2018 RNCFR Partner Packages

Transcription

1 2018 RNCFR Partner Packages

2 2017 vs ,216 ATTENDEES 52 % Daytrippers Osceola residents Overnight visitors nd year attendees % % Average age: 45 % % Said they would return next year ATTENDANCE 17% How d you hear about the RNCFR? Internet % Recommendation % Visited Last Year s Event % Newspaper % Poster/Flyer % Radio % Television % Billboard - 7.8% ADVERTISED ON ONLINE DATA FACEBOOK ,494 Overall, Page Views on RNCFR.com increased by 6,364 11, % 2015 over last year. WEBSITE - RNCFR.COM RETURNING VISITORS 21 % PAGEVIEWS UNIQUE PAGE VIEWS AVG SPONSOR CLICK-THROUGHS 79 % 141,741 78, Clicks NEW VISITORS

3 WHAT WAS NEW IN 2017? We created a virtual reality experience of places in Kissimmee which we took on our travels promoting the destination Visited four Circuit Finals Rodeos Expanded our Cowboy Deals for attractions negotiated and listed on our website marketing and lead nurturing Participated in several local events Participated in local rodeo events Expanded the RNCFR Tailgate Experience Extended the route of the RNCFR Cattle Drive Contestants visited more local businesses in our community Added a Live Chat feature to the website TRAVEL & EVENTS Old Florida Outdoor Days Kissimmee Old Florida Outdoor Festival, Apopka Runaway Country, Kissimmee All-Championship Rodeo, Arcadia Lakeland Pro Rodeo Classic, Lakeland Montana Circuit Finals, Great Falls, MT Turquoise Circuit Finals, Las Cruces, NM Southeastern Circuit Finals, Davie, FL Mtn. States Circuit Finals, Loveland, CO Wrangler National Finals, Las Vegas, NV Boot Barn - The Loop Osceola Regional Medical Center COMMUNITY VISITS Boot Barn, Kissimmee & I-Drive Osceola County School District Give Kids The World Village Wild Florida Airboats & Gator Park Osceola Regional Medical Center Orlando International Airport (2 days) Osceola County Library, BVL & St. Cloud City of Kissimmee, City Hall Highlands Elementary School Partin Settlement Elementary School Harmony High School East Lake Elementary School Osceola County Stadium, Florida Fire Frogs St. Cloud Library Branch Could be YOUR BUSINESS! Give Kids the World

4 ABOUT THE VENUE Since the 1950s, in an open-air, outdoor arena, the Silver Spurs Rodeo has been holding their rodeo on the Kissimmee property now known as Osceola Heritage Park. In 2003, the organization and Osceola County partnered to create Osceola Heritage Park, which includes the 10,000+ seat, indoor Silver Spurs Arena, a 90,000-square-foot Conference Center and the Osceola County Stadium. With a rich history in hosting rodeos, it s no surprise that the RAM National Circuit Finals Rodeo chose Kissimmee as its new home. In addition to its rodeo heritage, Osceola Heritage Park is also home to Mecum Auctions, the largest collector car show in the world, Runaway Country Music Fest and many more concerts, festivals, amateur and professional sporting events, tradeshows and conventions, attracting over 600,000 people a year. Osceola Heritage Park is Central Florida s event complex.

5 PHOTOS

6 CIRCUIT TRAVEL

7 SPECIAL OPPORTUNITIES DIAMOND SPUR PARTNER - $30,000 1 AVAILABLE Branded suite for each performance, minus Thursday s performance, includes 12 tickets ea. Banner across stage that is housed on the north end of the arena, approximately 50 ft x 5 ft. During the performance of your choice, your VIP guests will be brought into the arena on our special horse-drawn wagon, always a fan favorite. Naming rights to the RNCFR Tailgate Experience, as the Tailgate Experience. Blog post on RNCFR.com promoted on the RNCFR social media channels. Custom Partner Buckle, designed and built by Montana Silversmiths. Logo and brand representation at the RNCFR: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official Rodeo Announcers. Full-page, full-color program ad, art provided by sponsor. Sticker (with logo) on all the rough stock gates. Logo featured on the inside chute gate panel, shown during rough stock events. Opportunity to have a large booth at the Tailgate Experience, table & chairs provided. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with a backlink to any URL. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday performances) in addition to rodeo admission for that performance. Each VIP attendee will receive two complimentary drinks per performance. Extra General Admission tickets as needed. 4 VIP parking passes per performance of the RNCFR. 4 tickets to the Justin Cowboy Crisis Fund Luncheon on Saturday of the RNCFR. 4 tickets to our charity fundraising tournament. (details coming soon)

8 PLATINUM SPUR PARTNER - $20,000 During the performance of your choice, your VIP guests will be brought into the arena on our special horse-drawn wagon, always a fan favorite. Eight Silver Buckle seats, the closest seats to dirt. Logo and brand representation at the RNCFR: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official Rodeo Announcers. Full-page, full-color program ad, art provided by sponsor. Sticker (with logo) on all the rough stock gates. Logo featured on the inside chute gate panel, shown during rough stock events. Opportunity to have a large booth at the Tailgate Experience, table & chairs provided. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers). Logo featured on the RNCFR website with an backlink to any URL. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 8 to the VIP Parties before each performance (Friday, Saturday, Sunday performances) in addition to rodeo admission for that performance. Each VIP attendee will receive two complimentary drinks per performance. Extra General Admission tickets as needed. 4 VIP parking passes per performance of the RNCFR. 4 tickets to the Justin Cowboy Crisis Fund Luncheon on Saturday April 8th at 10:00am. 4 tickets to our charity fundraising tournament. (details coming soon) 1 AVAILABLE PENDING DIAMOND

9 CATTLE DRIVE PARTNER - $5,500 Official event sponsor of the RNCFR Cattle Drive. The RNCFR Cattle Drive takes place before the rodeo. Elected officials and other dignitaries will bring in a round of cattle that will be run at the RNCFR. They will completely shut down Broadway in Downtown Kissimmee (pending approvals) and we expect many spectators. Suite for 2 performances at the RNCFR with option to order food/drink at additional cost. Logo to appear on all Cattle Drive related material, video, collateral, etc. 4 tickets to our charity fundraising tournament. (details coming soon) Full Page, full color program ad, art provided by sponsor. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with a backlink to any URL. Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. Unlimited general admission tickets as needed. 4 VIP parking passes per performance of the RNCFR. 0 AVAILABLE CURRENT PARTNERS:

10 CONTRACTOR LUNCH SPONSOR - $3,000 1 AVAILABLE Official sponsor of the Stock Contractor Luncheon, providing a welcome meal to 100 guests and VIP invitees. Logo and brand representation: A branded flag to be flown every performance around the arena via horseback during sponsorship recognition. Logo on 1 banner on the inside of the arena ring. Name mentioned in PA announcements by our official Rodeo Announcers. Quarter page, full color program ad, art provided by sponsor. Logo featured periodically on the animated RNCFR ribbon board. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with an inbound link to any URL. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. CURRENT PARTNERS:

11 GOLD BUCKLE PARTNER - $4, AVAILABLE Opportunity to have Champion competitors visit your company to see employees or customers, sign autographs and thank you for your support of the RNCFR. Opportunity to put a promotional item in the competitor s welcome bags (provided by Sponsor) Logo and brand representation: A branded flag to be flown every performance around the arena via horseback before your sponsored event. Ex: Saddle Bronc Riding sponsored by Your Company. Additionally, your logo will be broadcasted to the entire arena via ribbon board with an animated reel that plays throughout your sponsored event. 30-second commercial on the LED video board played in pre-show, provided by sponsor. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official Rodeo Announcers. Full-page, full-color program ad, art provided by sponsor. Sticker (with logo) on all the rough stock gates. Logo featured on the inside chute gate panel, shown during rough stock events. Opportunity to have a large booth at the Tailgate Experience, table & chairs provided. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with a backlink to any URL. Logo featured on each daysheet, sold at each performance to attendees for $1. Admission for 12 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. Unlimited general admission tickets as needed. 4 VIP parking passes per performance of the RNCFR. CURRENT PARTNERS:

12 SILVER BUCKLE PARTNER - $3,000 3 AVAILABLE One unique to sponsor branding opportunity agreed to by committee and partner Logo and brand representation: A branded flag to be flown every performance around the arena via horseback. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official Rodeo Announcers. Half-page, full-color program ad, art provided by sponsor. Sticker (with logo) on all the rough stock gates. Logo featured on the ribbon board periodically during the performance. Logo featured on the inside chute gate panel, shown during rough stock events. Opportunity to have a large booth at the Tailgate Experience, table & chairs provided. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with a backlink to any URL. Admission for 8 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. CURRENT PARTNERS:

13 BRONZE BUCKLE PARTNER - $2,000 Logo and brand representation: 4 AVAILABLE A branded flag to be flown every performance around the arena via horseback. Logo on 1 banner on the inside of the arena ring that could be nationally televised. Name mentioned in PA announcements by our official Rodeo Announcers. Quarter-page, full-color program ad, art provided by sponsor. Sticker (with logo) on all the rough stock gates. Logo featured on the ribbon board periodically during the performance. Logo featured on the inside chute gate panel, shown during rough stock events. Opportunity to have a large booth at the Tailgate Experience, table & chairs provided. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Logo featured on the RNCFR website with a backlink to any URL. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. CURRENT PARTNERS:

14 INSTANT REPLAY SPONSOR - $2,000 For all 5 performances, 75% of the competitors get an instant replay. Your logo would be featured on all of the arena screens after most of the competitors have performed. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. T-SHIRT SPONSOR - $1,500 We will design and order branded shirts to pass out during the RNCFR breaks, typically launched from a RAM truck, and worn by attendees throughout the week. Could also be given to first-arriving guests. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance. COMMEMORATIVE COOZIE SPONSOR - $1,500 We will design and order 500 custom-branded coozies to hand out over 5 performances. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday only) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks per performance.

15 RV AREA SPONSOR - $1,500 Opportunity to be the official sponsor of the VIP and Contestant RV/camper areas. Area would be branded with your logo, signage, etc. via banners or A-frame signs. 30-second commercial on the LED video board, provided by sponsor. Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Letter provided by sponsor to all campers on your behalf upon check-in. Opportunity to set up a display at the Tailgate Experience, table & chairs provided. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks. TAILGATE PARTY STAGE SPONSOR - $1,500 Official sponsor of the RNCFR outdoor tailgate party, hosted in front of the arena. Stage-length banner in the RNCFR Tailgate Experience for the duration of the event Shoutouts on RNCFR social media outlets throughout the year. (41,000 followers) Shoutouts by party host throughout the duration of the event. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks. PHOTO/KISS CAM SPONSOR - $1,000 The RNCFR and sponsor will work to build/create a photo opportunity for guests that features a rodeo theme and the sponsor s branding and shared with all attendees. For example, the Kiss Cam will be featured during the rodeo for guests to give a little smooch to their neighbor. The company s logo will be featured during this segment on the screen. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks. 2 VIP parking passes per performance of the RNCFR Framed souvenir poster

16 VIP BAR SPONSOR - $1,000 0 AVAILABLE Bar signage in the VIP/sponsor area featuring signature cocktails using your branded products. Premium placement over all competing liquors at all arena bars. Branded signage around arena bars promoting your product, provided by sponsors. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks. SPONSORED BY RNCFR.COM COUNTDOWN SPONSOR - $1,000 Branded website countdown that would be sponsored until the day of the event. Exposure to website visitors from August 2016 to April Logo on the homepage, above the fold, that links from countdown to your site. Admission for 4 to the VIP Parties before each performance (Friday, Saturday, Sunday) in addition to rodeo admission for that performance. These seats will be in a roped-off, sponsor only access part of the arena. Each attendee will receive two complimentary drinks.