2017 SPONSORSHIP OPPORTUNITIES

Transcription

1 2017 SPONSORSHIP OPPORTUNITIES

2 THE LEAGUE The Austin Sol joined the American Ultimate Disc League (AUDL) in 2016, combining exciting gameplay with a true Austin event feel: Food trucks, picnic games and bounce houses for the kids. The AUDL was founded in 2012 and is made up of 24 teams from the US and Canada. In 2017 teams will play a 14 game season from April to August, culminating in regional playoffs and a final four style championship. The 2015 Championship was held at Avaya Stadium in San Jose. During the weekend the AUDL raised $750,000 for a variety of amazing charities through the Ultimate Spirit Challenge, an annual disc themed pro-am contest. THE AMERICAN ULTIMATE DISC LEAGUE (AUDL) IS THE TOP PROFESSIONAL ULTIMATE LEAGUE IN THE WORLD.

3 LOCATIONS WEST Vancouver, Canada Seattle, WA San Francisco, CA San Jose, CA Los Angeles, CA San Diego, CA MIDWEST Chicago, IL Indianapolis, IN Detriot, MI Madison, WI Blaine, MN Pittsburgh, PA EAST Washington, DC Ottawa, Canada Montreal, Canada Toronto, Canada New York, NY Philadelphia, PA SOUTH Austin, TX Dallas, TX Nashville, TN Atlanta, GA Raleigh, NC Jacksonville, FL 24 TEAMS ACROSS NORTH AMERICA

4 IN 2015 THE SPORT WAS OFFICIALLY RECOGNIZED BY THE INTERNATIONAL OLYMPIC COMMITTEE THE SPORT Ultimate was founded in It is distinguished by its sportsmanship which was originally codified into the sport via Spirit of the Game where players expect fiercely competitive play, but never at the expense of mutual respect amoung competitors. Today Ultimate is one of the fastest growing sports in the world with over 5 million people playing in North America. Worldwide the sport is played in over 80 countries. Here in Austin over 4,000 people are engaged in the Ultimate community and intramural leagues throughout the year draw several hundred participants of all ages. The AUDL is the only sport that has an Integrity Rule that allows players to correct a referee s call if that call was made in error and benefited their team. 70% of ultimate players are between the ages 18 and 34 35% are female 37% have a college degree

5 THE PLAYERS The AUDL is made up of over 700 world class athletes who work tirelessly to grow the sport they love. All of our players share a passion for the game that is displayed on and off the field. The Sol feature 30 of the best athletes in Austin who have competed on both the national and world stage in ultimate.

6 Millennials are consuming sports and media in nontraditional ways. Many of them are looking for alternatives to the historically dominant sports. The AUDL offers them an authentic experience where they can have fun with their friends and family while interacting with the athletes in a more intimate environment. A majority of our fans learned about the game in college. They tend to be early adopters who are socially responsible, and define trends rather than follow them. THE FANS Austin averaged over 600 fans in attendance per game, with a high of 1334, over their seven home games in DEMOGRAPHICS 77% Male 78% years old SOCIAL MEDIA AUSTIN STATS Facebook Fans Twitter Followers 900+ Instagram Followers 90k+ Web page views 2M+ Impressions 4% Engagement LEAGUE WIDE STATS 200k+ Facebook Fans 60k+ Twitter Followers 60k+ Instagram Followers 2M+ Web page views 10M+ Highlight views a year

7 NATIONAL MEDIA Last season AUDL highlights were featured on SportsCenter, The Buzzer, Fox Sports 1, SportsNation, Sports Jeaopardy, CBS Sports, and local nightly sports newscasts across North America. Highlights were also featured on the frontpage of nearly every major sports website including Bleacher Report, SB Nation, ESPN.com, Deadspin, 120 Sports, CBS Sports, and SL.com. The AUDL has a broadcast contract with ESPN3 that brings a weekly showcase game to Ultimate fans around the world.

8 PARTNERSHIP OPPORTUNITIES Choose any of our promotional opportunities to create a package that meets your needs + Ad during recap and highlight videos + Ticket sponsorship + Jersey sponsorship + Logo on schedule cards (~20,000) + Logo on all print material + Banner at all games + PA Announcements + Facebook/twitter post + Season tickets + Web banner on homepage + Sponsor between quarters & halftime activities + In game giveaways + Booth at games + More

9 CONTACT US RYAN PURCELL Austin Marketing Manager facebook.com/atxsol twitter.com/atxsol