2018 Cathay Pacific International Chinese New Year Parade. Hotel Sponsorship Invitation

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1 2018 Cathay Pacific International Chinese New Year Parade Hotel Sponsorship Invitation 1

2 2017 Parade 2

3 2017 Parade 10 brightly lit floats, 3,000 performers around the world, entertaining 155,000 spectators along the Parade Route (52.8% were visitors)

4 TV Rating Live Broadcast on TVB Jade received 17.7 TVRs with a station share 66.3%. The percentage represents average 1,147,000 population viewing the show and the audience reach of the show is 1,695,400. 4

5 Successfully engaged 10 floats, 13 international groups, 13 local groups and 29 pre-show groups Total of 3,000 international & local performers participated Total of 350 CNY buddies were recruited from 15 schools for performance and distribution of folk bag to spread across the good luck Signature event of the 20 th Anniversary of the establishment of HKSAR Government Total of 2,370 seats were built The Event With the theme Best Fortune. World Party. the 22 nd staging of Chinese New Year Night Parade was held on 28 January 2017, first day of Year of Rooster 1554 tickets were sold to overseas agents/ local tour operators and HK citizens 5

6 Parade Related Activities Float Display (29 Jan-12 Feb 2017) 8 floats were displayed at Tai Po Lam Tsuen Wishing Square as to support the Hong Kong Well-Wishing Festival. Performances by International Performing Groups 18 sessions of performances were arranged on 29 & 30 Jan, entertained over thousands of audiences during the Hong Kong Well-Wishing Festival. 6 additional sessions of exciting stage performances were arranged at pentahotel, Lee Tung Avenue and Temple Mall on 29 & 30 Jan. 6

7 Local and Overseas Publicity Around HK$173m global publicity value was recorded for the 2017 Parade Over 2,000 nos of coverage mentioning/reporting 2017 Parade Publicity value was contributed by press conference, media pitching, float preview, performing groups rehearsal and event day coverage 7

8 Media Exposure Pre-event Oriental Daily News Headline Daily Sing Tao Daily 8

9 Media Exposure Post-event SCMP Oriental Daily Apple Daily nowtv 9

10 Media Exposure Post-event Sing Tao Wen Wei Po Bastille now rthk Sina TVB News hk01 10

11 Be Part of a High-value, Homegrown Event Sponsor 250 complimentary room nights (twin room) with breakfast arrangements and offer special rate for additional rooms with breakfast arrangements for ALL international performing groups during the period (tentatively Feb 2018). A total of approx rooms for room nights (inclusive of complimentary room nights) are required. 13

12 Enjoy Wide-ranging Exposure Souvenir Programme Event Guide Advertisements on our publications 14

13 Enjoy Wide-ranging Exposure Hotel logos on leading banners for each international performing group 15

14 Enjoy Wide-ranging Exposure Hotel logos on venue decoration 17

15 Enjoy Wide-ranging Exposure Canton Road Nathan Road Banners along the parade route 18

16 Official Hotel Sponsor Entitlement (all groups residing at same hotel / hotel group with breakfast) PR Publicity Invitation to the Parade Invitation to media function as one of the on-stage guests Invitation to sponsor representatives to attend the Parade at the VIP stand on 16 Feb 2018 Hospitality 20 complimentary admission tickets to grand stand (worth $8,000) Complimentary Performance Marketing and Promotion at Printed Materials & Website Onsite Exposure One performance at sponsored hotel by International Performing Group ($100,000 up per each performance). 1 ROP ad space in the Event Guide for distribution from mid Jan to early Feb 2018 at HKTB s channels such as Visitor Centres and Ports of Entry for promotion of Hong Kong Chinese New Year Celebrations (circulation: about 100,000cps) 1 ROP ad space in the Souvenir Programme (circulation: 5,000 cps) Insertion of leaflets of official hotel sponsor into goodie bags (3,500 pcs) Acknowledgement listing as Official Hotel Sponsor on event publication and website Company logo and name on event website with hyperlink to Sponsor s website Name and hotel logo on the leading banner of ALL international performing groups during the Parade 5 complimentary greeting banners bearing hotel logo at the entrance of the grand stand 2 complimentary banners bearing hotel logo at Nathan Road and Canton Road (banners to be printed and provided by hotel sponsor) 19

17 Thank You! Website : Please click here Contact : Mr Aaron Leung Ms Ivy Fang Executive, Event Management Manager, Event Management Hong Kong Tourism Board Hong Kong Tourism Board aaron.leung@hktb.com ivy.fang@hktb.com Tel: Tel:

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