Major League Lacrosse

Transcription

1 2018

2 Major League Lacrosse Major League Lacrosse (MLL) is North America s premier professional outdoor lacrosse league. Founded by Jake Steinfeld in 2001, the League is headquartered in Boston, MA and just completed its seventeenth season of play. The league is made up of nine teams: Atlanta Blaze Boston Cannons Charlotte Hounds Chesapeake Bayhawks Denver Outlaws Florida Launch New York Lizards Ohio Machine Dallas Rattlers

3 CHAMPIONSHIP OWNERSHIP Under the ownership and direction of Denver Broncos owner Pat Bowlen, the Denver Outlaws have established themselves as the model franchise in Major League Lacrosse. Since the Outlaws inaugural year in 2006, they have led the league in attendance each season with an average of over 63,000 fans at Mile High Stadium per year. The Outlaws have appeared in 11 Semifinal games and 7 Championship games during 12 years in the MLL.

4 FASTEST GROWING SPORT Since 2001, Lacrosse has been the fastest growing team sport at the youth, high school, and collegiate levels. According to US Lacrosse, the sport has grown by 341.3% since 2001 with now over 800,000 players nationwide. The number of High School lacrosse teams has grown by 59% since 2010 according to the Colorado High School Activities Association. Lacrosse is the number one fastest growing sport at the NCAA level, with 576 programs nationwide in The state of Colorado now hosts 14 such programs between men s and women s sports.

5 Highest attendance in mll The Outlaws have led the league in attendance each year of their twelve seasons.

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7 Partnership Elements

8 activations Game Day Entitlement Title Sponsor of Outlaws Academy Eat Mor Chikin Goal Promotion LED Signage Field Board Hospitality On-site Presence

9 Game Day entitlement As presenting partner of the July 22 home Outlaws game, Chick-fil-A will directly engage with Colorado families with a halftime performance from the Junior Denver Broncos Cheerleaders. Chick-fil-A will receive three (3) mentions in-game as the Official Game Day Sponsor, five (5) additional minutes of LED, and logo inclusion in all promotional materials and collateral. Additionally, the Chick-fil-A cows will be on-site and in the background of all promotions.

10 Outlaws academy Chick-fil-A will be the title sponsor of OUTLAWS ACADEMY, which includes the Outlaws youth camps, clinics, and tournament. Outlaws Academy engages hundreds of youth lacrosse players each year. As the title sponsor, Chick-fil-A will receive a logo on Outlaws Academy pinnies and jerseys, inclusion on the Outlaws Academy website, and the ability to have an on-site presence at all Outlaws Academy events. Chick-fil-A will also be able to provide prize packs to youth participants in the Outlaws Academy tournament and camp.

11 Eat Mor Chikin Goal promotion When the Outlaws score 13 or more goals during a home game at Mile High Stadium, every fan will receive a coupon from Chick-fil-A. As exclusive title sponsor of the Eat Mor Chikin Goal Promotion, the Chick-fil-A logo will appear throughout the game on the screen counting down how many more goals needed to be scored before the coupons are distributed. When the minimum number of goals is reached, Outlaws staff will distribute coupons to fans upon exit 2017 Home Results May 7 Outlaws vs Charlotte 11-7 May 27 Outlaws vs Rochester June 17 Outlaws vs Boston 9-16 June 24 Outlaws vs New York July 4 Outlaws vs Atlanta July 23 Outlaws vs Ohio July 27 Outlaws vs Chesapeake 12-11

12 LED Signage Chick-fil-A will also receive, at minimum, five (5) minutes of LED signage on the 270 degree LED ribbon board at Mile High Stadium during every home Outlaws game. Creative will tie-in the Eat Mor Chikin Goal Promotion and can be utilized for additional messaging.

13 Field board Field Board signage provides premium placement for both in-stadium and TV audiences. The Chick-fil-A field boards will be visible and prominent not only to the fans at Mile High Stadium, but will also provide a constant presence during our regionally and nationally televised games. All Denver Outlaws home games are televised regionally on Altitude TV or nationally on Lax Sports Network. Dimensions: 20 x 3

14 Partnership elements hospitality Chick-fil-A will have the opportunity to use a combination of premium and general ticketing options over the course of the season for Operators or in-store promotional giveaways at their discretion.

15 On-site presence Chick-fil-A will have an on-site presence at any 2018 Outlaws game, including Mile High 4 th of July Fireworks Game and Camp Day. The Outlaws and Chick-fil-A will designate a high-traffic area to promote the Chick-fil-A brand through the use of branding, giveaways and COWS!

16 Summary Partnership Overview: Game Day Entitlement Eat Mor Chikin Goal Promotion Title Sponsor of Outlaws Academy LED Signage Field Board Hospitality On-site Presence Investment: $17,500 Troy Ergenbright Senior Director, Business and Team Operations Denver Outlaws Lacrosse Mile High Stadium 1701 Bryant St., Suite 700 Denver, CO

17 THANK YOU