MEDIA KIT Spring 2019
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1 MEDIA KIT MAGAZINE ROOTS / ROCK / REGGAE / RESPECT When REGGAE MUSIC hits you, you FEEL no pain! MEDIA KIT Spring 2019
2 MEDIA KIT / SPRING 2019 When REGGAE MUSIC hits you, you FEEL no pain! - IRIE Magazine Nicholas Nico Da Silva Founder/Editor in Chief
3 BRAND OVERVIEW ROOTS. ROCK. REGGAE. RESPECT What is IRIE? IRIE is a global reggae magazine & media channel covering the world reggae, cali reggae & world music scene while redefining the meaning of Roots Rock Reggae. The IRIE brand is owned by ZOOLOOK, an award-winning brand agency and publishing house founded by Nicholas Da Silva and based in San Francisco, CA, with offices in Belo Horizonte, MG, Brasil and Kingston, Jamaica.
4 IRIE AUDIENCE DEMOGRAPHICS 1M 71% / 29% 59% Total Audience Male / Female Audience Median Age (18-34) 75% $75,000 49% / 51% College or Higher Education Median HHI Single / Married SOCIAL 535K 4,300 21,000 Facebook Twitter Instagram
5 IRIE BRAND Explore Our Brands The IRIE brand includes our popular music magazine, IRIE, which comes in two formats, a World Reggae edition and a Cali Reggae edition; IRIE Releases, our new monthly publication dedicated to new music releases; IRIE Guide, our reggae lifestyle magazine and IRIE Channel, our edutainment portal featuring reggae music videos, documentaries, shows, books & comics, music, games & more. IRIE World Reggae IRIE Cali Reggae IRIE Guide IRIE Releases IRIE Channel
6 MAGAZINE RATE CARD IRIE Magazine - Print & Interactive PDF Standard Ad Rates AD UNIT AD SIZE (width x height) 1-3 ISSUES 4-6 ISSUES 7-9 ISSUES ISSUES Full Page $1250 $1125 $1000 $900 1/2 Page (Vertical) 4.5" x 6" Inches $710 $650 $600 $550 1/3 Page (Vertical) 1/4 Page (Vertical) 1/4 Page (Square) 3.5" x 6" Inches 2.5" x 6" Inches 3" x 3" Inches $420 $350 $225 $225 $300 $200 $200 $175 $175 Inside Front Cover (IFC) Inside Back Cover (IBC) Back Cover (OBC) 2-Page Spread 18" x 6" Inches $1500 $1500 $ $1350 $1350 $1575 $2350 $1200 $1200 $1400 $2200 $1050 $1050 $1250 $2000 Production Requirements PAYMENT POLICIES AD PREVIEW SIZE (Inches) Payment in advance is required DESIGN TIPS Print Ads (CMYK); Digital Ads (RGB) Minimum resolution: 300 dpi Trim: Black & White ads (Grayscale) Live: File formats:.jpg,.tif or.png Bleed: Full Page 1/2 (Vertical) 1/3 (Vertical) 1/4 (Vertical) 1/4 (Square) AD AD AD AD AD 9" x 6" 4.5" x 6" 7.75" x 5.5" 4" x 5.5" 9.25" x 6.25" 4.75" x 6.25" 3.5" x 6" 2.5" x 6" 3" x 3" 3" x 5.5" 2" x 5.5" 2.5" x 2.5" 3.75" x 6.25" 2.75" x 6.25" 3.25" x 3.25"
7 MAGAZINE RATE CARD IRIE Releases - Print & Interactive PDF Standard Ad Rates AD UNIT AD SIZE (width x height) 1-3 ISSUES 4-6 ISSUES 7-9 ISSUES ISSUES Full Page 8" x 8" Inches 1/2 Page (Vertical) 4" x 8" Inches 1/2 Page (Horizontal) 8" x 4" Inches 1/4 Page (Square) 2" x 2" Inches Inside Front Cover (IFC) 8" x 8" Inches Inside Back Cover (IBC) 8" x 8" Inches Back Cover (OBC) 8" x 8" Inches 2-Page Spread 16" x 8" Inches Production Requirements PAYMENT POLICIES Payment in advance is required DESIGN TIPS Print Ads(CMYK); Digital Ads (RGB) Minimum resolution: 300 dpi Black & White ads (Grayscale) File formats:.jpg,.tif or.png $710 $650 $600 $550 $420 $350 $300 $420 $350 $225 $300 $200 $175 $1250 $1150 $1100 $1000 $1250 $1150 $1750 $ $2350 AD PREVIEW SIZE (Inches) Fullpage 1/2 (Vertical) AD AD Trim: Live: Bleed: 8" x 8" 7" x 7" 8.25" x 8.25" 4" x 8" 3" x 7" 4.25" x 8.25" $1100 $1400 $2200 $1000 $1250 $2000 1/2 (Horizontal) 1/4 (Square) AD AD 8" x 4" 4" x 4" 7" x 3" 3" x 3" 3.75" x 6.25" 3.75" x 6.25"
8 MAGAZINE RATE CARD IRIE Guide - Print & Interactive PDF Standard Ad Rates AD UNIT AD SIZE (width x height) 1-3 ISSUES 4-6 ISSUES 7-9 ISSUES ISSUES Full Page $1250 $1125 $1000 $900 1/2 Page (Vertical) 4.5" x 6" Inches $710 $650 $600 $550 1/3 Page (Vertical) 1/4 Page (Vertical) 1/4 Page (Square) 3.5" x 6" Inches 2.5" x 6" Inches 3" x 3" Inches $420 $350 $225 $225 $300 $200 $200 $175 $175 Inside Front Cover (IFC) Inside Back Cover (IBC) Back Cover (OBC) 2-Page Spread 18" x 6" Inches $1500 $1500 $ $1350 $1350 $1575 $2350 $1200 $1200 $1400 $2200 $1050 $1050 $1250 $2000 Production Requirements PAYMENT POLICIES AD PREVIEW SIZE (Inches) Payment in advance is required DESIGN TIPS Print Ads(CMYK); Digital Ads (RGB) Minimum resolution: 300 dpi Trim: Black & White ads (Grayscale) Live: File formats:.jpg,.tif or.png Bleed: Full Page 1/2 (Vertical) 1/3 (Vertical) 1/4 (Vertical) 1/4 (Square) AD AD AD AD AD 9" x 6" 4.5" x 6" 7.75" x 5.5" 4" x 5.5" 9.25" x 6.25" 4.75" x 6.25" 3.5" x 6" 2.5" x 6" 3" x 3" 3" x 5.5" 2" x 5.5" 2.5" x 2.5" 3.75" x 6.25" 2.75" x 6.25" 3.25" x 3.25"
9 ONLINE RATE CARD IRIE Website Advertising Web/Social Ad Rates BANNER AD UNIT Super Header BANNER AD SIZE (pixels) 1280 x 720 pixels Header 1280 x 200 pixels Sky Banner 1280 x 100 pixels Full Banner 728 x 90 pixels Half Banner (Artist/Album) 240 x 90 pixels Large Rectangle 650 x 250 pixels Medium Rectangle 450 x 250 pixels Small Rectangle 300 x 250 pixels Square 400 x 400 pixels SOCIAL AD UNIT BANNER AD SIZE (pixels) Facebook 1200 x 630 pixels Instagram 1080 x 1080 pixels Electronic Ad Submissions FILE FORMATS Acceptable File Formats: PNG/GIF/JPG Files Minimum resolution: 72 dpi (Max: 150 dpi) MAX FILE SIZE WEEKLY RATE MONTHLY RATE 200 KB $ KB $200 $ KB $150 $ KB $125 $ KB $ KB $150 $ KB $125 $ KB $100 $ KB $125 $400 WEEKLY RATE WEEKLY RATE MONTHLY RATE 200 KB $ KB $200 $750 All banners must be RGB (No CMYK, Index or PMS) Animation, Frames & Looping - Not Allowed
10 TV RATE CARD IRIE Channel Video Ad Rates AD UNIT :06 Seconds :15 Seconds :30 Seconds :60 Seconds :90 Seconds :120 Seconds Program Rate $420 $710 $1250 $ Video Specifications Format Please submit your Ad spot as a Quicktime (.MOV or.mp4) file with one of the following codecs: Apple ProRes 422 (HQ) (preferred), H.264, H.265 (HEVC) or as uncompressed video. Please do NOT send Windows based files such as.avi, Windows Media, image sequence files, or MPEG2. Resolution (px) 1920x1080 square pixel aspect ratio HD Aspect Ratio Aspect ratio: 16:9 (4:3 not supported) Frame Rate interlaced frames per second Format.MP4 or.mov Audio Channels: Stereo (2-Channel Stereo Audio) Codec: AAC-LC (Advanced Audio Codec) Data Rate: 320 kbit/s Sample Rate: 48 khz
11 EDITORIAL CALENDAR IRIE Magazine - World Reggae Edition ISSUE INSERTION ORDER/PAYMENT DUE AD CLOSE & MATERIALS DUE RELEASE DATE Jan #05-01 Feb #05-02 Mar #05-03 Apr #05-04 May #05-05 Jun #05-06 Jul #05-07 Aug #05-08 Sep #05-09 Oct #05-10 Nov #05-11 Dec #05-12 Jan #06-01 Nov 22, 2017* Dec 21, 2017 Jan 18, 2018 Feb 22, 2018 Mar 22, 2018 Apr 26, 2018 May 24, 2018 Jun 21, 2018 Jul 26, 2018 Aug 23, 2018 Sep 20, 2018 Oct 25, 2018 Nov 21, 2018* Dec 7, 2017 Jan 4, 2018 Feb 1, 2018 Mar 8, 2018 Apr 5, 2018 May 10, 2018 Jun 7, 2018 Jul 5, 2018 Aug 9, 2018 Sep 6, 2018 Oct 4, 2018 Nov 8, 2018 Dec 6, 2018 Jan 11, 2018 Feb 8, 2018 Mar 15, 2018 Apr 12, 2018 May 10, 2018 Jun 14, 2018 Jul 12, 2018 Aug 9, 2018 Sep 13, 2018 Oct 11, 2018 Nov 21, 2018 Dec 13, 2018 Jan 10, 2019 Feb #06-02 Dec 27, 2018 Jan 10, 2019 Feb 14, 2019 Mar #06-03 Jan 24, 2019 Feb 7, 2019 Mar 14, 2019 Apr #06-04 Feb 21, 2019 Mar 7, 2019 Apr 11, 2019 *Date adjustment due to Holiday NOTE. All Ad Materials/Editorial Content must arrive at Irie Magazine by the due dates posted there will be NO EXTENSIONS on these dates.
12 EDITORIAL CALENDAR IRIE Magazine - California Reggae Edition ISSUE INSERTION ORDER/PAYMENT DUE AD CLOSE & MATERIALS DUE Jan #04-01 Feb #04-02 Mar #04-03 Apr #04-04 May #04-05 Jun #04-06 Jul #04-07 Aug #04-08 Sep #04-09 Oct #04-10 Nov #04-11 Dec #04-12 Jan #05-01 Nov 29, 2017 Dec 28, 2017 Jan 25, 2018 Mar 8, 2018 Mar 29, 2018 May 3, 2018 May 31, 2018 Jun 28, 2018 Aug 2, 2018 Aug 30, 2018 Sep 27, 2018 Nov 1, 2018 Nov 29, 2018 Dec 14, 2017 Jan 18, 2018 Feb 15, 2018 Mar 29, 2018 Apr 19, 2018 May 31, 2018 Jun 21, 2018 Jul 19, 2018 Aug 23, 2018 Sep 20, 2018 Oct 18, 2018 Nov 22, 2018 Dec 20, 2018 Feb #05-02 Jan 3, 2019 Jan 24, 2019 Mar #05-03 Jan 31, 2019 Feb 21, 2019 Apr #05-04 Feb 28, 2019 Mar 21, 2019 RELEASE DATE Jan 18, 2018 Feb 22, 2018 Mar 29, 2018 Apr 26, 2018 May 31, 2018 Jun 28, 2018 Jul 26, 2018 Aug 23, 2018 Sep 27, 2018 Oct 25, 2018 Nov 15, 2018 Dec 27, 2018 Jan 24, 2019 Feb 28, 2019 Mar 28, 2019 Apr 25, 2019 NOTE. All Ad Materials/Editorial Content must arrive at Irie Magazine by the due dates posted there will be NO EXTENSIONS on these dates.
13 EDITORIAL CALENDAR IRIE Releases ISSUE INSERTION ORDER/PAYMENT DUE AD CLOSE & MATERIALS DUE RELEASE DATE January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 Dec 7, 2017 Jan 4, 2018 Feb 1, 2018 Mar 8, 2018 Apr 5, 2018 May 10, 2018 Jun 7, 2018 Jul 5, 2018 Aug 9, 2018 Sep 6, 2018 Oct 4, 2018 Nov 8, 2018 Dec 6, 2018 Dec 14, 2017 Jan 11, 2018 Feb 8, 2018 Mar 15, 2018 Apr 12, 2018 May 17, 2018 Jun 14, 2018 Jul 12, 2018 Aug 16, 2018 Sep 13, 2018 Oct 11, 2018 Nov 15, 2018 Dec 13, 2017 Jan 4, 2018 Feb 1, 2018 Mar 8, 2018 Apr 5, 2018 May 3, 2018 Jun 7, 2018 Jul 5, 2018 Aug 2, 2018 Sep 6, 2018 Oct 4, 2018 Nov 1, 2018 Dec 6, 2018 Jan 3, 2019 February 2019 Jan 10, 2019 Jan 17, 2019 Feb 7, 2019 March 2019 Feb 7, 2019 Feb 14, 2019 Mar 7, 2019 April 2019 Mar 7, 2019 Mar 14, 2019 Apr 4, 2019 NOTE. All Ad Materials/Editorial Content must arrive at Irie Magazine by the due dates posted there will be NO EXTENSIONS on these dates.
14 ROOTS / ROCK / REGGAE / RESPECT
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