EXHIBITS & ATTRACTIONS. commercial Exhibits & Attractions

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1 EXHIBITS & ATTRACTIONS commercial Exhibits & Attractions March 11-25, 2017

2 About Us Rodeo Austin is one of Austin s most iconic events, bringing superior entertainment and family fun to the community while boasting an annual economic impact of $77 million. As one of America's top 10 ProRodeos, attendees are treated to 15 days of rodeo action, livestock shows, carnival, shopping, food and fun. With an average annual reach of more than 215,000 fairgoers, Rodeo Austin is a prime location to feature your products to the Austin community and beyond. Please visit RodeoAustin.com for commercial exhibitor, food vendor and attraction applications and rules rodeoaustin.com *Photos courtesy of Mark Matson, Susan Beth Sloan

3 our mission Rodeo Austin is proud to be a 501 (c)(3) nonprofit organization that contributes nearly $2 million annually to the youth of Texas. All proceeds from Rodeo Austin support the mission of Promoting Youth Education - Preserving Western Heritage. Rodeo Austin is one of the largest nonprofit collegiate scholarship providers in Central Texas. total giving byyear 144 Rodeo Austin scholars are studying 50+ different majors at 20 colleges or universities

4 our fairgoers level of education 57% of fairgoers reported a household income exceeding $70,000

5 our fairgrounds Rodeo Austin takes place in picturesque east Austin. Conveniently located by Highways 183, 290 and SH 130, and less than 10 minutes from downtown Austin, the Travis County Exposition Center is accessible to all patrons of Central Texas. Rodeo Austin offers vendors opportunities ranging from indoor shopping areas, outdoor exhibits, food, attractions and mobile marketing.

6 2017 Fairgrounds Map LOT G10 LOT G11 Carnival Fairgrounds Entrance LOT G4 LOT G3 Main Fairgrounds Entrance LOT G2 Carnival LOT G1 300 Mezzanine LOT VIP Spons LOT A Commercial Exhibits EMS Longhorns Exhibit Headquarters Wild West Show Rockin A Stage 24 Livestock Fairgrounds Entrance Kidstown Attraction Zone Pig Races General Store Chow Town Animal Science Center Mutton Bustin Check In Rodeo Fairgrounds Entrance LOT F LOT D LOT E Premier LOT B Volunteers, Livestock Exhibitors Livestock Howdy Center LOT C Rodeo & Horse Show Contestant Overflow PRIVATE ENTRANCE Volunteers, Livestock Exhibitors

7 & SH 130 LOT G5 LOT H Restricted Eddie Ledesma Center LOT X Restricted Dr. Charles W. Graham Western Heritage Center (Rodeo Austin Main Office) LOT G6 LOT G9 PUBLIC ENTRANCE VIP, Media V, ors LOT G7 LOT G8 Layout and fairgrounds programming are subject to change. Rodeo & Horse Show Contestants, Founders, Premier, Sponsors

8 mezzanine The Mezzanine is a prime location for commercial exhibitors with premium products. It is located in the Rodeo Arena where nightly rodeo and concert performances are held. The exposure in this area is coveted, as the Mezzanine consists of more than 3,000 square feet of premier commercial exhibit space. Vendors in this area are able to showcase their product to nearly 65,000 rodeo fans. Mezzanine booths open an hour before the rodeo begins and remain open until after the concert is finished. Rodeo fans pay an additional ticket price to enter the rodeo arena, making this the ideal location for premium products. MEZZANINE ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 10'.... $1, ' x 5'....$ ' x 5'....$ ' x 5'....$ ' x 5'....$850 Rodeo Austin Souvenirs

9 General Store The Exhibit Hall is a hub of great indoor shopping located in the center of the fairgrounds. It is next to the Animal Science Center and the rodeo arena, and Kidstown is conveniently located behind the building. Exhibit Hall vendors open shop with the fairgrounds, and all fairgoers enjoy access with the price of fairgrounds admission. Featuring 71 exhibits, this location showcases a diverse group of vendors. The Exhibit Hall is continuously flowing with traffic as fairgoers explore the 20,000 square feet of shopping. EXHIBIT HALL ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1, ' x 10'...$1,200

10 CHOWTOWN The prime location for fairgrounds dining, Chowtown is centrally located, and each vendor is carefully selected. Presentation and appearance are very important, and only the highest quality booths with exceptional food products are selected. Rodeo Austin limits the number of food vendors in Chowtown to a maximum of 19 booths. Only two vendors will be allowed to sell similar products. Additional opportunities for food vendors are available on the northside of the fairgrounds. CHOWTOWN ' x 20'...$10, ' x 20'...$8, ' x 20'...$2, ' x 20'...$2, ' x 20'...$3, ' x 20'...$3, ' x 20'...$3, ' x 20'...$5, ' x 20'...$5, ' x 20'...$6, ' x 20'...$6, ' x 20'...$6, ' x 20'...$6, ' x 20'...$6, ' x 20'...$6, ' x 20'...$3, ' x 20'...$3, ' x 20'...$2, ' x 20'...$2,500 NORTH FAIRGROUNDS ' x 40'...$1, ' x 20'...$1, ' x 20'...$1, ' x 30'...$3, ' x 10'...$1,000

11 OUTDOOR EXHIBITS Looking for prime real estate? Outdoor exhibits are customizable to fit any marketing needs and are strategically placed around the fairgrounds near popular features. ATTRACTIONS Attractions are located by the Wild West Show and the carnival. The Attraction Zone is full of non-stop action. Past attractions have included ziplines, mechanical bulls and bungee jumps. Fairgoers pay an additional fee to experience each attraction. Additional opportunities are available on the southside. MOBILE MARKETING UNITS Mobile marketing units are a great opportunity for companies with interactive marketing campaigns. They can include product giveaways and much more. These spots are ideal for companies and non-traditional vendors who are not selling merchandise or product. contact us for pricing and locations rodeoaustin.com

12 BBQ AUSTIN BBQ Austin features an action-packed BBQ competition with more than 90 teams competing for the title of "BBQ Austin Grand Champion." More than 20,000 guests enjoy carnival fun at Austin's largest carnival and listen to live music on the Outdoor Stage. This two-day event, held March 3-4, 2017, offers an extra opportunity for vendors to showcase and sell products. All spaces are outdoor only and prices vary upon placement. Call for pricing and locations.

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