2012 Annual Conference THE HEAT IS ON! A New World Competition
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1 2012 Annual Conference THE HEAT IS ON! A New World Competition Going for Gold! Review of Global Hotel Performance with a focus on Olympic performance Elizabeth Winkle, STR Global InterContinental Buckhead ISHC Atlanta, Annual Georgia Conference THE HEAT IS ON! September 20-23, 2012
2 Who is STR Global Est. in 08 merger btwn STR, Deloi9e s Hotel Benchmark, The Bench Headquartered in London with 10 offices in 9 countries Remit ROW = Rest Of the World all countries except US, Canada, Mexico & Carribbean Report on 2.2 million rooms outside North America in 143 countries 30% brand vs. 70% independent
3 Top 10 Markets by # of Participating Rooms China - 355K UK - 304K Germany - 161K Spain - 122K Australia - 106K Japan - 103K Italy - 79K UAE - 54K India - 54K France - 47K
4 Agenda Global overview mixed results Spotlight on Europe stabilising demand, muted new supply Olympics London & past Olympic ci\es performance Forecast what does the future hold for the end of 2012?
5 Global RevPAR Percent Change (in $USD except Europe) Annual 2010, 2011 & YTD August 2012 North America $ YTD % +8.0% +6.8% Central America $ YTD % +0.5% - 0.6% Europe YTD % +5.8% +5.3% Asia Pacific $ YTD % +9.8% +3.3% South America $ YTD % +19.5% - 1.8% Middle East $ YTD % +4.1% +7.0% Northern Africa $ YTD % % +10.5% Southern Africa $ YTD % - 2.1% - 3.5%
6 Demand growth w/muted supply growth YTD 2012, YOY % change, supply, demand, revpar USD$ D E M A N D SUPPLY
7 Asia Pacific in detail RevPAR growth except C&S Jan-Aug 2012 YTD 2012 Occ ADR RevPAR RevPar% Total 66% $139 $ % C&S Asia 59% $142 $ % NE Asia 65% $128 $ % SE Asia 70% $135 $ % Australia &Oceania 72% $174 $ % 7
8 Selected Asia Pacific Markets Jan- Aug 12, %chg, Occ and ADR (local currency)
9 MEA by region RevPAR growth in ME; rebound in N. Africa Jan-Aug 2012 YTD 2012 Occ ADR RevPAR RevPAR% Total 59% $158 $ % Middle East 64% $197 $ % Northern Africa 50% $84 $ % Southern Africa 58% $132 $76-3.5% 9
10 Selected MEA Markets Jan- Aug 12, %chg, Occ and ADR (local currency)
11 Americas Rate Growth across the board Jan-July 2012 YTD 2012 Occ ADR RevPAR RevPAR% Total Americas 63% $108 $ % North America 63% $107 $ % Caribbean 70% $181 $ % Central America 61% $117 $72-0.6% South America 65% $143 $93-1.8% 11
12 Selected Central & S. American Mkts Jan- Aug 12, %chg, Occ and ADR (local currency)
13 Europe in detail RevPAR growth in all regions Jan-Aug YTD 2012 Occ ADR RevPAR RevPAR% Total 66% % Eastern 60% % Northern 70% % Southern 62% % Western 66% % 13
14 Selected European Markets Jan- July 12, %chg, Occ and ADR (local currency)
15 Agenda Global overview mixed results Spotlight on Europe stabilising demand, muted new supply Olympics London & past Olympic ci\es performance Forecast what does the future hold for the end of 2012?
16 European long-term view Seasonal adjusted supply, demand (# monthly rooms), RevPAR
17 European long-term view YOY percentage change for occupancy and ADR
18 Spotlight on downturn YOY percentage change for occupancy and ADR
19 Europe - taking longer to recover Total Europe, ADR Euros, 12 MMA 2008 YTD Apr July % +9.6% 23 months 29 months Feb
20 Agenda Global overview mixed results Spotlight on Europe stabilising demand, muted new supply Olympics London & past Olympic ci\es performance Forecast what does the future hold for the end of 2012?
21 19 July 4 August 15 September 1 October August 8-24 August 27 July 12 August
22 London 2012 July/Aug/Sept 2012 daily ADR performance Source: Le Petit Prince, Antoine de Saint-Exupery
23 London 2012 June to 10 Sept daily ADR performance
24 16% 14% 12% 10% 8% 6% 4% 2% 0% -2% Supply in Olympic Cities Daily # Census % change YOY Atlanta Sydney Athens Beijing London -4% Jan YR-1 Mar YR-1 May YR-1 Jul YR-1 Sep YR-1 Nov YR-1 Jan Mar May July Sept Nov Jan YR+1 Mar YR+1 May YR+1 Jul YR+1 Sep YR+1 Nov YR+1 Jan YR+2 Mar YR+2 May YR+2 Jul YR+2 Sep YR+2 Nov YR+2
25 80% 60% 40% 20% 0% Demand in Olympic Cities Monthly occupied rooms % change YOY Atlanta Sydney Athens Beijing London 20% 40% 60% Jan YR-1 Mar YR-1 May YR-1 Jul YR-1 Sep YR-1 Nov YR-1 Jan Mar May July Sept Nov Jan YR+1 Mar YR+1 May YR+1 Jul YR+1 Sep YR+1 Nov YR+1 Jan YR+2 Mar YR+2 May YR+2 Jul YR+2 Sep YR+2 Nov YR+2
26 280% ADR in Olympic Cities ADR local currency % change YOY during Olympic year 230% 180% 130% Atlanta Sydney Athens Beijing London 80% 30% -20% Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
27 So were we fully booked? Occupancy achieved during the Olympic Year
28 London: Seasonally adjusted 1st June to 8 th Sept Including Para Olympics /01/ /04/ /07/ /10/ /13/ /16/ /19/ /22/ /25/ /28/ /01/ /04/ /07/ /10/ /13/ /16/ /19/ /22/ /25/ /28/ /31/ /03/ /06/ /09/ /12/ /15/ /18/ /21/ /24/ /27/ /30/ /02/ /05/ /08/ ADR Occupancy
29 Year-end results for past Olympic cities % change, local currency London forecast Aug 2012
30 Agenda Global overview mixed results Spotlight on Europe stabilising demand, muted new supply Olympics London & past Olympic ci\es performance Forecast what does the future hold for the end of 2012?
31 Expect Slowing Eurozone GDP / Demand % Change *Eurozone Demand & GDP % Change, Quarterly F GDP Source: Oxford Economics
32 Forecast Selected Markets 2012 RevPAR forecast % chg, local currency as per August 2012 edition Declines expected Growth expected Athens Amsterdam Dubai Rome Madrid Barcelona Dublin Singapore Regional UK Beijing Hong Kong Sydney Milan Berlin London Tokyo Zurich Brussels Moscow Vienna Budapest Prague Warsaw Copenhagen Paris Luxury & Upper Upscale
33 Contact details Elizabeth Winkle You can follow us on Twitter, Facebook, LinkedIn STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.
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