scope 2. Management 3. Site Selection and Construction 4. Venue, facilities and office management 5. Social inclusion, community and supply chain 6. Transportation and Accommodation 7. Catering, Food and Beverage 8. Marketing and Communications 9. Athlete and Public Engagement 10. Legacy Planning

16 CSTA SSET Process e.g. Transportation

17 1. Create a Sustainability Commitment & Strategy; Determine Program Scope Make an organizational commitment to sustainable sport events Endorse, communicate and monitor effectiveness Strive to be accountable for: low-footprint, low-carbon, low/zero waste socially inclusive, accessible, ethical Innovative and economical

18 Examples: Vancouver 2010 London 2012 Toronto Pan Para Pan Games All future Olympic and Paralympic Games, Youth Olympic Games Bids Commonwealth Games 2014 Canada Winter Games 2015

19 2. Management Ensure good governance to implement strategy with sport event organization, stakeholders and supply chain. Designate a sustainability team leader, form a team Establish a way to work together Set measurable sustainability objectives and targets Comply with regulations

20 Examples and Resources Sustainable Event Management Systems to: CSA Z2010 ISO BNQ Sustainable Development Responsible Event Management (Quebec) Choose to conform or certify On-line planning tools, e.g.

21 3. Site Selection and Construction To conduct accessible sporting events with a minimal ecological footprint Choose existing sites and venues where possible. Consider temporary or portable infrastructure Share your venue with other events or users if possible. Build with smart technology and for a sustainable legacy Respect local culture and heritage

22 Examples and Resources Vancouver 2010: Richmond Olympic Oval Hillcrest Whistler Olympic Park Toronto 2015: Athletes Village London 2012: Olympic Park

23 Richmond Olympic Oval

24 Hillcrest: Vancouver Olympic and Paralympic Centre

25

26 Toronto2015 Athlete Village

27 4. Venue, Facilities and Office Management To minimize negative impacts to air, land, water and biodiversity; to conduct low-waste sport events Environmental management operation plans: Energy, waste, noise, water conservation Ensure clean air

28 Examples and Resources Vancouver2010 Zero Waste Program London 2012 Waste Management

29 5. Social inclusion, community and supply chain Involve community and engage supply chain Establish a Sustainable Sourcing Policy Code of conduct Respect, check and track environmental, social, economic development and ethical performance

30 Examples & Resources Vancouver 2010 BuySmart Case Study London2012 Sustainable Sourcing Code Toronto2015 Purchasing Policy emphasis on diversity

31

32 Social Inclusion & Supply Chain Recruit from local community Enable accessibility and diversity Attract sponsors to help achieve sustainable sport event goals Engage stakeholders Seek opportunities for collaboration, partnerships and support

33

34

35 Social Inclusion & Supply Chain Seek opportunities to lease, rent and donate equipment local sport and community organisations Security, Health, Safety and Wellness Workforce and spectators

36 Safety & Security for Assets and People

37 Example: Vancouver2010 Asset Donation Program Focused on inner city communities in BC the North Transactions valued $1.1M Sport and office equipment Sleep Country Canada Network of Inner City Community Services Society (NICCSS) managed the VANOC Lost and Found Claim Centre

38 6. Transportation and Accommodation Favour green fleets, public transportation and accommodation Clean fuel/energy and vehicles Public transit encourage modal shift Environmentally and socially responsible hotels and hospitality

39 Resources and Examples Hotel Association of Canada Green Key Program Sponsor engagement airline, fleet, fuel, carbon offsets David Suzuki Foundation website: Meeting the Challenge of Carbon Neutral 2010 Winter Games

40 Quantify, Reduce, Offset, Engage DirectFootprint Offset through Offsetters and Clean Tech partnership Indirect Footprint Voluntary program for sponsors, partners and spectators Carbon Partner Program 2010 Online Calculator

41 7. Catering, Food and Beverage Where appropriate - source sustainable food, reduce waste, contribute to local community groups Buy local Promote healthy & cultural cuisine Minimise food waste Maximise composting and recycling Donate non-perishable food

42 Food packaging

43 8 Marketing and Communications Promote sustainability internally and externally Raising profile of sport event with key stakeholders Branding Implement a clear sustainable marketing plan for a consistent branding strategy Communicate key messages and values Make everyone champions of your cause

44 Examples

45 9. Athlete and Public Engagement Inspire, engage and recognise athlete and public engagement Pursuing sport and sustainable living choices Engage athletes and the sport community Define the call to action Define the modes of communication and outreach Celebrate results

46 Examples and Resources Commuter Challenge Clean Air Champions Clean ups and green ups Volunteerism

47 10- Legacy Planning Inspire, engage and generate longterm and enduring benefits for sport, raised awareness, community and tourism Engage stakeholder Plan early Focus on attributes and multi-use of permanent infrastructure Target social and economic benefits through technology, partnerships, new approaches and standards

48 Legacies Number, type, impact and results of sustainability initiatives designed to raise awareness, share knowledge and impact behaviour change Transfer of knowledge

49 Examples and Resources Vancouver 2010 London 2012 (WEBSITE) Glasgow 2014 Commonwealth Games CSTA - SSET

50 Success Factors Commitment and lead time Tap into existing resources; dedicate additional resources Engage early Identify key opportunities: Internal and supply chain awareness and training Develop and use practical tools Outreach and broker Create small contracts: unbundle large contracts Track, monitor, audit and review Recognize and celebrate

51 Who else is doing this? Established: USA GSA Green Sport Alliance UK BASIS - British Association for Sustainable Sport Initiating: Australia Green Sport Alliance (AUS) Canada Canadian Sport Tourism Alliance

52 Thank you! Merci!

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