Sponsorship Opportunities

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1 PLANTATION FIELD INTERNATIONAL HORSE TRIALS 017 ship Opportunities SEPTEMBER UNIONVILLE PENNSYLVANIA BEST. EVENT. EVER.

2 BEST. EVENT. EVER. The Plantation Field International Horse Trials has grown by leaps and bounds and not just over fences into THE go-to weekend for both top-level competitors and spectators alike. Eventing is arguably the most thrilling of all equestrian sports, and PFIHT does not disappoint in the quality of competition, but we take it a giant step further and offer our sponsors a jam-packed weekend of entertainment, parties, shopping and dining; all in a spectacular setting sure to impress clients, friends and family. Please consider supporting PFIHT as a sponsor for the best seats in the house! OUR NUMBERS WORK FOR YOU ing Plantation Field CIC * offers your brand the opportunity to engage and be promoted to an elite group of riders, their fans, spectators, social media outlets, website exposure and of course presence on site at the BEST. EVENT. EVER., 500 spectators during event 0 top level riders 10,000 website views each month Monthly s sent to 5,000 PFIHT fans Weekly facebook posts to over 8,000 followers PFIHT DEMOGRAPHICS Chester County, Pennsylvania (location of Plantation Field International Horse Trials) has the privilege of being home to one of the most active equestrian communities on the east coast, with many current and past Olympic athletes training in the area. Our concentration of elite international athletes draws spectators and competitors alike for five days of equestrian competition. Spectators also spend their free time in surrounding community hotels and restaurants, shopping and visiting local attractions. The national equestrian audience is made up of approximately 7 million people, and is an upwardly mobile market segment, known to be loyal to their favorite products and services that support its interests (spending a total of $1. billion a year on equestrian-related products alone). While every target age group from children to senior citizens is attainable through equestrian sports sponsorship, annual research conducted by the USA Equestrian Federation, the national governing body for horse sport, indicates the following statistics for its 90,000 members: SEPTEMBER 15-17, 017 Andie Bicho Median age is 5-0 years old 85% are women 66% have a college degree Average income is $185,000 Average net worth is over $1,0,000 80% make or influence purchasing decisions at work Average home market value is $59,000 % own two or more homes Average 0 nights per year in a hotel Own three vehicles 0% own a farm; 66% of those own 10 acres or more Own an average of four horses Compete at least six times per year

3 ship Packages Plantation Presenting $0,000 Plantation Platinum $0,000 Gold $10,000 Silver $5,000 Bronze $,500 Fence $1,000 Plantation Friend $ Premium reserved table in the Tent all weekend for dining, spectating, socializing and entertaining Invitation to Plantation Party on Friday night The exclusive Presenting will be headlined at all activities during the event, included in all promotions including social media, communication, and website as well as receive announcer recognition throughout the event. The Presenting benefits include: M 017 event will be NAMED after the sponsor in all marketing M 16 VIP passes for entry to Tent and all weekend activities M Reserved front-row table for the weekend and present the CIC*** award at the ceremony on Sunday M Leading rider coming into cross country and show jumping will wear a leader s sash with your company s name and logo M Prominent placing of web banner on Plantation Field website M Prominent recognition on page of the PFIHT program M banners (company provided) displayed in high traffic areas of event including the Main Arena, cross-country start box and finish line M Cross country jump personalized for your company M Reserved exhibition space in the Tent M Full-page color ad on the back cover of the PFIHT program M Six premier parking passes for all on-site activities NEW!! Exclusive branding of the USEF LiveStreaming of competition: M name will be attached to PF s weekly inclusion of competition related news and promotion of LiveStream in Equestrian Weekly in the month leading up to and during the competition sent to 9,000 individual horse enthusiasts. M name included in PF s minimum of two dedicated e-blasts promoting the LiveStream and on-demand coverage to 85,000+ fans of the USEF Network that includes an average of 767,6 views per month. M Brand exposure to USEF s Network which has historically reached 8,000 viewers on the LiveStream and 7,000 on-demand video plays for comparable competitions that airs on USEFNetwork.com which averages 50,000 monthly LiveStream views, 88,1 monthly on-demand views and 70 hours of content viewed. VIP passes for entry to Tent and all Plantation Field weekend activities VIP guided golf cart tour of cross country course with course designer Mike Etherington-Smith LiveStream advertising (your logo shown) during the event Company banner on Plantation Field website We can create a customized package to suit 0-second company-provided LiveStream advertising spot Company-provided banners displayed at event your individual needs. Call or to plan your package! Reserved exhibition space in the Tent Four Premier Parking Passes for all on-site activities VIP parking passes Advertisement in Plantation Magazine for one year Full-page ad Full-page ad Half-page ad Quarter-page ad 1 Recognition on page of program signage at your fence Recognition in Plantation Field social media efforts Includes: Facebook, e-blasts and the PF free app September 15-17, 017 plantationfield.com Plantation Field International Horse Trials provides a unique opportunity to showcase your business and demonstrate support for your community, equestrian sport and land conservation. It s a perfect weekend in the picturesque Chester County countryside to entertain clients, reward employees or simply enjoy with friends and family. PFIHT offers many activities in addition to the competition for all ages to enjoy including Kid s Korner activities, a variety of food choices, dozens of unique vendor booths, tailgate competition and much more! s receive VIP parking, promotional benefits and access to the VIP tent as well as an invitation to the s, Owners and Riders Party held in the s Tent on the show grounds. See which option above is right for you! For ship questions, contact Amy Ruth Borun at CICsponsor@plantationfield.com or

4 BRANDING OPPORTUNITIES Put your name on it! That s right, sponsor one of these PFIHT venues and we ll brand it with your company name. We ll splash your name on our advertising, website, e-blasts, Facebook and more. The (Your name here!) Saturday Cocktail Party $10,000 On Saturday night things turn to elegant entertainment for the sponsors, owners and competitors. Held in the s Tent on the show grounds, the evening will include a luscious buffet, open bar and music. Check our Facebook page for updates. TAKEN. Thank you Taylor, Harris Insurance Services 6 VIP passes for entry to Tent and all weekend activities Invitation to the Plantation Party on Friday Night VIP guided golf cart tour of cross country course with course designer Mike Etherington-Smith LiveStream advertising spots Full-page color ad in Plantation Magazine Recognition on page of event program Company banner on event website Company-provided banners () displayed at event Exhibition space provided during the evening Three VIP parking passes Our 016 weekend was an unbelievable success. We can t wait to reveal our new 017 beneficiary partnership, so watch our Facebook page for updates! The (Your name here!) Kids Korner $,500 Oh, to be a kid again! But bringing smiles and laughter to the hundreds of children attending PFIHT might be the next best thing. Kid s Corner provides entertainment and activities including a moonbounce, mechanical bull, face painting, crafts and more! Quarter page black & white ad in Plantation Magazine Signage/banners on Cross-country course () Recognition on page of event program Recognition throughout the event and on the event website Two VIP Parking passes The (Your name here!) Sunday Brunch $5,000 PF s Sunday Brunch has garnered a reputation for scrumptious food and the best seat in the house for all the action and entertainment in the Main Arena. VIP passes for entry to Tent and all weekend activities Invitation to the Plantation Party on Friday Night VIP guided golf cart tour of cross country course with course designer Mike Etherington-Smith Half-page color ad in Plantation Magazine Recognition on page of event program Company banner on event website Company-provided banners () displayed at event Reserved exhibition space during the brunch Two VIP parking passes VIP passes for entry to Tent and all weekend activities PFIHT 017 SPONSORSHIP APPLICATION I would like to join the fun and support the Plantation Field International Horse Trials! Plantation Presenting - $0,000 Tax deductible: $8,60 Plantation Platinum - $0,000 Tax deductible: $17,500 Gold - $10,000 Tax deductible: $7,000 Saturday Cocktail Party - $10,000 Tax deductible: $7,000 Sunday Brunch - $5,000 Tax deductible: $,000 Silver - $5,000 Tax deductible: $,000 Bronze - $,500 Tax deductible: $1,750 Kid s Korner - $,500 Tax deductible: $1,750 Fence - $1,000 Tax deductible: $660 Friend - $500 Tax deductible: $0 Total Enclosed: $ Checks payable to Plantation Field Equestrian Events Mail this form and payment to: PFEE P.O. Box 1 Unionville, PA 1975 Or apply on our website: plantationfield.com (Click on International CIC ) Company/Individual Name Address City State Zip Telephone Contact Person I would like to pay by credit card: Visa MasterCard AmEx Credit Card Number Exp. Date -digit CVC # Signature Billing Zip Code You will be contacted to discuss your benefits including advertising, fence sponsorship, etc. Thank you for supporting Plantation Field International Horse Trials! Plantation Field Equestrian Events, Inc. is a non-profit tax exempt corporation -- I.R.S. code section 501(c)() All contributions are tax deductible to the extent allowed by law. Federal I.D. no Andie Chalfant

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