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1 Click to edit Master title style Dallas July 27, /27/

2 Click to edit Master title style 7/27/

3 Click to edit Master title style 7/27/

4 Click to edit Master title style TAP Software Analytics Division Brian Finucane Cloud Database Numerous Data Filters And Analysis TAP Reports Jeff Eastman TAP Report Package Market Segment Reports ational/regional Trend Reports TAP Hotel Reports Jeanne Eastman Monthly Hotel Reports Strategic Consulting Services TAP Data Source Jeff Eastman TAP Software Analytics Available To The Travel Industry 7/27/

5 Click to edit Master title style Western Zone Anaheim Calgary Click Denver to edit Master Chicago text styles Hawaii Los Angeles Palm Springs Phoenix Portland Reno Sacramento San Francisco San Jose Seattle Spokane Vancouver Cities in start up phase TAP CVB Clients Central Zone Arlington Austin Dallas Des Moines Fort Worth Houston Kansas City Little Rock Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Atlantic City Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Columbia Columbus Detroit Fort Lauderdale Grand Rapids Indianapolis Louisville Miami Montreal Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC 7/27/ Red cities using TAP Software Analytics

6 Dallas Click to edit Master title style Convention Industry Trends National/Regional Data Strategic Market Positioning Room Night/Event Metrics June 2017 Focus/Previous Month Analysis TAP Hotel Report Peer Market Comparisons 7/27/

7 Click to edit Master title style Industry Trends Major chains 2% growth 2016 compared to 5%-6% hotel chains forecasting 0-2% revpar growth Many markets limiting group rooms due to demand Corporations have positive outlook based on President Trump s promises of deregulation Second and corporate level tax breaks however Stock market concerns China Oil Prices Fed Interest Rates Great Britain Russia Investigation Foreign Policy North Korea..Trump Effect? International travel concerns/transient and Meetings Contingency Plan????? 2016 Nationally 29.2 million group rooms exceeds 2015 record 7/27/

8 Click to edit Master title style TAP Analytics STLY 62 Cities 7/27/

9 Click to edit Master title style North America STLY Comparison 62 Cities 7/27/

10 Click to edit Master title style Central Region STLY Comparison 26 Cities 7/27/

11 Click Texas to Cities edit STLY Master Comparison title style Arlington, Austin, Dallas, Fort Worth, Houston, San Antonio 7/27/

12 Click Dallas to edit STLY Master Comparison title style 7/27/

13 North America DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September /27/

14 Central Region DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September /27/

15 State of Texas DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September /27/

16 Dallas Room Nights 2017 STLY By Quarter 2017 STLY By Month Click to edit Master title style Easter March 2016 April» Fifth 2017 level Rosh Hashana Yom Kippur October 2016 September /27/

17 North America DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/

18 Central Region DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/

19 State of Texas DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/

20 Dallas Room Nights 2018 STLY By Quarter 2018 STLY By Month Click to edit Master title style 7/27/

21 2016 Click to 2017 edit Master title style Click to edit 2016 Master text styles /27/ /27/

22 2017 Click to 2018 edit Master title style Click to edit 2017 Master text styles /27/ /27/

23 Click to edit Master title style Dallas Room Night/Event Metrics 7/27/ /27/

24 Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data Total Definite R/N 997, , , , , , , ,739 3,791,030 Pace Targets 1,057, , , , ,700 84,231 60,059 21,160 2,750,813 Variance (59,319) 113, , ,372 97, , , ,579 1,040,217 Consumption Benchmark 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 9,201,552 Pace Percentage 94% 116% 124% 207% 167% 362% 362% 764% 138% Total Demand 5,144,291 4,192,270 2,692,773 2,253,642 1,189, , , ,966 17,612,541 Lost R/N 4,146,339 3,379,183 2,151,545 1,741, , , , ,227 13,821,511 Conversion Percentage 19% 19% 20% 23% 20% 36% 31% 28% 22% Tentative R/N 130, , , , , , , ,589 2,181,126 Pace to consumption» Fifth Benchmark level very solid Pace 2017 mildly concerning but strong bank of tentative room nights 17,612,541 Total Demand Room Nights also very strong Conversion percentage overall at 22%... industry average is 25% 7/27/

25 Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas R/N Total Definite R/N 997, , , , , , , ,739 3,791,030 Pace Targets 1,057, , , , ,700 84,231 60,059 21,160 2,750,813 Variance (59,319) 113, , ,372 97, , , ,579 1,040,217 Consumption Benchmark 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 1,150,194 9,201,552 Pace Percentage 94% 116% 124% 207% 167% 362% 362% 764% 138% Total Demand 5,144,291 4,192,270 2,692,773 2,253,642 1,189, , , ,966 17,612,541 Lost R/N 4,146,339 3,379,183 2,151,545 1,741, , , , ,227 13,821,511 Conversion Percentage 19% 19% 20% 23% 20% 36% 31% 28% 22% Tentative R/N 130, , , , , , , ,589 2,181,126 Dallas Events Definite Events ,465 Pace Targets ,450 Variance (61) Consumption Benchmark 1,239 1,239 1,239 1,239 1,239 1,239 1,239 1,239 9,912 Pace Percentage 94% 109% 106% 124% 106% 163% 182% 350% 101% Total Demand Events 2,787 1, ,958 Lost Events 1, ,493 Conversion Percentage 32% 25% 25% 27% 27% 34% 37% 36% 30% Tentative Events /27/

26 Click to edit Master title style Dallas Previous Month Analysis (June) 7/27/ /27/

27 Click Dallas to 2017 edit Monthly Master TAP Data title style Dallas 2017 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 113, ,939 94,172 94,295 85,783 85,035 67,321 61,730 83,697 79,747 37,772 16, ,952 Pace Targets 144, , , ,542 74, , ,819 52,930 60,267 96,457 47,533 23,437 1,057,271 Variance (30,947) 70,833 (20,011) (10,247) 11,107 (39,848) (39,498) 8,800 23,430 (16,710) (9,761) (6,467) (59,319) Consumption Benchmark 144, , , ,542 74, , ,661 63,999 75, ,653 62,778 32,084 1,150,194 Pace Percentage 79% 166% 82% 90% 115% 68% 63% 117% 139% 83% 79% 72% 94% Total Demand Room Nights 579, , , , , , , , , , , ,793 5,144,291 Lost Room Nights 465, , , , , , , , , , , ,823 4,146,339 Conversion Percentage 20% 36% 26% 19% 16% 19% 25% 34% 15% 12% 9% 12% 19% Tentative Room Nights ,221 24,553 18,109 66,094 3,697 15, ,481 Dallas 2017 Events Definite Events Pace Targets Variance (24) (25) (10) (32) (2) (13) (5) (6) (61) Consumption Benchmark ,239 Pace Percentage 79% 80% 92% 76% 98% 87% 92% 134% 118% 131% 137% 62% 94% Total Demand Events ,787 Lost Events ,884 Conversion Percentage 30% 32% 38% 32% 35% 36% 31% 43% 25% 27% 34% 31% 32% Tentative Events Analyze Lost Business January, March, April, June, July Strong Tentative Room Nights Q4 7/27/2017 Provide Analysis Expected Definite 27 7/27/

28 2017 Monthly STLY Comparison Click to edit Master title style Focus Month 7/27/

29 Click to edit Master title style 2017 Monthly STLY Peer Set 1: Atlanta, Chicago, Denver, Houston, San Antonio Peer Set 2: Austin, Fort Worth, Houston, San Antonio Peer Set 3: Anaheim, Atlanta, Denver, Houston, Orlando, San Antonio 7/27/

30 June 2012 June 2022 Definite R/N Click to edit Master title style 7/27/

31 Click June 2012 to June edit 2022 Master Definite R/N title style 7/27/

32 June 2012 June 2022 Lost R/N Click to edit Master title style 7/27/

33 Click June 2012 to June edit 2022 Master Lost R/N title style 7/27/

34 Click June to 2017 edit June Master 2018 title style Demand Progression Model June 2017 June /27/

35 June 2017 Definite R/Ns 85,035 STLY 118,676 Lost R/Ns 370,126 TAP Pace 68% Conversion 19% TAP Hotel Report Definite R/Ns 66,185 STLY 73,611 TAP Analytics Fourth Peer Set level Definite R/Ns 645,870 STLY 560,406 Click to edit Master title style 7/27/

36 2017 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 TOTAL Tot Peer Set as of: July 1, 2017 Click 80,390 86,603 to 84,236 edit 78,613 72,734 Master 66,185 56,006 53,745 title 67,912 style 83,569 50,436 21, ,230 Tot Peer Set STLY Pace % 90% 101% 94% 79% 106% 90% 76% 101% 96% 127% 88% 82% 94% Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Tot Peer Set as of: July 1, ,566 85,464 89,635 99,196 68,416 73,611 73,403 53,211 70,616 65,739 57,277 26, , Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 TOTAL Tot Peer Set as of: July 1, ,899 48,776 59,014 64,563 60,464 54,463 43,616 38,528 35,998 50,629 34,623 4, ,905 Tot Peer Set STLY Pace % 138% 68% 93% 113% 202% 146% 111% 102% 72% 104% 96% 35% 106% Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Tot Peer Set as of: July 1, ,160 71,812 63,684 57,044 29,970 37,393 39,147 37,701 49,689 48,780 35,905 12, ,745 TAP Hotel Report 2019 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 TOTAL Tot Peer Set as of: July 1, ,113 25,504 34,600 52,505 26,148 37,375 29,828 28,940 13,412 18,262 37,776 6, ,529 Tot Peer Set STLY Pace % 69% 95% 144% 103% 59% 74% 95% 98% 70% 46% 155% 145% 87% Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18 Tot Peer Set as of: July 1, ,210 26,910 24,044 51,040 44,380 50,182 31,340 29,603 19,160 40,053 24,394 4, , Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 TOTAL Tot Peer Set as of: July 1, ,433 20,602 31,998 32, ,825 36,341 28,699 17,080 32,243 21,604 12, ,406 Tot Peer Set STLY Pace % 131% 130% 126% 110% 0% 98% 178% 188% 286% 646% 129% 222% 136% Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Tot Peer Set as of: July 1, ,004 15,874 25,402 29,720 22,985 28,337 20,445 15,247 5,978 4,991 16,683 5, ,448 7/27/

37 Click to edit Master title style FEBRUARY Click to edit Master text styles TAP Hotel Report February 2018 TOTAL DEFINITE GROUP ROOM NIGHTS 2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19 2/21 2/23 2/25 2/27 Th F S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su M T W 2018 Comp SetGrp Rms Sold 2017 Comp Set 7/27/ /27/

38 Click to edit Master title style TAP Hotel Report September 2018 TOTAL DEFINITE GROUP ROOM NIGHTS SEPTEMBER /1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su M T W Th F S Su 2018 Comp Set Grp Rms Sold 2017 Comp Set 7/27/ /27/

39 Click to edit Master title style Dallas Peer Set TAP Reports 7/27/ /27/

40 Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data Total Definite R/N 965, , , , , , , ,801 3,427,130 Pace Targets 1,009, , , , ,010 95,068 69,643 30,683 2,664,085 Consumption Benchmark 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 1,160,269 9,282,152 Pace Percentage 96% 113% 120% 180% 136% 311% 241% 436% 129% Total Demand R/N 5,044,430 3,926,632 2,516,997 2,091,312 1,079, , , ,363 16,659,849 Lost R/N 4,079,097 3,176,520 2,025,475 1,668, , , , ,562 13,232,719 Conversion Percentage 19% 19% 20% 20% 19% 35% 26% 25% 21% Tentative R/N 149, , , , , , , ,999 2,086,444 Peer Set Data: Dallas, Atlanta, Chicago, Denver, Houston, San Antonio Definite R/N 6,186,142 5,264,979 4,083,010 3,330,376 2,419,073 2,297,409 1,445,021 1,018,479 26,044,489 Pace Targets 6,369,168 5,346,392 4,502,677 3,601,461 2,700,501 1,970,723 1,324, ,643 26,702,878 Consumption Benchmark 6,713,778 6,763,780 6,793,779 6,803,779 6,803,779 6,803,779 6,803,779 6,803,779 54,290,232 Pace Percentage 97% 98% 91% 92% 90% 117% 109% 115% 98% Total Demand R/N 25,669,290 24,308,526 16,198,375 12,031,732 9,109,993 8,256,305 4,629,726 3,627, ,831,328 Lost R/N 19,483,148 19,043,547 12,115,365 8,701,356 6,690,920 5,958,896 3,184,705 2,608,902 77,786,839 Conversion Percentage 24% 22% 25% 28% 27% 28% 31% 28% 25% Tentative R/N 982,658 2,337,190 2,094,701 2,335,305 2,587,976 1,869,844 2,002,953 2,383,287 16,593,914 7/27/

41 Click to edit Master title style Period Ending: May 31, 2017 Report City: Dallas Dallas Data Total Definite Events ,244 Pace Targets ,280 Consumption Benchmark 1,241 1,241 1,241 1,241 1,241 1,241 1,241 1,241 9,928 Pace Percentage 94% 98% 99% 105% 94% 144% 155% 275% 97% Total Demand Events 2, ,364 Lost Events 1, ,120 Conversion Percentage 31% 23% 25% 26% 26% 32% 35% 33% 29% Tentative Events Peer Set Data: Dallas, Atlanta, Chicago, Denver, Houston, San Antonio Definite Events 4,146 1, ,715 Pace Targets 4,260 1, ,614 Consumption Benchmark 6,160 6,160 6,160 6,160 6,160 6,160 6,160 6,160 49,280 Pace Percentage 97% 85% 72% 72% 61% 74% 72% 75% 88% Total Demand Events 12,128 4,714 2,326 1, ,956 Lost Events 7,982 3,510 1, ,241 Conversion Percentage 34% 26% 25% 28% 25% 35% 31% 29% 31% Tentative Events 2,153 1, ,186 7/27/

42 Click to edit Master title style Definite Room Nights 7/27/

43 Click to edit Definite Master Room Nights title style 7/27/

44 Lost Room Nights Click to edit Master title style 7/27/

45 Lost Room Nights Click to edit Master title style 7/27/

46 Click to The edit TAP Master Report title style For more information please contact: Strategic Data Resources LLC West 125 th Terrace Jeff Eastman Overland Park, KS Telephone: Cell: /27/