The Coyotes Curling Club P.O. Box Scottsdale, Arizona Dear Sponsor,
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- Phyllis Melton
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1 The Coyotes Curling Club P.O. Box Scottsdale, Arizona Dear Sponsor, Arizona is fortunate to have access to a number of outstanding sports facilities in the Phoenix area. The Coyotes Curling Club is very pleased to be the driving force behind expanding the great sport of curling in Arizona. The recent acquisition of a building just south of Phoenix Sky Harbor located at 2202 Medtronic Way in Tempe, Arizona will allow the club to address the record interest which the Winter Olympics generates, in addition to providing more leagues to its expanding membership and offering curling programs to every demographic. Our purpose in reaching out is to invite you to partner with us to develop this project into a world-class curling venue. There are currently only 2 dedicated curling facilities west of the Rockies. They are located in Seattle, Washington and Portland, Oregon. For many reasons, the amenities, scenery, and weather surrounding our Tempe location make it a preferable destination in which to curl. In our new dedicated facility on quality ice we will host instructional clinics, high profile events, regional and national championships. Your support of curling in Arizona will be visible to curlers from all over the world, and appreciated by the expanding number of local residents for whom curling becomes a life-long passion. The opportunity to advertise your company in this new and unique venue is exciting and worthwhile because of the readiness of curlers to support USCA sponsors. We hope you ll consider our invitation to partner with us as we open our doors in January of 2014 to the newest outstanding sports facility in Arizona. Please contact Darryl Horsman darrylhorsman@coyotescurling.com or Carol Ann Naso carolann@coyotescurling.com if you have questions regarding Sponsorship Opportunities. Sincerely, Mike Shaw, President The Coyotes Curling Club
2 The Olympic sport of curling is now in Tempe, Arizona! The Coyotes Curling Club (CCC) is a 501c3 organization built on enthusiasm, dedication and a spirit of volunteerism. With demonstrated success and a sound business history for the past ten years, the CCC is uniquely positioned to capitalize on the surge of interest that TV coverage of the Winter Olympics historically brings nationwide to the sport of curling. The Club s mission to promote access to and participation in this Olympic sport can be more fully realized in Arizona s only dedicated curling facility. Curling will bring over 300 Valley wide members every week to Tempe. The CCC membership values curling s international traditions of fellowship, sportsmanship, and team competition. The facility will include 4 sheets of curling ice, locker rooms, and a hospitality area with food and beverage capability. Members typically are onsite for 2-4 hours and customarily spend pre and/or post game time in camaraderie. A full schedule will bring curlers to the center for games during daytime and evening hours, on week days and weekends. The club will involve every demographic with Junior Leagues, Senior Leagues, Young Professionals, a Wheelchair League, Armed Forces League in addition to the standard Men s, Women s, and Mixed leagues. Open, Private and Corporate Learn-to- Curl events will be held regularly to teach the mechanics and strategy of the game. Future Olympians will train here! Facility space and/or ice will be available for purchase by qualified community groups in need of indoor ice, large indoor venue space, and social events. Our dedicated ice facility will position the Coyotes Curling Club to host national and international competitions at recreational and elite levels and be the curling club of choice in the US Curling Association Mountain Pacific Region. An ideal tourist destination, curling competitions here will bring national and international hospitality revenue to the Valley of the Sun. The CCC Board of Directors and entire membership is solidly behind this endeavor. The beauty of our project is that it has both present and sustainable future benefits. In the short term, it will grow club membership and promote competitive excellence at all levels. In the long term, it will positively influence the community by promoting social integration, teamwork and interest in physical activity regardless of age or ability. If your company would like to support this organization or has any questions, please contact: CarolAnn Naso at carolann@coyotescurling.com.
3 Who is a United States Curler? Initial analysis of the results indicated that the USA Curling membership is: Caucasian/white (97.4% of respondents) Affluent (41.2% of respondents have annual household income of over $100,000) Highly educated (81.2% of respondents have at least a college degree) Likely to be married (71% of respondents) They are typically homeowners (87% of respondents) How dedicated is a United States Curler? 80% of respondents indicating that they are at least likely to purchase a product from a USCA sponsor. This is important since 64% of respondents spend an average of between $50 and $500 per month on curling-related goods and services. Frequent Internet users (91.5% of respondents make purchases via the Internet). Likely to be actively participating in curling (47% spend 5 or more hours participating in curling every week). Members are actively following curling via the Internet (56% spend at least one hour per week on curling-related websites) or other publications (53% spend at least one hour per week reading curling-related publications). Coyotes Curling Club Proposed Impressions Annual Membership Impressions: 13,500 Annual In-House Special Event Impressions: 750 per occasion Annual Out in Community Special Events o 3500 (Great Canadian Picnic) o 10,000 (Highland Games) Annual Website Traffic: >750,000 Annual Corporate Impression: 1,620 Annual Learn To Curl: 432 Media Exposure: TV, Radio, Print, Web Streaming, Internet Olympic Generated Interest: Thousand s.
4 Corporate Sponsorship Options Building Naming Rights: $100,000 3-year term for $100,000 Your name on all promotions and advertising associated with the CCC Your name prominently displayed on all CCC website pages Signage outdoors and indoors Recognition at all CCC Bonspiels, tournaments and events Complimentary membership in all leagues for entire term League Sponsorship Naming Rights: $250 per league Minimum term 1 year Featured on website and in Club Lounge In-Ice Hog Line Logo: $1500 per sheet ($5000 for all 4, $8000 for 2 on each sheet (8 total)) 2 logo s (3 x4 ) on each sheet, one at each hog line Prominent visibility for 1 year In-Ice Hack Logo: $2000 per sheet ($6000 for all 4) 2 logo s on each sheet (3 x1 ), one behind each hack Prominent visibility for 1 year Wall Space: $1000 per ad Side Wall: 72 x 36 (Logo 42 x36 ) Prominent visibility for 1 year Wall Space: $1300 per ad Side Wall: 4 x 8 Prominent visibility for 1 year Scoreboard advertising: $500 per sheet Scoreboard: (32 x24 ) Prominent visibility for 1 year Rock Handles: $250 per handle; $1600 set of 8; $3000 full set of 16 In-Kind Sponsorship: Building material (concrete, drywall, paint, sand, etc.) Professional Services (Electrical, Plumbing, Lighting, etc.) Furniture (club room and locker room) Televisions (club room and training room)
5 Example Rock Handle Example In Ice Hack Logo
6 Example Wall Space Ad (Size 1) Example Wall Space Ad (Size 2)
7 Example Scoreboard Advertising
8 In Ice Advertising Locations
9 Coyotes Curling Club Community Endorsement
10
11 Coyotes Curling Club From the playing surface looking towards viewing area From the viewing area looking towards the playing surface
12 Coyotes Curling Club - Ice Surface
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