54 % 10% 20% Who they are. 72% Women 28% Men INCOME. Where they live AVERAGE HOUSEHOLD 78% 94% 80% $700,000 $133,000+ Reader Profile $1,000,000

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Beverly Williams
5 years ago
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1 J UR N A L

HORSE ACTIVITIES The subscriber owns an average of 10 horses The Journal readership collectively owns more than 300,000 horses 21 hours per week spent on average caring for horses 40% consider their

2 HORSE ACTIVITIES The subscriber owns an average of 10 horses The Journal readership collectively owns more than 300,000 horses 21 hours per week spent on average caring for horses 40% consider their riding skills to be advanced 92% consider their skills to be intermediate to advanced 50% compete and show 93% trail ride for pleasure 34% breed horses 15% ranch work Reader Profile 92% deworm their own horses 70% vaccinate their own horses 41% do their own farrier work $326,000 is the average lifetime investment in horses, facilities and equipment $66,815 is the average value of horses presently owned by the subscriber s family Where they live 78% 94% 80% Who they are 72% Women 28% Men 54 % are professional business owners or managers 20% of subscribers have a net worth of more than $700,000 of our readers are land owners own their primary homes live on a farm or ranch of subscribers own 17% a second home Average primary home worth $381,000 The subscriber owns an average of 10 horses AVERAGE HOUSEHOLD INCOME $133, % of subscribers have a net worth of more than $1,000,000

industries Insightful features tackling health, horse-show trends and breeding topics Hall of Fame and 50-year breeders Inspirational stories about fellow amateurs, youth,

3 WITH A CIRCULATION OF 26,400, THE AMERICAN QUARTER HORSE JOURNAL IS READ BY MORE THAN 70,000 PASSIONATE QUARTER HORSE OWNERS EACH MONTH. A monthly magazine dedicated to the greatest horse breed on earth Hands-on training articles, covering english and western disciplines with emphasis on rail, pattern and halter industries Insightful features tackling health, horse-show trends and breeding topics Hall of Fame and 50-year breeders Inspirational stories about fellow amateurs, youth, professionals, owners and breeders Official show coverage from AQHA s leading events, such as the world championship shows Critical news and timely information, keeping you abreast of what s going on within your Association

A bi-monthly magazine published for the performance horse owner We cater to dedicated owners, breeders, and competitors in reining, cutting, roping, barrel racing and other western horse events Our

bloodlines Insightful health, breeding and management articles Official show coverage from AQHA s world championship shows 22,000+ paid and controlled circulation 80% delivered to active performance

4 A bi-monthly magazine published for the performance horse owner We cater to dedicated owners, breeders, and competitors in reining, cutting, roping, barrel racing and other western horse events Our audience not only admires but requires well-bred horses with specialized training and skills Hands-on training articles and judging insights Intriguing stories about breeders and influential bloodlines Insightful health, breeding and management articles Official show coverage from AQHA s world championship shows 22,000+ paid and controlled circulation 80% delivered to active performance horse competitors in cutting, reining, roping, barrels and cow horse (majority print and mailed as sample issue, remaining with access to digital edition) 10% bonus distribution at leading events 10% single-copy distribution at top retailers BONUS! Also delivered to AQHA international members via with access to digital edition Readership 79.5% active in cutting, reining, roping, barrels or working cow horse Performance Horse Journal readers subscribe to the following publications: 34% subscribe to Quarter Horse News 8% subscribe to Cutting Horse Chatter 10% subscribe to NRHA Reiner 19% subscribe to Barrel Horse News 7% subscribe to Spin To Win Rodeo 5% subscribe to Reined Cow Horse News

22,000+ paid and controlled circulation 80% delivered to working ranch owners and ranch competitors (majority print and mailed as sample issue, remaining email with access to digital edition ) 10%

Also delivered to AQHA international members via email with access to digital edition A quarterly magazine dedicated to the American Quarter Horse ranch horse and ranch horse competition Hands-on

5 22,000+ paid and controlled circulation 80% delivered to working ranch owners and ranch competitors (majority print and mailed as sample issue, remaining with access to digital edition ) 10% bonus distribution at leading events 10% single-copy distribution at top retailers BONUS! Also delivered to AQHA international members via with access to digital edition A quarterly magazine dedicated to the American Quarter Horse ranch horse and ranch horse competition Hands-on training articles specifically for ranch competitions Insightful health and business articles Coverage from ranch horse competitions and sales, including Versatility Ranch Horse, ranch riding classes, ranch rodeos, as well as stock horse and ranch horse associations Intriguing stories about legendary ranch horses, AQHA Ranching Heritage Breeders and ranch horse competitors Readership 61.4% of readers that own cattle have more than 100 head 27.4% of ranch owners that read the first issue have more than 300 acres 70% of readers plan on competing in an AQHA ranch horse event

AMERICAN QUARTER HORSE JOURNAL DEADLINES The monthly American Quarter Horse Journal deadlines the 25th of the month two months prior to publication date (Ex. March deadline...jan.

6 AMERICAN QUARTER HORSE JOURNAL DEADLINES The monthly American Quarter Horse Journal deadlines the 25th of the month two months prior to publication date (Ex. March deadline...jan. 25th) PERFORMANCE HORSE JOURNAL DEADLINES Dec./Jan...Oct.28th Feb./March...Dec. 30th April/May...Feb. 28th June/July... April 28th Aug./Sept.... June 30th Oct. / Nov....Aug. 30th RANCH HORSE JOURNAL DEADLINES Winter...Nov. 4th Spring...Feb. 6th Summer...May 10th Fall...Aug. 4th MECHANICAL REQUIREMENTS Printed Web offset. Perfect binding. Paper stock is 45 lb. offset machine coated. 260% maximum four color density. Rotation of colors: blue, black, red, yellow. Specification for inserts on request. Conversions from finished art, rough layouts or other materials will be billed to the advertiser at publishers cost. Note: All material not called for after two years will be destroyed. The magazine uses a Macintosh platform. Acceptable software includes: Adobe InDesign, Adobe Illustrator and Adobe Photoshop (as jpeg and pdf files). Acceptable storage media includes: CDs and DVDs. All images must be composite CMYK high resolution between 200 and 300 DPI. Anything more or less is unacceptable. The magazine s screen is 150 line. DISCOUNTS Net due on receipt of invoice. No cash discount allowed. PROOFS Proofs of art created by AQHA designers will be supplied if photos and complete ad copy are in AQHA offices five days prior to closing date. No proofs will be sent on camera-ready art supplied by an outside entity. PICTURES AND ARTWORK Black and white or color glossy photographs unmarked and untrimmed are preferred. A rough sketch of any desired artwork is satisfactory. The publisher is not responsible for photographs or artwork. PUBLISHER S REQUIREMENTS All advertising contracts, space orders, and copy are subject to the approval of the publisher. No verbal rate agreements for space orders or more than one insertion. Frequency rates require a contract prior to the first insertion. Contracts are non-transferable. Space orders non-cancelable after the first of the month. Contracts cancelled before completion will be short-rated at the lowest rate earned. DIGITAL EDITION (INCLUDED WITH PRINT EDITION) The American Quarter Horse Journal digital edition is a reproduction of the print magazine but with additional information and sometimes video enhancements on feature articles, extended statistics and much more. You get the opportunity to expand your coverage of the industry and the ability to augment your advertising message with a link to video or to your website. OPTIONS: OPENING VIDEO AT THE BEGINNING OF THE MAGAZINE.. $300 VIDEO LINK FROM YOUR AD... $125 WEBSITE LINK...$25 PREFERRED PAGE POSITIONS: 3 AND 5...$50 7, 9 AND 11...$25 THE QUARTER RACING JOURNAL A semi-annual print publication dedicated to the American Quarter Horse racing industry Unique articles packed with data and statistical analysis you can only get from AQHA Insightful features covering handicapping, horse health, breeding and more December Stallion Issue stallion and breeding statistics, including sire lists and successful crosses information Deadline: November 4 March Annual Review powerful statistics that you ll refer to year after year, including the starters index and racing champions Deadline: February 6

ANNOUNCER GUIDE Silence is not golden.

ANNOUNCER GUIDE Silence is not golden. An announcer sometimes wears many hats at an AQHA event. He may be the timekeeper, scorekeeper and housekeeper. However, it s important to remember that an announcer