Hospitality Outlook Asheville, NC

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1 Hospitality Outlook Asheville, NC Chad Church STR 2017 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

2 STR Definitions: Supply - The number of rooms in a hotel or set of hotels multiplied by the number of days in a specified time period. Demand The number of hotel rooms sold over a specified time period. Room Revenue Total room revenue generated from the rental of rooms over a specified time period STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

3 STR Definitions: Occupancy Occupancy is the percentage of available rooms that were sold during a specified period of time. ADR (Average Daily Rate) The average rate paid for rooms sold RevPAR (Revenue per Available Room) The total guest room revenue divided by the total number of available rooms STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

4 National Industry Overview 2017 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

5 Total US - Key Statistics Twelve Month Moving Average December 2016 % Change Hotels 53 k Room Supply 1.8 bn 1.6% Room Demand 1.2 bn 1.7% Occupancy 65.5% 0.1% ADR $ % RevPAR $ % Room Revenue $149 bn 4.8%

6 Total United States Room Supply/Demand Percent Change Twelve Month Moving Average 2000 to December Supply % Change Demand % Change Feb % Mar % Aug % Sept %

7 Total United States Occupancy Twelve Month Moving Average 2000 to December June Dec Jan/Feb

8 Total United States Average Daily Rate Twelve Month Moving Average 2000 to December Sept Dec June

9 Total United States Under Contract Pipeline by Chain Scale In Thousands December In Construction Final Planning Planning Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Unaffiliated

10 Total United States Key Performance Indicator Outlook (% Change vs. Prior Year) 2017F 2018F Outlook 2017 Forecast 2018 Forecast Supply 2.0% 2.2% Demand 1.7% 2.0% Occupancy -0.3% -0.2% ADR 2.8% 2.8% RevPAR 2.5% 2.6%

11 Total United States Chain Scale Key Performance Indicator Outlook 2017F by Chain Scale 2017 Year End Outlook Chain Scale Occupancy (% chg) ADR (% chg) RevPAR (% chg) Luxury -0.4% 2.5% 2.1% Upper Upscale -0.2% 2.5% 2.3% Upscale -1.1% 2.5% 1.3% Upper Midscale -0.7% 2.3% 1.6% Midscale 0.1% 2.4% 2.5% Economy 0.0% 2.7% 2.7% Independent -0.3% 3.0% 2.7% Total United States -0.3% 2.8% 2.5%

12 Total United States Chain Scale Key Performance Indicator Outlook 2018F by Chain Scale 2018 Year End Outlook Chain Scale Occupancy (% chg) ADR (% chg) RevPAR (% chg) Luxury -0.2% 3.0% 2.8% Upper Upscale -0.1% 2.8% 2.7% Upscale -0.7% 2.5% 1.7% Upper Midscale -0.6% 2.5% 1.9% Midscale -0.2% 2.5% 2.2% Economy -0.1% 2.3% 2.3% Independent -0.2% 2.8% 2.7% Total United States -0.2% 2.8% 2.6%

13 Local Market Update 2017 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

14 Buncombe Co. Hotel Census As of December Properties (72) , Luxury Upper Upscale Upscale Upper Midscale Rooms (7,172) Midscale Economy Independent 1, ,175 1,437 1, ,116 1,153 - Luxury Upper Upscale Upscale Upper Midscale Midscale Economy Independent

15 Pipeline Current Supply / New Supply properties in the active pipeline in Asheville area Market 2014 % Growth 2016 % Growth 2018 Charleston, SC 18, % 19, % 22,926 Savannah, GA 15, % 15, % 17,822 Buncombe County, NC 6, % 7, % 8,912 Cary/South Raleigh, NC 4, % 5, % 5,940 Brentwood/Franklin, TN 4, % 5, % 6,098 Mount Pleasant/Isle Of Palms, SC 2, % 3, % 3,726

16 Buncombe County Performance Snapshot Key Performance Indicators Twelve Month Moving Average December 2016 vs Hotels - 7,172 Rooms % of Rooms in STAR Program % $ $ Occupancy ADR RevPAR

17 Buncombe County Performance Snapshot Key Performance Indicators Twelve Month Moving Average percentage change December Occupancy ADR RevPAR

18 Buncombe County Room Nights Available Twelve Month Moving Average ,600,000 2,500,000 2,400,000 2,300,000 2,200,000 2,100,000 2,000,000 1,900,

19 Buncombe County Room Nights Available & Demand Twelve Month Moving Average ,600,000 2,400,000 2,200,000 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 Supply Demand Prior Peak: Mar m 1,000,

20 Buncombe County Occupancy Rate by Month 2015 vs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

21 Buncombe County Day of Week Occupancy Annual Sunday Monday Tuesday Wednesday Thursday Friday Saturday

22 Buncombe County Average Daily Rate (ADR) by Month 2015 vs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

23 Buncombe County Occupancy & Average Daily Rate % Change by Month Occupancy ADR Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

24 Buncombe County Hotel Class Segments Occupancy/ADR/RevPAR Percent Change Twelve Month Moving Average 2016 vs Occupancy ADR RevPAR Lux/Upper Up Upscale/Upper Mid Midscale/Econ 0.4

25 Buncombe County/Western NC Occupancy Rate Twelve Month Moving Average Buncombe Co Western NC

26 Buncombe County/Western NC Average Daily Rate Twelve Month Moving Average Western NC Buncombe Co Prior Peak: $ June

27 Comparable Markets Weekday Occupancy Total Year Buncombe Savannah Charleston Greenville Gatlinburg/Pigeon Forge 53.9

28 Comparable Markets Weekend Occupancy Total Year Buncombe Savannah Charleston Greenville Gatlinburg/Pigeon Forge

29 Comparable Markets Demand % Change Total Year Buncombe Savannah Charleston Greenville Gatlinburg/Pigeon Forge

30 Comments and Takeaways Chad Church STR 2017 STR, Inc. All Rights Reserved. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR, Inc. or STR Global, Ltd. trading as STR (collectively STR ) is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. No strategic advice or marketing recommendation is intended or implied.

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