14th - 15th OCTOBER SYDNEY MOTORSPORT PARK FACTS AND FIGURES

Size: px

Start display at page:

Download "14th - 15th OCTOBER SYDNEY MOTORSPORT PARK FACTS AND FIGURES"

Eugene Stanley
5 years ago
Views:

1 14th - 15th OCTOBER SYDNEY MOTORSPORT PARK FACTS AND FIGURES

2 WTAC is the largest time attack event in the world and one of the largest motorsport events in the Southern Hemisphere. It attracts competitors, spectators, exhibitors and media from all around the world. WHAT IS WTAC

4 WTAC is an action-packed, 2-day event comprising of Time Attack, Drifting, Flying 500, Motorsport Legends, Stunt Shows, Trade Displays, Miss Time Attack and the largest outdoor car show in Australia. WHAT IS WTAC

5 TIME ATTACK IS ONE OF THE PUREST FORMS OF MOTORSPORT THE ULTIMATE PURSUIT OF SPEED

6 Much more than just a time attack event, WTAC is a celebration of motorsport, racing and car culture. WHAT IS WTAC

7 WTAC BRINGS TOGETHER MOTORSPORT FANS FROM ALL WALKS OF LIFE

8 MEDIA COVERAGE

9 MEDIA COVERAGE

10 WEBSITE VISITS 188,070 COUNTRIES REACHED BY LIVE STREAM 48 Source: Google Analytics October 2015 FACEBOOK FANS 194,314 Source: Facebook Insights - January 2016 FACEBOOK REACH 540,914 Source: Facebook Insights - October 2015 TOTAL EVENT ONLINE REACH Source: Google Analytics October ,596,955 Source: Google, Facebook, Instagram Stats October 2015 WTAC BY NUMBERS TOTAL LIVE STREAM VIEWS 107,805 Source: LiveStream.com October 2015 SPECTATORS 22,500 Source: Moshtix October 2014 COMPETITORS 146 Source: WTAC October 2015 INSTAGRAM 12,521 Source: Instagram January 2016 NEWSLETTER 11,557 Source: Campaign Monitor - Nov 2015

11 SUPER STREET Monthly Visits: 490,000. Facebook Fans: 3,4 million. Print Circulation: 113,000 THE-LOWDOWN.COM Monthly Visits: 25,000. Facebook Fans: 170,000 HP HEAVEN SPEED NATION OPTION Print Circulation: 30,000 D-SPORT Monthly Visits: 30,000. Facebook Fans: 921,000 Print Circulation: 120,000 MOTORSPORT RETRO STREET COVER Monthly Visits: 15,000. Facebook Fans: 51,600 NZ PERFORMANCE CAR Monthly Visits: 30,000. Facebook Fans: 780,740 AUTO ALLIANCE Print Circulation: 20,000 10,638,047 TOTAL GLOBAL REACH MOTOIQ.COM Monthly Visits: 120,000. Facebook Fans: 90,000 PERFORMANCE IMPORTS REV SPEED Print Circulation: 30,000 FAST FOURS PERFORMANCE GARAGE Facebook Fans: 225,000. Print Circulation: 25,000 AUSTRALIAN STREET CAR RACE MAGAZINE BANZAI Facebook Fans: 205,707 Print Circulation: 130,000 STREET MACHINE Monthly Visits: 15,000. Facebook Fans: 246,000 Print Circulation: 36,000 AUSSIE RACER AUTO ACTION Monthly Visits: 40,000. Facebook Fans: 68,000 Print Circulation: 15,000 FULL BOOST Monthly Visits: 10,000. Facebook Fans: 664,000 YouTube Subscribers: 126,000 DOWNSHIFTAUS.COM Facebook Fans: 371,000 SPEEDHUNTERS.COM Monthly Visits:1.4 million. Facebook Fans: 502,000

Germany; 1% NY; 1% A; Malaysia; 1% Canada; ; 2% NZ;

SPECTATOR AGE SPECTATOR GENDER OTHER INTERESTS OTHER;

Australia; 44% Under 18; 3% 8; 3% Over 65; 1% 3%

FEMALE; 8% MALE; 92% Male; 92% Computer Games; GAMES;

RALLYCROSS; 7% SUPERSPRINT; Supersprint; 10 10% EXT

16% 35-44; - 44; 20% FORMULA 1; 14% Formula 1; 14%

Wheels Brakes Engine Management Transmission Cooling

PURCHASES IN 2016 0 20 40 60 80 100 120 140 160 Very

at all important KEY PURCHASING FACTORS: HOW

FACTORS: WHAT MAKES YOU BUY A SPECIFIC PRODUCT?

12 Germany; 1% NY; 1% A; Malaysia; 1% Canada; ; 2% NZ; 5% AN; Japan; 6% SPECTATOR/LIVE STREAM ORIGIN SPECTATOR AGE SPECTATOR GENDER OTHER INTERESTS OTHER; - Other; 19% 18-24; 18% UK; UK; 6% AUSTRALIA; 44% Australia; 44% Under 18; 3% 8; 3% Over 65; 1% 3% 55-65; 3% 45-64; 9% ; 25-34; - 46% 16% Female; FEMALE; 8% MALE; 92% Male; 92% Computer Games; GAMES; 24% Drifting; ING; 22% WRC/Rallycross; 7% WRC / RALLYCROSS; 7% SUPERSPRINT; Supersprint; 10 10% EXT Extreme Sports; 11% Drag DRAG RARacing; 12% USA; USA; 16% 35-44; - 44; 20% FORMULA 1; 14% Formula 1; 14% Nissan Honda Subaru Mitsubishi Other Toyota Mazda BMW Ford VW GM/Holden CAR OWNERSHIP BY BRAND WTAC DEMOGRAPHICS Tyres Susprension Exhaust Wheels Brakes Engine Management Transmission Cooling Forced Induction Aero Interior Paint/Wrap PLANNED PURCHASES IN Very important Somewhat important Not very important Not at all important KEY PURCHASING FACTORS: HOW IMPORTANT IS BRAND REPUTATION? Brand reputation Price Peer recommendation Racer endorsement Press reviews Packaging KEY PURCHASING FACTORS: WHAT MAKES YOU BUY A SPECIFIC PRODUCT? KEY PURCHASING FACTORS: HOW MUCH WORK DO YOU DO ON YOUR OWN CAR? None Some Maintenance Most Maintenance Most Mechanical Mechanical and Maintenance

13 2016 WORLD TIME ATTACK CHALLENGE 14th - 15th OCTOBER SYDNEY MOTORSPORT PARK

WORLD TIME ATTACK CHALLENGE + FACTS & FIGURES OCTOBER 2018 SYDNEY MOTORSPORT PARK

WORLD TIME ATTACK CHALLENGE + FACT & FIGURE 12-13 OCTOBER 2018 YDNEY MOTORPORT PARK + WHAT I WTAC? (World Time Attack Challenge) WTAC is the largest time attack event in the world and one of the largest