25-27 MAY 2018 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

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Prosper Webb
6 years ago
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1 25-27 MAY 2018 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

2 THANK YOU TO ALL OF OUR 2017 SPONSORS & PARTNERS

3 FESTIVAL VIDEO

VISITOR NUMBERS TOTAL VISITOR NUMBER 2017 20,329 Complimentary & Competition tickets Total Circuit Test Rides Total Adventure Ride Outs Sunday Charity Ride 95% redemption on tickets sent out 2,850

4 VISITOR NUMBERS TOTAL VISITOR NUMBER ,329 Complimentary & Competition tickets Total Circuit Test Rides Total Adventure Ride Outs Sunday Charity Ride 95% redemption on tickets sent out 2,850 riders on the track 280 riders on the off-road course Over 620 riders, with over R19k raised PENNY I enjoyed the festival. Well organized and generally a fun day out. Great range of bikes and bike related products. Loved the live music! Definitely seemed bigger than last years show... well done to everyone involved. Visitor Cars on site Over 6,700 cars over 3 days ALAN WOW what a awesome event and day. I didn t think this years event could top last years event but it did. Once again it was so well organised and executed. Took my fam along this year and even they could not stop talking about how much they enjoyed this day. Highlights for us included, the music, the variety of food, the many activities and the test rides (as always:-)). I would like to give a huge congrats to the motorcycle brand representatives (BMW, Honda, Yamaha etc) for their great conduct and organizing, they were even better this year. Was a brilliant day!! BRENDON Was an EXCELLENT event. Parking was easy, ticket sales and entry was quick and efficient. The variety of stands and displays were incredible. Food was in abundance and the beer flowed freely with the music being really enjoyable. And of course... that racing was brilliant!!! Well done to all involved. Loved every bit of it. Can t wait for the next one

2017 EXHIBITORS & FEATURES Over 180 companies bringing content & activations 9 Commercial Sponsors 44 Outdoor exhibitors 10 Joburg s top bands 58 Indoor exhibitors 14 Motorcycle brands 19 Content &

5 2017 EXHIBITORS & FEATURES Over 180 companies bringing content & activations 9 Commercial Sponsors 44 Outdoor exhibitors 10 Joburg s top bands 58 Indoor exhibitors 14 Motorcycle brands 19 Content & media partners 28 Joburg s food trucks MARISKA - VISITOR I don t actually know where to start to let you know what a wonderful and world class event this was. I was fortunate enough to recently attend the Motogp in Spain and let me tell you, the Super GP event this weekend blew my socks off as it was better organised and had so much hype. From the minute we entered the gates everything ran like clock-work, from the parking, to the interaction from the stands, the amazing food stalls etc. The expo stalls were absolutely amazing. We will be back for sure!

2017 EVENT PARTNERS VENUE Kyalami Grand Prix Circuit & Convention Centre RACING SuperGP Champions Trophy and MotorSport South Africa STUNTS Monster Energy and Old School Productions MEDIA AutoTrader.

6 2017 EVENT PARTNERS VENUE Kyalami Grand Prix Circuit & Convention Centre RACING SuperGP Champions Trophy and MotorSport South Africa STUNTS Monster Energy and Old School Productions MEDIA AutoTrader.co.za, Bike SA Magazine, SuperBike Magazine and ZABikers.co.za ADVERTISING COMMUNITY TROPHY 94.7 FM, Mix FM, Discovery Channel, The Bike Show Superbike School, Think Bike, Ride for a Reason, AMID ENTERTAINMENT & BARS Marshall Music, Battalion CLASSIC CLUBS Two Stroke Smokers, Classic Motorcycle Club TICKETING TRAINING & SAFETY itickets, Hyperli, Daddy s Deals ADA K53 Training. AlcoSafe JONO CHANNING Congratulations as well as thank you for an amazing event. The Flight Night crowd totally blew my expectations away, and I think this had a lot to do with your marketing. With the tough retail climate that we are currently facing it was great to see all the manufacturers and brands supporting the festival, I think this event is paramount to the motorcycle industry, and will facilitate its growth in the future. I m already looking forward to see how we can work together to top this years event in 2018!

2017 SHOW FEATURES CIRCUIT TEST RIDES Unique

ride the circuit on the latest launch models from

GP RACING The only motorcycle racing series in SA to

BIKE CHAMPIONSHIP Custom judges flown in from Germany

Energy exclusive night time stunt show with local and

pyrotechnics CLASSIC BIKE DIPSLAY 30 of SAs classic,

to display LEARN TO RIDE K53 All non riders have the

7 2017 SHOW FEATURES CIRCUIT TEST RIDES Unique opportunity for full & learner licence holders to ride the circuit on the latest launch models from each manufacturer under the control of marshals SUPER GP RACING The only motorcycle racing series in SA to be held at the new Kyalami Grand Prix Circuit CUSTOM BIKE CHAMPIONSHIP Custom judges flown in from Germany exclusively for this competition FLIGHT NIGHT Monster Energy exclusive night time stunt show with local and international riders complete with music, lights & pyrotechnics CLASSIC BIKE DIPSLAY 30 of SAs classic, vintage and retro motorcycle owners especially chosen to display LEARN TO RIDE K53 All non riders have the opportunity to try out motorcyling in a safe and controlled environment.

2017 SHOW FEATURES EAT STREET The best variety

their unique and innovative offerings RAMP

best up and coming talent MUSIC STAGE All day

ADVENTURE RIDE OUT S Opportunity to take new

instructors SUNDAY CHARITY RIDE Visitors ride

000 raised KIDS ACTION The opportunity to

8 2017 SHOW FEATURES EAT STREET The best variety of food trucks from around the region with their unique and innovative offerings RAMP RODEO BMX & Skateboard Championships from SA s best up and coming talent MUSIC STAGE All day entertainment from the best local talent ADVENTURE RIDE OUT S Opportunity to take new models off-road for 2km course with trained instructors SUNDAY CHARITY RIDE Visitors ride their own bikes with JMPD from across Gauteng to Kyalami for 2 laps. All proceeds go to local charities, over R raised KIDS ACTION The opportunity to educate the youth on safe motorcyling and have fun at the same time to grow the industry

MARKETING TIMELINE AND CONTENT STRATEGY **Subject to change depending on announcements, new sponsors, international launches and other exciting news SEPTEMBER 2017 Launch trade and digital campaign

9 MARKETING TIMELINE AND CONTENT STRATEGY **Subject to change depending on announcements, new sponsors, international launches and other exciting news SEPTEMBER 2017 Launch trade and digital campaign with sales and video presentations, 2018 exhibition pricing and an ALL NEW festival map DECEMBER 2017 Launch ALL NEW 2018 sponsors & media partners NOVEMBER 2017 Announce the Custom, Vintage, Classic and Retro Championship entry forms, international & local judges OCTOBER 2017 Launch the ALL NEW festival website and update social media pages with new 2018 artwork JANUARY 2018 Launch new ticket types & prices First 2000 Adult tickets just R100 and announce SuperGP racing

MARKETING TIMELINE AND CONTENT STRATEGY FEBRUARY 2018 Announce new plans for Sunday Charity Ride, Announce Monster Energy Flight MARCH 2018 Launch Circuit Test Ride sales and Adventure Ride Out sales

10 MARKETING TIMELINE AND CONTENT STRATEGY FEBRUARY 2018 Announce new plans for Sunday Charity Ride, Announce Monster Energy Flight MARCH 2018 Launch Circuit Test Ride sales and Adventure Ride Out sales APRIL 2018 Announce exhibitors, sponsors and brands involved, competitions and special offers and discounts MAY 2018 Announce Plan Your Days, Festival Maps and Schedules, Food Trucks, Motorcycle launches, exhibitor and manufacturer surprises, parking details. **Subject to change depending on announcements, new sponsors, international launches and other exciting news

11 DIGITAL PR SOCIAL ASSETS Website unique visits Website page views Adwords + display ad clicks Newsletter subscribers Facebook likes (organic) 54k 343k k 1.1million IOL.CO.ZA DENIS DROPPA; The South Africa Bike Festival, back at Kyalami this year from May, is one of the very few motorcycle shows worldwide where visitors actually get the opportunity to ride the new models, and that alone makes it special. It was like Woodstock for motorcycles. Instagram followers (organic) YouTube views (organic) Twitter (organic) FRANK SANDER CUSTOM MOTORCYCLE JUDGE AND JOURNALIST; This is one of the only festivals in the world where visitors can ride this many different motorcycles around an international racetrack all on one day! WHEELS24 DRIES VAN DER WALT; Despite dire economic expectations, 2017 has been off to a great start as far as new bikes are concerned, and the Bike Festival has given the public not just the opportunity to see the new models in the flesh, but also to test ride some of them. As was the case in 2016, the show seemed to be well received by the attending public, and perhaps the best summary of its success comes from one of the visitors I spoke to in passing: Almost as soon as it is over, I start looking forward to next year s show!

2017 MEDIA & ADVERTISING PARTNERS TELEVISION Discovery Channel Africa & TLC Spots in April and May The Bike Show April to June Woema on Kyknet March & April 2Wheels Supersport May & June RADIO Mix FM

12 2017 MEDIA & ADVERTISING PARTNERS TELEVISION Discovery Channel Africa & TLC Spots in April and May The Bike Show April to June Woema on Kyknet March & April 2Wheels Supersport May & June RADIO Mix FM Spots, live reads, online, social and interviews from December to May 5FM Generic spots first week of May 94.7 Spots, live reads and online last two weeks of May TOTAL REACH 17,8 MILLION PRINT Sunday Times Lifestyle, Ignition & Sowetan Bike SA, Superbike Magazine, Mzansi Bikers Magazine (Full page adverts) Independent Motoring Supplement Editorial (Dec-May) Mango inflight magazine (Full page adverts, event listings and competition to win) Flyers at Pure & Crafted and the Toy Run Flyers to dealers, partners, exhibitors, Rocomamas, bike clubs and at Kyalami Festival Posters to Rocomamas, Yamaha and Honda dealers, Monster Energy fridges at petrol stations OUTDOOR LED Screens in and around Johannesburg and Pretoria Street Poles in JHB, Centurion & Midrand Trailer Billboard in various locations around Midrand and outside Kyalami GP Circuit ONLINE AutoTrader, ZABikers, Bike Talk, AutoCentral, IOL.co.za

MEDIA & PR REPORTING 2017 166 459 R11,5 MILLION 58,8 MILLION PRESS AT THE FESTIVAL NUMBER OF PRESS CLIPPINGS TOTAL PR VALUE TOTAL PR CIRCULATION 2016 330 R3,1 MILLION 55,2 MILLION 141 PRESS AT THE

13 MEDIA & PR REPORTING R11,5 MILLION 58,8 MILLION PRESS AT THE FESTIVAL NUMBER OF PRESS CLIPPINGS TOTAL PR VALUE TOTAL PR CIRCULATION R3,1 MILLION 55,2 MILLION 141 PRESS AT THE FESTIVAL NUMBER OF PRESS CLIPPINGS TOTAL PR VALUE TOTAL PR CIRCULATION BROADCAST Supersport Kings of Dirt, Supersport 2Wheels, Supersport/Mzansi Lifestyle Show, SABC 1, SABC News, SABC Radio - Trends Travel, Mix FM, Cliff Central, AutoCentral, Look What You re Missing, The BikeShow, Ignition TV, Tygerberg Radio, Groot FM, Kaya FM, ETV, Woema/Kyknet, enca, Mnet/Vuzu, VOW FM, Channel Africa

EVENT OBJECTIVES FOR THE INDUSTRY AND ECONOMY DELIVER GROW EXPOSE DRIVE PROVIDE HOST FOSTER HIGHLIGHT a successful and sustainable annual motoring event for the South African national events calendar

14 EVENT OBJECTIVES FOR THE INDUSTRY AND ECONOMY DELIVER GROW EXPOSE DRIVE PROVIDE HOST FOSTER HIGHLIGHT a successful and sustainable annual motoring event for the South African national events calendar the next generation of motorcyclists by educating and encouraging a new youthful market about the benefits of 2 wheels motorcycling as an alternate and cost effective means of transport for SA Commuters economic growth and sustainability in automotive/motorcycling sector, enhancing the downstream benefits of job creation and social upliftment, a high end catalytic event/platform for the motorcycling sector to engage their key stakeholders annually the largest must attend tourism event on the continent of Africa for motorcycle and motoring enthusiasts B2B and B2C relations, boosting trade and industry and raise the awareness of what positive impact 2 wheels can have for South Africa s future including the environment and the economy

DEDICATED FEATURE PROPOSAL UNIQUE PACKAGES TO SUIT YOUR BUSINESS OBJECTIVES Based on your business objectives we can create a tailored sponsorship package.

15 DEDICATED FEATURE PROPOSAL UNIQUE PACKAGES TO SUIT YOUR BUSINESS OBJECTIVES Based on your business objectives we can create a tailored sponsorship package. This is your opportunity to buy a place at this prestigious event at an internationally recognised GP circuit and venue. Own a special feature area such as The Rocomamas Custom Bike Championship or the Dunlop Sunday Charity Ride or Monster Energy Flight Night Activation / Exhibition Space in the Indoor or Outdoor expo hall Your logo on the home page of the festival website, linking back to your company pages Your logo on the posters, billboards and all print advertising campaigns Your logo on event branding at the festival Complimentary VIP and Standard tickets for prizes, competitions, staff, clients and customers A tailored PR, marketing & communication package

16 EXHIBITION OPPORTUNITIES THIS IS YOUR CHANCE TO BE A PART OF THE NEXT GENERATION OF MOTORCYCLING! Indoor Expo Hall R1,550 per SQM Includes shell scheme, facia board, power point, light, carpet Indoor Expo Hall R1,150 per SQM Open space only Outdoor Expo Hall Pit Garages R550 per SQM R780 per SQM Sponsorship From R50,000 Prize Sponsorship From R5,000 Ticket Package Ownership From R30,000 *PRICES ARE EXCLUSIVE OF VAT

CORE AND MORE AUDIENCE CORE AUDIENCE AVERAGE AGE 36 dropped from 39 in 2016 4000 people travel into Gauteng TOTAL SPEND AT FESTIVAL R48 MILLION 68% Men 32% Women 17% Visitors attended with at least

17 CORE AND MORE AUDIENCE CORE AUDIENCE AVERAGE AGE 36 dropped from 39 in people travel into Gauteng TOTAL SPEND AT FESTIVAL R48 MILLION 68% Men 32% Women 17% Visitors attended with at least one child 3500 children under 16 attended = 30% = 24% = 19% 79 % from Gauteng 20% from outside the province 1% from outside SA Borders 2017 average spend R2353 per person 2016 average spend R2002 per person Most popular purchases = motorcycle gear & gadgets

SURROUNDING THEIR VISIT HOW THEY ATTENDED

3.8% attended alone 57% new audience year

2016 & 2017 20 329 visitors Saturday - 49%

money 95% Will attend again next year HOW

18 SURROUNDING THEIR VISIT HOW THEY ATTENDED NEW VISITORS WHEN DID THEY COME ARE THEY COMING AGAIN? 35% as a pair 18% group of 4 16% group of 3 3.8% attended alone 57% new audience year on year 43% attended the festival in both 2016 & visitors Saturday - 49% Sunday - 43% Friday - 19% 91% Value for money 95% Will attend again next year HOW DID THEY HEAR ABOUT US? WORD OF MOUTH DISCOVERY CHANNEL FACEBOOK RADIO THE BIKE SHOW

19 BIKER OWNER STATISTICS TYPE OF RIDERS THEIR MOST POPULAR MOTORCYLCES Bike collectors Commuting 21% 36% 58% Weekends only SPORTS ROAD BIKES TOURING DIRT BIKES CRUISERS WHAT DO THEY RIDE VS. THEIR FAVOURITE BRANDS OWN FAVOURITE 24% 23% 16% 14% 14% 11% 11% 8% 11% 12%11% 8% 1%

20 MOTIVATION TO ATTEND TO ENJOY THE DAY AND MEET NEW PEOPLE WITH SIMILAR INTERESTS TO WATCH SUPERGP CHAMPION S TROPHY AT KYALAMI TO WATCH THE FMX FLIGHT NIGHT TO SEE MULTIPLE BRANDS AND MODELS IN ONE DAY TO MAKE A MORE EDUCATED DECISION ON PURCHASE TO SEE THE LARGEST SELECTION OF MOTORCYCLE BRANDS TO ENTERTAIN MY KIDS / FAMILY FOR A FUN DAY OUT BECAUSE I AM A MOTOR ENTHUSIAST TO TEST RIDE MULTIPLE BIKES AROUND THE RACE TRACK TO EXPERIENCE THE PROMOTED ATTRIBUTES OF SA BIKE FESTIVAL

CONTACT OUR TEAM NICOLE MULLER PAUL CROFT KASIA PIENAAR KELLY FENNING SHOW DIRECTOR e nicole.muller@clarionevents.com t 071 894 4767 SALES & SPONSORSHIP CONSULTANT e paul.croft@clarionevents.

21 CONTACT OUR TEAM NICOLE MULLER PAUL CROFT KASIA PIENAAR KELLY FENNING SHOW DIRECTOR e nicole.muller@clarionevents.com t SALES & SPONSORSHIP CONSULTANT e paul.croft@clarionevents.com t SALES MANAGER e kasia.pienaar@clarionevents.com t MARKETING MANAGER e kelly.fenning@clarionevents.com t MAY 2018 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

31 MAY - 2 JUNE 2019 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL

31 MAY - 2 JUNE 2019 KYALAMI GRAND PRIX CIRCUIT SOUTH AFRICA S PREMIER MOTORCYCLE, MUSIC & LIFESTYLE FESTIVAL THANK YOU TO ALL OF OUR 2018 SPONSORS & PARTNERS 2018 FESTIVAL VIDEO VISITOR NUMBERS TOTAL