PARTNERSHIP OPPORTUNITIES

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1 PARTNERSHIP OPPORTUNITIES

2 Ultimate Frisbee About Ultimate is a fast-growing, free-flowing team sport played with a frisbee combining elements of gridiron, netball and touch football. Athletes require speed, agility and endurance. Ultimate is the fastest growing global sport played by more than 7.5 million people in more than 90 countries. Ultimate is Australia s fastest growing sport and has been the largest sport in the University sector for the last five years. It is estimated that over 20,000 people are regularly playing Ultimate in Australia in social or league competitions, with over 7,000 players registered on the AFDA* membership. The sport is growing quickly in schools, valued for it s strong focus on good sportsmanship, inclusion and fair play. It is recognsed by the ASC and IOC and toted for inclusion in the Olympics after Japan.

3 World Championships under 24 s The WFDF* World U24 Ultimate Championships is the premier championship event for Ultimate Frisbee for athletes aged 24 years and younger. Held every two years, hundreds of the world s best Ultimate Frisbee players, and thousands of spectators will take part in the event. Approximately 8,000 athletes: 43 teams from 22 countries including 16 mixed teams, 16 men s teams and 11 women s teams will make this event making it the biggest under-24 world championships to date. There will also be: 150 Volunteers Over 100 coaches, physios, and support staff More than 4,000 visitors generated Previous championships were held Florence, Italy (2010), Toronto, Canada (2013), London, England (2015).

4 Why support or partner with us? The under 24 World Ultimate Championships is a unique opportunity to be associated with a world class sporting event, and engage directly with thousands of millennials from across Australia. Our cohort of athletes, supporters, friends and their families are: - Over represented as university educated years (with coaches, volunteers and families in the range) - Close to 50/50 split amongst women and men - Health, fitness and social values conscious - High average disposable income - Regularly travel and eat out - Tech-savvy and avid social media users - avid friends of all things digital!!

5 Reach The event will be livestreamed to over 40 countries and is expected to generate exceptional social media engagement. The Australian mixed team recently posted two practice matches and received over 2.5k YouTube views. We expect millions of views for our coverage including live streaming. There were over 660K YouTube views for the previous World Championships final events. In Australia the main social media channels will include: twitter.com/wfdfwu24uc Ultimate Australia: Facebook Twitter Instagram U24s public team supporters pages Stingrays (twitter) Instagram Goannas Bluebottles (twitter) Instagram

6 Spirit of the Game Spirit of the Game A unique aspect of Ultimate is that it is self-refereed. New players learn to self-referee through Spirit of the Game, which emphasises knowledge of the rules, honesty, care, respect and fairness. Self-refereeing integrates personal and social development into aspects of the sport. Inclusion Through Spirit of the Game, Ultimate has an exceptional capacity for inclusive practices to be embedded into every layer of our sport. Self-refereeing puts respect for others and fair treatment at the very centre of our sport. We support gender equity through mixed-gender play from grassroots development through to international representation. We embrace participation regardless of ability, gender, sexual orientation, background or age. We are also committed to increasing opportunities for Indigenous people to participate through its partnership with the Indigenous Ultimate Association. The AFDA supports people with disabilities participating in Flying Disc Sports and will provide opportunities for disabled athletes and administrators.

7 Partnership Packages - Overview 1. Principal Partnership - TBC 2. Major Partnerships Starts at $2, Supporting Partnerships In-kind product. There are opportunities to sponsor specific initiatives associated with the event including: 1. Our Volunteer Program and Packs 2. Spirit of the Game Award Partner 3. Athlete meals/dining 4. Athlete Player Packs 5. Australian Team Partnerships 6. Game s discs 7. End of tournament party sponsor We are actively seeking official partners for the following categories: - Travel - Sports drink, sports bars, healthy snacks - Athlete sports equipment/recovery

8 Benefits/Opportunities Premium signage and event activation opportunities including: v Showcase field signage (Image attached) v Logo acknowledgment on Event Partners Recognition Banners near entry to the event and tournament central (retail/snacks and dining area) v Exhibit or event activation opportunity at the sponsors village at tournament central v Messaging, video and/or TVC on digital field signage Logo acknowledgment and advertising: v Official Program (Full Page Advert) v Volunteers Guide and Pack (Full Page Advert and inclusion of advertising or sample product in volunteer s pack) v Players Pack (Inclusion of promo material or sample product) v E-news (Pre-event and daily wrap ups) v footers v Promo video Broadcast exposure v Daily Highlights (bought to you by..) v Player and spectator interviews of the day (bought to you by ) v Online streaming advertising opportunities Content/branding opportunities in the following channels/mediums: v Home page of website (logo acknowledgement, message, and link to your site) v Sponsors page (Creation of a page about your company and its services or products on the website) v A video interview about your partnership support or your company offer for online channels and/or access to nominated athletes for interviews/content v Access to event surveys and research survey question

9 Benefits/Opportunities - continued Logo on volunteer/official staff uniforms Logo on game s discs VIP Hospitality and Staff Incentives: v Passes to VIP Hospitality Tent (4 guest passes per day) v VIP seating in main stadium for showcase events and medal matches (4 guest passes per day) v Photography A variety of social media and digital marketing opportunities as negotiated with the Head of Sponsorship including: v Sponsor branding on Facebook v Links on the event s social media portals Facebook and Twitter Opportunity for exhibit, event activation or competition targeting players, fans or visitors v Exhibit in prime location/tournament central v E.g. vote for best play of the day to win X Awards and medal presentations v MC mentions at official announcements and events including opening and closing ceremony v Two-minute welcome speech at opening ceremony v Presentation of medals at closing ceremony Media release for internal and external communications opportunities. Mention in press releases / video content productions where possible Creative joint social media or digital marketing initiatives to our extensive audience

10 Example Package Volunteer program No event is possible without the energy, passion and commitment of volunteers. 150 volunteers will be recruited, from WA and around Australia, to support the planning and delivery of the event. Many are university students. The package could include: Logo on volunteer/official staff uniforms Branding, advertising and messaging across all volunteer material including the Volunteer Guide/Play Book Signage in the Volunteer Headquarters/Central Product display or event activation opportunity inc. sampling in a prime location at the event Logo acknowledgment on Event Partners Recognition Banner near entry to the event and tournament central (retail/snacks and dining area) Branding, content and messaging on Volunteer Social Media Group page Inclusion of product or special offer in the official Volunteer Pack Logo acknowledgement on Event Website Link to your site from home page back/tourism and supporters page A promotional banner on Volunteer EDM s ( communications via volunteer DB) 2x passes to catered VIP Tent / 2 x VIP seating at medal matches in main stadium. We require support to help engage and maintain a highly efficient, valued, motivated and happy volunteer workforce. 1. Breakfast, lunch and dinner 2. Accommodation 3. Volunteer Packs 4. Prizes and rewards

11 Media references and more data world-u24-ultimate-championships-to-be-held-in-perth-australia Type of visitors Visitor # s Percentage of total visitors WA visitors within % local area WA visitors non local 100 2% area Interstate visitors 250 6% International visitors % Total visitors % Intrastate Interstate Internation Total visitors visitors visitors al Visiting specifically Extending Average daily spend $ pp $ pp $ pp (accommodation, meals, entertainment, etc.) Length of stay 7 days 10 days 14 Direct expenditure $ $ $5 040,

12 Links to Youtube World Games 2017 Ultimate Bronze Medal Game - AUS v CAN USA Ultimate #LiveUltimate: https://www.youtube.com/watch?v=kixmbfkrp IM&list=PLj3o5NfjDnCNMBYshF8sYT21_uxQs4xJ_&index=11 USA Ultimate Promo Video (10 years old): https://www.youtube.com/watch?v=70ks0vjclm&list=plj3o5nfjdncnmbyshf8syt21_uxqs4xj_&index=10 Ultimate Canada Play Ultimate: https://www.youtube.com/watch?v=4udznpw1x6o &list=plj3o5nfjdncnmbyshf8syt21_uxqs4xj_&index=12 We are currently developing a promotional video for Australian Ultimate. We are seeking a sponsor to support this. Please contact to be listed as a supporter of Australian Ultimate

13 Quotes This is like everything that you would want to bake into a sport, if you were creating it from scratch. The speed, quickness, power. Women and men playing. Few disputes. And the entertainment value. I was like, This is wicked entertaining stuff!_ In one weekend I fell in love with the sport and saw its huge potential. Tom Crawford, a former director of coaching for the U.S. Olympic Committee who has also consulted with the N.B.A., N.H.L. and N.F.L., said. The I.O.C. loved a few things about the sport, to which it granted provisional recognition in 2013: the spirit of the game, gender equity, global growth, youth appeal, and, most of all, how fun it is to watch. The sport s leaders believe it has come this far, and will eventually be included in the Olympic games, because it s a better spectator sport more easily understood and more telegenic than plenty of traditional Olympic sports. WFDF President

14 Contact We are happy to customise a package and unique marketing activities to suit your objectives. Please contact: Kelli Browne Head of Partnerships m e

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