1 MONDAY, AUGUST 27, 2012 More Interest in GOP Platform than Romney s Speech FOR FURTHER INFORMATION CONTACT: Andrew Kohut President, Pew Research Center Carroll Doherty and Michael Dimock Associate Directors Scott Keeter Director of Survey Research 1615 L St, N.W., Suite 700 Washington, D.C Tel (202) Fax (202)
2 More Interest in GOP Platform than Romney s Speech As the Republican convention gets underway, more Americans express interest in learning about what s in the GOP platform than in the speeches by either Mitt Romney or his running mate. About half of the public (52%) is More Interest in GOP Platform than Speeches or Roll Calls interested in learning about Percent very or somewhat interested in the Republican Party s Rep Dem Ind platform, while 44% are GOP Convention % % % interested in Romney s acceptance speech and about the same percentage (46%) Rep. Party platform Paul Ryan's speech Mitt Romney's speech in Ryan s convention speech. The latest survey by the Pew Research Center for the People and the Press, conducted August 23-26, 2012 among 1,010 adults nationwide, finds overall interest in the Republican convention is comparable to the past two GOP conventions. More than fourin-ten (44%) say they are very or fairly interested in following what happens in Tampa over the next three days, compared with 48% on the eve of the 2008 GOP convention, and 46% in Roll call of states Dem. Convention Dem. Party platform Bill Clinton's speech Barack Obama's speech Roll call of states PEW RESEARCH CENTER August 23-26, This is almost identical to the level of public interest in next week s Democratic convention in Charlotte; 43% say they are interested in what happens at that convention Similar Interest in Both Party Conventions Republican convention % % % % % % Yes, interested Very interested No, not interested Don t know Democratic convention Yes, interested Very interested No, not interested Don t know * PEW RESEARCH CENTER August 23-26, Figures may not add to 100% because of rounding.
3 2 This is down significantly from the notably high interest in the Democratic convention four years ago, when 59% were very or fairly interested. In terms of advance interest in events at the Democratic convention, 55% say they are interested in learning about the Democratic platform, while nearly as many express interest in Barack Obama s acceptance speech (51%) and Bill Clinton s convention speech (52%). There is substantially less advance interest in Mitt Romney s acceptance speech this Thursday than there was in John McCain s acceptance speech in 2008 or George W. Bush s in Just over half of Americans said they were interested in watching those speeches (53% in 2000, 52% in 2004). That compares to 44% this year. Republican interest in Romney s acceptance speech is as high as for McCain s speech four years ago, or for Bush s in However, Democrats are far less interested in hearing the Republican nominee s speech this year than in the past, and independents interest is down as well. Each party s base expresses similar levels of interest in following their party s conventions; 70% of Republicans and 66% of Democrats say they are very or fairly interested in following their own party s convention. Democrats are somewhat more interested in following the GOP convention (41%) than are Republicans in the Democratic convention (28%). Among independents, majorities are not interested in the Republican (63%) or the Democratic convention (64%). Less Interest in Romney s Speech Percent very or fairly interested in watching Republican candidate s acceptance speech Bush 2008 McCain Romney PEW RESEARCH CENTER August 23-26, Not interested Interested in watching speech Partisans Equally Engaged by Their Party s Conventions Following what happens at the upcoming Total Rep Dem Ind Republican convention % % % % Yes, interested Very interested No, not interested Don t know 1 * Democratic convention Yes, interested Very interested No, not interested Don t know 1 * * * PEW RESEARCH CENTER August 23-26, Figures may not add to 100% because of rounding.
4 3 August News Interest News about the economy continues to top the public s news agenda. In the current survey, 38% say they are following reports about the condition of the U.S. economy very, compared with 27% who say they are following election news very. Interest in August News % following each story very August U.S. economy 2012 election Todd Akin comments August U.S. economy The controversial comments about rape and abortion made by Missouri Senate candidate Todd Akin drew limited public attention. Onein-four (25%) followed this story very, but another one-in-three (33%) say they did not follow this at all. Interest in the Akin controversy was most widespread among Democrats, 34% of whom followed this very, compared with 25% of Republicans and just 19% of independents. There was no significant gender gap in the amount of attention given to Rep. Akin s comments. A quarter of women and men (25% each followed the story very. August election Syria violence Summer Olympics U.S. economy 2012 election Sikh temple shooting August 2-5 U.S. economy 2012 election Summer Olympics PEW RESEARCH CENTER Aug 23-26, 2012; Aug 16-19, 2012; Aug 9-12, 2012; Aug 2-5, Democrats Track Akin Controversy More Closely Followed news about Akin s comments Total Very 25 Very or fairly 46 Women Men Democrat Republican Independent PEW RESEARCH CENTER Aug 23-26, 2012.
5 4 For the month of August, public interest in the 2012 campaign is on par with the summer of On average, over the past four weeks 29% of Americans say they have followed news about the presidential candidates very ; 28% said the same in August of This is the fifth consecutive month in which 2012 campaign interest has been equal to interest in the 2008 campaign cycle. In previous elections, public attention to campaign news has spiked in September, following the final party conventions. In 2008, the share following the election very jumped from 28% in August to 47% in September Campaign Interest on Par with Summer 2008 Percent following campaign news very Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov PEW RESEARCH CENTER. Average monthly interest in campaign news.
6 5 About the News Interest Index The News Interest Index is a weekly survey conducted by the Pew Research Center for the People & the Press aimed at gauging the public s interest in and reaction to major news events. The News Interest Index survey collects data from Thursday through Sunday to gauge public interest in the most covered stories of the week. Results for the most recent survey are based on telephone interviews conducted August 23-26, 2012 among a national sample of 1,010 adults 18 years of age or older living in the continental United States (603 respondents were interviewed on a landline telephone, and 407 were interviewed on a cell phone, including 181 who had no landline telephone). The survey was conducted by interviewers at Princeton Data Source under the direction of Princeton Survey Research Associates International. A combination of landline and cell phone random digit dial samples were used; both samples were provided by Survey Sampling International. Interviews were conducted in English. Respondents in the landline sample were selected by randomly asking for the youngest adult male or female who is now at home. Interviews in the cell sample were conducted with the person who answered the phone, if that person was an adult 18 years of age or older. The combined landline and cell phone sample are weighted using an iterative technique that matches gender, age, education, race, Hispanic origin and region to parameters from the March 2011 Census Bureau's Current Population Survey and population density to parameters from the Decennial Census. The sample is also weighted to match current patterns of telephone status based on extrapolations from the 2011 National Health Interview Survey. The weighting procedure also accounts for the fact that respondents with both landline and cell phones have a greater probability of being included in the combined sample and adjusts for household size among respondents with a landline phone. Sampling errors and statistical tests of significance take into account the effect of weighting. The following table shows the sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey: Group Sample Size Plus or minus Total sample 1, percentage points Republicans percentage points Democrats percentage points Independents percentage points Sample sizes and sampling errors for other subgroups are available upon request. In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls. Pew Research Center, 2012
7 6 PEW RESEARCH CENTER August 23-26, 2012 OMNIBUS FINAL TOPLINE N=1,010 PEW.1 Please think about each of the following candidates. [INSERT NAME, RANDOMIZE] In the past few days, have you come to have a MORE favorable opinion of him, a LESS favorable opinion, or hasn t your opinion of him changed lately? More favorable Less favorable Opinion has not changed a. Barack Obama August 23-26, TREND FOR COMPARISON 1 Jan 29-Feb 1, January 22-25, December 4-7, September 11-14, June 25-28, May 21-24, April 9-13, March 20-23, February 27-March 2, February 6-9, Election Trend October 31-Nov 3, October 24-27, October 17-20, October 10-13, October 3-6, September 26-29, September 19-22, September 12-15, September 5-8, August 29-31, August 22-25, August 15-18, August 8-11, August 1-4, July 25-28, July 18-21, July 11-14, July 3-7, June 27-30, June 20-23, June 13-16, June 6-9, May 30-June 2, May 22-25, May 16-19, May 9-12, May 2-5, April 25-28, April 18-21, March 28-31, March 20-24, From February 2009 through February 2010, question asked about the past few weeks and did not introduce Obama as a candidate.
8 7 PEW.1 CONTINUED More favorable Less favorable Opinion has not changed b. Mitt Romney August 23-26, PEWWP.1 HELD FOR FUTURE RELEASE NO QUESTION PEW.2 PEW.3 As I read a list of some stories covered by news organizations this past week, please tell me if you happened to follow each news story very, fairly, not too, or not at all. First, [INSERT ITEM; RANDOMIZE;] [IF NECESSARY Did you follow [ITEM] very, fairly, not too or not at all? ] Very Fairly Not too Not at all a. Reports about the condition of the U.S. economy August 23-26, August 16-19, * August 9-12, August 2-5, July 26-29, * July 19-22, * July 12-15, July 5-8, June 28-July 1, June 21-24, * June 14-17, * June 7-10, * May 31-June 3, May 24-27, May 17-20, * May 10-13, * May 3-6, * April 26-29, April 19-22, April 12-15, April 5-8, March 29-April 1, March 22-25, March 15-18, March 8-11, * March 1-4, February 23-26, February 16-20, February 9-12, February 2-5, January 26-29, * January 19-22, January 12-15, January 5-8, * December 15-18, December 8-11, December 1-4, November 17-20, November 10-13, * November 3-6, October 27-30, October 20-23, October 13-16, *
9 8 PEW.3 CONTINUED Very Fairly Not too Not at all October 6-9, September 29-October 2, * September 22-25, * September 8-11, September 1-4, * August 25-28, August 18-21, August 4-7, July 28-31, * July 21-24, July 14-17, July 7-10, June 30-July 3, June 23-26, * June 16-19, * June 9-12, June 2-5, * May 19-22, * May 12-15, May 5-8, April 21-25, * April 14-17, April 7-10, * March 31-April 3, March 24-27, * March 17-20, * March 10-13, * March 3-6, February 24-27, * February 17-20, * February 10-13, * February 3-6, * January 20-23, January 13-16, January 6-9, SEE TRENDS FOR PREVIOUS YEARS: b. Controversial comments about rape and abortion made by Missouri representative Todd Akin August 23-26, c. News about candidates for the 2012 presidential election August 23-26, August 16-19, August 9-12, August 2-5, July 26-29, July 19-22, July 12-15, * July 5-8, * June 28-July 1, * June 21-24, June 14-17, * June 7-10, May 31-June 3, May 24-27, May 17-20, *
10 9 PEW.3 CONTINUED Very Fairly Not too Not at all May 10-13, * May 3-6, * April 26-29, April 19-22, April 12-15, April 5-8, * March 29-April 1, * March 22-25, March 15-18, * March 8-11, * March 1-4, February 23-26, February 16-20, February 9-12, February 2-5, January 26-29, January 19-22, * January 12-15, January 5-8, * December 15-18, December 8-11, * December 1-4, November 17-20, November 3-6, October 27-30, October 20-23, October 13-16, October 6-9, September 29-October 2, * September 22-25, September 15-18, September 8-11, * September 1-4, August 25-28, August 18-21, August 11-14, August 4-7, July 28-31, July 21-24, * July 14-17, July 7-10, June 30-July 3, June 23-26, * June 16-19, * June 9-12, June 2-5, * May 26-29, * May 19-22, May 12-15, May 5-8, April 21-25, April 14-17, March 24-27, March 10-13, February 10-13, * February 3-6, * SEE TRENDS FOR PREVIOUS YEARS: NO QUESTION PEW.4
11 10 As you may know, both the Democratic and Republican parties will be holding their conventions over the next few weeks RANDOMIZE PEW.5 AND PEW.6 PEW.5 Are you interested in following what happens at the upcoming DEMOCRATIC National Convention in Charlotte, or aren t you that interested in the convention? [IF YES, ASK: Is that very or fairly interested?] Aug Aug Jul Jul Interested Very interested Fairly interested/don t know Not interested Don t know/refused (VOL). * 1 2 RANDOMIZE PEW.5 AND PEW.6 PEW.6 Are you interested in following what happens at the upcoming REPUBLICAN National Convention in Tampa, or aren t you that interested in the convention? [IF YES, ASK: Is that very or fairly interested?] Aug Aug Aug Jul Jul Interested Very interested Fairly interested/don t know Not interested Don t know/refused (VOL) IF ASKED PEW.5 FIRST ASK PEW.7 BEFORE PEW.8. IF ASKED PEW.6 FIRST ASK PEW.8 BEFORE PEW.7 PEW.7 As I read some things that will happen at the Democratic Convention, tell me how interested you are in each event. First, are you very interested, fairly interested, not too interested or not at all interested in [INSERT ITEM; RANDOMIZE]? a. Watching Barack Obama s acceptance speech Very Fairly Not too Not at all interested interested interested interested Aug 23-26, August, July, 2004 (Kerry) July, 1992 (Clinton) b. Watching the roll call of the states as they cast their ballots Aug 23-26, August, * July, July, c. Learning about the Democratic Party s platform Aug 23-26, * August, * July, July, d. Watching Bill Clinton s speech at the convention Aug 23-26, *
12 11 IF ASKED PEW.5 FIRST ASK PEW.7 BEFORE PEW.8. IF ASKED PEW.6 FIRST ASK PEW.8 BEFORE PEW.7 PEW.8 As I read some things that will happen at the REPUBLICAN Convention, tell me how interested you are in each event. First, are you very interested, fairly interested, not too interested or not at all interested in [INSERT ITEM; RANDOMIZE]? a. Watching Mitt Romney s acceptance speech Very Fairly Not too Not at all interested interested interested interested Aug 23-26, August, 2008 (McCain) * July, 2000 (Bush) b. Watching the roll call of the states as they cast their ballots Aug 23-26, August, * July, c. Learning about the Republican Party s platform Aug 23-26, August, * July, d. Watching Paul Ryan s speech at the convention Aug 23-26,
13 12 PEW RESEARCH CENTER August 16-19, 2012 OMNIBUS FINAL TOPLINE N=1,005 PEW.1 As I read a list of some stories covered by news organizations this past week, please tell me if you happened to follow each news story very, fairly, not too, or not at all. First, [INSERT ITEM; RANDOMIZE;] [IF NECESSARY Did you follow [ITEM] very, fairly, not too or not at all? ] Very Fairly Not too Not at all a. Reports about the condition of the U.S. economy August 16-19, * b. Political violence in Syria August 16-19, July 19-22, June 28-July 1, * June 14-17, May 31-June 3, TRENDS FOR COMPARISON: April 12-15, 2012: International efforts to stop political violence in Syria April 5-8, March 15-28, 2012: Political violence in Syria March 8-11, February 23-26, February 9-12, * January 12-15, August 4-7, 2011: Political violence following uprisings in Syria May 5-8, June 2-5, 2011: Anti-government protests and violence in some Middle Eastern countries * April 28-May 1, February 3-6, 2011: Anti-government protests in Egypt and other Middle Eastern countries * January 27-30, * c. News about candidates for the 2012 presidential election August 16-19, PEW.2-PEW.4 AND PEW.6-PEW.10 PREVIOUSLY RELEASED NO QUESTIONS PEW.5-PEW.6
14 13 PEW RESEARCH CENTER August 9-12, 2012 OMNIBUS FINAL TOPLINE N=1,002 PEW.1 As I read a list of some stories covered by news organizations this past week, please tell me if you happened to follow each news story very, fairly, not too, or not at all. First, [INSERT ITEM; RANDOMIZE;] [IF NECESSARY Did you follow [ITEM] very, fairly, not too or not at all? ] Very Fairly Not too Not at all a. Reports about the condition of the U.S. economy August 9-12, b. The Summer Olympics in London August 9-12, August 2-5, July 26-29, 2012: The start of the Summer Olympics in London TRENDS FOR COMPARISON: February 26-March 1, 2010: The Winter Olympics in Vancouver, Canada * February 19-22, * February 12-15, 2010: The start of the Winter Olympics in Vancouver, Canada Aug 22-25, 2008: The Olympic Games in Beijing, China * August 15-18, August 8-11, * August 1-4, * July 25-28, * April 4-7, Early September, 2004: Summer/Athens * February 12-18, 2002: Winter/Utah Early October, 2000: Summer/Sydney * Early September, 1996: Summer/Atlanta * July, 1996: Summer/Atlanta February, 1992: Winter/France c. News about candidates for the 2012 presidential election August 9-12, d. A deadly shooting at a Sikh temple in Wisconsin August 9-12, TRENDS FOR COMPARISON: July 26-29, 2012: The shooting at a movie theater near Denver, Colorado July 20-22, April 5-8, 2012: A shooting at a small college in Oakland, California, that killed seven people March 1-4, 2012: A deadly school shooting near Cleveland PEW.1 CONTINUED Very Fairly Not too Not at all 2 For August 1-4, 2008 and April 4-7, 2008 the story was listed as News about the upcoming Olympic games in Beijing, China. For July 25-28, 2008 the story was listed as News about China as the Beijing Olympic Games approach.
15 14 December 8-11, 2011: Deadly shootings at Virginia Tech University August 7-10, 2011: A shooting at a fitness club in Pennsylvania June 12-15, 2009: A deadly shooting at the Holocaust Memorial Museum in Washington, D.C * January 13-16, 2011: News about a Congresswoman and others shot in Tucson, Arizona April 3-6, 2009: A shooter killing several people at an immigration services center in Binghamton, New York * March 13-16, 2009: A shooting spree in Alabama that resulted in the death of 11 people * February 15-18, 2008: The shootings at Northern Illinois University that resulted in the death of 7 people February 8-11, 2008: A shooting at a city council meeting in Missouri where six people were killed December 14-17, 2007: Shootings at two religious centers in Colorado December 7-10, 2007: A shooting at a shopping mall in Omaha, Nebraska where eight people were killed October 12-15, 2007: The shooting at a high school in Cleveland, Ohio April 20-23, 2007: The shootings at Virginia Tech University that resulted in the death of 33 people *
16 15 PEW.1 CONTINUED Very Fairly Not too Not at all October, 2006: Recent shootings at schools in Pennsylvania and other states March, 2000: The shooting of a 6-year-old girl at a Michigan school * September, 1999: The shootings in a Jewish community center in Los Angeles Late April, 1999: The shooting of students and teachers by two students at a Colorado high school * June, 1998: The shooting at a high school in Springfield, Oregon * March, 1998: The shooting at a middle school in Jonesboro, Arkansas
17 16 PEW RESEARCH CENTER August 2-5, 2012 OMNIBUS FINAL TOPLINE N=1,005 PEW.1 As I read a list of some stories covered by news organizations this past week, please tell me if you happened to follow each news story very, fairly, not too, or not at all. First, [INSERT ITEM; RANDOMIZE;] [IF NECESSARY Did you follow [ITEM] very, fairly, not too or not at all? ] Very Fairly Not too Not at all a. Reports about the condition of the U.S. economy August 2-5, b. The Summer Olympics in London August 2-5, July 26-29, 2012: The start of the Summer Olympics in London TRENDS FOR COMPARISON: February 26-March 1, 2010: The Winter Olympics in Vancouver, Canada * February 19-22, * February 12-15, 2010: The start of the Winter Olympics in Vancouver, Canada Aug 22-25, 2008: The Olympic Games in Beijing, China * August 15-18, August 8-11, * August 1-4, * July 25-28, * April 4-7, Early September, 2004: Summer/Athens * February 12-18, 2002: Winter/Utah Early October, 2000: Summer/Sydney * Early September, 1996: Summer/Atlanta * July, 1996: Summer/Atlanta February, 1992: Winter/France c. News about candidates for the 2012 presidential election August 2-5, NO QUESTION PEW.2 PEW.3-PEW.7 PREVIOUSLY RELEASED 3 For August 1-4, 2008 and April 4-7, 2008 the story was listed as News about the upcoming Olympic games in Beijing, China. For July 25-28, 2008 the story was listed as News about China as the Beijing Olympic Games approach.
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