First Atlantics ever hosted by the Northeast Minor Hockey Association (in partnership with St. John s Bantam AAA Hitmen and HNL).

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3 Event Highlights Atlantic Bantam AAA Hockey Championship is the most prominent annual minor hockey competition in Atlantic Canada for players aged 13 and 14 years old. 12 games over 4 days at the Jack Byrne Arena, April 5th to 8th First Atlantics ever hosted by the Northeast Minor Hockey Association (in partnership with St. John s Bantam AAA Hitmen and HNL). 5 teams (2 NL entries + Provincial Champs from PEI, NS, & NB) Projected Fan Attendance = 5,000+ Many of the best young hockey players in region will be showcasing their talent.

4 Event Highlights Community One TV Broadcast of all games to reach thousands of homes in Atlantic Canada! Host Committee will change on the fly to do what it takes to deliver a quality event. Exciting opportunity to celebrate an exciting game in an exciting place!

5 27 AAA Teams Chasing 5 Spots Province # of Teams NL 4 PEI 4 NB 7 NS 12 Provincial Qualifiers by Branch: HNS: March HNB: March HPEI: Playoff Series, Finals March HNL: March 23-25

6 Budget Ticket Prices Revenue $23,650 Expenses $21,230 Projected Surplus $2,420 Game Revenue (gross) $12,500 Sponsorship Revenue $10,000 Pass $30 Adult Game Ticket $10 Youth Game Ticket $5 Kids 10 & Under Free Split with JBA 70/30

7 Keys to Success Early Ramp-up and strong organization Close Partnership with Host Team Pre-Sale of Passes to Ensure Event Breakeven Link with Minor Hockey Community through Twitter campaign promoting event Recruit all-star volunteers Split Host Committee into pre-event & game day groups Task completion is always number 1 on Committee agenda Enjoy or Quit motto

8 Hitmen Commitment: 100 Pass Voucher Sales

9 Our Marketing Game Plan Early On-line Media Presence Strong Minor Hockey Networking Creative Event Branding Fair Trade Deals with Sponsors Uncrowded Sponsor Space Enjoyable In-Rink Experience Affordable, Live Entertainment Showcasing the Destination St. John s area via social media

10 Thursday, April 5 Game Away Home Time 1 HNL vs. HNS 1:00 pm 2 HNB vs. HPEI 4:00 pm Schedule Opening Ceremonies 7:15 pm 3 HNS vs. HOST 7:30 pm Friday, April 6 4 HPEI vs. HNL 10:00 am 5 HOST vs. HNB 1:00 pm 6 HPEI vs. HNS 4:00 pm 7 HNL vs. HOST 7:30 pm Saturday, April 7 8 HNS vs. HNB 9:00 am 9 HOST vs. HPEI 12:00 pm 10 HNB vs. HNL 3:30 pm Banquet 7:30 pm Sunday, April Bronze Medal Game Gold Medal Game 9:00 am 12:00pm

11 Host Committee Updated December 13, 2017 Chair Vice Chair Hockey Canada Tournament Director Hockey NL Representative Host Team Representative HNL Event Management Finance Marketing & Sponsorship Event Branding & Promotional Rink Operations First Aid & Physio Fan Engagement Hospitality & Team Services Web Site, Media & Twitter Awards Banquet & Ceremonies Merchandise 10-Puck Show-down Competition Tim Power Don Dyke Arnold Kelly Gonzo Bennett Steve Manuel Paul Dagg Stephen Lewis Tim Power & Don Dyke Paul Mills Tim Best Roy Langmead Teresa Hadfield Greg Winter & Barry Hudson Tim Power & Michelle Dyke Don Stevens & Joe Pickett Karen Bursey SheriLee Chambers Mike Lawlor & Doug Grant 50/50 NEMHA Parents Committee Transportation Statistics (In-Rink & On-line) Bell Aliant TV1 Announcer Scott Galloway & Gerry Dalton Mike Scott Steve Power

12 Timeline Committee Recruitment & Partnership Deals Awareness Campaign (Social Media & MHAs) Event Planning (pre-event Team) Pass Sales & Ad/Sponsorship Drive Accommodating Provincial Winners Event Execution (Event Team)

13 Major Sponsor

14 Banquet Sponsor

15 Awards Sponsor

16 Hotel Sponsors: Players Hotel Fairfield Inn & Suites, Kenmount Road Parents Hotel Capital Hotel, Kenmount Road

17 Special Promotions Are Back! #WeAreDJHL Cross-promotion

18 We Got Yer Back T-Shirt Sponsors We are selling 12 spaces on back of event shirt been given to every player competing in the Atlantics Cost = $200 per logo space Sponsors get to present them to teams in dressing room

19 Official Action Photographer

20 Official Vehicle Rental Agency

21 Tim Power (Event Chair) Don Dyke (Event Vice-Chair)

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