SOUTHERN MISS GOLDEN EAGLES
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1 SOUTHERN MISS GOLDEN EAGLES
2 OVERVIEW Southern Miss' recent graduation success rates (GSR) exceed the federal rate for all sports, and Southern Miss GSR was over 75% in all but one category. The GSR for football was 81 percent, while men's basketball was at 82 percent. C-USA Football Champions in 1996, 1997, 1999, & 2003 $22 Million in renovations to M.M. Roberts Stadium that include: State of the art video board and LED displays Luxury suites and club level seating Mississippi s 2nd Largest Institution of Higher Learning One of less than four NCAA Div-I Football Programs to post a winning record for 15 straight years Baseball is ranked nationally in total and average attendance; Baseball made its first College World Series appearance and had a final ranking of #8 in 2009 OPPORTUNITIES A myriad of opportunities exist with the Southern Miss ISP Sports Network including: Statewide Radio Stadium and Arena Signage Promotional Licensing Consumer Promotions Television Publications Coaches Endorsements Web Build Brand Awareness Reach Your Target Audience Increase Sales
3 INSIDE THE NUMBERS College Sports sports Which sport has the most avid fan base? Percent The value of working U.S. population with the Southern who Miss say ISP they Sports are Network "very interested" is clear, in specific sports: and a corporate partner is ensured proven results. A client will receive significant exposure leading to brand activation % NFL Average number of times fans viewed the JumboTron per game = 139 Fans watch MLBthe JumboTron and its features 84 minutes per game on average 21.90% On average, fans had 68% recall on the top three-signage sponsors On average, NBAfans are 76% more likely to buy a sponsor s 15.80% product because of their direct association with an athletics department. NASCAR 15.00% 35.00% *Research obtained from Joyce Julius & Associates from its on-site studies (Fall, 1999) Figure skating 12.90% Action sports 11.90% Which sport has the most avid fan base? Percent Boxing of U.S. population who say they 11.70% are "very interested" in specific sports: College Sports sports Fishing 10.50% 43.60% NFL MLB NBA PGA 9.80% 15.80% NASCAR 15.00% 35.00% 21.90% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% Figures courtesy of Sports Business Journal Figure skating 12.90% Action sports 11.90%
4 SOUTHERN MISS ALUMNI ASSOCIATION The University of Southern Miss Alumni Association is comprised of members from all 50 states and numerous countries outside of the United States. Its 18,612 members are residents of the states below: Source: The Talon; Southern Miss Alumni Association; Winter
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6 FUTURE FOOTBALL SCHEDULES Please note that future schedules are very fluid and may change. Please check SouthernMiss.com for updated schedules. Games with Conference USA opponents are released each year - usually by March /2 at South Carolina 9/18 Kansas 9/25 at Louisiana Tech /3 Louisiana Tech 9/17 Southeastern Louisiana 9/24 at Virginia 10/8 at Naval Academy /1 at Nebraska 9/29 Louisville /7 Nebraska 9/14 at Louisiana Tech /30 at Mississippi State 9/6 Louisiana Tech /5 Mississippi State 9/26 at Nebraska /3 at LSU *Retrieved from /2 at Tennessee
7 TELEVISION Southern Miss Sports Today Coaches Shows with Larry Fedora and Larry Eustachy ISP Sports is acknowledged as the industry leader in college sports television show production. Southern Miss Sports Today is a product of that expertise. From superior production to network-quality videography, Southern Miss Sports Today has the look and feel of a national sports telecast. Twenty-two (22) shows are produced each year and air weekly on a regional television network. In addition to standard 30-second spot inventory and billboards, we offer special entitlement and promotional opportunities such as The Conference USA Report, Golden Eagle of the Week," and exciting player profiles, among others. Or, you can create your own feature! LOCAL BROADCAST Sun 10:30 PM (or immediately after Sunday Night Football on NBC) 101,400
8 TELEVISION COVERAGE NETWORK BROADCAST OUTLET AFFILIATE COVERAGE AREA AIR TIME HOUSEHOLDS SportSouth Mississippi, Alabama, Georgia, Kentucky, North Carolina, South Carolina, Tennessee Fri. 5:00 PM 8.8 Million WDAM TV Hattiesburg, MS (Review Show FB Only & MBB) Sun. 10:30 PM 101,400 MY TV/Movie Channel WUFX TV WJTC TV Hattiesburg, MS (Preview Show) Bossier City, LA Natchitoches, LA Jackson, MS Ruston, LA Crowley, LA Winnfield, LA Baton Rouge, LA New Orleans, LA Mobile, AL / Pensacola, Reserve, FL LA Florida Sat. 6:30 AM *5:30 AM airing on games during the week Sat. 11:30 AM Sat. 9:30 AM 320,000 WMDN TV Meridian, MS
9 RADIO The Southern Miss ISP Sports Network is syndicated on 16 radio station affiliates, covering Mississippi and portions of Louisiana, Alabama, and Arkansas. The network s strength is in Jackson, Hattiesburg/Laurel, Greenville/Greenwood, and the Gulf Coast region. Football Broadcast Title Sponsor Play-by-Play :30 Spots Live Mentions Pre-game, Halftime, & Post-game Shows Show and Feature Entitlements Men s Basketball Broadcast Title Sponsor Play-by-Play :30 Spots Live Mentions Pre-game, Halftime, & Post-game Shows Show and Feature Entitlements Other Radio Broadcasts Baseball Women s Basketball Coach s Call-in Show Presenting Sponsor On-site location Feature Entitlements Live Mentions
10 FOOTBALL RADIO AFFILIATES Hattiesburg/Laurel WXRR-FM ,000 Watts Biloxi/Gulfport WAOY-FM ,000 Watts Columbia WFFF-FM ,000 Watts Greenville WDMS-FM ,000 Watts Greenville WGVM-AM ,400 Watts Jackson WQJQ-FM ,000 Watts Lucedale WRBE-FM ,000 Watts Lucedale WRBE-AM ,000 Watts McComb WAKH-FM ,000 Watts Meridian WMER-AM ,000 Watts / 101 Watts Philadelphia WHOC-AM ,000 Watts Philadelphia WWSL-FM ,900 Watts Waynesboro WABO-FM ,000 Watts Waynesboro WABO-AM 990 1,000 Watts / 100 Watts
11 FOOTBALL RADIO COVERAGE MAP
12 BASKETBALL RADIO AFFILIATES Hattiesburg/Laurel WXRR-FM ,000 Watts Biloxi/Gulfport WAOY-FM ,000 Watts Columbia WFFF-FM ,000 Watts Jackson WZRX-AM ,00 Watts / 1,000 Watts Lucedale WRBE-FM ,000 Watts Lucedale WRBE-AM ,000 Watts McComb WAKH-FM ,000 Watts Meridian WMER-AM ,000 Watts / 101 Watts Philadelphia WHOC-AM ,000 Watts Philadelphia WWSL-FM ,900 Watts
13 BASKETBALL RADIO COVERAGE MAP
14 BASEBALL RADIO AFFILIATES Hattiesburg/Laurel WXHB-FM ,700 Watts Biloxi/Gulfport WAOY-FM ,000 Watts Columbia WFFF-FM ,000 Watts Greenville WGVM-AM ,400 Watts Jackson WZRX-AM ,000 Watts / 1,000 Watts Lucedale WRBE-AM ,000 Watts
15 BASEBALL RADIO COVERAGE MAP
16 COACH S SHOW RADIO AFFILIATES Hattiesburg/Laurel WXRR-FM ,000 Watts Biloxi/Gulfport WAOY-FM ,000 Watts Columbia WFFF-FM ,000 Watts Greenville WDMS-FM ,000 Watts Greenville WGVM-AM ,400 Watts Jackson WZRX-AM ,000 Watts / 1,000 Watts Lucedale WRBE-FM ,000 Watts Lucedale WRBE-AM ,000 Watts McComb WAKH-FM ,000 Watts Meridian WMER-AM ,000 Watts / 101 Watts Philadelphia WHOC-AM ,000 Watts Philadelphia WWSL-FM ,900 Watts Waynesboro WABO-FM ,000 Watts Waynesboro WABO-AM990 1,000 Watts / 100 Watts
17 COACH S SHOW RADIO COVERAGE MAP
18 FOOTBALL M.M. ROBERTS STADIUM Home of the Golden Eagle Football team. Average attendance 30,697. Scoreboard Static Panels - SOLD Your corporate logo will appear on one (1) of seven (7) backlit panels located on the main scoreboard Video replays are included with this sponsorship package Approximate panel size: 6 H x 13 W Scoreboard Tri-vision Panels Official corporate logo will appear on one (1) of six (6) tri-vision panels Automated with your logo as one (1) of three (3) rotating impressions Approximate panel size: 6 H x 13 W Videoboard Promotions Promote your product or service with fan contests, trivia questions, highlights, game stats, etc. Videoboard Replays An average of ten (10) replays per game West Concourse Panels Your logo or artwork on one (1) of twelve (12) backlit, static panels on the lower west concourse Approximate Size: 5 H x 7 W
19 FOOTBALL Southern Miss was on television 9 times last season. Southern Miss took on Middle Tennessee Tech in the R+L Carriers New Orleans Bowl in Championship Banners Your business will be seen as the sponsor that provides an enhanced unique look to the concourses at The Rock These graphics highlight bowls, great moments, Hall of Fame Players, and more Gate Sponsorships Your logo or branding message displayed prominently on one (1) of six (6) entrance gates to The Rock Approximate Size: 48 H x 16 W LED Board Message Display Corporate name, logo or message displayed on LED digital message boards on stadium fascia between upper and lower decks, as well as on the bottom portion of the video board Locations: East Fascia (4'H x 100'L); West Fascia (4'H x 100'L) Guaranteed 10 minutes of exposure
20 FOOTBALL Southern Miss Football broke the attendance record in 2009 versus Alcorn State with an attendance of 36,232! Sideline Mezzanine Fascia Your logo can appear on one (1) of twelve (12) backlit static panels Approximate size: 3 H x 11.5 W Located on the East and West upper level fascia Field Level Signage One (1) of four (4) 3 H x 20 W A Frame signage in the south end zone at M.M Roberts Stadium Play Clock Signage - SOLD Sponsorship of two panels, one (1) each on two (2) play clocks located prominently in the north and south end zones Panel size: 3 H x 4 W Team Entrance Tunnel - SOLD Logo presence on player tunnel entrance; includes one (1) banner on each side of the helmet Approximately size: 8 H x 8 W Goal Post Pads - SOLD Logo application on both goal post pads
21 HOSPITALITY You can have your own Corporate Hospitality at Golden Eagle Athletic Events. This is the perfect way to entertain your clients, employees, family and friends. Eagle Village Football Hospitality Private, tent-covered location on Pride Field for pre-game party Catered meal Reserved seating game tickets available for your guests Game-day action on big screen satellite TV Baseball Hospitality Private tent across from Pete Taylor Park Game-day tent/banner exposure to traffic on West 4th Street Reserved seating game tickets available for your guests
22 GAME ENTITLEMENT As Presenting Sponsor of a home Southern Miss game, you ll enjoy the most extensive range of promotional elements possible during game day - from on-site promotions, game tickets and pre-game hospitality to network-wide radio broadcasts! Game Entitlement Presenting title of one (1) home football, basketball, or baseball game including: Advance and game-day radio/tv publicity Live radio network interview One hundred (100) game tickets Eight (8) suite tickets (football only) Twenty (20) Eagle Village pre-game hospitality invitations, including catered meal and big-screen TV (football only) Program cover recognition (football only) Game-day recognition (as mutually agreed upon) Public address/video board logo presence
23 BASKETBALL REED GREEN COLISEUM Home to the Men s and Women s Basketball teams. Average game attendance is 3,789. Scoreboard - SOLD Your corporate message or logo can appear on one (1) of four (4) backlit panels on the Reed Green Coliseum scoreboards Panel Size: H x W Mezzanine Signage - SOLD Your corporate message or logo can appear on one (1) of four (4) backlit panels on the Reed Green Coliseum mezzanine level Approximate panel size: 2 10 H x 10 9 W Goal Pad Covers Top Logo placement on both goal pads at all men's and women's regular season home basketball games Basket Support Signage Bottom Logo placement on both basket supports at all men's and women's regular season home basketball games Basket Stanchions Logo placement on the basketball stanchion support signage
24 BASKETBALL The Golden Eagle basketball team will travel to Ole Miss in to take on the Rebels. Ole Miss will visit Hattiesburg to take on Southern Miss in the season! Team Bench Chairbacks - SOLD Chair backs of all Reed Green Coliseum team bench and athletic personnel seating with your logo in up to four (4) colors Team Bench Kickplates Team Bench Kickplates beneath the team chairs on each bench Large space provides high visibility to Southern Miss Fans for sponsor Press Row and Scorers Table Signage - SOLD Your company logo on (1) of 13 panels located courtside at Reed Green Coliseum Scorers table, press row, and baseline signage available Panel size: H x 8'W Shot Clocks Your logo can appear on one (1) of two (2) sets of 3 ad panels located on the tops of the three-way shot clocks at Reed Green Coliseum Approximate panel size: 2 H x 2 W
25 BASEBALL PETE TAYLOR PARK Home to the Golden Eagle Baseball team, average attendance 3,421. Scoreboard Large - SOLD One (1) backlit 17 8 W x 56.6 H color scoreboard panel Scoreboard Bottom - SOLD One (1) backlit 14 W x 3 H color scoreboard panel Scoreboard Side - SOLD One (1) backlit 4'8"H x 7'W color scoreboard panel Scoreboard Corner - SOLD One (1) backlit 3'H x 7'W color scoreboard panel Outfield Wall Sign - SOLD One (1) 8'H x 20'W sign located on outfield wall
26 BASEBALL Southern Miss Baseball plays approximately 30 home games each season. Foul Pole Signage - SOLD Two (2) 20 signs First Base Bleacher Signage One (1) 4'H x 6'W color panel located on the back of the first base general admission bleachers at Pete Taylor Park, viewable from the concession stand area and stadium entrance Concourse Signage One (1) of eight (8) 4'H x 4'W color panels located on the concourse signage at Pete Taylor Park, viewable to the concession stand area. Stat Board Entrance Sign One (1) panel located on top (or side) of stat board in Pete Taylor Park Season Long Promotion Opportunity for product display, sampling, contest or couponing in and around Pete Taylor Park at every regular season home game, as mutually agreed upon Bat Boy/Girl Uniforms Logo placement on apparel worn by all bat boy/girl uniforms
27 MISCELLANEOUS 4 th Street Marquee Approximately 14,000 people a day used this street in 2005 and that number is expected to grow to about 21,000 people per day by 2030, according to statistics available through the MS DOT and the area s 30- year transportation plan. Four (4) panels are available to promote your sponsorship of Golden Eagle Athletics Your company logo or corporate message may appear on this highly visible signage, located on 4 th Street in front of Reed Green Coliseum and across from Pete Taylor Park Drink Cups (all sports) - SOLD One (1) of four 1" x 2" color logos on 100,000 souvenir drink cups Media Backdrop - SOLD Sponsor logo to be interchanged with the Southern Miss logo on the official media backdrop to be used at all major athletic department announcements Season Ticket Mailing 5" x 8" insert in football, basketball, baseball/softball season ticket mailing (insert to be provided by sponsor and approved by Southern Miss) Football Equipment Truck Wrap One (1) exclusive four-color logo exposure on each of three (3) sides of the official USM football equipment truck used to move the team for road games; truck wrap design to be the responsibility of Southern Miss; corporate logo size to be mutually agreed upon
28 MISCELLANEOUS Below are a number of outside the box opportunities available at Southern Miss! TicketMaster Ticket Stock - SOLD One (1) 2.5"W x 1.25"H black and white logo on ticket back and one (1).75"W x.375"h black and white logo on ticket front on 250,000 event tickets Football Season Ticket Backs - SOLD One (1) 1.75"W x 1"H black and white logo on 100,000 football ticket backs Basketball Season Ticket Backs One (1) 1.75"W x 1"H black and white logo on 60,000 basketball ticket backs Baseball Season Ticket Backs - SOLD One (1) 1.75"W x 1"H black and white logo on 30,000 baseball ticket backs Football and Men's Basketball Parking Passes - SOLD 1.5"H x 2.25"W black and white logo on the back of 1,500 season parking passes Baseball/Softball/Volleyball/Soccer Lucky Number Promotion - SOLD Exclusive Lucky Number rostercard promotion sponsor including: one (1) 1.5"H x 6"W color ad/logo within Lucky Number box located on front cover of approximately 5,000 game-day rostercards, public address announcement at each baseball and softball regular season home game, and agreed upon promotional opportunity
29 PRINT Official game programs are colorful, fact-filled souvenir magazines collector s items purchased at each home game by thousands of fans. Football Program Programs are sold at all regular season games; distribution is approximately 15,000. Quarter, Half and Full-Page Ads Basketball Program Programs sold at all regular season games; distribution is approximately 4,500. Quarter, Half, and Full-Page Ads Baseball Program Programs are distributed at all regular season games; distribution is approximately 8,000. Quarter, Half, and Full-Page Ads Rostercards Women s Basketball Softball Volleyball Soccer
30 PRINT Print packages are available in various size and color options and may include season tickets and parking passes. Schedule Cards Football Men's Basketball Women's Basketball Baseball Softball Volleyball Soccer Spring Sports Team Poster/Schedules Football Men's Basketball Women s Basketball Baseball Softball Volleyball Soccer Official Athletic Magazine, the Screamin Eagle Eighth, Quarter, Half and Full-Page Ads Ticket Envelopes Exclusive Sponsorship Logo on 10,000 will-call envelopes Coupon Booklets Full-Page Ad Fall Edition: 20,000 / Winter Edition: 10,000
31 INTERNET There are 53,831 unique visitors and 413,887 pages views each month at SouthernMiss.com, the official home of Southern Miss Athletics. Banner Advertising Run Advertising run throughout providing fans with a link to sponsor's website; (IAB Standard ad units x 90, 300 x 250 and 160 x 600); minimum ad buy of 250,000 impressions Online Partner Level Premium identification as an Official Online Partner with branding on every page; all elements of Content Sponsorship level, plus category exclusivity; 1,500,000 guaranteed IAB Standard ad units impressions (728 x 90, 300 x 250, 160 x 600); inclusion in one newsletter per quarter Content Sponsorship Level Presenting sponsorship of a unique content feature / interactive promotion; permanent placement for the sponsorship n the website with a direct link to promotional page; 1,000,000 IAB Standard ad units impressions (728 x 90, 300 x 250, 160 x 600) to promote content feature; promotional text and link included in weekly e-newsletter
32 INTERNET There are 53,831 unique visitors and 413,887 pages views each month at SouthernMiss.com, the official home of Southern Miss Athletics. Travel Center Custom designed placement within the site's Travel Channel Travel Center - Bronze Package Includes property name, address and phone number Travel Center - Silver Package Includes a property listing, link, logo and brief text mention to include rate information or reservation contact information Travel Center - Gold Package Includes an extended property listing, link to website, logo, picture and 3-5 sentence property write up including amenities, rates, sales contact information, directions, etc.
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