JOIN BADMINTON DENMARK

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1 JOIN BADMINTON DENMARK AS AN INTERNATIONAL PARTNER Badminton is a very big part of Danish and Asian culture. Badminton Denmark would like to partner up with companies and allow them to use and tap in to the values and results made by Danish badminton over the past 50 years.

2 PARTNERSHIP Window of opportunity Working together Part of Danish values and results

3 BADMINTON DENMARK A sponsor platform through Badminton Denmark can secure strong partnerships to both internal and external target groups through fantastic experiences with absolute highest level of international sport. SPORT FOR LIFE - for medals and for all Denmark is known around Asia for Hans Christian Andersen and for badminton. Throughout time Denmark has been the most winning European nation and the only one on this continent who has ever won an Olympic Gold medal. Denmark is the nation who provides more world class players than any other country compared to our population. Denmark is a Badminton Community with a large club structure, a team tournament for all clubs for the whole season, thousands of individual tournaments on all levels for all ages and strengths. Badminton is one of the top sports in Denmark. Badminton is the number one family sport in Denmark with about 8% of the total population playing regularly. Almost all Danish families have a tradition in badminton. Players age from 6 to 80. Furthermore, we have a tradition for badminton in Danish and International television and badminton is more popular than ever with the television companies.

4 THE PARTNERSHIP Unique exposure and business relations platform. Massive TV- and media exposure Reach Asian markets Very positive numbers on potential TV viewers internationally at Yonex Denmark Open: Delayed & Repeats Broadcast Hour, hrs Total, hrs Subscription/household reach E.g. China reach E.g. India reach Event branding The name of the Game VIP world class networking B2B business platform Digital marketing Involvement with fans Reach the badminton youth community B2C marketing and sampling Join Badminton Denmark

5 CORPORATE GOVERNANCE OPENNESS PROFESSIONALISM RESPECT WHY BADMINTON DENMARK? Values Corporate Social Responsibility Cooperation with The Danish Diabetes Association regarding prevention, healthy diet and exercise Cooperation with the Danish Children s Aid Foundation in helping children of families with lesser means. All shuttlecocks are collected and sent to Africa as part of developing a new badminton area. Tournament apparel collected for needy in selected 3. World country. Dennmark is selected to host

6 TV EXPOSURE/ RATINGS Main Badminton Denmark sponsorship Ownership of major Danish international Events Awareness and recognition of brand in Asia Very positive numbers on potential TV viewers internationally at Yonex Denmark Open: Delayed & Repeats Broadcast Hour, hrs Total, hrs Subscription/household reach E.g. China reach E.g. India reach Countries: Bangladesh Bhutan Brunei Caribbean China Denmark Hong Kong India Indonesia Japan Korea Malaysia Maldives Myanmar Nepal Others Europe Pakistan Philippines Russia Singapore Sri Lanka United States Vietnam THE NAME OF THE GAME Yonex Denmark Open Powered by Yonex Copenhagen Masters Presented by

7 INVOLVEMENT & ENGAGEMENT Go Further... Human resource events VIP services and hospitality events, ex. in China Family days at major Danish Events Pro AM tournament at major Danish Events Show Match Employees Event Employee club, ex practice with national coach VIP trips, ex. China Open, World Championships, Olympic Games Stalls Sampling Competitions Activities

8 POWERHOUSE Badminton Denmark has the greatest international success of all Danish sports. Badminton Denmark has always been and continues to be one of the leading badminton nations in the World. THE HOME OF BADMINTON IN EUROPE Badminton Denmark has a unique talent development programme that creates a lot of talent from a small number of people. Badminton Denmark s former, present and future stars. Lene Køppen, Poul Erik Høyer, Morten Frost, Camilla Martin and Peter Gade are all household names in international badminton. Jan Jorgensen as well as Viktor Axelsen are the newcomers in this great tradition. Badminton Denmark is renowned for excellent organization and planning skills. Badminton Denmark has a modern leadership that can handle changes and accommodate international perspectives. Badminton Denmark has a proud tradition, world class events and world class players that assists cooperation with commercial partners. Danish players have through history won plenty of international titles such as Olympic gold, many world championships, being the leading nation in Europe having won 35 out of 50 individual titles and 8 out 10 team titles since The quality of all level of badminton being the playing, equipment, shuttlecocks, the education of umpires, etc. is known to be second to none. Danish badminton academy s attracts every year players from all over Europe. One of the reasons being that a player is able to play every weekend at tournament level. Coaches educated and developed in Denmark is higly appreciated internationally. Many being employed as national coaches. Danish badminton are currently in high internatinal positions within the badminton worlds, e.g. the President of the Badminton World Federation.

9 THE POWER OF BADMINTON The most frequent statements regarding badminton is: Family sport Healthy Challenging Energetic Technical Strategic Successful Fit Fun First movers Great events World top players

10 UNIQUENESS Linking world-class sport and business in a close cooperation for the benefit of both parties Promoting the companies / organizations to a large Asian audience Create opportunities for companies to directly establish and maintain relationships with relevant decision makers and partners Create awareness of relations in relations to develop cooperation Create pride and enthusiasm among employees / Sport is prestige LINK IT TOGETHER CONTACT Commercial Manager Jesper Larsen Jela@badminton.dk

11 JOIN THE FUN TOWARDS THE OLYMPICS Beside involvement and engagement through Badminton Denmark and Badminton Denmark activities we offer a number of unique opportunities as an Olympic sport. Join an Olympic culture Follow the ambition, the goal and dream up close Next stop Brazil Join the Olympic Games as our guest on site Visit the athletes camp Visit the Olympic Pavilion Join us at the annual Danish Sports Gala as our VIP guest.

12 SEE THE POSSIBILITIES SHORT FACTS ON BADMINTON A-boards Press walls and marketing materials in Press Room/Lounge Clothing exposure High profile professional hospitality Networking at Top Danish events and selected international events TV programme sponsor Tournament programme sponsor (adds) Tournament digital sponsor (live web etc.) Stall in foyer and access to show rooms Umpires chairs Service Judge chair Pause markers, Net poles etc. Visibility on other materials as floor adds and for TV exposure Line Judges and Volunteers Decorate the event to suit company profile Big screens and Scoreboards Gobo s with company logo in playing area Decorations with message in Venue Competitions, Activities and involvement VIP business events, B2B and B2C Join the Badminton Denmark Business Club Advertisement in Souvenir Programme Merchandise and sampling Logo and marketing on posters and marketing materials Company specific marketing at event Name the game National Team exposure Use of mechanising in TV studio Web exposure and direct marketing Exclusive use of Badminton Denmark logo and profile Join and benefit from the youth programme Study tours, Olympic involvement and VIP trips Unique Events =34% of badminton players in Denmark has a high income (+ DKK ,-) +50% are very interested in the newest technology Smartphones, tablets and new gadgets are popular and +60% give their children one as well +70% are very interested in IT, Internet, facebook etc. Pension plans are very popular with badminton players Badminton players are family persons =47% travel a lot, a least 2 vacations a year to a foreign country =60% has travelled by air at least once in the past year Badminton players in Denmark has a degree from an higher education +70% has two cars but make no mistake, it is still a group that cares for the environment A high percentage own their own home Badminton players often eat out as part of the family quality time, restaurants, concerts and entertainment are popular choices among this group

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