THE NATION S ONLY LIVE WEB STREAMING WEBSITE FEATURING THE GAY AND LESBIAN SPORTS COMMUNITY & AND ITS TOURNAMENTS, MATCHES AND GAMES.

Transcription

1 THE NATION S ONLY LIVE WEB STREAMING WEBSITE FEATURING THE GAY AND LESBIAN SPORTS COMMUNITY & AND ITS TOURNAMENTS, MATCHES AND GAMES. BROADCAST YEAR 2014 NATIONAL SPONSORSHIP PROPOSAL

2 TABLE OF CONTENTS Contents Sponsorship Opportunities & Event Focus 1-2 Market Reach and Audience Demographics 3 Sponsorship Terms and Levels 4 Assets and Justifications 5 Executive Summary 6 Organizational Contact Information 7

3 SPONSORSHIP OPPORTUNITIES AND EVENT FOCUS OVER HALF OF ALL INTERNET TRAFFIC TODAY IS STREAMING MEDIA The age of multi-media internet is here, NOW. Today s consumption of media and entertainment is niche based with a focus on mobility and accessibility. We have identified a solid, growing, highly affluent market that is scalable, event driven, influential and under-represented AND YOU SHOULD BE APART OF THIS MARKET. OUR MARKET is the Gay and Lesbian sports community. There are more than 100,000 active LGBT athletes in the United States. There are 8 active national LGBT sports governing bodies in the fields of tennis, flag football, volleyball, soccer, softball, bowling, swimming and basketball. Other active sports include rowing, archery and rugby. There are more than 200 games, matches, tournaments and championship events produced on a monthly basis in the United States. If each athlete s circle of influence includes 10 family members, friends, fans and/or supporters an estimated outreach of more than 1,000,000 million viewers exist. Currently, no organization in the United States has created an online, live web streaming sports website specifically targeted to the Gay and Lesbian sports community - UNTIL NOW. YOUR SPONSORSHIP OPPORTUNITIES FOR Art Deco Tennis Open Jan in Miami, FL 2. GLTA World Tour Tennis Championship Jan 31 Feb 2 in Orlando, FL 3. Florida Flag Football Sunshine Cup Feb in Ft. Lauderdale, FL 4. Clay Court Tennis Classic Feb in Ft. Lauderdale, FL 5. Team DC Sports Fashion Show March, 2014 in Washington, DC 6. Orange Blossom Tennis Championship March in Orlando, FL 7. New York Indoor Soccer Classic April 5 in New York City, NY 8. Coady Basketball Classic April in Chicago, IL 9. San Diego Surf and Turf Flag Football Bowl April, 2014 in San Diego, CA 10. Spring Fling Tennis Doubles Tournament May 3 4 in Ft. Lauderdale, FL 11. Liberty Bell Classic Soccer May in Philadelphia, PA 12. Boston Indoor Tennis Classic June in Boston, MA 13. Pride Bowl Chicago (Flag Football) June in Chicago, IL 14. Bluegrass Tennis Open July 4 6 in Louisville, KY Page 1

4 15. Columbus Tennis Classic July in Columbus, OH 16. Motor City Tennis Classic Aug in Detroit, MI th Annual Peach Intl Tennis Tournament Aug 29 Sept 1 in Atlanta, GA 18. Provincetown Clay Court Tennis Classic Sept 5 8 in Provincetown, MA 19. Capital Tennis Classic XXII Sept in Washington, DC 20. Softball World Series Sept in Dallas, TX 21. Crape Myrtle Tennis Classic Oct 3 5 in Raleigh, NC 22. Dallas Fall Classic (Volleyball) Oct, 2014 in Dallas, TX 23. Columbus Day Classic (Swimming, Water Polo) Oct, 2014 in Washington, DC 24. HOUTEX 34 Tennis Championship Nov 8 10 in Houston, TX 25. Hurricane Softball Showdown Nov in Ft. Lauderdale, FL EVENT FOCUS AND TIMETABLE Broadcast Year 1 May 1, 2012 Dec 31, Tennis Broadcast Year 2 Jan 1, 2013 Dec 31, Tennis, Soccer, Swimming, Diving, Water Polo Broadcast Year 3 Jan 1, 2014 Dec 31, Tennis, Soccer, Swimming, Water Polo, Volleyball, Basketball, Flag Football, Softball Broadcast Year 4 Jan 1, 2015 Dec 31, 2015 Tennis, Soccer, Swimming, Diving, Water Polo, Volleyball, Basketball, Flag Football, Softball, Rugby, Bowling. Monthly original news & sports show DEADLINE FOR SPONSORSHIP RESPONSE The broadcast season is a rolling, continuous season. Sponsors may enter into the tournament broadcast schedule at any time. Your sponsorship investment is based on the number of sporting events you wish to invest. In broadcast year 1 (2012), we produced 4 live events. In broadcast year 2 (2013), we produced 9 live events. In broadcast year 3 (2014), our goal is to produce 20 live events. In broadcast year 4 (2015), our goal is to produce 20 to 25 live events every year going forward with a monthly original news and sports show. Each broadcast is a tournament or championship level event (with playoffs) that averages between 2 to 3 days. Each broadcast day lasts (on average) about 8 hours. BROADCAST YEAR 1 & YEAR 2 ACCOMPLISHMENTS 26,253 viewers of our live broadcast and archived video content; 40 days of live streaming; 317 hours of live web streaming. Page 2

5 MARKET REACH AND AUDIENCE DEMOGRAPHICS REGIONAL DESIGNATED MARKET AREAS BASED ON EVENT LOCATION OR MARKET REACH West California, Washington, Nevada, Arizona Midwest Illinois, Indiana, Ohio, Wisconsin, Michigan, Minnesota South Texas, Louisiana, Kentucky, Virginia, North Carolina, Georgia, Florida East Washington DC, Pennsylvania, New York, Massachusetts, Maryland, New Jersey SCOPE OF LIVE BROADCAST COVERAGE National scope with availability on all media platforms (PC, Mac, mobile phone, tablet) International scope with availability on all media platforms (PC, Mac, mobile phone, tablet) International audience includes: Canada, Mexico, United Kingdom, France, Germany, Australia, Belgium, Spain, Columbia, Philippines, Denmark, Japan, Ireland, Netherlands, Italy PROJECTED ON-SITE ATTENDANCE 100 TO 1000 PLAYERS. SIZE OF EXTENDED MEDIA AUDIENCE - 1,000 TO 50,000. SIZE OF LGBT SPORTS AUDIENCE 500,000 TO 1,000,000. IS MEDIA ASSOCIATED WITH THIS SPONSORSHIP REQUEST? A full range of media opportunity associated with this sponsorship request is available: The Live broadcast can contain a pre-made video commercial or graphic logo with underwriting announcement for all individual games for the duration of the tournament; Weekly or bi-weekly social media ads, promotions, giveaways, games and trivia is available; Live broadcast contains live chat and live photography updates can be used for promotional giveaways, product incentives and advertising. Tournament videos are archived on YouTube and during non-live events, continuous TV style video playback occurs on our website. DEMOGRAPHICS Major audience demographic (age) & Major audience demographic (gender) Male (85%) Female (15%) Major audience demographic (household income) - $50,000 - $150,000 Major audience demographic (marital status) Single Description of the audience or fan base The gay and lesbian sports audience is an engaged, active, affluent, niche audience with high disposable income. The athletes who participate travel all over the country to compete in sporting events. Their major economic impact is on travel & lodging, restaurants and leisure entertainment (clubs, bars and local attractions). Auctions, fundraisers & social events exist at all LGBT sporting events. Page 3

6 SPONSORSHIP TERMS AND LEVELS Sponsorship proposals are based on individual tournament events. This allows companies to choose either a specific tournament (or region) or to sponsor multiple events during a broadcast season. PRESENTING SPONSOR (15 TOURNAMENTS) - $30,000 3 on-air video commercials and/or on-air ad announcements with graphic logo & brand exclusivity for each broadcast game of the tournament, including pre, post and all shoulder programming (Maximum 27 ads - tournaments average 3 games or more a day) On-site promotions available with event banners and signage at sports venue & all social events Web banners on all pages of CCE Sports Network website and supporting tournament organizations Print advertising on event flyers, program books or other event signage Promotion in video archives plus weekly social media promotions 90 days before each event PLATINUM SPONSOR (10 TOURNAMENTS) - $20,000 3 on-air video commercials and/or on-air ad announcements with graphic logo & brand exclusivity for each broadcast game of the tournament, including pre, post and all shoulder programming On-site promotions available with event banners and signage Web banners on all pages of CCE Sports Network website and supporting tournament organizations Print advertising on event flyers, program books or other event signage Promotion in video archives plus weekly social media promotions 60 days before each event GOLD SPONSOR (5 TOURNAMENTS OF YOUR CHOICE) - $10,000 3 on-air video commercials and/or on-air ad announcements with graphic logo & brand exclusivity for each broadcast game of the tournament, including pre, post and all shoulder programming On-site promotions available with event banners and signage at sports venue & all social events Web banners on all pages of CCE Sports Network website and supporting tournament organizations Print advertising on event flyers, program books or other event signage Promotion in video archives plus weekly social media promotions 30 days before each event TITLE SPONSOR (2 TOURNAMENTS OF YOUR CHOICE) - $3,000 2 on-air ad announcements with graphic logo for each individual broadcast game (Maximum 18 ads - tournaments average 3 games or more a day) Naming title sponsor is co-exclusive with 1 other sponsor On-site promotions available with event banners and signage at sports venue Web banner ad on the CCE Sports Network website and supporting tournament organizations Promotion in video archives and bi-weekly social media promotions 15 days before each event Page 4

7 Assets & Justifications NON-MEDIA ENTITLEMENTS OR ASSETS Access to mailing/attendee/member lists (e.g. Online promotional giveaways, daily trivia, quizzes & game zones designed to engage the sports audience pre, post, and during live event) Category & consumer promotion exclusivity Merchandising/Promotional giveaway (e.g. On-site giveaways with online roving reporter tie in participation with sponsorship product as a targeted specific broadcast point) Naming title rights On-site kiosk with display rights and on-site sales rights. Product sampling available. On-site/in-stadium static signage or banners Pre-event promotional activities (e.g. each sports event has 1 to 3 social event elements. Promotional event videos can be created with sponsorship product tie-in). Press announcements and press kits Print (programs, guides, etc.) Right of first refusal Use of marks and logos MEDIA ENTITLEMENTS AND ASSETS Exclusive content via live chat for merchandising/promotional giveaways Exclusive content via pre, post-game and all shoulder programming events. In-game events include sideline/roving reporter with specific stories, news or highlights driven by sponsorship tie-in Online banner ads Online pre-roll or post-roll ads Social media ads SOCIAL NETWORKING SITES ACTIVELY ENGAGED Facebook - Sports-Network/ Twitter - Foursquare - Instagram ccesportsnetwork YouTube PROGRAMS PROMOTING SUSTAINABILITY OF OPERATION Collaboration with the Gay and Lesbian Tennis Alliance which has 67 tournaments across the United States & 5 continents with an active player base of more than 10,000 athletes. The GLTA has also entered into a partnership with the United States Tennis Association (USTA) to expand LGBT tennis tournaments. Page 5

8 EXECUTIVE SUMMARY The CCE Sports Network is the nation s only LIVE web streaming on-line sports website dedicated to the gay and lesbian sports community with more than 200 tournaments, matches and games covering more than 8 sports across the United States. The scale and scope of this project specifically targeted towards the gay and lesbian sports community has never been attempted before until now. All broadcasts include multi-camera filming (3 to 6 cameras) with play by play commentary, on-screen scores and graphics, music and commercial entertainment and instant archives for on-demand playback. Future production upgrades include instant replay, real-time statistics, multiple game zone coverage and field reporting editing and production. OUR SUCCESS STORY BROADCAST YEAR 1 (2012) AND BROADCAST YEAR 2 (2013) Beginning in May, 2012, we produced 4 live broadcasts. We started with the Sunshine Tennis Cup in Miami, FL and travelled to Georgia, Indiana and Nevada for three high profile GLTA World Tour Tennis Tournaments. Starting in Jan, 2013, we produced 9 live broadcasts starting with the Art Deco Tennis Open at the Crandon Park Tennis Center in Key Biscayne, Florida. We travelled to Ft. Lauderdale, Orlando, New York City, Seattle, Columbus, Washington DC and finishing up in Houston for the South s largest tennis tournament. In 2013, we added soccer, swimming diving and water polo to the broadcast schedule. In 1 ½ years, the CCE Sports Network has accounted for over: 26,253 viewers of our live broadcast and archived video content; 40 days of live streaming; 317 hours of live web streaming. WHY THIS IS AN ECONOMIC WIN FOR ALL SPONSORS AN ECONOMIC IMPACT MODEL Our collaboration with the Gay and Lesbian Tennis Alliance is a classic example of leveraging the power and influence of a major LGBT sport s governing body. Each of the GLTA s 67 World Tour Tournaments average 75+ players per event. If each player spends $750 (a conservative estimate on average) per tournament in travel & leisure spending, 1 tournament has an economic impact of $56,250 for its host city. In a 12 month, 67 game pro-style tournament schedule, the GLTA s total governing economic impact is over $3.77 million. AND THAT S JUST TENNIS ALONE. By 2015 with 10 sports and live broadcasts, your sponsorship investment will reach an exclusive & affluent niche market of athletes, fans, supporters and allies that represents the gay and lesbian sports community AN ON-LINE MEDIA VIDEO MARKET THAT DID NOT EXIST UNTIL NOW. Page 6

9 ORGANIZATIONAL CONTACT INFORMATION ORGANIZATION NAME CCE Sports Network (operating under the umbrella of Empire Video Productions, LLC) EVENT/SPONSORSHIP NAME CCE Sports Network 2014 Broadcast Season CONTACT INFORMATION Executive Producer Thomas M. Garnet, Associate Producer/Creative Consultant Adrian Uribazo Office Location: SW 122 nd Place, Princeton, FL Phone Number: (305) Website: CURRENT ORGANIZATIONAL COLLABORATIONS 1. The Gay and Lesbian Tennis Alliance (GLTA) the nation s largest gay organization for LGBT tennis players with over 10,000 active athletes and 67 tournaments across the United States & 5 continents. 2. The United States Gay Sports Network (USGSN) the nation s best source for scores, rankings and statistics for LGBT sports in the West and Midwest United States covering flag football, basketball, softball and soccer. Page 7

10 YEAR 1 & YEAR 2 SPONSORS Page 8