CANADIAN OLYMPIC COMMITTEE ATHLETES COMMISSION STRATEGIC PLAN OVERVIEW 2017

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1 CANADIAN OLYMPIC COMMITTEE ATHLETES COMMISSION STRATEGIC PLAN OVERVIEW 2017

2 COC AC VISION COC AC MISSION TO CREATE AN EVENLY DISTRIBUTED, GRASSROOTS ACTIVATED, BOTTOM- UP FUNDED SPORT SYSTEM THAT CREATES WELL-ROUNDED, WORLD- CLASS ATHLETES TO REPRESENT, ADVOCATE, AND COMMUNICATE THE VOICE OF CANADIAN OLYMPIC ATHLETES; TO PROMOTE OLYMPISM WHILE ENSURING FULL CONSIDERATION OF ATHLETE RIGHTS WITHIN THE CANADIAN OLYMPIC COMMITTEE COC AC VALUES LEADING WITH INTEGRITY II ACTIONS SPEAK LOUDER THAN WORDS ACCOUNTABILITY EXCELLENCE FUN RESPECT BRAVERY

3 BUCKET 1: GAME PLAN BUCKET OBJECTIVE ADVISE ON THE SCOPE AND CAPACITY OF GAME PLAN WHILE INCREASING ATHLETE AND PARTNER ENGAGEMENT

4 BUCKET OBJECTIVES BUCKET 1: GAME PLAN INFLUENCE UPTAKE AND ENSURE USE OF GAME PLAN RESOURCES ADVISE ON ENHANCEMENT OF CURRENT PROGRAMS ADVOCATE FOR FUTURE GAME PLAN PRIORITIES AND FUNDING METRICS/TARGETS NUMBER OF ACTIVE GAME PLAN USERS INCREASE BY 20% YEAR OVER YEAR ESTABLISH ALUMNI GROUP THAT IS USED BY A CRITICAL MASS OF ATHLETES

5 BUCKET 2: ATHLETE RIGHTS & CHARTER BUCKET OBJECTIVE EMPOWER ATHLETES AND SAFEGUARD THEIR RIGHTS

6 BUCKET OBJECTIVES BUCKET 2: ATHLETE RIGHTS & CHARTER CREATE A CANADIAN ATHLETE CHARTER IN COLLABORATION WITH ATHLETESCAN & CPC AC ENSURE LEGAL AND ATHLETE REPRESENTATION DURING CREATION OF COC ATHLETE CONTRACTS METRICS/TARGETS CREATE CHARTER FRAMEWORK BY SUMMER 2018 ESTABLISH ALUMNI GROUP THAT IS USED BY A CRITICAL MASS OF ATHLETES

7 BUCKET 3: SPORT DEVELOPMENT BUCKET OBJECTIVE ADVOCATE FOR A SUSTAINABLE FUNDING AND SPORTING MODEL IN WHICH ATHLETES' VOICES ARE CENTRAL TO THE DECISION MAKING

8 COC AC STRATEGY BUCKET OBJECTIVES BUCKET 3: SPORT DEVELOPMENT ADVOCATE FOR INCREASED SUPPORT IN POOL DEVELOPMENT BEYOND THE EXISTING NEXTGEN APPROACH PROMOTE A SUSTAINABLE AND POSITIVE DAILY TRAINING ENVIRONMENT/COACHING FOR ATHLETES PROMOTE THE ATHLETE VOICE/LEADERSHIP ACROSS HP SYSTEM (NSF ANTI-DOPING REPRESENTATION) METRICS/TARGETS ESTABLISH A METRIC FOR POOL DEVELOPMENT AND AN ANNUAL INCREASE IN OUR POOL INCREASE POSITIVE RESPONSE TO DAILY TRAINING ENVIRONMENT AND COACHING IN COMMISSION ANNUAL SURVEY ESTABLISH 2017 BASELINE AND ANNUALLY MONITOR INCREASE IN ATHLETE REPRESENTATION TO 100% ON NSF AND OTP BOARDS

9 BUCKET 4: COMMUNICATIONS BUCKET OBJECTIVE ENGAGE CONSTITUENTS AND OTHER ATHLETE GROUPS

10 BUCKET OBJECTIVES INCREASE ATHLETE AWARNESS OF COC ATHLETES COMMISSION BUCKET 4: COMMUNICATIONS IMPROVE COLLABORATION WITH DIFFERENT ATHLETE GROUPS ENCOURAGE INBOUND COMMUNICATION AND STREAMLINE OUTBOUND COMMUNICATIONS METRICS/TARGETS VOTING TURNOUT INCREASES EVERY ELECTION ( %) & MAINTAIN 8/12 ATHLETES RUNNING FOR AC NUMBER OF INCOMING AC REQUESTS INCREASES & DIGITAL PRESENCE ON SOCIAL MEDIA INCREASES FRAMEWORK CREATED FOR INTERGROUP COMMUNICATION

11 BUCKET 5: MARKETING & PARTNERSHIPS BUCKET OBJECTIVE COLLABORATE WITH THE COC MARKETING PARTNERSHIPS TEAM TO IDENTIFY AND ENHANCE PROGRAMS AND INITIATIVES THAT BENEFIT ALL CANADIAN OLYMPIANS

12 BUCKET OBJECTIVES BUCKET 5: MARKETING & PARTNERSHIPS WORK IN COLLABORATION WITH COC TO DEVELOP AND ADOPT AN ATHLETE ORIENTATED M&P SCORECARD BRING ATHLETE EXPERTISE TO PROGRAM DEVELOPMENT AND SPONSORSHIP ACTIVATION ADVOCATE FOR ALL CANADIAN OLYMPIANS TO EARN VALUE FOR THEIR BRAND, NAME, AND PERFORMANCES METRICS/TARGETS CREATION OF A DOCUMENT OUTLINING BASIC MARKETING STANDARDS FOR THE ATHLETES CREATION OF ATHLETE MARKETING & PARTNERSHIPS SCORECARD ATHLETES COMMISSION MEMBER CONSULTATION PROCESS INCLUDED FOR MARKETING TEAM

13 BUCKET 6: GAMES PLANNING & MISSIONS BUCKET OBJECTIVE ADVOCATE FOR THE ATHLETE NEEDS AND SERVICES IN RELATION TO BEFORE, DURING, AND POST-OLYMPIC GAMES

14 BUCKET OBJECTIVES BUCKET 6: GAMES PLANNING & MISSIONS ADVISE AND WORK WITH COC STAFF REGARDING CURRENT ATHLETE REQUIREMENTS AT GAMES COLLABORATE WITH COC STAFF ON IMPLEMENTATION OF OLYMPIC LAB AND CELEBRATION OF EXCELLENCE MAINTAIN A FAIR AND TRANSPARENT OLYMPIC GAMES SELECTION PROCESS METRICS/TARGETS MAINTAIN SURVEY SATISFACTION LEVELS AFTER OLYMPIC LAB AND CELEBRATION OF EXCELLENCE ATHLETES COMMISSION RECEIVES CHECK-IN POINTS WITH GAMES PLANNING TEAM (AT AN AGREED UPON FREQUENCY)

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