NFL Super Bowl Coaches Project. PMI Northern Utah January Chapter meeting January 16, 2014

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1 NFL Super Bowl Coaches Project PMI Northern Utah January Chapter meeting January 16, 2014 Reed Shell, PMP Blue Hippo Consulting

2 Presentation Overview Team Problems NFL Football Selection of Coaches Attributes of Coaches from Research

3 NFL Super Bowl Coaches Research Premise #1 Managing Teams Leading Talent Premise #2 Won Super Bowls Regardless of Talent or Condition

4 Project Team Problems (A Day Sampling) Large Egos from Executive Sponsors Lack of Communication New and Exiting Team Members Not Understanding the Project Plan Perception of Project team

5 1. Vince Lombardi 2. Weeb Ewbank 3. Hank Stram 4. Don McCafferty 5. Tom Landry 6. Don Shula 7. Chuck Noll 8. John Madden 9. Tom Flores 10. Bill Walsh 11. Joe Gibbs 12. Mike Ditka 13. Bill Parcells 14. George Seifert 15. Jimmy Johnson 16. Barry Switzer 17. Mike Holmgren 18. Mike Shanahan 19. Dick Vermeil 20. Brian Billick 21. Bill Belichick 22. Jon Gruden 23. Bill Cowher 24. Tony Dungy 25. Tom Coughlin 50 Coaches Super Bowl Coaches 16. Mike Tomlin 17. Sean Payton 18. Mike Mcarthy 19. John Harbaugh 30.John Rauch 31. Bud Grant 32. George Allen 33. Red Miller 34. Ray Malavasi 35. Dick Vermeil 36. Forrest Gregg 37. Raymond Berry 38. Dan Reeves 39. Sam Wyche 40. Marv Levy 41. Bobby Ross 42. Jeff Fisher 43. Jim Fassel 44. Bill Callahan 45. Mike Martz 46. Andy Reid 47. Lovie Smith 48. Ken Whisenhunt 49. Jim Caldwell 50. John Fox

6 1. Vince Lombardi 2. Weeb Ewbank 3. Hank Stram 4. Don McCafferty 5. Tom Landry 6. Don Shula 7. Chuck Noll 8. John Madden 9. Tom Flores 10. Bill Walsh 11. Joe Gibbs 12. Mike Ditka 13. Bill Parcells 14. George Seifert 15. Jimmy Johnson 16. Barry Switzer 17. Mike Holmgren 18. Mike Shanahan 19. Dick Vermeil 20. Brian Billick 21. Bill Belichick 22. Jon Gruden 23. Bill Cowher 24. Tony Dungy 25. Tom Coughlin 12 Coaches Two Super Bowl Wins 16. Mike Tomlin 17. Sean Payton 18. Mike Mcarthy 19. John Harbaugh 30.John Rauch 31. Bud Grant 32. George Allen 33. Red Miller 34. Ray Malavasi 35. Dick Vermeil 36. Forrest Gregg 37. Raymond Berry 38. Dan Reeves 39. Sam Wyche 40. Marv Levy 41. Bobby Ross 42. Jeff Fisher 43. Jim Fassel 44. Bill Callahan 45. Mike Martz 46. Andy Reid 47. Lovie Smith 48. Ken Whisenhunt 49. Jim Caldwell 50. John Fox

7 1. Vince Lombardi 2. Weeb Ewbank 3. Hank Stram 4. Don McCafferty 5. Tom Landry 6. Don Shula 7. Chuck Noll 8. John Madden 9. Tom Flores 10. Bill Walsh 11. Joe Gibbs 12. Mike Ditka 13. Bill Parcells 14. George Seifert 15. Jimmy Johnson 16. Barry Switzer 17. Mike Holmgren 18. Mike Shanahan 19. Dick Vermeil 20. Brian Billick 21. Bill Belichick 22. Jon Gruden 23. Bill Cowher 24. Tony Dungy 25. Tom Coughlin 7 Coaches Elected to Hall of Fame 16. Mike Tomlin 17. Sean Payton 18. Mike Mcarthy 19. John Harbaugh 30.John Rauch 31. Bud Grant 32. George Allen 33. Red Miller 34. Ray Malavasi 35. Dick Vermeil 36. Forrest Gregg 37. Raymond Berry 38. Dan Reeves 39. Sam Wyche 40. Marv Levy 41. Bobby Ross 42. Jeff Fisher 43. Jim Fassel 44. Bill Callahan 45. Mike Martz 46. Andy Reid 47. Lovie Smith 48. Ken Whisenhunt 49. Jim Caldwell 50. John Fox

8 Selection of 3 Best Super Bowl Coaches 2 Super Bowl Wins Overall Winning Record Elected to Hall of Fame Taken a losing program over and transformed it Respected by their players

9 Three Super Bowl Coaches Write down three Super Bowl Coaches Joe Gibbs Bill Walsh Chuck Noll Don Shula Vince Lombardi Tom Landry Bill Parcells

10 NFL American Football 2 Minute Overview The Football The game is played with an oval shaped ball. The goal is to use plays to progress the ball up the field. The ball is kicked, carried, thrown, taken away, protected. The Game Each game is played 60 minutes divided into 4 15 minute quarters. At the midpoint they do a halftime where teams are given time to rest and review before the next half. The Players NFL is a violent sport and consist of hitting and tackling other players. Pads and helmets are provided as well as rules to protect the players

11 NFL American Football 2 Minute Overview NFL League and Divisions Currently there are 32 Teams, 2 Leagues(American and National), 3 divisions in each league, teams are geographically based The Playoffs Best record of each division goes to playoffs. Each league has playoffs with loser going home, winner moving on The Super Bowl Best team from each league plays in the Super Bowl

12 The Super Bowl Project Plan Each game is a milestone Each play is like a task Limited time to prepare 40 Seconds between plays 1 Week between games Set duration for results End result the coach and team is responsible for the success of the team

13 The Super Bowl Project Plan Following the 2012 NFL regular season, 8 head coaches were fired. Andy Reid from the Philadelphia Eagles Pat Shurmur from the Cleveland Browns Norv Turner from the San Diego Chargers, Romeo Crennel from the Kansas City Chiefs, Lovie Smith from the Chicago Bears, Ken Whisenhunt from the Arizona Cardinals, Chan Gaileyfrom the Buffalo Bills, Mike Mularkey from the Jacksonville Jaguars.

14 The Super Bowl The Super Bowl is a big game Uses Roman numerals to designate games First Super Bowl was played in 1967 Super Bowl 47 played last year in New Orleans Next year the Super Bowl will be played in New Jersey Super Bowl Sunday Many famous artists perform at the half time show The large viewership allows advertisers to produce unique commercials for the game

Green Bay Ad for a Football Coach in 1959 12 losing seasons Last 10 Year record is: 37

15 Green Bay Ad for a Football Coach in losing seasons Last 10 Year record is: 37 Wins, 93 Losses, 2 Ties Low attendance at games Brutal fan base Cold climate Microsoft Image

16 Vince Lombardi COACHING CAREER Win - Loss Games 136 Super Bowl Wins 2 Vince Lombardi

17 Attribute 1 - Sell the Game Plan Sell Philosophy Gain Allegiance from Players Took a team with a defeatist attitude and molded them into champions "We're going to have a football team, and we're going to win some games. And you know why? Because you're going to have confidence in me and my system" Vince Lombardi

18 Attribute 2 - Stick to Basics and Do Things Right You don't do things right once in a while, you do things right all the time" - Vince Lombardi He pays such meticulous attention to detail. He makes us execute the same plays over and over, a hundred times, two hundred times, until we do every little thing right automatically But we win. - Jerry Kramer

19 Attribute 3 - Reduce Distractions "the truth of the matter was those companies weren't smarter than their competitors: they simply tapped into the adequate intelligence they had and didn't allow dysfunction, ego and politics to get in their way" Patrick Lencioni Microsoft Image

20 Attribute 3 - Reduce Distractions Clearing Distractions Focus on the Game Work as a Team

21 Vince Lombardi as a Project Manager Convince team of the benefits of the project Deliver a rousing speech Do it right every time

22 30,000 Minutes Microsoft Image

23 Don Shula Coached 490 Games 30,000 Minutes of Football Most Wins for any NFL coach 328 Wins, 156 Losses and 6 Ties 2 Losing Seasons in 33 Years More Super Bowls than any coach 6-2 won 4 lost

24 Attribute 1 Don't Dwell on the Past Super Bowl III Baltimore 7 New York 16 Super Bowl VI Dallas 24 Miami 3 Super Bowl XVII Washington 27 Miami 17 Super Bowl XIX San Francisco 36 Miami 16

25 Attribute 2 - Use of Veterans and Clear the Deadwood Rejuvenated Veterans Careers Strong Work Ethic over Superstars

26 Attribute 3 - Adjust to Match the Talent or Conditions Be Ready for Anything Adjust the game, team and players

27 Attribute 3 - Adjust to Match the Talent or Conditions "I'm willing to make a decision. Part of being ready is being able to shift your game plan at will. I want to be prepared with a plan--and then expect the unexpected to change that plan. Don Shula

28 Week Miami Dolphin Season Exercise Bob Griese breaks ankle Replaced by 38 year old Earl Morrall Week 14 Team is Undefeated Playoff game 1 Earl Morrall struggles Playoff Game Pittsburgh Earl Morrall is struggling As the coach do you: A. Replace Morrall with Griese B. Keep in game since he has got you this far in season

29 Don Shula as a Project Manager No "dead wood" Move on from mistakes Always adjusting

30 Coached Four Super Bowls 4 Super Bowls Chuck Noll, Bud Grant, Marv Levy, Dan Reeves. Lost 4 Super Bowls Bud Grant, Marv Levy, Dan Reeves. Lost 4 Super Bowls 4 Years in a Row Won 4 Super Bowls Marv Levy Chuck Noll

31 Chuck Noll A life of frustration is inevitable for any coach whose main enjoyment is winning" Chuck Noll Chuck Noll was the principle architect of one of the greatest teams of all time

32 What did Chuck Noll do to prepare his teams? What did the other coaches do to lose 4 Super Bowls? Marv Levy Chuck Noll

33 Marv Levy Super Bowls Let Players Ego s Get in the Way Bickering Bills Tried New Ways of Doing Things New Plays before Super Bowl

34 Attribute 1: In high pressure situations, remember it is just a game I gave up trying to determine if players are ready emotionally a long time ago. I don't worry about the mental aspect. I just prepare the players for the game and what to expect from the other team. It will all come down to blocking and tacking, that's all Chuck Noll

35 Attribute 1: In high pressure situations, remember it is just a game Stick with the game plan used all year Super Bowl is just another game Mental aspect of players

36 Attribute 2: Avoid Failing by Concentrating on Winning Spend more time on strategizing how to win that failing Avoiding failing than "walking the tightrope"

37 Wallenda Factor All Karl thought about for months before was falling. It was the first time he'd ever thought about that, and it seemed to me that he put all his energies into not failing than walking the tightrope" Helen Wallenda

38 Attribute 3: Players Can Accentuate Other Players Right players, right time Whole team Accentuate the players strengths

39 Terry Bradshaw He was weak in throwing the shorter pass. He did have a great arm to throw the ball down the field Noll recruited players like Lynn Swann and John Stallworth

40 Terry Bradshaw + Receivers = Touchdown Terry Bradshaw John Stallworth Lynn Swann In four Super Bowls, he passed for an impressive 932 yards and 9 touchdowns In Super Bowl XIII, he snagged three of Terry Bradshaw passes for 115 yards, including 75- and 28-yard touchdowns Super Bowl X victory Swann contributed four receptions for a Super Bowl record 161 yards. Included was a spectacular 64- yard catch and run that produced the winning touchdown

41 Chuck Noll as a Project Manager Stick with game plan Walk the tightrope. Look at whole team.

42 Super Bowl Recipe Precise mix of tactical competency. Communicators abilities Chuck Noll and his game day management to call the correct plays Vince Lombardi was a master at knowing how and when to say it. Player evaluations talents Chuck Noll and his ability to strengthen other players by adjusting Disciplinary skills All had the ability to stick to the basics and execute precisely Administrations proficiency Mesh to Produce a winning formula Don Shula organized the team so he could concentrate on coaching Don Shula and his ability to shift his team to match the winning approach Management capability All three coaches were masters at organizing the team to produce great results Motivational expertise There were none better that Vince Lombardi to motivate a team to victory by capturing his hearts of his players and using his strategies to convince them they are winners.

43 Vince Lombardi Attributes Attribute 1: Sell the game plan Does my team project team know what a successful project will look like? Attribute 2: Stick to basics and do things right How well are we with the basics? Are they being done per the PMBOK standard? Attribute 3: Reduce Distractions Do politics, egos, dysfunctional teams hinder my project?

44 Don Shula Attributes Attribute 1: Don t dwell on the past Do we re-evaluate past decisions that have no merit today? Attribute 2: Use the veterans and clear the deadwood Are there better team members with more experience? Any team members who are hindering the project? Attribute 3: Adjust to match the talent and conditions If new team members are added, how does their skill and background change the project?

45 Chuck Noll Attributes Attribute 1: In high pressure, remember it is just a game. Attribute 2: Avoid failing by concentrating on winning. When stakes are high, does the project team change personalities? Are we so concerned about failing that we forget to get the project done? Attribute 3: Players can accentuate other players. When looking for new team members do we consider how the candidate can help other team members?

46 Last Selection Criteria Each coach had an ability to instill a legacy in their coaching 2 Super Bowl Wins Overall Winning Record Elected to Hall of Fame Taken a losing program over and transformed it Respected by their players

47 Vince Lombardi "He did what was required to keep us moving to a higher level. What he said then still pushed me to a higher level today. Hall of Fame Fullback Jim Taylor

48 Don Shula "Shula's profound influence on his players- both during and after their football careers-is strong evidence that when a leader in any realm is consistent with his methods and successful with his system, his legions will follow him to the ends of the earth." Bob Adler

49 Chuck Noll "I was fortunate to be around winners my whole football career...but we couldn't have won all those games, all those Super Bowls, except for one man, pure and simple- Chuck Noll" Jack Hamm former Pittsburgh Steeler

50 Super Bowl Project Teams It s a feeling of being together, completely together, a singleness of purpose, accomplishing something that is very difficult to accomplish, accomplishing something that a lot of people thought you couldn t accomplish. Jerry Kramer

51 We Can Have a Regular Team Microsoft Image

52 Or A Super Bowl Project Team Microsoft Image

53 Contact Information Reed Shell

54 References Adler, B(2003). Coaching matters: leadership and tactics of the NFL s ten greatest coaches. Dulles, Virginia: Brassy s Bennis, W.(1989). On becoming a leader. Reading, Mass:Addison- Wessley Kramer, J, & Schapp, D.(2011) Instant replay: the diary of Jerry Kramer. New York: Doubleday: New York. Kindle file. Lencioni, P.(2012). The advantage: why organizational health trumps everything else in business. San Francisco: Jossey-Bass. Kindle file Lombardi, V. Jr.(2001). What it takes to be #1.New York:McGraw-Hill

Phoenix Cardinals. Record: 7-9 t-3rd Place - NFC East Head Coach: Gene Stallings Defense: 4-3 Against Runs: Average to Poor; Against Passes: Poor

Phoenix Cardinals. Record: 7-9 t-3rd Place - NFC East Head Coach: Gene Stallings Defense: 4-3 Against Runs: Average to Poor; Against Passes: Poor Phoenix Cardinals Record: 7-9 t-3rd Place - NFC East Head Coach: Gene Stallings Defense: 4-3 Against Runs: Average to Poor; Against Passes: Poor Sun Devil Stadium - 70,491 Atlanta Falcons Record: 5-11