PLEASE JOIN ROUNDUP RIVER RANCH FOR THE CAMPFIRE GAMES. A messy, camp-filled day of fun to benefit Roundup River Ranch.

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1 PLEASE JOIN ROUNDUP RIVER RANCH FOR THE CAMPFIRE GAMES AUGUST 27, 2016 VAIL SEPTEMBER 17, 2016 DENVER A messy, camp-filled day of fun to benefit Roundup River Ranch. Sponsorship Information Included About Roundup River Ranch: Roundup River Ranch (RRR) enriches the lives of children with serious illnesses and their families by offering free, medically-supported camp programs that provide unforgettable opportunities to discover joy, friendships, and confidence. Our campers experience the true joys of childhood through old-fashioned camp fun as they make friends, try new activities and simply be happy, worry-free kids. Parents have the peace of mind of knowing that our camp is a respectful, safety-conscious, medicallysupported place, staffed by incredible employees, volunteers and renowned medical professionals. We also offer a welcoming place for the entire family to join in the fun and live in the happiness of the moment. Roundup River Ranch is a positive, long- lasting, life-enhancing experience for campers, their families, volunteers, staff, and the community. Through camp programs, we help children and families create a world of possibilities.

2 WHAT: WHEN and WHERE: WHO: WHY: HOW: The Campfire Games is a unique fundraising event hosted in Denver and Vail. The Denver event is mostly young professionals and the Vail event more family centric. Campfire Games will bring the joys of camp to the city. At camp, through our Summer Sessions, campers days are filled from morning to evening with a variety of traditional camp activities along with programs that are unique to Roundup River Ranch. This event will allow both adults and children to experience the magic of camp, for some, they will re-live those fond memories of summer camp, others will experience and try something new, all while filling up on the Spirit of Camp! Teams will go head to head in numerous friendly competitions, ultimately ending up with one winning team. Saturday, September 17, 2016 (Time: 10am 4pm) at Infinity Park in Denver (950 S Birch Street, Denver, CO) Saturday, August 27, 2016 (Time: 10am 4pm) at Nottingham Lake, Avon, CO Campfire Games appeals to a broad audience inclusive of young professionals, families, volunteers, longterm supporters of camp, Friends of Camp members, potential donors, business leaders, and friends of Roundup River Ranch, all whom want to make a difference in the lives of our campers while enjoying a funfilled, messy day of camp. By involving key stakeholders, business leaders and donors in a fun afternoon at the park to support Roundup River Ranch, we can share our stories of how camp provides life-changing experiences for children with serious illnesses that last far beyond their time at RRR. Roundup River Ranch is a part of the SeriousFun Children s Network that was founded by actor and philanthropist Paul Newman. We are the youngest of 14 camps within the network all independently managed and financed. Our camp serves children with serious illnesses and their families from a 14 state region. This unique fundraising event will help to ensure that our services remain free of charge for our campers and their families while building greater awareness throughout our state. Through sponsorships, contributions, peer-to-peer giving platforms and ticket sales, this unique event will raise money to support the mission and continued growth of Roundup River Ranch EVENT: During our inaugural year, 192 individuals participated in the Campfire Games, deeming the event an extraordinary success. We saw teamwork, laughter and pure joy, which is what Roundup River Ranch is all about. Team events included dryland kayaking, lassoing the bull, the cheesy hat game, to ridiculous relays and more. Teams truly embraced the words of Paul Newman, founder of the SeriousFun Children s Network, when we said raise a little hell in the most camp-tastic way!

3 Overview of the Day COMPETITION OVERVIEW: Teams will be comprised of 4 individuals/team for an entry fee. Each team will complete in a series of events held over three rounds during which the team will receive designated amount of points for winning each game. An elimination-style competition tournament will be held. All teams will compete in the first round, a set number of teams will advance to the second round of play, and, ultimately, there will be three teams competing in the third and final round to be declared Campfire Games Champion. DETAILS: Team entry fee ($200/team or $50/person) will include park entrance, food, drinks, a take-away item, team participation in the event, and a chance to claim the title of the Campfire Games Champion. Chance-to-Win winners and the championship team will receive their prizes/trophy during the Closing Ceremonies. Spectators are welcomed to watch, eat and drink, however an additional $25/person will be required for entry to the event. Pay for Points: Each team will have a chance to purchase as many points as they would like to help them advance to Round 2. The points can ONLY be purchased for Round 1 and must be purchased prior to the start of Opening Ceremonies. FUNDRAISING INCENTIVE for INDIVIDUALS (includes both Denver and Vail): Raise $250: 1 ticket to the Colorado Rockies Game (Friday, September 16) and RRR Sticker and Hat. Raise $500: 2 tickets to the Colorado Rockies Game (Friday, September 16), RRR Sticker, Hat and T-Shirt. Raise $1,000: 4 tickets for the Colorado Rockies Games (Friday, September 16), RRR Sticker, Hat, T-Shirt, Water Bottle and Roundup River Ranch S mores Roasting Sticks Set. AWARDS: 2016 Campfire Games Champion Best Team Costume Most Creative Name and more. Ticket Price: $200/team ($50/person), additional person on a team is $50/person 2015 Sponsors:

4 CAMPFIRE GAMES 2015 PROOF OF PERFORMANCE The below information highlights the 2015 proof of performance that was shared with sponsors following the event to highlight successes and impressions from our inaugural Denver event. IN-PERSON EXPOSURE Total Number of attendees: 192 people including registered participants, sponsors, and volunteers. o This number does not include exposure to Infinity Park public Sponsor Exposure (where applicable as a sponsor benefit) o Banner Display Event banner display Banner display at After-Party o Verbal Recognition Sponsor acknowledgements were made during the following event announcements: Registration Activity Instructions and throughout event After parties and Award Ceremony o Chance to Win included display of individual items as well as larger display signage Donated prizes were prominently labeled with signage recognizing the item and the sponsor o Poster Recognition Event posters were available to be placed in shop fronts, high traffic areas, restaurants, and hotels to announce the event and encourage registration. Posters included sponsor names or logos. o Attendee Gift Bag Items provided by sponsors were included in attendee gift bag. MEDIA EXPOSURE Roundup River Ranch executed a strategic marketing plan to maximize the exposure to the Campfire Games event. Digital copies of press releases, event listings, and other marketing material as can be provided as requested. Online PR Campfire Games was posted on many event calendar postings in the Denver metro area. Event detail and links to register for the event on Roundup River Ranch s website were included. Web Traffic April 1, 2015 June 6, 2015 Homepage = 6,999 page views; 5,802 unique page views Campfire Games Webpage = 1,246 page views; 982 unique page views ( Campfire Games Registration page (includes Pay for Points) = 360 page views.

5 CAMPFIRE GAMES 2015 PROOF OF PERFORMANCE, CONTINUED Social Media Outreach Facebook Roundup River Ranch created a Facebook event for the Campfire Games and, in turn, posted a status about the event and included a link to the Facebook event for more details. Similarly, a post was created that mentioned and tagged all sponsors involved. This post was boosted to increase its reach. Facebook event: Promoted post efforts reached 12,096 people and 716 post clicks. Outreach- MailChimp Roundup River Ranch used marketing to promote and inform database of subscribers about Campfire Games. Below are specific metrics regarding the reach of these messages: Save the Date sent to 4,507 subscribers with a 26.6% open rate General Newsletter: sent to 4,627 subscribers with a 28.9% open rate Pre-Event sent to 404 subscribers with a 41.6% open rate Thank You for Attending sent to 415 subscribers with a 37.8% open rate Print Advertising- Vail Daily The event and a sponsor thank you was featured in The Vail Daily to increase awareness of the event in the Vail Valley.

6 Sponsorship Levels Presenting Sponsor for both Denver AND Vail Campfire Games ($7,500) Four complimentary teams at location of sponsors choice (includes 16 participants, lunch and refreshments- teams can be divided between both events) 100 pay for points to be divide among the 4 teams. Recognition on event invitation, select marketing and event collateral as Presenting sponsor for both events Social media recognition highlighting your commitment to the community and campers. Signage posted at both event venues. Display Company Banner at the event (company to provide RRR with banner) Opportunity to speak at the Opening or Closing Ceremonies of both events if desired Verbal recognition during the event at Opening and Closing Ceremonies Opportunity to provide company-branded item for gift bags (subject to RRR approval). Logo recognition in Vail-based advertisements in the Vail Daily Recognition in press releases sent to media contacts, social media posts in advance of the event recognizing partnership. Champion Sponsor for Denver or Vail Event ($5,000) Two complimentary teams (includes 8 participants, lunch and refreshments) 50 pay for points to be divide among the 4 teams. Recognition on event invitation, select marketing and event collateral as Champion sponsor for designated event 3 Social media recognition highlighting your commitment to the community and campers Signage posted at the venue Display Company Banner at the event (company to provide RRR with banner) Opportunity to speak at the Opening or Closing Ceremonies if desired Verbal recognition during the event at Opening and Closing ceremonies Logo recognition in Vail-based advertisements in the Vail Daily. 3 social media posts in advance of the event recognizing presenting sponsorship partnership Option to provide company branded-item for gift bags (subject to RRR approval) Campfire Sponsor for Denver or Vail Event ($2,500) One complimentary team (4 participants, tickets, lunch and refreshments) 25 pay for points to be divide among the 4 teams. Recognition on event invitation, select marketing and event collateral Social media recognition highlighting your commitment to the community and campers Signage posted at the venue (banner provided by sponsor) and verbal recognition during Opening Ceremonies. Community Sponsor for Denver or Vail Event ($1,000): 1 complimentary team (4 participants, tickets, lunch, refreshments). 10 pts. Team of Four ($200): Includes 4 tickets, Entry to the event, unlimited food and drinks, door prizes and fun. Sponsor a Round of Games: ($750): Includes signage (to be provided by sponsor) and verbal recognition for entire Round. Sponsor a Game: ($250): Includes signage (to be provided by sponsor) and verbal recognition at the game. **Costumes are strongly encouraged and there will be a winning prize for the most creative team.**

7 Sponsorship Form Name: Mailing City: State: Zip Code: Phone Number: Contact name and address to obtain company logo, if different from above: Yes, I would like to sponsor Campfire Games to benefit Roundup River Ranch at the following level: Presenting Sponsor for Denver AND Vail - $7,500 Presenting Sponsor - $5,000 Please indicate which location: Denver or Vail Campfire Sponsor - $2,500 Please indicate which location: Denver or Vail Check Enclosed (payable to Roundup River Ranch) Please charge the amount of $ to: Amex MasterCard Visa Card Number: CCV: Expiration Date: I cannot attend this event, but I would like to support Roundup River Ranch. Enclosed is my contribution of $ PLEASE RETURN THIS FORM OR DIRECT QUESTIONS TO: Shawn Kirschner Roundup River Ranch P.O. Box 8589 Avon, CO ext. 101 / shawn@roundupriverranch.org Fax: Roundup River Ranch Tax ID # Thank You for Your Generous Support

8 Team Sign-Up Form Yes, I would like to sign up a Team for Campfire Games to benefit Roundup River Ranch: Team of Four - $200* TEAM NAME: *PLAYER #1 *PLAYER #2 First Name: Last Name: First Name: Last Name: City: State: Zip Code: City: State: Zip Code: Phone Number: Phone Number: *PLAYER #3 *PLAYER #4 First Name: Last Name: First Name: Last Name: City: State: Zip Code: City: State: Zip Code: Phone Number: Phone Number: PAYMENT INFORMATION: Check Enclosed (payable to Roundup River Ranch) Please charge the amount of $ to: Amex MasterCard Visa Card Number: CCV: Expiration Date: Billing Information: Name: Mailing City: State: Zip Code: Phone Number: PLEASE RETURN THIS FORM OR DIRECT QUESTIONS TO: RRR, P.O. Box 8589 Avon, CO shawn@ - Phone: x101 - Fax:

9 In-Kind Contribution Form Date of Receipt: Received by (Staff Member): Donor s Name(s): Company/Business & Contact Name (if applicable): City: State: Zip Code: Telephone: Fax: Description of Donated Item(s) or Services (If additional space is required, please attach description separately): Restrictions on In-Kind Donation (if any): Value established by the Donor: $ If this contribution is for donated services, please attach a zero invoice or a receipt indicating the dates the services were rendered and the value of these services. If this contribution is for donated goods with a value in excess of $500 per item or group of similar items, please attach a completed IRS Form 8283, Noncash Charitable Contributions. Roundup River Ranch is registered as a 501(c)3 not-for-profit organization under current IRS regulations. Contributions to the Camp are tax-deductible to the extent allowed by law. The Camp s federal tax ID number is: A copy of the Camp s Colorado Charitable Organization registration is on file with the Colorado Secretary of State.