SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES

2 #UTAHSTATEFAIR #FOMO

3 ABOUT US The Utah State Fair is the largest annual event in Utah. With annual attendance of nearly 300,000 people, it has been an unparalleled cultural asset to Utah since The Fair offers a wide array of attractions, live entertainment, agricultural and competitive exhibits, exciting carnival rides, rodeos, concerts, and specialty foods. This September will mark the 164th year. The Utah State Fair is operated by the Utah State Fair Corporation, a public, non-profit 501(c)3 corporation formed in 1995 that is responsible for managing, supervising and controlling all activities relating to the state fair and the state Fairpark facilities.

4 DEMOGRAPHICS Who attends Utahʼs largest annual event? ANNUAL HOUSEHOLD INCOME AGE DISTRIBUTION yrs yrs yrs yrs yrs 70+ yrs 46% 54% 61% OWN THEIR HOME *Data based on 2018 on-site and post event surveys. 62% MARRIED 45% HAVE A DEGREE 89% LIVE WITHIN 50 MILES OF THE FAIRPARK

5 2018 FAIR SPENDING TRENDS Spending trends and Fair revenue were significantly up! Midway Games Merchandise Concessions Midway Concessions Parking Midway Rides And we anticipate 2019 to be even better!

6 OUR SOCIAL & DIGITAL PRESENCE We have a strong digital presence and an engaged audience! 644,000 annual visits to our website. Over 166,000 visits during the Fair. Over 32,000 followers on Facebook 99,000 views on YouTube 2,000 Instagram followers 22,000 addresses in our database For a combined total of over 8 million impressions!

7 OUR BROADCAST MEDIA PARTNERSHIPS Capture the eyes, ears, and hearts of the audience. 7 On-site news segments 2 additional news stories Promo parking day Good Things Utah live broadcast Midday News Live live broadcast Weather live broadcast 5 additional news stories Promo admission day Cooking Contest judging 7 live on-site news segments 2 additional news stories COMCAST / DIRECTV NETWORKS: ESPN History Channel Discovery Channel Big Buddah Live broadcast On-site news segments In studio interview 2 additional news stories Promo admission day 140 event announcements Facebook Live spot USA CNN Oxygen Network NFL Network Freeform Hallmark Channel For a combined state media presence of over 7 million views in one month!

8 SPONSORSHIP OPPORTUNITIES We offer a wide variety of sponsorship opportunities that can be customized to meet your company's specific needs. Presenting Sponsors and Naming Rights Experiential Marketing/Brand Engagement Mobile Tours and Sampling Booth Space Onsite Activations Signage & Banners Traffic Drivers & Cross Promotional Opportunities

9 BRAND AWARENESS & RECOGNITION "When you market your products and services with personality, you canʼt help but boost your brand awareness because your brand will shine right through." - Allie Decker, blog.hubspot.com "The event organizers of your event are spending time and money marketing the event to your target audience, bringing these attendees into the room. Your job is to come prepared to take full advantage of this opportunity by making sure to create eye catching, professional signs, marketing materials and product displays that draw attendees to you." - Christina Rowe "7 Reasons why your Business Should be Sponsoring an Event"

10 72% of consumers say they positively view brands that provide quality event content opportunities and experiences. A larger percentage of consumers (74%) say engaging with branded event marketing experiences makes them more likely to buy the products being promoted Mosaic and Event Marketing Institute EventTrack Study

11 NAMING RIGHTS & PRESENTING SPONSORSHIPS $3,500 - $50,000 Includes individual stages, exhibits, buildings, areas, performances and events.

12 ONSITE ACTIVATIONS & BOOTH SPACE $4,000 & up Pricing varies on booth size and location.

13 COMPETITIONS & SPECIAL EVENTS Opportunities and pricing vary

14 SIGNAGE & BANNERS $500 - $2,000 Prices vary depending on signage size and location

15 TRAFFIC DRIVERS & CROSS PROMOTIONAL OPPORTUNITIES Drive traffic to your business with Fair promotions or other opportunities. The Utah State Fair may also promote these offers in our annual marketing campaign.

16 MOBILE MARKETING & SAMPLING $800/day & up Depending on footprint size and number of days

17 UTAH STATE FAIR SPONSORSHIPS As a Utah State Fair sponsor, your fully integrated package of benefits may include: Website inclusions and links Inclusion in State Fair publications Social media mentions Admission tickets or parking package Hospitality or VIP package Guaranteed visibility and signage Display and point of sale promotions Daily mentions by Fair announcer Recognition as a Utah State Fair Education Partner

18 LEARN SOMETHING NEW

19 EDUCATION The Utah State Fair has plans to dramatically increase and improve the development of educational exhibits, outreach programs, and other agricultural educational opportunities for children and the community that will occur during the Fair and year round. Educational Partners will receive year-round recognition in all publications, materials and at outreach events. EDUCATIONAL PROGRAMS INCLUDE SCHOOL FIELD TRIPS BARNYARD FRIENDS EXHIBIT LITTLE HANDS ON THE FARM EXHIBIT AG LITERACY THROUGH TECHNOLOGY FOOD CONTESTS SUMMER PROGRAMS OUTREACH PROGRAMS

20 GET A THRILL

21 DAYS OF '47 ARENA EVENTS The arena lineup is fierce this year at the Utah State Fair, designed to keep the thrill seekers' heart pounding with action packed excitement! DAY OF WRECKONING Demolition Derby MONSTER TRUCK INSANITY TOUR featuring the legendary "BigFoot"! KNIGHTS OF MAYHEM jousting tournament

22 HAVE A TREAT

23 FAIR FOOD The Utah State Fair has big plans to dramatically increase its showcasing and partnership with Utahʼs local foods, locally made products, and agricultural resources. In the coming months we plan to renovate our outdated competition/ demonstration kitchen (located in the Zion building) to bring its culinary potential to life. We plan to utilize our social media to bring our culinary sponsors and demonstrators more attention, and live stream certain demonstrations and cook-offs. Currently, the Utah State Fair hosts: 6 Cooking Competitions 60 Food Demonstrations Throughout the rest of the year, the facility is rented for events and cooking classes. The Fair will also continue to shoot food demonstrations in our kitchen to post on social media continuing our commitment to being a Utah food ambassador.

24 COWBOY UP

25 PRCA RODEO Utahʼs Own Rodeo at the 2019 Utah State Fair is celebrating 32 years as a Professional Rodeo Cowboys Association (PRCA) approved rodeo. Held in the Arena, with breathtaking views of the Wasatch Mountains, we will present the six standard PRCA events, along with Women's Professional Rodeo Association (WPRA) barrel racing, in every performance. Some of the associationʼs best cowboys and cowgirls will compete in bareback bronc riding, team roping, saddle bronc riding, tie-down roping, steer wrestling, barrel racing and, the fan favorite, bull riding! We will also feature the crowd-pleasing mutton bustin' competition, rodeo clown and barrelman and specialty acts. From our patriotic opening ceremony to our Tough Enough to Wear Pink night inviting the crowd to sport their favorite pink clothing to support breast cancer, the crowd is engaged, educated and entertained. Itʼs an action packed party you will definitely want to be a part of!

26 SEE THE STARS

27 STAGES 2019 CONCERT SERIES The Days of ʻ47 Arena hosts national/ international acts from all genres of music and is located on the North Fairgrounds. The concert series requires an additional paid ticket. TBA - Wednesday, Sept. 11 OLD DOMINION "Make it Sweet Tour" Thursday, Sept. 12 FOREIGNER Friday, Sept. 13 FREE ENTERTAINMENT STAGES With more than 100 shows during the 11- day run, the Utah State Fairʼs free entertainment stages are a highlight to the visitorʼs experience. GAZEBO STAGE SOUTH PLAZA STAGE BACKYARD STAGE

28 GET SOME AIR

29 VANS SERIES SKATEPARK This summer, Vans Park Series (VPS) and the Utah State Fairpark are constructing an Olympic-caliber built-to-spec park terrain skatepark to host the finals stop of the Vans Park Series World Championship to be held the first weekend of the Utah State Fair! Not only will it be the first time ever that the park skateboarding championships have been held on American soil, but Skateboardingʼs elite will be vying for a total series purse in excess of $700,000. Skateboarding will make its debut as a competitive sport in the Olympics in 2020.

30 We know how much advertising your business can cost. Leverage the Utah State Fair's marketing campaign, and allow us to bring hundreds of thousands of our attendees to you. There will be no limit on your potential return on investment! Get your customized sponsor package started today! Nicki Claeys 155 North 1000 West Salt Lake City, Utah Office: Cell: