2010 NATIONAL COMMUNICATION PARTNERSHIP CONFERENCE 15 August FIFA World Cup Organising Committee South Africa

Transcription

1 2010 NATIONAL COMMUNICATION PARTNERSHIP CONFERENCE 15 August FIFA World Cup Organising Committee South Africa

2 GOVERNANCE STRUCTURE

3 LOC Governance Structure OAA between FIFA & SAFA Contractual agreement between SAFA and LOC Section 21 Company Board Representatives: Football, Government, Business, Labour Marketing and Comunications Committee Legacy & Legal Committee Remunerations Executive Committee Committee Audit/risk Committee Finance Committee

4 Board Members

5 Vision and Mission Our vision will inspire us and drive our collective determination to be significant global players in all fields of human endeavour. will seek to strengthen the South African and African image, The vision of The 2010 FIFA World Cup South Africa promote new partner- ships with the world as we stage a unique and memorable event. The mission is clear as The 2010 FIFA World Cup South Africa presents the ideal stage to rally and mobilise the people of extend an unforgettable South Africa collaborate with all stakeholders in a South Africa to organise an welcome to the world; dynamic partnership African FIFA World CupTM with based on integrity and precision, innovation and flair; excellence. And will be delivered through LOC, Government, Infrastructure, Economic Growth, Sports Considerations (FIFA, SAFA, PSL), Business considerations, People, wildlife, History, Culture leaving a lasting and sustainable African Legacy

6 We believe we have the winning formula Government Support Corporate Support Sports Considerations Infrastructure Economy Business Considerations RATIONA AL People Wildlife History Culture EMOTIONAL LEGACY

7 2010 Project Strategic Timeframes Debrief 2010 Operational Readiness Test & Refine Operating Plans Concept of Operations Debrief Phase Operational Phase Strategic Planning (Interim Lekgotla, Germany 2006 Debrief) 2006 Contracts (OAA, Cities, Stadiums, Company) Contracts (OAA Cities Stadiums Company) Projects (Govt, OC, FIFA, MATCH) Resources (FIFA, Govt, OC) Compliance Phase

8 2006 Compliance Phase Deliverables Host City Selection 9 chosen from 13 candidates Host City Forum established monthly meetings Host City Contracts signed Stadium Contracts signed Government Guarentees finalised Legislation finalised Rights Protection Committee established Govt, FIFA and LOC Stadium Construction started 2010 FIFA World Cup Emblem unveiled

9 2007 Compliance/Operational Phase FIFA World Cup Match Schedule finalised Confederations Cup Match Schedule finalised 11 Commercial Affiliates secured 95% Broadcast rights sold Website established Mascot finalised Slogan finalised World Cup Posters 21 Business Plans finalised African Legacy Programme established All senior management appointed COO and CO s Project remains within budget Regular reports to Board and FIFA Preliminary Draw on track

10 Match Allocation and Capacity CITY (Province) STADIUM CAPACITY 1 st MATCH ALLOCATION Round 2nd RoundQuarter Final Semi-Final 3 rd Place Final Johannesburg (Gauteng) Soccer City 94, Ellis Park 61, Durban (KZN) ethekwini 70, Cape Town (Western Cape) Pretoria (Gauteng) Rustenburg (North West) Greenpoint 68, Loftus 50, Royal Bafokeng 45, Nelson Mandela (Eastern Cape) PE Stadium 48, Bloemfontein (Free State) Free State Stadium 45, Polokwane (Limpopo) Peter Mokaba 46,000 4 Nelspruit (Mpumalanga) Mbombela 46,

11 PRELIMINARY DRAW

12 Preliminary Draw 25 November 2007 in Durban First official event as run-up to 2010 Record number 204 countries are participating More than 300 journalists Decides who plays each other for the World Cup qualifications South Africa are the ONLY country to have qualified so far Exceptionally complex planning and logistics involved

13 Hall 1B, 1A, 2B, 2A FIFA Banquet Hall 2H Crew Catering The Main Venue Hall 2C Warehouse Hall 3B& 4B HBS & SABC Hall 4C& 4D Back Stage Prelim Draw Hall 5& 6 ICC Arena Prelim Draw MR 11/12 FIFA Offices Hall 3C Press Conference Hall 3C Mixed Zone Arena Entrance Exhibition Area Fixed Boardrooms OB Unit Hall 2F & 2E LOC Offices Hall 2D Function Room Hall 3A Media Centre MR 21/22 FIFA & LOC Offices

14 Transportation Update

15 Aircraft Landings Airport Oliver Tambo Intl. Cape Town Intl. Durban Intl. Port Elizabeth East London Bloemfontein Kimberly Landings per Airport / year Pilanesburg Intl

16 STADIA UPDATE

17 Stadia Update 10 Stadia for the 2010 FIFA World Cup 5 are new (Mbombela, Peter Mokaba, Nelson Mandela Bay, Durban, Cape Town) 1 major refurbishment (Soccer City) 4 minor refurbishments (Ellis Park, Loftus Versfeld, Free State and Royal Bafokeng) 4 of the stadiums can be used to host the FIFA World Cup tomorrow

18 Stadium Location Major Upgrade 4 New Minor Upgrade Soccer City Stadium Johannesburg 2. Greenpoint Stadium Cape Town Durban Stadium Durban 4. Peter Mokaba Stadium Polokwane Mbombela Stadium Nelspruit 6. Port Elizabeth Stadium Port Elizabeth 7. Ellis Park Stadium Johannesburg 8. Loftus Versfeld Stadium Pretoria Royal Bafokeng Stadium Rustenburg 10. Free State Stadium Bloemfontein

19 Durban : seats October 2009

20 Green Point : seats October 2009

21 Green Point Stadium Site Works Monitoring Report 30 July 2007

22 Polokwane: seats October 2009

23 Mbombela: seats October 2009

24 Port Elizabeth : seats December 2008

25 Nelson Mandela Stadium Site Works Site Works: July 2007 Monitoring Report 30 July 2007

26 Soccer City: seats October 2009

27 Ellis Park : seats December 2008

28 Loftus Versfeld: seats December 2008

29 Bloemfontein : seats December 2008

30 Royal Bafokeng : seats December 2008

31 INTERNATIONAL BROADCAST CENTRE

32 International Broadcast Centre 26.4 billion viewers for the 2006 FIFA World Cup and 2010 will be much more FIFA, HBS and OC - explored candidates for the location of the IBC. Received bids from Johannesburg, Cape Town and Durban Process duration December 2006 to June Proposal sent to FIFA of preferred bidder.

33 What is an IBC? Munich International Broadcasting Centre operational 24 hours a day, seven days a week TV studios Radio studios different TV feeds for each match routed through IBC Broadcast Partners present in the IBC permanent circuits between the IBC and the rest of the world 365 km of video + 65 km audio + 20 km of data = 450 km of cable

34 How big is the FIFA World Cup?

35 2006 FIFA World Cup - Business A high percentage of FIFA s revenue is generated through the sale of the Television rights. 2006: TV rights: R 10 billion 15 mil.adidas balls were sold 2 billion Euro in retail revenue 2010: TV Rights R 14.7 billion.

36 2006 FIFA World Cup Stadia and Organisation Stadia 2006: 1,5 Billion Euro rebuilding of stadia infrastructure 2010 : 1,7 Billion Euro on stadia upgrade and building Organisation 2006 : 600 employed by 2006 FIFA World Cup Org. Com. Germany 150,000 temporary jobs 15,000 Volunteers 2010 : 100 current full-time 15,000 volunteers

37 2006 FIFA World Cup - Ticketing visitors 69,000 people attended the final match. Cost of a ticket between 350 and 610 Euro. all 64 matches were sold out 99,5 % stadia capacity use

38 2006 FIFA World Cup - Tourism 2 million foreign visitors more than 1 million stays booked by FWCAS 600 hotels average room rate per night was 184 Euro 80,000 English fans 30 Tour operators 120 hotels were promoted as team base camps

39 What to expect from 2010

40 First Fan Park South Korea 2002

41 Fan Fests 21 million visitors to official FIFA Fan Fest organised by the 12 Host Cities 9 Million fans at the Brandenberg Gate in Berlin The success was unprecedented first time that an event had generated more visitors it than the world s biggest festival, the Oktoberfest in Munich. First time that non-ticket holders could participate in official event Success of Fan Fests has added another element the FIFA World Cup for the lovers of football a festival for the fans

42 Brandenburg Gate (Berlin)

43 Television TV Broadcast to 214 countries on 376 channels 43,600 "dedicated" programmes broadcast Total coverage of 73,072 hours (+76.4% on 2002, +146% on 1998) Cumulative TV audience of billion (24.2 billion in-home viewers, 2.1 billion out-of-home) of Most-watched match: Italy v France final, total cumulative audience of million viewers Each match received on average 858 hours of dedicated coverage and attracted a cumulative audience of million viewers Media Operations Record 18,850 media representatives accredited (incl. technicians) 4,250 print/internet journalists and editors 1,200 photographers 13,400 TV commentators, camera teams, technicians

44 Online FIFAworldcup.com most successful sports event website ever 4.2 billion page views from June 9-July 9 - more than double the traffic recorded during the 2002 event More than 125 million Video Streams marks the first year that video highlights of FIFA World Cup matches were free to air on the web More than 73 million Page Views on the Mobile Web Portal after FIFAworldcup.com went mobile for the first time

45 Online the Future? Clear movement towards ICT 2010 FIFA World Cup will be also be broadcast in HDTV and fully broadcast on mobile phones FIFAworldcup.com biggest sports event website ever 2010 will be even bigger on FIFA.com Movement towards electronic newspapers and multimedia reporting The question you need to ask yourself is: How will you as African journalists be involved in the first African World Cup?

46 11 out of 18 Sponsors already on board

47 To help protect your privacy, PowerPoint prevented this external picture from being automatically downloaded. To download and display this picture, click Options in the Message Bar, and then click Enable external content. Sponsor categories FIFA PARTNERS WORLD CUP PARTNERS WORLD CUP NATIONAL SUPPORTERS

48 The African Legacy program is developed eloped around approaches Promote and support African Football support, promotion Football people Renaissance objectives and development Six pillars of African Renaissance Promote and support programs of the African Union (including NEPAD) Promote and support relevant international programs (especially the United Nation s Sport for Development and Peace) Infrastructure Administration and governance (capacity building) Sports Academy (football development and capacity building) Popular involvement in football (e.g. kids) Heritage (history and preservation) Current football players (unions / associations, and mobilize for 2010) Former football players (capacity building, support, and mobilize for 2010) Football supporters (mobilize for 2010) Women footballers (capacity building, mobilize for 2010) 6 Themes within Cluster 1 Democratic Governance Peace and Nation Building Affirm and assert Africa s culture Pan-African Solidarity and South African Cooperation Improve Africa a Global Standing Social & Economic Development

49 African Team Performance in International Arena Expectation: ti Reality 1996 Olympics Atlanta Nigeria won gold 1996 South Africa African Champions 2000 Olympics Sydney Cameroon won gold 2002 Korea/Japan Senegal quarter-finals 2004 Tunisia African Champions 2006 Egypt African Champions 1998 World Cup Dropped out in the 1 st round 1998 World Cup Dropped out in the 1 st round 2002 World Cup Dropped out in the 1 st round Did not qualify for 2006 World Cup Dropped out in the 1 st round Did not qualify for the 2006 World Cup

50 Future Football Events in Africa 2008 African Cup of Nations - Ghana 2009 FIFA Confederations Cup South Africa 2009 FIFA u17 WORLD CUP Nigeria 2009 FIFA u20 World Cup - Egypt 2010 African Cup of Nations - ANGOLA 2010 FIFA World Cup South Africa 2012 African Cup of Nations Gabon/Equitorial Guinea 2014 African Cup of Nations - Libya CAF Champions League CAF Confederations Cup CAF Woman s Nations Cup CAF Youth Championship

51 Italy were champions in 2006, who will be in 2010?

52 THANK YOU