Japanese Market Potential
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- Belinda Lee
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1 Growth Strategy (announced on 14 June 2013) : Japan is BACK. Overall Target: 2% Real GDP Growth in the next 10 years JPY1.5 million Increase of GNI/capita after 10 years Unleash the Potential of Private Sector Accelerating industry restructuring and venture businesses Regulatory institutional reform, opening up the public enterprises Participation by All & Globally Competitive Human Resources Greater female participation in the workplace Society where both youths and elderly can work maximizing their potential Globally competitive Japanese youth Creating New Frontier Revival of Japan as "technology-driven, intellectual property-based nation" Attracting world business and tourists to Japan Leap into global market under public/private concerted efforts
2 Enormous market (1) GDP by Country (USD billion) United States United Kingdom Spain Russia Netherlands Korea Japan Germany France China 2,477 2,465 2,297 2,217 2,710 1,324 1,456 1,387 1,458 1,601 2,030 1,899 1,525 1,223 1, ,130 1,114 1, ,430 3,631 3,311 3,307 3,641 2,614 2,785 2,570 2,626 2,845 5,960 5,896 5,495 5,035 4,849 7,322 8,221 16,245 15,534 14,958 14,418 14,720 5,930 4,991 4, ,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18, Source : IMF "World Economic Outlook Databases October, 2013 edition"
3 Enormous market (2) Ratio of Imports to Japan (%) Asia North America Western Europe Middle East Middle South America Oceania Central and Eastern Europe, Russia etc. Africa (%) Kuweit Saudi Arabia UAE Russia UK France Germany Brazil USA Australia Indonesia Malaysia Korea China Source: "Foreign Trade 2013" Japan Foreign Trade Council, Inc
4 Enormous market (3) Regional GDP = national GDP of other countries GDP Comparison Between Japan's Regions and Selected Foreign Countries (USD billion) Chugoku 319 Thailand 901 1,015 Tohoku Poland/ Belgium 215 Hokkaido 217 Israel 558 Kyusyu 528 Switzerland Kinki Korea 2,306 2, Shikoku 142 New Zealand Chubu Netherlands Kanto United Kingdom Source: IMF "World Economic Outlook Databases";"Prefectural Economic Almanac 2010", Economic and Social Research Institute, Cabinet Office
5 Competitive Market (1) Global Competitiveness Index Switzerland 2 Singapore Rank 1 / 144 Countries Business Sophistication 1 Japan 2 Switzerland 3 Finland 3 Germany 4 Germany 4 Netherlands 5 US 5 Finland 6 Sweden 6 US 7 Hong Kong 7 Sweden 8 Netherlands 9 Japan 10 UK Rank 9 / 144 Countries 8 Austria 9 UK 10 Qatar Source: World Economic Forum, "The Global Competitiveness Index "
6 Competitive Market (2) Trends of Sales at Department Stores in Japan FY 2008 FY 2009 FY 2010 FY 2011 FY 2012 (%) Trends in Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. (%) 2.8 National Tokyo National Tokyo Source: Japan Department Stores Association "Outlook of the Sales of Department Stores Survey"
7 AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (1) Total Ad Spends in 2012: USD58.9 billion USD1 = JPY100 USD billion Source: Dentsu, Inc."Japan advertising expenditure 2013"
8 AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (2) Trends of Ad Spends and GDP (Changes from a year earlier) (%) Ad Spends GDP Source: Dentsu, Inc."Japan advertising expenditure 2013"
9 AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (3) Ad Spends classified by Industries (1) Automobile (JPY billion) Beverage Cosmetics Toiletry Education, Hospital, Religious group Energy, Material, Machinery Fashion Finance Food Government Home Electronic Home equipment Source: Dentsu, Inc."Japan advertising expenditure 2013"
10 AD SPENDS SHOW THE SWIFT RECOVERY AFTER THE QUAKE (3) Ad Spends classified by Industries (2) (JPY billion) Information Medicine Pharmacy Office equipment Publisher Real Estate Restaurant Retail Sports Equipment Tourism Classified, others Source: Dentsu, Inc."Japan advertising expenditure 2013"
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