ABOUT THE WARRIOR GAMES:

Transcription

1 DIGITAL TOOLKIT Released: April 27, 2018

2 2 ABOUT THE WARRIOR GAMES: The Department of Defense (DoD) Warrior Games were established in 2010 as a way to enhance the recovery and rehabilitation of wounded, ill and injured service members and to expose them to adaptive sports. The 2018 Warrior Games will be held June 1 to June 9 at the United States Air Force Academy in Colorado Springs, Colo. The Warrior Games are free and open to the public. Approximately 300 wounded, ill and injured service members representing teams from the United States Army, Marine Corps, Navy, Air Force, and Special Operations Command (SOCOM) will compete. The United Kingdom Armed Forces, Australian Defence Force and, for the first time in Warrior Games history, the Canadian Armed Forces will also compete in the Warrior Games. For these athletes, the Warrior Games is meant to serve as a powerful recovery tool and help build confidence, camaraderie and resiliency. Athletes will go head-to-head in 11 adaptive sports: archery, cycling, shooting, sitting volleyball, swimming, track and field, wheelchair basketball and three new sports debuting this year: indoor rowing, powerlifting, and time trial cycling. They will engage in friendly competition and experience the healing power of sports. Social Media Inquiries For any questions or inquires about this toolkit or social media, please contact rebecca.n.wardwell.naf@mail.mil or WarriorGames@groundfloormedia.com. THE 2018 WARRIOR GAMES ARE FREE AND OPEN TO THE PRESS AND MEDIA AGENCIES. Representatives interested in attending the 2018 DoD Warrior Games will be required to register. For more information visit dodwarriorgames.com/media/.

3 3 ABOUT THE DIGITAL TOOLKIT: This document is intended to be a guide for engaging with the 2018 Warrior Games across our digital and social media platforms. We value you as a partner and appreciate your willingness to help share our message with your audiences and encourage attendance and excitement around the 2018 Warrior Games. Below, you will find suggested posts created for you to post on your organization s social channels or your own personal channels. You can edit them to fit your voice and audience or they can be posted as is. You will find corresponding images for all posts and platforms, as well. We also encourage you to follow and regularly review the below Warrior Games social channels to engage with and share any content that your audiences may appreciate. How to find the Warrior Games online: Website: DoDWarriorGames.com YouTube: DoD Warrior Games Flickr: Warrior Games Hashtags to include: #WarriorGames #RoadtoColoradoSprings #TeamArmy #TeamMarineCorps #TeamNavy #TeamAirForce #TeamSOCOM #TeamUK #TeamAUS #TeamCAN #WitnessIt

4 4 DIGITAL TOOLKIT IMAGERY POST 1 Facebook: We re proud to support Join us at the Air Force Academy in Colorado Springs from June 1-9. See 300 wounded, ill and injured service members face off in sports like track & field, sitting volleyball and indoor rowing. Bring the family, support these athletes on their road to recovery and WITNESS the excitement of these heroes in competition! Twitter: We re proud to support Join us at in Colorado Springs from June 1-9. #WitnessIt live as 300 wounded, ill and injured service members compete in sports like track & field, swimming and archery on their road to recovery. Instagram: We re proud to support Join us at in #ColoradoSprings from June 1-9. #WitnessIt live as 300 wounded, ill and injured #servicemembers face off in sports like #trackandfield, #cycling and #wheelchairbasketball. Bring the family, support these #athletes on their #roadtorecovery and witness the excitement of these #heroes in competition! #WarriorGames #SupportOurTroops Please find corresponding images for the posts and platforms here: dodwarriorgames.com/media/

5 5 DIGITAL TOOLKIT IMAGERY POST 2 Facebook: Real heroes: Games athletes. #WitnessIt June 1-9 at the Air Force Academy in Colorado Springs as these service members compete in sports like archery, swimming and indoor rowing on their road to recovery. Twitter: Real heroes: athletes. #WitnessIt as these service members compete on their road to recovery June 1-9 at in Colorado Springs! Instagram: Real heroes: athletes. #WitnessIt June 1-9 at in #ColoradoSprings as these service members compete in sports like #archery, #powerlifting and #cycling on their #roadtorecovery. #WarriorGames #SupportOurTroops Please find corresponding images for the posts and platforms here: dodwarriorgames.com/media/

6 6 DIGITAL TOOLKIT IMAGERY POST 3 Facebook: Your voice matters especially when you raise it for our heroes on their road to recovery. We re proud to support and we invite you to join us June 1-9 in Colorado Springs at the Air Force Academy. See 300 athletes defeat the odds and compete at the highest level in sports like archery, cycling and swimming. Witness it. Show your support. Leave inspired. Twitter: Your voice matters especially when you raise it for heroes. Join us June 1-9 in Colorado Springs at See 300 athletes compete at the highest level. #WitnessIt. Show your support. Leave inspired. Instagram: #YourVoiceMatters especially when you raise it for our #heroes on their #roadtorecovery. We re proud to support and we invite you to join us June 1-9 in #ColoradoSprings at as 300 #athletes defeat the odds and compete at the highest level in sports like #archery, #cycling and #swimming. #WitnessIt. Show your support. Leave #inspired. #WarriorGames #SupportOurTroops Please find corresponding images for the posts and platforms here: dodwarriorgames.com/media/

7 7 DIGITAL TOOLKIT IMAGERY POST 4 Air Force MSgt Ben Seekell is faster now on one leg than he was on two. Witness 300 wounded warriors compete at the highest level June 1-9 Games in Colorado Springs at the Air Force Academy. Witness it. Show your support. Leave inspired. Twitter: MSgt Ben Seekell is faster now on one leg than he was on two. Witness 300 wounded warriors compete at the highest level June 1-9 in Colorado Springs at Witness it. Show your support. Leave inspired. Instagram: #USAirForce MSgt Ben Seekell is faster now on one leg than he was on two. Witness #WoundedWarriors compete at the highest level June 1-9 in Colorado Springs at #WitnessIt. Show your support. Leave #inspired. #WarriorGames #SupportOurTroops Please find corresponding images for the posts and platforms here: dodwarriorgames.com/media/

8 8 KELLY CLARKSON TICKET ANNOUNCEMENT Facebook: Free tickets to the June 2 Warrior Games Opening Ceremony in Colorado Springs, featuring a free concert Clarkson, are now available here: dodwarriorgames.com Come for the music, stay for the inspiration, as nearly 300 service members compete on their road to recovery from June 1-9. Twitter: Free tickets to the June 2 #WarriorGames Opening Ceremony are now available here: dodwarriorgames.com Enjoy the music, stay for the inspiration, as nearly 300 service members compete on their road to recovery from June 1-9 Instagram: Free tickets to the June 2 #WarriorGames Opening Ceremony in #ColoradoSprings, featuring a free concert Clarkson are now available here: dodwarriorgames.com Come for the music, stay for the inspiration, as nearly 300 #servicemembers compete on their #roadtorecovery from June 1-9. #WitnessIt #KellyClarkson

9 9 TEMPORARY WARRIOR GAMES FACEBOOK PROFILE PICTURE To upload our temporary Warrior Games profile picture: Hover over your profile picture and click Update Profile Picture. Select, Add Frame In the search bar, type Warrior Games 2018 Click on the border that contains the Warrior Games logo and blue smoke Select when to switch back to your previous profile picture Click Use as Profile Picture Note: Your profile picture is always public. Once a profile picture expires, it will still be visible in your profile pictures album.

10