SOUTH AFRICA S PREMIER
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- Geraldine McGee
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1 SOUTH AFRICA S PREMIER
2 THANKYou! TO ALL OUR 2016 VISITORS, SPONSORS, EXHIBITORS AND PARTNERS USERS TO SOUTHAFRICABIKEFESTIVAL.COM OVER 5 MONTHS VISITORS 9 EVENT SPONSORS AND PARTNERS 9 BIKE MEDIA PARTNERSHIPS 16 MOTORCYCLE MANUFACTURERS 74 MODELS FOR VISITORS TO TEST RIDE AROUND THE CIRCUIT 88 EXPO HALL AND OUTDOOR EXHIBITORS TOTAL ADVERTISING REACH OVER 5 MONTHS 24 MILLION TOTAL PR REACH OVER 6 MONTHS 167 MILLION TOTAL PRESS ATTENDANCE OVER FESTIVAL WEEKEND 211
3 2016Visitors FESTIVAL DATABASE ON 17TH AUGUST 2016, A VISITOR SURVEY WAS SENT TO SOUTH AFRICA BIKE FESTIVAL S TICKET HOLDERS REQUESTING FEEDBACK. OVER 1000 SURVEYS WERE COMPLETED. 11% ATTENDED ON FRIDAY 51% ATTENDED ON SATURDAY 37% ATTENDED ON SUNDAY 90% RATED THE FESTIVAL GOOD / EXCELLENT 21% FIRST VISIT TO KYALAMI EVER OF THE VISITORS BETWEEN AGES % MALE 23% FEMALE TOP 6 REASONS FOR ATTENDANCE FOR A FUN DAY OUT WITH THE FAMILY/PARTNER TO EXPERIENCE THE CIRCUIT TEST RIDES WITH THE MANUFACTURERS TO SEE THE NEW VENUE SINCE THE RENOVATIONS TO BROWSE FOR A NEW MOTORCYCLE OR SCOOTER TO PURCHASE FOR FESTIVAL OFFERS AND DISCOUNTS TO PARTICIPATE IN THE SUNDAY CHARITY RIDE
4 2016Visitors FESTIVAL DATABASE MOTORCYCLE INTEREST WILL ATTEND THE SUNDAY CHARITY RIDE IN % ARE NOT MEMBERS OF A MOTORCYCLE CLUB 76% PURCHASED MOTORCYCLE ACCESSORIES BOUGHT A MOTORCYCLE AT THE FESTIVAL OR IN THE FOLLOWING WEEKS/MONTHS AFTER THE FESTIVAL 12% 39% WEB & TICKET SALES VISITED THE FESTIVAL WEBSITE IN THE WEEKS LEADING UP THE SHOW 91% RATED THE INFORMATION ON THE WEBSITE AS GOOD-EXCELLENT FOUND THE TICKET BOOKING PROCESS GOOD-EXCELLENT 85% 87% ATTENDING IN 2017 COMBINED = 94% { R0-R700 SPEND AT THE FESTIVAL 40% 67% 27% R700-R2000 OVER R % 41% WILL DEFINITELY ATTEND THE FESTIVAL IN 2017 ARE LIKELY TO ATTEND THE FESTIVAL IN 2017
5 2016 Visitors FESTIVAL DATABASE BANKING 38% BANK WITH FNB BANK WITH ABSA 22% HEALTH INSURANCE HAVE DISCOVERY HEALTH INSURANCE 26% 56% 10% CELLULAR NETWORK OF CHOICE 57%
6 2016Visitors INDEPENDENT RESEARCH AN INDEPENDENT ORGANISATION, TOURISM RESEARCH IN ECONOMIC ENVIRONS & SOCIETY, COMPILED A FULL RESEARCH REPORT TO PROFILE THE SOUTH AFRICA BIKE FESTIVAL S AUDIENCE ACROSS THE 3 DAYS AT THE FESTIVAL. VISITOR ATTENDANCE GRAPH 67% MALE 33% FEMALE % 71% 23% DID YOU KNOW? THE HIGHEST PERCENTAGE OF RESPONDENTS WERE IN THEIR LATE 30 S. 22% ARE FROM OUTSIDE GAUTENG 68% ACCOMPANYING WITH CHILDREN 12 AND YOUNGER 4% UNDER % % HIGHEST QUALIFICATION IS A DIPLOMA OR MORE 32% ACCOMPANYING WITH CHILDREN BETWEEN AGE GROUP
7 2016Visitors INDEPENDENT RESEARCH MAIN REASON FOR ATTENDING IS FOR FUN FAMILY DAY OUT AVERAGE SIZE OF GROUP 2PAX AVERAGE SPEND PER GROUP R % WILL ATTEND THE FESTIVAL AGAIN 28% OWN MORE THAN ONE MOTORCYCLE
8 your Opportunities for 2017 festival SUPERB SPONSORSHIP OPPORTUNITIES WITHIN THE FESTIVAL AS AN OFFICIAL PARTNER, FEATURE SPONSOR AND OTHER UNIQUE AND INNOVATIVE BRANDING OPPORTUNITIES. BESPOKE PACKAGES TO SUIT YOUR OBJECTIVES CAN INCLUDE, BUT ARE NOT LIMITED TO; ACTIVATION/EXHIBITION SPACE HYPERLINK BETWEEN EVENT WEBSITE AND YOUR WEBSITE/SOCIAL MEDIA INCLUSION IN OUR PRE/POST EVENT PR AND MARKETING CAMPAIGN YOUR LOGO ACROSS ALL EVENT BRANDING YOUR LOGO ACROSS ALL FESTIVAL MARKETING MATERIALS SPONSOR A SPECIFIC FEATURE AREA FROM OUR SHOPPING LIST FULL BRANDING OPPORTUNITY OF THE AREA SPONSORED COMPLIMENTARY TICKETS (STANDARD AND VIP) TAILORED MARKETING AND COMMUNICATIONS PACKAGES
9 the Shopping List... AS THE FESTIVAL CONTENT EVOLVES AND EXPANDS, WE WILL WORK WITH BRANDS TO CREATE FEATURE SPONSORSHIP ACTIVATIONS IN ADDITION TO THE 2016 ACTIVITIES. SUNDAY CHARITY RIDE 2016: IN ASSOCIATION WITH WORLDWEAR & RIDE FOR A REASON 2017: FEATURE SPONSORSHIP FROM R SOLD OUT KIDS ACTION 2016: IN PARTNERSHIP WITH 3BORE AND SUPERBIKE MAGAZINE 2017: FEATURE SPONSORSHIP FROM R CIRCUIT TEST RIDES 2016: BROUGHT TO YOU BY MICHELIN WITH 13X MANUFACTURER BRANDS 2017: FEATURE SPONSORSHIP FROM R : MANUFACTURER PARTICIPATION FROM R PRODUCT PLACEMENT PER FEATURE FROM R15 000
10 the Shopping List... MONSTER ENERGY FLIGHT NIGHT 2017: FMX DEMONSTRATIONS ON THE STARTING GRID EACH EVENING. CUSTOM BIKE SHOW THE SOUTH AFRICAN CHAMPIONSHIP 2016: IN ASSOCIATION WITH CIRCA, JUDGED BY INTERNATIONAL MASTER BUILDER, MARIO KYPRIANIDES 2017: FEATURE SPONSORSHIP FROM R STUNTS & JUMPS 2016: MONSTER ENERGY BRINGS YOU TRIAL BIKING WITH THE LE RICHE BROTHERS & FMX STUNT RIDERS 2016: STUNT RIDER JULIEN RAZERBACK WELSCH, WITH TRIUMPH MOTORCYCLES 2017: FEATURE SPONSORSHIP FROM R SOLD OUT SUPERGP CHAMPIONS TROPHY GAS SPORTS WILL BE BRINGING THE 1000CC CLASS FOR A ROUND OF THE DEOD SUPERGP CHAMPIONS TROPHY TO KYALAMI GRAND PRIX CIRCUIT
11 the Shopping List... SCOOTERS AND COMMUTERS 2016: IN PARTNERSHIP WITH SPEED QUEEN RACING, HONDA, SYM & SUZUKI 2016: SOWETO SUPERBIKE SCHOOL TRAINING WITH YAMAHA 2017: FEATURE SPONSORSHIP FROM R MANUFACTURER PARTICIPATION FROM R6 000 ADVENTURE RIDE OUTS 2016: MANUFACTURER PARTICIPATION FROM BMW, HONDA, DUCATI, TRIUMPH, SUZUKI, KTM, HUSQVARNA 2017: FEATURE SPONSORSHIP FROM R MANUFACTURER PARTICIPATION FROM R4 275 PER 9 SQM GAZEBO LIVE MUSIC STAGE; 2016: BROUGHT TO YOU BY TIGER WHEEL & TYRE AND BALCONY TV 2017: FEATURE SPONSORSHIP FROM R
12 the Shopping List... VIP PIT ROOF 2016: SUN INTERNATIONAL VIP PIT ROOF VILLAGE 2017: FEATURE SPONSORSHIP FROM R SKILLS COURSE 2016: THE BMW ENDURO TRACK 2017: BMW MOTORRAD IS BACK! MANUFACTURER PARTICIPATION FROM R6 000 SOLD OUT ACCREDITATION SPONSOR 2016: FRONT GATE AND ENTRANCE BROUGHT TO YOU BY DUNLOP TYRES 2017: FEATURE SPONSORSHIP FROM R SOLD OUT
13 FESTIVAL Layout
14 EXHIBITION Options EXPO HALL WITH SHELL SCHEME: R1 550/SQM (INCLUDES WALLS, NAMEBOARD, CARPET, LIGHTING AND POWER) EXPO HALL SPACE ONLY: R1 150/SQM PIT GARAGES SPACE ONLY: R750/SQM OUTDOOR SPACE ONLY R550/SQM FOOD TRUCK / CATERING HOSPITALITY PRICE ON APPLICATION ALL PRICES FOR SPONSORSHIP, PRODUCT PLACEMENT, FEATURES AND EXPO SPACE ARE EXCLUSIVE OF VAT.
15 EVENTObjectives TO PRODUCE A SUSTAINABLE ANNUAL MOTORING EVENT FOR THE SOUTH AFRICAN EVENTS CALENDAR. TO BECOME SOUTH AFRICA S PREMIER AND NATIONAL MOTORCYCLE, MUSIC AND LIFESTYLE FESTIVAL. TO GROW THE NEXT GENERATION OF MOTORCYCLE RIDERS FROM DAILY COMMUTERS TO WEEKEND SOCIAL RIDERS, FROM ACTIVE SPORTS RIDERS, TO CAFÉ RACER AND SUPERBIKE COLLECTORS. TO SHOWCASE PRODUCTS FROM MACHINES TO HELMETS, GLOVES, JACKETS AND MORE. A FUN-FUELLED DAY OUT FOR THE WHOLE FAMILY AS WELL AS PLATFORM TO EDUCATE AND ENCOURAGE A NEW YOUTHFUL MARKET ABOUT SAFE AND RESPONSIBLE MOTORCYCLING.
16 SOUTH AFRICA S PREMIER SEPTEMBER: NOVEMBER: JANUARY: FEBRUARY: MARCH: APRIL: MAY: TRADE AND SPONSOR MARKETING, LAUNCH PR CAMPAIGN SOFT LAUNCH WEBSITE & TICKET SALES FOR CHRISTMAS CAMPAIGN BIKE MAGAZINE ADVERTISING STARTS, LAUNCH CUSTOM BIKE SHOW CHAMPIONSHIP TO PUBLIC LAUNCH DISCOVERY CHANNEL MEDIA PARTNERSHIP AND ENDURO X COURSE CHAMPIONSHIP LAUNCH CIRCUIT TEST RIDE SALES & MONSTER ENERGY ACTIVATIONS LAUNCH OTHER SPONSORS, FEATURES RADIO AND OUTDOOR CAMPAIGN COMMENCES SOUTH AFRICA BIKE FESTIVAL 2017 MEDIA PARTNERS DISCOVERY CHANNEL LOOK WHAT YOU RE MISSING INDEPENDENT NEWSPAPERS MIX FM THE BIKE SHOW BIKE SA ZA BIKERS SUPERBIKE MAGAZINE RIDE FAST / DIRT & TRAIL CONTACT THE TEAM: TWITTER.COM/SA_BIKE_FEST
17 DON T MISS OUT ON THE OPPORTUNITY TO BE PART OF THE NEXT GENERATION OF MOTORCYCLING IN SOUTH AFRICA... SEE YOU THERE!
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