Countdown to the 2013 IKEA Catalogue!

Transcription

1 FOR IMMEDIATE RELEASE Countdown to the 2013 IKEA Catalogue! Petaling Jaya, 16 August 2012 Let your imagination run wild with the infinite possibilities of making your precious moments at home come true as we count down to the launch of the much awaited 2013 IKEA Catalogue. In anticipation of the arrival of the new catalogue on 30 th August, drop by the IKEA store between 21 st to 29 th August to visit the larger than life IKEA Countdown Room display that will showcase different room settings every day to inspire you to recreate your special moments at home with your family or loved ones. Experience the magic moments of the IKEA Countdown Room Between 21 st to 29 th August, the IKEA Countdown Room will feature different room settings of a home every day. From the living room and bedroom, to the kid s room and kitchen, be inspired to complete your moments at home with IKEA. There will be a host of inspiring and engaging activities and games for the family and friends with attractive prizes up for grabs throughout all of the nine days. Loads of IKEA furniture can be won daily in the IKEA Malaysia Facebook contest from 21 st to 29 th August as well. Celebrity chef Anis Nabilah, host of TV cooking programmes Icip-Icip and Sesedap, will also be on hand to conduct a cookie baking demonstration. For entertainment, up and coming acoustic guitar player Amir Jahari will be serenading visitors with his mix of soulful and sweet tunes. On 21 st August, popular comedian Suhaimi Yusof will host a Hari Raya meet and greet session for fans and visitors, promising fun and games for all ages. For the full list of activities throughout the period, please see the attached document for details. You can either take part in these fun activities at the IKEA store or watch the activities as they happen live from the camera feeds at the IKEA store in the IKEA Malaysia Facebook page. Post your #IKEAmoment and Stand a Chance to Win the Furniture in the IKEA Countdown Room Everyday! From 21 st to 29 th August, you can be part of the fun activities by visiting the IKEA Malaysia Facebook page at to watch live feeds of all the activities at the IKEA Countdown Room. While you are at it, you can stand a chance to win all the IKEA furniture from the Countdown Room which is worth more than RM2,000 by simply submitting your #IKEAmoment through the IKEA Malaysia Facebook page every day from 21 st to 29 th August.

2 An #IKEAmoment is based on the IKEA belief that most memorable moments happen in our homes. Whether it s your child s first step at home or your marriage proposal to your wife in the kitchen, an #IKEAmoment is any of those touching, cheerful, surprising, tender, happy or even awkward moments that happens in your home. Anyone can submit that very special moment at home to be a winner IKEA Catalogue is coming! From 30 th August, IKEA will be distributing the free 2013 IKEA catalogue to houses and condos in the Klang Valley. Look out for your copy at your doorsteps! It features 328 pages of new products at low prices, new tips and solutions, and great inspirations for you to recreate your own moments at home with IKEA. Customers can also download and view the online version of the 2013 IKEA Catalogue at or download the catalogue apps from itunes and Android Market into your iphone or Android smartphones from 30 th August onwards. Be ready and be inspired. Come on over to the IKEA store with your family and friends, and find your magical moment with IKEA. Like the IKEA Malaysia s Facebook page at -ends- About IKEA Home is the most important place in the world. A personal space and comforting spot where family and friends gather, where children learn and grow. A place where everyone is welcomed to just hang out daily. IKEA aims to help to create a better everyday life at home for the many people. Since its 1943 founding in Sweden, IKEA has offered a wide range of well-designed home furnishings and functional living solutions at prices so low that the many people can afford them. IKEA believes that showing responsibility for people and the environment is a condition for doing good business. This means that IKEA s low prices must not be at the expense of people or the environment low price but not at any price. IKEA incorporates environmentally friendly efforts into its day-to-day business and continuously supports initiatives benefiting causes such as children and the environment. Read about IKEA s sustainability efforts at To date, there are more than 316 IKEA stores in 38 countries, including 2 in Singapore, 1 in Malaysia and 1 in Thailand. For media enquiries, please contact: Text100 Malaysia Blake Hoo / Jessica Kan / Helene Gomez - Text100 Malaysia. Tel: blake.hoo@text100.com.my / jessica.kan@text100.com.my /helene.gomez@text100.com.my Ikano Retail Asia Tracy Pang, Assistant Marketing Manager - Advertising & Public Relations Tel: , tracy.pang@ikano.asia

3 IKEA Catalogue Countdown Room, August 2012 List of Activities DAY 9 21 August Living Room Take your Family Portrait home with you! (10am 12pm) Come and sit on the IKEA large sofa and take family portrait. You ll get the photo print and frame to take home for free! Offer is limited to first 200 IKEA shoppers only. One Minute on the Clock (2pm - 4pm) Ever wanted to be on a Minute to Win it game show? Try this game the IKEA style at a series of games using IKEA products here. There are attractive IKEA prizes for the winners! It s Hari Raya! (4pm - 6pm) Celebrate Hari Raya with IKEA with some delicious cookies & sweets only from IKEA! Jalan Raya with Suhaimi Yusof (7pm - 8pm) Suhaimi Yusof is also opening his doors for a meet and greet session only at IKEA at 7pm. Made popular by his prominent roles in the Noose and Police & Thief, Suhaimi is a well known comedian in both Singapore and Malaysia. There will also be fun and games, all relating around the festival of Hari Raya! There are attractive IKEA prizes to win! DAY 8 22 August Kitchen The Ultimate Kitchen Challenge (12pm - 1pm) Test your abilities to create a stable base to stack a tower of IKEA KALAS mug and create the tallest free standing structure that reaches a pre-determined height with only straws! There are attractive IKEA prizes for the winners! Cookie Baking with Anis Nabilah (7pm - 8pm) Ever wanted to be a chef? What better ways to learn than from the most-celebrated female chef in Malaysia herself? Malaysian celebrity chef, Anis Nabilah will be baking at the IKEA Countdown room.

4 DAY 7 23 August Kid s Room Kid s room challenge (12pm - 2pm) Packing up after playtime can be fun and easy. Bring your kids to the Children s room and help sort out the IKEA toys into the TROFAST storage combination to win a prize. Kids can also participate in the tilt-a-cup challenge by building a wobbly tower of cups and ping pong balls into a growing stack of cups held in hand. There are attractive IKEA prizes for the winners! Drawing corner (6pm - 8pm) Bring your children to the drawing corner to create a master piece, and IKEA will frame it up for you to bring it home! DAY 6 24 August Bedroom DIY Cushion Covers (12-2pm) Join us in making your own cushion cover design. Use fabric pain and other iron stickers to personalise your cushions for yourself! Pictionary (6-8pm) Are you a good artist? Team up with your friends and family to enjoy a fun time guessing the drawing on the IKEA MALA Easel Board! DAY 5 25 August Kid s Room Kid s room challenge (1-3pm) Packing up after playtime can be fun and easy. Bring your kids to the Children s room and help sort out the IKEA toys into the TROFAST storage combination to win a prize. Kids can also participate in the tilt-a-cup challenge by building a wobbly tower of cups and ping pong balls into a growing stack of cups held in hand. There are attractive IKEA prizes for the winners! Pyssla Beads (5-7 pm) Get creative with the IKEA Pyssla beads. Once you re done with the design, IKEA will assist to iron the product and attach a key ring or magnet to it so you can bring it home!

5 DAY 4 26 August Bedroom DIY Cushion Covers (10-12 noon) Join us in making your own cushion cover design. Use fabric pain and other iron stickers to personalise your cushions for yourself! Love Songs with Amir Jahari (4-5 pm) Come and be entertained by Malaysia s up and coming popular acoustic guitar player in this intimate session while he serenades you with love songs LIVE from his bedroom. The bedroom challenge (7-9 pm) Are you good in bed? Come and participate in the series of bedroom challenge if you can make your bed and fold a series of blanket in a flash. There are attractive IKEA prizes for the winners! DAY 3 27 August Living Room Take your Family Portrait home with you! (7-9 pm) Come and sit on the IKEA Large sofa and take family portrait. You ll get the photo print and frame to take home for free! Offer is limited to first 200 IKEA shoppers only. DAY 2 28 August Children s Room Room doodle (6-8 pm) Pen your thoughts and draw your inspirations. Have your own fun by drawing the walls of the bedroom! DAY 1 29 August Kitchen Table Setting Competition (6-8 pm) Are you good at setting the table for dinner? You will be given 1 minute to gather plates, cutlery and glasses from the cabinet and arrange it as per a prearranged setting set by game master. There are attractive IKEA prizes for the winners!