Foreign overnights in the Nordic countries 2015

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2 Foreign overnights in the Nordic countries 2015 Sources: Statistics Statistics Statistics Statistics July 2016 VISIT FINLAND STATISTICS

3 Contents Foreign overnights in the Nordic countries.4 Overnights in the Nordic countries by country of residence: China...7 France...10 Germany 13 Italy...16 Japan..19 Netherlands...22 Russia 25 Switzerland UK...31 USA 34 3

4 With 6,2 million overnights, Germany is the most important market for the Nordic countries - is number one Nordic destination in Russian and Japanese markets Top 10 markets in the Nordic countries by the number of foreign overnights , Foreign overnights in the Nordic countries 2015, selected markets ,3 Million overnights 3,0 2,7 1,9 1,7 1,5 1,1 1,0 0, s share 73 % s share 44 %

5 Summer is the peak season in the Nordic countries % of Nordic countries overnights in high summer season (Jun-Aug) Development of foreign overnights in the Nordic countries 2015 by month and each country's share (%) Number of overnights 45% Change of foreign overnights 2015, total and Russia excluded Foreign overnights, total Foreign overnights, excl. Russia 12% 11% 10% 9% 8% % 5% 6% % % -4% % 20% Change of foreign overnights in each Nordic country by season, % 10% 4% Summer (Jun-Aug) 4% 9% Winter (Dec-Apr) 9% 11% 8% % 0% -2% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15-11% 5

6 Foreign overnights in the Nordic countries, summer season (Jun-Aug) but stands out more as winter destination - 38 % of s overnights in high winter season (Dec-Apr) Foreign overnights in the Nordic countries, winter season (Dec-Apr)

7 China (incl. Hong Kong) has over one-fifth share of the Chinese market in the Nordic countries and performs better than other Nordic countries in the winter months. Nordic countries' share of Chinese overnights 2015 Development of Chinese overnights in the Nordic countries % % % % % 25% Chinese overnights in the Nordic countries 's 's % % % % 's % % % 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 7

8 China (incl. Hong Kong) Development of Chinese overnights All Nordic countries are showing strong growth in the Chinese market Chinese overnights, change % Change 2015/2014 Average annual change % 23% 21% 40% 14% 32% 27% 15% 8

9 China (incl. Hong Kong) Chinese overnights in the Nordic countries, winter season (Dec-Apr) Both seasons are growing in the Nordic countries. has taken the lead over in the winter season with a 32 % market share Chinese overnights in the Nordic countries, summer season (Jun-Aug) is the most popular destination in the summer

10 France has over one-fifth slice of the French market in the Nordic countries and is the best performer in the winter months. Nordic countries' share of French overnights 2015 Development of French overnights in the Nordic countries % % % % French overnights in the Nordic countries 's 's % % % 's % % % 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 10

11 France Development of French overnights The number of overnights from France has remained quite stable over the last years in, but in 2015 saw a 7 % growth and was the third most popular Nordic destination after and. French overnights, change % Change 2015/2014 Average annual change % 8% 7% 5% 0% 1% 2% -3% 11

12 France French overnights in the Nordic countries, winter season (Dec-Apr) outstands its Nordic competitors in the winter season with a 39 % market share French overnights in the Nordic countries, summer season (Jun-Aug) is the market leader in the summer

13 Germany Summer months are the most popular travel months for the Germans in the Nordic countries. Nordic countries' share of German overnights 2015 Development of German overnights in the Nordic countries % % % 1 40% % German overnights in the Nordic countries 's 's % % % 's % % - 10% 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 13

14 Germany Development of German overnights The number of overnights from Germany developed positively in every Nordic country in saw relatively strongest increase (+9 %) German overnights, change % Change 2015/2014 Average annual change % 7% 5% 2% 2% 0% -1% -3% 14

15 Germany German overnights in the Nordic countries, winter season (Dec-Apr) beat in the competition for German overnights in the winter season last year with a 17 % share. German overnights in the Nordic countries, summer season (Jun-Aug) In the summer s share was 6 %

16 Italy August is the number one month for the Italians to travel to the Nordic countries. Nordic countries' share of Italian overnights 2015 Development of Italian overnights in the Nordic countries % 40% 35% 30% 1 25% Italian overnights in the Nordic countries 's 's 20% % % % % 15% 10% ' s 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 16

17 Italy Development of Italian overnights The number of Italian overnights grew in all Nordic countries in In they increased by 4 %. Italian overnights, change % Change 2015/2014 Average annual change % 4% 3% 3% 1% 0% -1% -3% 17

18 Italy Italian overnights in the Nordic countries, winter season (Dec-Apr) Especially winter season developed favorably for as we got 17 % more overnights from Italy compared to previous year and one-fifth share in the Nordic countries. Italian overnights in the Nordic countries, summer season (Jun-Aug) Summer overnights decreased by 1 % in, and our share of overnights in the Nordic countries was 13 %

19 Japan With a 44 % share, is number one Nordic destination in the Japanese market Development of Japanese overnights in the Nordic countries 2015 Japanese 70% overnights in the Nordic countries 60% 50% 's Nordic countries' share of Japanese overnights % 's 30% % % % % % 10% 's 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 19

20 Japan 2 1 Development of Japanese overnights Japanese overnights have grown clearly the most in in recent years compared to other Nordic countries. Japanese overnights, change % Change 2015/2014 Average annual change % 8% 5% -1% -1% -2% -2% -13% 20

21 Japan Japanese overnights in the Nordic countries, winter season (Dec-Apr) outweighs its Nordic competitors in the Japanese market in the winter Japanese overnights in the Nordic countries, summer season (Jun-Aug) and has beaten as the most popular destination in the summer as well

22 Netherlands Summer is the main season for the Dutch to travel to the Nordic countries most popular destination in the first couple of months of the year. Nordic countries' share of Dutch overnights 2015 Development of Dutch overnights in the Nordic countries % % % % Dutch overnigh ts in the Nordic countrie s ' s share % ' s share % % % 20% Denmar k's share % % % 10% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 22

23 Netherlands Development of Dutch overnights The number of Dutch overnights has increased over the last couple of year after going downhill in other Nordic countries except in, where it has remained pretty much the same over the years Dutch overnights, change % Change 2015/2014 Average annual change % 8% 5% 1% 0% -1% -2% -6% 23

24 Netherlands Dutch overnights in the Nordic countries, winter season (Dec-Apr) has a quarter-share of Dutch overnights in the Nordic countries in the winter season Dutch overnights in the Nordic countries, summer season (Jun-Aug) while, and get a vast majority of Dutch overnights in the summer season

25 Russia plays in its own league in the Russian market as a Nordic destination. Development of Russian overnights in the Nordic countries % 80% 70% 60% Russian overnights in the Nordic countries 's Nordic countries' share of Russian % overnights % 1 50% 40% 's % 30% 's % 20% 10% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 25

26 Russia Development of Russian overnights Russia s economic situation turned positive development into decline in Last year the number of Russian overnights dropped at least 30 % in every Nordic country. Russian overnights, change % Change 2015/2014 Average annual change % -1% -4% -5% -35% -42% -40% -30% 26

27 Russia Russian overnights in the Nordic countries, winter season (Dec-Apr) As the market leader of the Nordic countries in both tourism seasons, has a 79 % share of Russian overnights in the winter Russian overnights in the Nordic countries, summer season (Jun-Aug) and a 67 % share in the summer season

28 Switzerland has one-fifth share of Swiss overnights in the Nordic countries and compared to other Nordic countries performs well in the winter months. Nordic countries' share of Swiss overnights 2015 Development of Swiss overnights in the Nordic countries % 45% 2 40% 35% 30% 1 25% 20% Swiss overnights in the Nordic countries 's 's % % % % 15% 10% 5% 's 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 28

29 Switzerland Development of Swiss overnights % 8% The number of Swiss overnights has increased quite steadily in all the Nordic countries over the last few years. In they grew relatively the most last year (+21 %). Swiss overnights, change % Change 2015/2014 Average annual change % 14% 6% 6% 16% 10% 29

30 Switzerland Swiss overnights in the Nordic countries, winter season (Dec-Apr) By the number of Swiss overnights, is the top Nordic destination in the winter with a third share Swiss overnights in the Nordic countries, summer season (Jun-Aug) and shows increase in the summer as well (+35 % in 2015)

31 UK The British travel to the Nordic countries year round s share of British overnights in the Nordic countries rise to almost 50 % in December. Development of British overnights in the Nordic countries % 45% % 2 35% 30% 25% British overnights in the Nordic countries 's 's Nordic countries' share of British overnights % 15% 's % % % % - 10% 5% 0% 's Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 31

32 UK Development of British overnights There has been a positive trend in all Nordic countries in the last few years. The number of British overnights grew by 6 % in last year and even more in the neighbouring countries. British overnights, change % Change 2015/2014 Average annual change % 15% 16% 6% 6% 1% 3% -2% 32

33 UK British overnights in the Nordic countries, winter season (Dec-Apr) is the most popular Nordic destination in the winter season with over a quarter of British overnights in the Nordic countries British overnights in the Nordic countries, summer season (Jun-Aug) In the summer around every tenth British overnight in the Nordic countries is registered in

34 USA s share of American overnights in the Nordic countries remains at the level of 10 to 17 % year round. Development of American overnights in the Nordic countries American 45% overnights in the Nordic 40% countries 35% 30% 's Nordic countries' share of American overnights % 20% 's % % 15% 's 10% % % 5% 's - 0% Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 34

35 USA Development of American overnights Overnights from the USA have increased in the Nordic countries over the last years, while in the amount of American overnights has stayed fairly stable. 19% American overnights, change % Change 2015/2014 Average annual change % 6% 7% 5% 5% 0% -1% 35

36 USA American overnights in the Nordic countries, winter season (Dec-Apr) has a 15 % share of American overnights in the Nordic countries in the winter American overnights in the Nordic countries, summer season (Jun-Aug) and a 10 % share in the summer season

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