New rules, new opportunities: a potential for growth

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1 #TV year New rules, new opportunities: a potential for growth June 19th, 2015 Jacques Balducci Eurodata TV Worldwide Deputy Sales Director

2 Worldwide TV viewing remains strong World daily viewing time Average daily viewing time per individual Mega-panel based on 46 territories * Average daily viewing time per individual h h h14 3h h h h13 3h52 Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country s TV universe for total individuals. *Mega-panel Eurodata TV (46 territories): Austria, North Belgium, South Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Japan, South Korea, Lebanon, Malaysia, The Netherlands, New Zealand, Norway, Philippines, Poland, Portugal,. Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland (French, German, Italian) Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela, Vietnam. 2

3 Disparate changes throughout the world Poland +13 Norway + 6 Netherlands h07 4h20 Total individuals h37 2h43 Total individuals h15 3h20 Total individuals 6+ Germany = h41 3h41 Total individuals 3+ United States h53 4h42 Total individuals United Kingdom h52 3h40 Total individuals Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country s TV universe for total individuals. 3

4 Young people are changing the way they watch TV World daily viewing time Young adults h h40 2h27 Germany - 4 Netherlands - 3 Italy - 6 Focus on the working population h h h37 2h04 Individuals h38 Individuals h31 Individuals countries = h37 Denmark - 12 Poland = Spain h h04 1h52 Individuals h54 1h54 Individuals h26 2h14 Individuals Scope: Germany(30-49), Denmark (25-49), Spain (25-44), Italy (35-44), Netherlands (35-49), Poland (30-49). Time-shifted viewing included when measured. Time shifted viewing included where measured. Averages are weighted with the country s TV universe for total individuals. Based on young adults, total day. Time shifted viewing included where measured. Averages are weighted with the country s TV universe for young adults. 4

5 A more flexible TV consumption that serves global ratings Contribution of time shifted to global TV viewing United Kingdom Evolution Spain Evolution 3h13 3h48 Live 3h % VS Live 3h % VS Live VOSDAL +7 days Live VOSDAL +28 days 3h % VS VS Live VOSDAL +7 days N.B. As measurement of time shifted viewing started in Spain in June, viewing time is calculated for the period 01/06/-31/12/. Netherlands Evolution Finland Evolution 3h10 2h43 Live 3h % VS Live 2h % VS Live VOSDAL +6 days Live VOSDAL +7 days Based on total individuals, total day. Time shifted viewing included where measured. Change in percentage between the Live and time shifted viewing in, from 01/01/ to 31/12/ (unless otherwise indicated).. VOSDAL (viewing on same day as live): time shifted viewing on the same day as the Live broadcast. 5

6 Time shifted viewing: a world asset Mainstream channels benefit from the changes in TV consumption Evolution between Live and time shifted viewing +12.7% +12.1% +11.9% Total Individuals 2+ Evolution between Live and time shifted viewing +12.0% +12.5% +14.7% Total Individuals 4+ Evolution between Live and time shifted viewing +3.6% +3.6% +2.0% Total Individuals 4+ but challenger channels emerge as the unexpected winners IN PRIME +19.5% TIME IN PRIME +15.7% TIME +8.7% IN PRIME TIME 11.3 Shr% +73.2% 19.6 Shr% +24.9% 6.7 Shr% +53.9% VIEWERS VIEWERS VIEWERS MAGNIFICIENT CENTURY Between Between Live Broadcast of 08/10/ Live+VOSDAL Broadcast of 20/01/ & Live +7 Days Broadcast of 17/03/ & Live +7 Days Between Live & Live +7 Days Methodology: - Contribution of time shifted viewing to mainstream channel ratings: based on total individuals, total day. Time shifted viewing included when measured. Calculations are made between the Live and time shifted viewing on the Top 3 channels in terms of total day market shares in. - Contribution of time shifted viewing to global programme ratings: based on total individuals, total day. Time shifted viewing included when measured. Calculations are made between the Live+VOSDAL and time shifted viewing on the best broadcast of the channel in the studied year, over the period 01/01-31/12/.. 6

7 Other devices are gaining ground in households TV SET SALES SMARTPHONES & TABLETS SALES 97.8m x4.3 VS m TV SETS SOLD ( INCLUDING 13m SMART TV ) 31.6m X14.6 VS 2010 Scope: France, Germany, Italy, Spain, United Kingdom Source: GFK Retail & Technology EQUIPMENT RATE FOR SMARTPHONES & TABLETS 50% AVERAGE EQUIPMENT RATE 20% AVERAGE EQUIPMENT RATE NETHERLANDS 61.1% +21pts IN 2 YEARS (40% OF 13+s IN 2012) JAPAN OF 13+s EQUIPPED 85.3% OF 15-24s EQUIPPED (61.7% OF 12-69s ) NETHERLANDS 49.9% FRANCE OF 13+s EQUIPPED 36.0% OF HOUSEHOLDS EQUIPPED Scope: France, Germany, Italy, Spain, Netherlands, Japan. Source: national establishment surveys. France: Médiamétrie / Home devices (individuals 11+) / Q4 ; Germany: AGF in cooperation with GfK / TV Scope / Italy: EGM Auditel / interviste famigliari personali annue / MM 5-7 ; Spain: EGM / 3a Ola. Netherlands: SKO / Media Standaard Survey (13+s) / ; Japan: ACR/ex(VR) (12-69s) / April to June 7

8 A global need to include new habits in TV measurement 26 countries measure time shifted 23 countries measure catch-up 12 countries measure TV viewing on computers 5 measure countries TV viewing on tablets and smartphones Europe is taking the lead in TV measurement innovations TABLETS & SMARTPHONES COMPUTERS TABLETS CATCH-UP OTHERS Sept Sept April TIME SHIFTED February September October October June Out-of-home measurement replaces that of PC (since July ) COMPUTERS April October TIME SHIFTED Q June 2015 January 2016 Q MULTI-SCREENS 4 screen TV project planned for Currently in testing 8

9 Transforming the ecosystem: a new world order Emerging platforms: a world of opportunities Chile South Korea Japan Mexico Philippines India Colombia Thailand Indonesia Africa Vietnam Singapore Malaysia China 9

10 Transforming the ecosystem: a new world order A strong growth in the online video platforms FRANCE Caption: (December ) 23,245 2: % 10,491 0:27 +97% 6,667 0: % 5,461 0: % 3,315 1: % Number of unique visitors per month ( 000) UK 3, Average time spent by unique visitor per month (in hours) 12,393 3:26 1:35-2% + 54% 1: % + XX% Change since December 2013 USA 26,815 BRAZIL 4,028 92,441 2: % 1: % 34,014 2: % 2: % Source : Mediametrie//NetRatings Internet audience measurement on computer screen- All connections Internet applications included France December - Based on Internet users 2+. The Nielsen Company Internet audience measurement on computer screen home and/or workplace in Brazil / All connection locations in United States and United Kingdom Internet applications included December Based on Internet users 2+ France: Methodology change between December 2013 and January

11 Transforming the ecosystem: a new world order Multi Channel Networks: the new face of broadcasters m 60m 775m 18bn m bn 22,5 M 22,300 2,4 B 54, m bn M 4,5 6m B/m m 1.8bn 7, m 1.7bn 15, , , , m 36bn 9m Quiz group 40,700 10m 91,000 75m 7.5bn 1.8m m 78,6 B 4m Wizdeo m 6.7bn 172, m 1.1bn 206,000 Bollywood Nirvana Music 1.3bn 68,000 Number of YouTube channels Number of subscribers Number of views Source : Eurodata TV Worldwide / Youtube statistics as of 30/03/2015 / All rights reserved Number of videos 11

12 Thank you for your attention. See you soon! Jacques Balducci Eurodata TV Worldwide Deputy Sales Director

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