8t h Annual. Genoa. bull sale. at the Ranch. Tuesday, Sept. 11, 2018 Minden, NV

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1 8t h Annual Genoa bull sale at the Ranch Tuesday, Sept. 11, 2018 Minden, NV Selling 56 Hereford Bulls

2 GENOA BULL SALE Genoa Livestock s 8th Annual Bull Sale Now at the ranch, Minden, Nevada SALE LOCATION The sale will be held at Genoa Livestock s home ranch, 640 Genoa Lane, Minden, NV; in Carson Valley, about 1 hour south of Reno and 30 minutes from South Lake Tahoe. SALE DAY SCHEDULE Tuesday, September 11, 2018 NOON: Sale bulls will be available for inspection on-site (or prior to, by arrangement) Light buffet refreshments 3:00 PM: Live Auction Video Sale. Rick Machado, Auctioneer 5:30 PM: Prime rib dinner and entertainment ACCOMMODATIONS There are several nearby motels in Minden, Garnerville or Genoa, Nevada. NOTE: Buyers will be reimbursed for their night s stay at either Carson Valley Inn Holiday Inn Express Ask for a Genoa Livestock room when reserving TRANSPORTATION With sufficient notice, planes will be met at Reno-Tahoe International Airport or Minden-Tahoe Airport. FREE DELIVERY and 60 DAYS FREE BOARD Sale bulls will be delivered free of charge within 250 miles of the ranch. Buyers may board their sale bulls for 60 days at Genoa Livestock, at no charge. SALE TERMS Lot numbers will correspond to this sale catalog. The sale is being conducted under the suggested sales terms and conditions adopted by the American Hereford Association. Except for those stated in the terms and conditions there are no warranties either expressed or implied, as to the merchantability or fitness for a particular purpose with respect to the cattle being sold in this auction. The warranties and guaranties set forth in the Terms and Conditions are in lieu of all other warranties either expressed or implied, and the remedies provided therein shall be the sole and exclusive remedy of the buyer (or any claiming through the buyer) for any breach of warranty of guarantee therein provided and all other obligations available at the clerk s desk on sale day. All persons who attend this sale do so at their own risk. Genoa Livestock assumes no responsibility, legal or otherwise, for accidents which may occur. LOCATION INTERSTATE 80 LAKE TAHOE Reno US HWY 580 GENOA LIVESTOCK X US HWY 395 US HWY 50 Carson City Minden BULL HEALTH and TESTING: All bulls will have passed a satisfactory semen test and rigid fertility evaluation prior to the sale; They have been Anaplas vaccinated, BVD tested and have a negative Trich test result. Genoa Livestock also maintains a rigorous vaccination protocol. See page 20. Sacramento US HWY 50 US HWY 88 Stockton 640 Genoa Lane, Minden, NV is located just off Highway 395 which can be reached via 580 South from Reno; Highway 50 or Highway 88 from California

3 GENOA BULL SALE Please join us for the 8t h Annual Genoa Livestock Bull Sale Tuesday, September 11, 2018 Now at the ranch! 640 Genoa Lane Minden, Nevada Selling 56 Hereford Bulls Both Horned and Polled SALE DAY SCHEDULE Tuesday, September 11, 2018 NOON: Sale bulls will be available for inspection on-site (or prior to, by arrangement) Light buffet lunch 3:00 PM: Live Auction Video Sale. Rick Machado, Auctioneer 5:30 PM: Prime rib dinner and entertainment by David John and the Comstock Cowboys SALE REPRESENTATIVES Rick Machado Auctioneer Jared Patterson American Hereford Association Matt MacFarlane California Cattleman Logan Ipsen Western Livestock Journal GENOA LIVESTOCK REPRESENTATIVES Bob Coker Chris Beck View sale bull videos at David John and the Comstock Cowboys If you can t join us in person, join in on Bob Coker Chris Beck Genoa Lane Minden, Nevada GENOA LIVESTOCK Bull Sale l September

4 GENOA BULL SALE Welcome! Fellow Cattlemen: We welcome you to our 8 th annual bull sale now being held at our home ranch in Minden, Nevada! In previous years this sale was known as California Bullfest and held in conjunction with Schohr Herefords to whom we extend our sincere gratitude for helping us make the previous sales successful. We are excited to now invite you to our home ranch where we will sell 56 outstanding Genoa bulls our best offering to date. Genoa Livestock, owned by Bob and Carol Coker, is located in Carson Valley, NV. It is here where we strive to produce quality Hereford genetics focusing on a balanced approach of enhanced EPD profiles, structural integrity, performance, phenotype, end product value, and above all good complete cattle. For the 8 th consecutive year, Genoa Livestock s bulls and heifers our spring calf crop of 178 calves ranked higher than the AHA breed average in 14 of 15 measured traits and in the top 30 % in all 3 indexes. See the Percentile EPD Ranking graph on the inside back cover. We begin development of our bulls a few months after weaning in large dry lots that allow for plenty of travel and exercise. They are developed sensibly to ensure that at turn-out time these bulls will hold up, work, and get the job done. This has served as a valuable developmental program for our customers. All Genoa Livestock bulls are 100% guaranteed as sound and healthy breeders. We fully understand the value and importance of cross-breeding for our cattlemen customers. The genetics in this 2018 offering of bulls will support your bottom line production objectives. Please see inside back cover for information on The Bald-Faced Truth and feel free to ask us any questions. We thank you for your support and continuing confidence in Genoa Livestock s breeding program. We will continue to work very hard to supply you with your Hereford bull needs. Please feel free to call with any questions, or swing by the ranch if you are in the area. Visitors are always welcome. We look forward to seeing you here at Genoa Livestock, September 11 th! Bob and Carol Coker 2 GENOA LIVESTOCK Bull Sale l September 2018

5 GENOA REFERENCE SIRES A Sire of Lots 5, 13, 22, 29, 37, 38, 39, 40, 42, 43, 44, 46, 52 Reg DOB: February 3, 2011 POLLED KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF}... RRH MR FELT 3008 {SOD}{DLF,HYF,IEF} SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} KCF MISS 459 F284 P MM RSM STOCKMASTER 512 {SOD}{DLF,HYF,IEF} SHF INTERSTATE D03 G80 PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF}. REMITALL BOOMER 46B {SOD}{CHB}{DLF,HYF,IEF} NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} PW VICTORIA {DLF,HYF,IEF} P RU 20X BOULDER 57G {SOD} NJW D32 CLAIRE 94J ,204 NJW 73S W18 Hometown 10Y ET CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} B Sire of Lots 12, 15, 19, 23, 26, 28, 31, 49 Reg DOB: January 14, 2010 HORNED CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF}.... HH ADVANCE 767G 1ET {SOD}{DLF,IEF} UPS DOMINO 3027 {SOD}{DLF,HYF,IEF} CL 1 DOMINETTE 490 {DOD} UPS MISS DIAMOND 1353 {DLF,HYF,IEF}... SH DIAMOND 881 {SOD}{DLF,HYF,IEF} UPS MS MILEHIGH 8330 GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF}... GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF} HR GOLD DOMINO 251E CL 1 DOMINETTE 301N {DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CL 1 DOMINETTE 8184H {DOD} , CHURCHILL Sensation 028X C GB L1 DOMINO 177R {DLF,HYF,IEF} Sire of Lots 7, 20, 32, 34, 51 Reg DOB: April 1, 2011 HORNED GB L1 DOMINO 534J {DLF,IEF}.... GB L1 DOMINO 1144E {DLF,IEF} GB L1 DOMINO 8143M {DLF,HYF,IEF} GB L1 DOM PRCS 922C {DOD} GB L1 DOM PRCS 5115J {DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} GB L1 DOM PRCS 277F {DOD} GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF}... HH ADVANCE 767G 1ET {SOD}{DLF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF} GB L1 DOM PRCS 3134 {DOD} GB L1 DOM PRCS 152E... JA L1 DOMINO 9213 {SOD}{DLF,IEF} GB L1 DOM PRCS 949C ,218 GB L1 Domino 177R D SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} Sire of Lots 4, 18, 33, 36, 50 Reg DOB: January 6, 2011 POLLED MSU WNH FELTON 5F... FELTONS 517 {SOD}{HYF} MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF} WNH MS OPTIMA 9401 P MSU VICTORIA 9F.... BOYD HEAVY HITTER 4007 {SOD} MSU MISS EXCEL 9D SHF PROGRESS P20 {SOD}{DLF,HYF,IEF}... FELTONS LEGEND 242 {SOD}{HYF} LOEWEN MISS P20 10W {DLF,HYF,IEF} SHF INTRSTATE D03 G06 ET P LOEWEN M326 MISS 39T... KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} BETHEL VIKI ANNE 103T D ,293 SHF York 19H Y02 GENOA LIVESTOCK Bull Sale l September

6 GENOA REFERENCE SIRES R LEADER 6964 {CHB}{DLF,HYF,IEF} E Sire of 6, 8, 45, 48 Reg DOB: May 1, 2014 POLLED SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF}.. SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF} SCHU-LAR 208 OF 1H 121 ET {DOD} P HYALITE TS LASS 310 {DLF,HYF,IEF}...KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} HYALITE 215F LASS 812 {DOD} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} R MISS REVOLUTION 1009 {DOD}{DLF,HYF,IEF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P R MISS WRANGLER JDF 16D WRANGLER 15 {SOD} R MISS LASS 1741 {DOD} ,332 R Leader CL 1 Domino 215Z GENOA 10Y Hometown MSU TCF Revolution 4R F CL 1 DOMINO 215Z {DLF,HYF,IEF} Sire of Lots 1, 2, 16, 47 Reg DOB: January 8, 2012 HORNED CL 1 DOMINO 732T {SOD}{DLF,IEF}... CL 1 DOMINO 590R {DLF,IEF} CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF} CL 1 DOMINETTE 507R {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF}... CL 1 DOMINO 824H {SOD}{DLF,IEF} CL 1 DOMMINETTE 200M {DOD} CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 637S 1ET CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 5142R {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF}. L1 DOMINO {DLF,IEF} CL 1 DOMINETTE 273M 1ET {DOD} G , GENOA 10Y HOMETOWN {DLF,HYF,IEF} Sire of Lots 54, 55, 56 Reg DOB: March 26, 2015 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} FELTONS 517 {SOD}{HYF} R&R 6378 LEANNE {DOD}{DLF,HYF,IEF} FELTONS KATE P62 {DLF,HYF,IEF} P R&R SILVEIRAS LILY LEANNE 6003ET... BR DM CHANNING ET {CHB}{DLF,IEF} R&R LILLY LEANNE 2022 ET {DLF,HYF,IEF} H MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} Sire of Lots 3, 21, 27 Reg DOB: January 4, 2005 Polled FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF}... OXH DOMINO 7002 {SOD}{DLF,HYF,IEF} FELTONS LEGEND 242 {SOD}{HYF} FELTONS B72 {DOD} P FELTONS G15 FELTONS 549 FELTONS B32 {DOD} REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} REMITALL EMBRACER 8E {SOD}{CHB}{HYF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} REMITALL CATALINA 24H P HH MISS ADV 786G 1ET CL 1 DOMINO 500E {SOD}{DLF,IEF} HH MISS ADVANCE 251B , ,157 4 GENOA LIVESTOCK Bull Sale l September 2018

7 GENOA REFERENCE SIRES I NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF} Sire of Lots 11, 14, 41 Reg DOB: February 8, 2010 HORNED KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF}... RRH MR FELT 3008 {SOD}{DLF,HYF,IEF} SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} KCF MISS 459 F284 P HVH MISS HUDSON 83K 8M... MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF} SUN VINDY MISS 83K CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF}.... HH ADVANCE 767G 1ET {SOD}{DLF,IEF} NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 490 {DOD} P NJW 57G 74G DEW 5M {DLF,HYF,IEF}... RU 20X BOULDER 57G {SOD} NJW 832W FAITHFUL 74G ,224 NJW 98S R117 Ribeye 88X ET J HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF} Sire of Lots 10, 24 Reg DOB: March 21, 2009 POLLED SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} RRH MR FELT 3008 {SOD}{DLF,HYF,IEF} SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} SCHU-LAR 9L OF 1F 821C P SCHU-LAR 208 OF 1H 121 ET {DOD}... KPH PHASE 121 {SOD} SCHU-LAR 1H OF 1F 597 KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF}... MJB BLAZER 1000 {SOD} HYALITE TS LASS 310 {DLF,HYF,IEF} KT MS 517 FELTON 8031 {DOD} P HYALITE 215F LASS 812 {DOD}... FR BUCKAROO 215F HYALITE C26 LASS 612 K NJW 73S M326 TRUST 100W ET {SOD}{CHB}{DLF,HYF,IEF} Sire of Lots 17, 30 Reg DOB: February 24, 2009 POLLED CL 1 DOMINO 732T {SOD}{DLF,IEF}.... CL 1 DOMINO 590R {DLF,IEF} CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF} CL 1 DOMINETTE 507R {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF}... CL 1 DOMINO 824H {SOD}{DLF,IEF} CL 1 DOMMINETTE 200M {DOD} CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 637S 1ET CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 5142R {DOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF}. L1 DOMINO {DLF,IEF} CL 1 DOMINETTE 273M 1ET {DOD} L GENOAS BONANZA {DLF,HYF,IEF} Sire of Lot 9 Reg DOB: February 21, 2011 POLLED BAR JZ TRADITION 434V {SOD}{DLF,HYF,IEF}...BT MOHICAN TRADITION 530 {SOD} EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF} BAR JZ BANNER LDY 693P {DOD} P GERBER 117F DIXIE 009K {DLF,HYF,IEF}...GERBER WATCHFIRE 117F {SOD} GERBER 80X DIXIE 106Z SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF}.. SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} HYALITE 22S LASS 876 {DLF,HYF,IEF} SCHU-LAR 208 OF 1H 121 ET {DOD} P HYALITE TS LASS 406 {DLF,HYF,IEF}...KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} HYALITE 215F LASS 812 {DOD} , , , HYALITE On Target 936 NJW 73S M326 Trust 100W ET GENOAS Bonanza GENOA LIVESTOCK Bull Sale l September

8 GENOA DONOR COWS GENOA MISS HOMETOWN 10Y A GENOA MISS HOMETOWN 10Y {DLF,HYF,IEF} Reg DOB: March 26, 2015 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF}... MJB BLAZER 1000 {SOD} HYALITE TS LASS 547 KT MS 517 FELTON 8031 {DOD} P HYALITE 233 LASS FELTONS LEOPOLD 233 HYALITE C26 LASS At Genoa Livestock we strive to produce powerful, functional, broody cows like this three-year old Hometown 10Y daughter. She entered our ET program this year because of her mass, appeal, structure, data and picture perfect udder. She will have a big impact on our cowherd moving forward. She and her sisters roaming our pastures here in Minden, NV have us really excited for what the future will bring! R&R 6378 LEANNE /S LADY HOMETOWN 4514B ET R MISS FELT 397 B C /S LADY HOMETOWN 4514B ET {DLF,HYF,IEF} Reg DOB: September 14, 2014 HORNED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} HH ADVANCE 286M 1ET {SOD}{CHB}{DLF,IEF}... HH ADVANCE 0024K {SOD}{DLF,IEF} /S LADY ADVANCE 0448X {DLF,HYF,IEF} HH MISS ADVANCE 752G /S LADY DOMINO 8201U {DOD}... UPS DOMINO 3027 {SOD}{DLF,HYF,IEF} / S LADY LOGIC 6307S ET Lead off Cow in Shaw s 2017 Female Sale, 4514 combines flawless phenotype, added dimension, tremendous volume and broodiness, with full pigmentation and great udder quality. We expect this female to consistently produce those top end range bulls and replacements so much in demand. D R&R 6378 LEANNE {DOD}{DLF,HYF,IEF} Reg DOB: March 5, 2008 POLLED FELTONS 517 {SOD}{HYF}... FELTONS 403 R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} F PRINCESS A80 {DOD}{DOD} P FELTONS KATE P62 {DLF,HYF,IEF}... FELTONS SOUNDER 912 FELTONS PRINCESS K55 BR DM CHANNING ET {CHB}{DLF,IEF}... REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} R&R SILVEIRAS LILY LEANNE 6003ET DM L1 DOMINETTE 820 P R&R LILLY LEANNE 2022 ET {DLF,HYF,IEF}... C -S PURE GOLD {SOD}{DLF,HYF,IEF} R&R LEANNE Acquired from Bob Ross, CA. R&R 8003 traces back to the famed Leanne cow family. This female has certainly earned her spot at the top in our donor pen. She possesses an immense amount of quality, eye appeal, predictability and consistency. This Dam of Distinction, DOD, production data reads: 9 91, 7 105, 7 104, Pictured at 9 years of age. R MISS FELT 397 {DOD}{DLF,HYF,IEF} Reg DOB: March 28, 2007 POLLED FELTONS LEGEND 242 {SOD}{HYF}... FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} FELTONS G15 P MSU TCF RACHAEL ET 54N {DLF,HYF,IEF}... REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADV 786G 1ET R PUCKSTER 2923 {SOD}... BAR JZ PUCKSTER 892H {SOD} HR MISS PUCKSTER 512 R MISS DOMINO 471 P HR MISS NAVIGATE 320 {DOD}... R NAVIGATOR 2101 {SOD} R MISS DESIGN A top-end Revolution 4R daughter from the heart of the Rausch program. When searching for a female that can accommodate each segment of the cattle industry with value-added genetics it s a no brainer that this Cow can do it. Feet and leg structure, body type and kind, udder quality, performance and carcass strengths. Her phenotype, combined with production data and balanced EPDs equals an unlimited amount of cow value. She is a Dam of Distinction, DOD: 9 98, 7 104, 7 101, 7 104, Pictured at 10 years of age. 6 GENOA LIVESTOCK Bull Sale l September 2018

9 GENOA BULLS Lot 1 Lot 1 GENOA York Y GENOA YORK Y Reg DOB: February 18, 2017 POLLED MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF}...MSU WNH FELTON 5F SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} MSU VICTORIA 9F P LOEWEN MISS P20 10W {DLF,HYF,IEF}...SHF PROGRESS P20 {SOD}{DLF,HYF,IEF} LOEWEN M326 MISS 39T.SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} GENOA MISS HOMETOWN 10Y NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} P GENOA MISS BENNETT N KCF BENNETT 774 N114 R MISS PUCKSTER , This York son has true herd bull potential. Moderate, free moving, big scrotal (40), huge hind quarter, long-spined, massive rib cage and a clean tight sheath. He is dark red to the ground and has good pigment. He is out of a 10Y first calf heifer who has great milk flow and has proven she has a very bright future here at the ranch. Ratios: WW 110% YW 112% SC 107% REA 110% IMF 104% EPDs: Top 1% WW, YW, SC Top 10% MARB, CHB Selling full possession; retaining 1/2 semen interest. 2 GENOA DOMINO 215Z Reg DOB: February 16, 2017 HORNED CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF}... CL 1 DOMINO 732T {SOD}{DLF,IEF} CL 1 DOMINO 215Z {DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF} CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF}... CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF} UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} GENOA 3027 DOMINETTE {DOD} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} GENOA MISS RIBSTONE ET... K 64H RIBSTONE LAD 157K {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADVANCE 4178P {DLF,HYF,IEF} , The 215Z sons have proven to be flat out performers: Birth to big weaning spread, outstanding carcass and females that will complement any commercial herd. Ratios: WW 112%, YW 102% FAT 56%. EPDs: Top 5% MARB, M&G, MCE Top 10% CE, YW, SC Top 15% Milk, REA 3 GENOA REVOLUTION 4R Reg DOB: February 17, 2017 HORNED FELTONS LEGEND 242 {SOD}{HYF}... FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} FELTONS G15 P MSU TCF RACHAEL ET 54N {DLF,HYF,IEF}... REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADV 786G 1ET GENOA GH NEON 17N ET {DLF,HYF,IEF}.. GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS NEON C 8403 MS ACHV CL 1 DOMINETTE 724T {DOD}... HH ADVANCE 4047P {DLF,HYF,IEF} MONTANA MISS 4310P Breed Averages , Revolution 4R sired bulls have consistently been a hot commodity and it s easy to see why. Big time growth with carcass data that will pay dividends. Ratios: WW 104% YW 104% IMF 101%. EPDs: Top 5% REA Top 10% MARB, CHB Top 15% WW GENOA LIVESTOCK Bull Sale l September

10 GENOA BULLS 4 GENOA DOMINO 215Z Reg DOB: February 16, 2017 HORNED Lot 4 GENOA Domino 215Z CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF}... CL 1 DOMINO 732T {SOD}{DLF,IEF} CL 1 DOMINO 215Z {DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF} CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF}... CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF} CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF}... GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS YANKEE CHURCHILL LADY 202 {DLF,HYF,IEF} C 4011 MS DOM C 212 DOMINO 4011 ET {SOD}{CHB}{DLF,HYF,IEF} C K116 MISS EXPL Here is a long-spined, moderate framed bull with a loose, free-moving skeleton and bold expressive muscle pattern. Big tabulations for individual performance and added value carcass data. Ratios: IMF 141%; WW 105%; YW 103%. EPDs: Top 5% MCE. Top 10% WW, YW, MARB ,173 5 GENOA HOMETOWN 10Y Reg DOB: February 18, 2017 POLLED Lot 5 GENOA Hometown 10Y SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} CHURCHILL RED BULL 200Z {CHB}{DLF,HYF,IEF}...CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} TCW CALL GIRL 200Z 521C CHURCHILL LADY 002X ET {DLF,HYF,IEF} P TCW CALL GIRL 204N 807U {DOD}...TCW FULL THROTTLE 8E 204N TCW CALL GIRL 100L 406R {DLF,HYF,IEF} ,147 From phenotype to EPDs this 10Y son out of a first calf heifer is short marked, stout made and shows all the potential to sire fancy heifers and steers that will weigh up. Ratios: BW 98% WW 101% YW 101% SC 102% FAT 69% EPDs: Top 5% MARB, Top 10% Milk, M&G, SC Top 15% REA 6 GENOA LEADER Reg DOB: February 19, 2017 POLLED Lot 6 GENOA Leader HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF}... SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} R LEADER 6964 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 310 {DLF,HYF,IEF} P R MISS REVOLUTION 1009 {DOD}{DLF,HYF,IEF}.. MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} R MISS WRANGLER 3007 KCF BENNETT 774 N FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} GENOA MISS BENNETT N KCF MISS H142 L207 P R MISS PUCKSTER R PUCKSTER 2013 {SOD}{DLF,HYF,IEF} R MISS PAGE ,101 This Leader sired bull has profitability in his pedigree. No holes EPD profile and out of a cow that never misses. Bid with confidence. Ratios: WW 105%, YW 103%, SC 104% EPDs: Top 1% SC (41) Top 10% WW, YW, MCE Top 15%: CE 7 GENOA DOMINO 177R Reg DOB: February 19, 2017 HORNED 8 Lot 7 GENOA Domino 177R GENOA LIVESTOCK Bull Sale l September 2018 GB L1 DOMINO 8143M {DLF,HYF,IEF}... GB L1 DOMINO 534J {DLF,IEF} GB L1 DOMINO 177R {DLF,HYF,IEF} GB L1 DOM PRCS 5115J {DLF,HYF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF}... GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF} GB L1 DOM PRCS 152E L1 DOMINO {DLF,HYF,IEF}... L1 DOMINO GENOA DOMINETTE {DLF,HYF,IEF} L1 DOMINETTE {DOD}{DLF,HYF,IEF} R MISS ADVANCE 1778 {DLF,HYF,IEF}... HR ADVANCER 65 {DLF,IEF} R MISS PUCKSTER 026 {DOD} This Domino 177R son is the highest MARB indexing bull in the sale and he still puts it all together in an eye appealing package. Ratios: BW 96%, WW 101%, SC 105%, IMF 146% EPDs: Top 5% CE, Top 15% MARB ,131

11 GENOA BULLS 8 GENOA LEADER Reg DOB: February 20, 2017 POLLED HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF}... SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} R LEADER 6964 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 310 {DLF,HYF,IEF} P R MISS REVOLUTION 1009 {DOD}{DLF,HYF,IEF}.. MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} R MISS WRANGLER 3007 HR ADVANCER 65 {DLF,IEF}... FH L1 DOMINO 403 {SOD} R MISS ADVANCE 3318 {DLF,HYF,IEF} HR MISS NAVIGAT R MISS PAGE R PAGE 123K R MISS WRANGLER ,070 A bull that has been a ranch favorite since birth. His dam is a Genoa foundational Cow, 10 years old, highly fertile and in full production. We have selected a daughter for our donor line. Ratios: BW 97% EPDs: Top 10% CHB Lot 8 GENOA Leader GENOA BONANZA Reg DOB: Feb. 20, 2017 POLLED EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF}... BAR JZ TRADITION 434V {SOD}{DLF,HYF,IEF} GENOAS BONANZA {DLF,HYF,IEF} GERBER 117F DIXIE 009K {DLF,HYF,IEF} P HYALITE 22S LASS 876 {DLF,HYF,IEF}... SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} HYALITE TS LASS 406 {DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}... FELTONS LEGEND 242 {SOD}{HYF} GENOA MISS 4R REVOLUTION MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P R&R R117 LEANNE {DOD}.... SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} R&R 774 LEANNE ET , Short-marked, long-spined, smooth made, Bonanza son that is a top gaining performer. Impressive Ribeye, Big Scrotal (42). Ratios: YW 110%, SC 114%, FAT 74%, REA 115% EPDs: 1% SC 5% YW, MARB, BMI 10% Milk, M&G 15% WW 10 GENOA ON TARGET Reg DOB: February 21, 2017 POLLED SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF}.. SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF} SCHU-LAR 208 OF 1H 121 ET {DOD} P HYALITE TS LASS 310 {DLF,HYF,IEF}...KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} HYALITE 215F LASS 812 {DOD} KCF BENNETT 774 N FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} GENOA MISS KCF N KCF MISS H142 L207 P GENOA MISS LEGEND R LEGEND 2218 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 439 {DLF,IEF} ,171 Our first 936 calf and he is exactly what we expected. Free moving, good footed, big topped and tons of shape throughout his hip and hind quarter. He has the carcass data and performance the industry demands. Ratios: BW 97%, YW 103%, FAT 93%, REA 105% EPDs: Top 1% MCE, Top 5% SC, Top 10% WW, YW, MARB, Top 15% CE, CHB Lot 10 GENOA ON Target GENOA RIBEYE 88X Reg DOB: February 22, 2017 HORNED SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF} HVH MISS HUDSON 83K 8M NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF}.. CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 57G 74G DEW 5M {DLF,HYF,IEF} HH ADVANCE 4047P {DLF,HYF,IEF}...CL 1 DOMINO 206M {CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 724T {DOD} HH MISS ADVANCE 147L ET MONTANA MISS 4310P...CL 1 DOMINO 218M {DLF,IEC} MONTANA MISS ,039 Sired by the popular 88X bull. Good pigment, red-necked, expressive top, smooth-shouldered, clean sheathed. A rugged range bull! Ratios: BW 96%, FAT 69%, REA 104% EPDs: Top 5% Milk, M&G, FAT Top 10% BW Breed Averages GENOA LIVESTOCK Bull Sale l September

12 GENOA BULLS 12 GENOA SENSATION 028X Reg DOB: February 23, 2017 HORNED Lot 12 GENOA Sensation 028X UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 637S 1ET GENOA MISS DOMINO860U ET CL 1 DOMINETTE 5142R {DOD}{DLF,HYF,IEF} HH MISS ADVANCE 4178P {DLF,HYF,IEF}... HH ADVANCE 145L {SOD}{DLF,IEF} HH MS ADVANCE 8037H ,123 Heifer Bull Prospect! Sensation 028X cattle have been sought after nationwide and this Bull is not an exception. Feather light BW, moderate frame, positive carcass traits and a maternal foundation to produce a profitable cowherd with superior longevity. Ratios: BW 79%, IMF 144% EPDs: Top 1% CE, BW, Milk Top 10% M&G, MCE, MARB, Top 15% SC Lot 13 GENOA Hometown 10Y GENOA HOMETOWN 10Y Reg DOB: February 24, 2017 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}... KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF}... BAR JZ TRADITION 434V {SOD}{DLF,HYF,IEF} GENOA MISS SCHU-LAR N GERBER 117F DIXIE 009K {DLF,HYF,IEF} P HYALITE TS LASS KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} HYALITE C26 LASS GENOA RIBEYE 88X Reg DOB: February 24, 2017 HORNED ,175 This 10Y son is dark dark red and well marked. He is extra stout! Good feet and legs he strides out and travels with ease. Well balanced data from top to bottom. Moderate birthweight and solid weaning to yearling. Ratios: BW 92%, WW 102%, YW 103%, IMF 111%. EPDs: Top 5% Milk Top 10% BW, M&G, SC Top 15% CE Lot 14 GENOA Ribeye 88X SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF} HVH MISS HUDSON 83K 8M NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF}.. CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 57G 74G DEW 5M {DLF,HYF,IEF} R PUCKSTER 2586 {SOD}{DLF,IEF}...R PUCKSTER 2013 {SOD}{DLF,HYF,IEF} R MISS PUCKSTER 3208 R MISS PATEND R MISS DOMINO 1046 {DOD}...OXH DOMINO 1095 {SOD}{CHB}{DLF,IEF} R MISS BONANZA A short-marked, long-spined, smooth-made Bull whose Dam is 10 years old with production ratios that read: BW 98.4% WW YW 100% Ratios: BW 96% FAT 69% REA 104% EPDs: Top 5% Milk, Top 10% BW Top 15% MCE, MARB , GENOA SENSATION 028X Reg DOB: February 26, 2017 HORNED UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} GENOA NEON {DLF,HYF,IEF}... GENOA GH NEON 17N ET {DLF,HYF,IEF} GENOA MISS NEON GENOA MISS DOMINO GENOA 3027 DOMINETTE UPS DOMINO 3027 {SOD}{DLF,HYF,IEF} GENOA ROSETTA ET {DOD} , Expressive shape, loose structured, good footed an athletic bull. Strong maternal traits backed by a predictable cow family. Ratios: BW 96% Fat 88% EPDs: Top 1% Milk, Top 5% BW, M&G, MARB Top 10% CE Top 15% SC 10 GENOA LIVESTOCK Bull Sale l September 2018 Breed Averages

13 GENOA BULLS 16 GENOA DOMINO 215Z Reg DOB: February 27, 2017 HORNED CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF}... CL 1 DOMINO 732T {SOD}{DLF,IEF} CL 1 DOMINO 215Z {DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF} CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF}... CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF} L1 DOMINO {DLF,IEF}... L1 DOMINO {SOD} GENOA L1 DOMINETTE {DLF,HYF,IEF} L1 DOMINETTE {DOD}{DLF,IEF} L1 DOMINETTE L1 DOMINO {DLF,IEF} L1 DOMINETTE ,158 A bull with tons of potential that carries a straight Line One pedigree. It s hard to punch a hole in this bull: angular shoulder that lays in to a massive forerib, soft flank, powerful hind quarter all tied up in a moderate easy-fleshing package. Ratios: BW 94% YW 102% EPDs: Top 5% CE, Top 10% YW, MCE Top 15% BW, WW, MARB Lot 16 GENOA Domino 215Z GENOA TRUST 100W Reg DOB: February 28, 2017 POLLED KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF}... RRH MR FELT 3008 {SOD}{DLF,HYF,IEF} NJW 73S M326 TRUST 100W ET {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 459 F284 P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} R PUCKSTER 4108 {DLF,IEF}... R PUCKSTER 2013 {SOD}{DLF,HYF,IEF} GENOA MISS PUCKSTER {DLF,HYF,IEF} R MISS WRANGLER 804 {DOD} P HYALITE TS LASS 873 {DLF,HYF,IEF}... KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} S&S INAS MIXER 433R This twin is well-balanced: smooth-shouldered, spring of rib, level top and short marked. Ratios: FAT 86% REA 101% IMF 105% EPDs: Top 5% BW, MARB, CHB Top 15% MCE , GENOA YORK Y Reg DOB: February 28, 2017 POLLED 19 GENOA SENSATION 028X Reg DOB: March 2, 2017 HORNED MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF}... MSU WNH FELTON 5F SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} MSU VICTORIA 9F P LOEWEN MISS P20 10W {DLF,HYF,IEF}... SHF PROGRESS P20 {SOD}{DLF,HYF,IEF} LOEWEN M326 MISS 39T R PUCKSTER 4108 {DLF,IEF}... R PUCKSTER 2013 {SOD}{DLF,HYF,IEF} GENOA MISS PUCKSTER R MISS WRANGLER 804 {DOD} P LAMBERT LANA 75R 14U... LAMBERT REMEDY R {SOD}{DLF,HYF,IEF} CS LANA 72F 50H ,147 Long spined York son with a huge expressive top, clean front that ties in with his chest floor and heart girth; clean sheath, softness of rib, loose flank and powerful rear quarter. Ratios: YW 100% FAT 83% REA 110% EPDs: Top 5% WW, YW, CHB Breed Averages UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF}... GH DIFFERENCE BRITISHER 45L GENOA MISS NEON 17N ET GH SIR SIMBA LASS 107K C 8403 MS ACHV DR ACHIEVER 8403 {SOD}{DLF,HYF,IEF} C 590 MS DOM ,027 Sure fire Calving Ease bull with a 66 pound actual birthweight. Smooth shoulder, powerful top shape, rugged and free moving. Add profitable maternal traits while maximizing carcass. Ratios: BW 75% REA 102% IMF 131% EPDs: Top 10% CED, BW Top 5% MILK, MCE, MARB GENOA LIVESTOCK Bull Sale l September

14 20 GENOA L1 DOMINO 177R Reg DOB: March 2, 2017 HORNED GENOA BULLS 21 GENOA REVOLUTION 4R Reg DOB: March 3, 2017 POLLED GB L1 DOMINO 8143M {DLF,HYF,IEF}... GB L1 DOMINO 534J {DLF,IEF} GB L1 DOMINO 177R {DLF,HYF,IEF} GB L1 DOM PRCS 5115J {DLF,HYF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF}... GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF} GB L1 DOM PRCS 152E UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} GENOA 3027 DOMINETTE UPS MISS DIAMOND 1353 {DLF,HYF,IEF} GENOA L1 DOMINETTE {DLF,HYF,IEF}... L1 DOMINO {DLF,IEF} L1 DOMINETTE ,118 Long spined, stout, clean made, range ready 177R son with 100% pigment. Moderate birth, explosive growth and backed by a 3027 Dam. Ratios: BW 92% WW 104% FAT 60% REA 101%. EPDs: Top 1% CE, Top 5% BW, Top 15% MARB FELTONS LEGEND 242 {SOD}{HYF}... FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} FELTONS G15 P MSU TCF RACHAEL ET 54N {DLF,HYF,IEF}... REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADV 786G 1ET THM DURANGO 4037 {SOD}{DLF,HYF,IEF}... CS BOOMER 29F {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS 4037 DURANGO THM 7085 VICTRA 9036 {DLF,HYF,IEF} P GENOA MISS SCHULAR 22S SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS HONEY {DLF,HYF,IEF} ,166 Moderate in his frame, powerful but easy fleshing in his design. Big rib cage, added width and shape in his rear quarter, all with balanced data from top to bottom. Ratios: BW 85% WW 107% YW 102% REA 103%. EPDs: Top 1% BMI Top 5% CED, BW, CEM Top 10% MARB 22 GENOA HOMETOWN 10Y Reg DOB: March 3, 2017 POLLED 23 Lot 22 GENOA Hometown 10Y GENOA SENSATION 028X Reg DOB: March 3, 2017 HORNED UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} CJH HARLAND 408 {SOD}{DLF,HYF,IEF}... HH ADVANCE 9005J {DLF,IEF} GENOA MISS 408 HARLAND CJH L1 DOMINETTE 0064 {DLF,HYF,IEF} H LADY NEON 840 {DOD} GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GO MS L18 EXCEL R ,025 Dark red, full pigment, goggle-eyed bull that is smooth in his design, long-spined; moderate birthweight with strong maternal traits and carcass data. Ratios: BW 90% IMF 108% EPDs: Top 5% CED, BW, Milk Top 10% M&G, MCE, MARB SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF}... GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS YANKEE CHURCHILL LADY 202 {DLF,HYF,IEF} R MISS ADVANCE 3318 {DLF,HYF,IEF}... HR ADVANCER 65 {DLF,IEF} R MISS PAGE He s exceptionally easy fleshing, moderate in his frame but doesn t sacrifice growth or performance. Massive middle, stout built, loose structured and free moving. Ratios: BW 96% YW 102% SC 102% REA 104%. EPDs: Top 1% IMF, Top 15% Milk, SC 24 GENOA ON TARGET Reg DOB: March 4, 2017 POLLED SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF}.. SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF} SCHU-LAR 208 OF 1H 121 ET {DOD} P HYALITE TS LASS 310 {DLF,HYF,IEF}...KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF} HYALITE 215F LASS 812 {DOD} GENOAS BONANZA {DLF,HYF,IEF}...EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF} GENOA MISS BONANZA HYALITE 22S LASS 876 {DLF,HYF,IEF} P R&R R117 LEANNE {DOD} SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} R&R 774 LEANNE ET , ,087 This 936 son checks all the boxes in terms of true performance and positive carcass traits. Expressive top line, powerful rear quarter with tons of shape. Ratios: WW 109% REA 106% IMF 148%. EPDs: Top 5% M&G, MCE, SC Top 10% WW, Milk, MARB Top 15% YW. 12 Lot 25 GENOA Domino GENOA LIVESTOCK Bull Sale l September GENOA DOMINO Reg DOB: March 4, 2017 HORNED CL 1 DOMINO 955W {SOD}{CHB}{DLF,HYF,IEF}... CL 1 DOMINO 637S 1ET H L1 DOMINO 3053 ET {CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 5152R {DLF,HYF,IEF} HH MISS ADVANCE 5139R ET {DLF,HYF,IEF}... CL 1 DOMINO 2136M {DLF,IEF} HH MS ADVANCE 8037H CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF}... GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS YANKEE CHURCHILL LADY 202 {DLF,HYF,IEF} L1 DOMINETTE L1 DOMINO L1 DOMINETTE ,177 Tons of natural thickness, fleshing ability and muscle expression all put together in a super stylish, high performing carcass-oriented package. Ratios: WW 104% YW 103% IMF 140% EPDs: Top 15% REA

15 GENOA BULLS 26 GENOA SENSATION 028X Reg DOB: March 6, 2017 HORNED UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} GENOA GH NEON 17N ET {DLF,HYF,IEF}.. GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS NEON C 8403 MS ACHV L1 DOMINETTE L1 DOMINO {SOD} L1 DOMINETTE ,129 This is a long-bodied bull with the muscle pattern and thick build of a true herd bull prospect. His pedigree is stacked with longevity and profitability. Female maker with a moderate Birthweight and individual carcass data second to none. Ratios: BW 97% WW 101% SC 103% REA 119% MARB 111%. EPDs: Top 1% Milk Top 5% BW, M&G, SC, MARB Top 10% CED Top 15% REA Lot 26 GENOA Sensation 028X GENOA REVOLUTION 4R Reg DOB: March 7, 2017 POLLED 28 GENOA SENSATION 028X Reg DOB: March 7, 2017 HORNED FELTONS LEGEND 242 {SOD}{HYF}....FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} FELTONS G15 P MSU TCF RACHAEL ET 54N {DLF,HYF,IEF}...REMITALL ONLINE 122L {SOD}{CHB}{DLF,HYF,IEF} HH MISS ADV 786G 1ET GENOAS BONANZA {DLF,HYF,IEF}...EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF} GENOA MISS BONANZA HYALITE 22S LASS 876 {DLF,HYF,IEF} P GENOA MISS KCF N KCF BENNETT 774 N114 GENOA MISS LEGEND ,181 A 4R son that carries more growth and frame. Tons of natural shape throughout his top line and rear quarter, big scrotal development and impressive data from top to bottom. Ratios: BW 95% YW 103% SC 103% FAT 97% REA 104% IMF 129% EPDs: Top 1% BMI Top 5% BW, MCE, SC, MARB Top 10% CE UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}...CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}...GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} K 64H RIBSTONE LAD 157K {SOD}{CHB}{DLF,HYF,IEF}...STANDARD 16E RIBSTONE 64H GENOA MISS RIBSTONE ET K 61Z SUPER LADY 41G F 9126 DOMINETTE CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} F MS 809 EXTRA Long-spined Sensation son; deep red pigment 100% both eyes. Smooth shouldered, wide based and thick hind quarter. Ratios: WW 105% SC 102% FAT 65%. EPDs: Top 1% BMI, Top 5% REA Top 15% MARB , GENOA HOMETOWN 10Y Reg DOB: March 7, 2017 HORNED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} EFBEEF FOREMOST U208 {DLF,HYF,IEF}... FELTONS SOUNDER 957 {SOD}{DLF,HYF,IEF} GENOA MISS U208 FOREMOST EFBEEF G824 KATE S610 ET P GENOA MISS KCF N KCF BENNETT 774 N114 R MISS PATEND 97 {DLF,HYF,IEF} ,090 This bull will catch your attention from two pens away. Outcross horned bull with a polled pedigree. Dark red and goggle-eyed, smooth, stout, loose made, free moving. He will have a lot of friends come Sale Day. Ratios: BW 94% WW 101%. EPDs: Top 1% MARB, Top 5% SC, Top 10% CE, Top 15% BW, BMI Lot 29 GENOA Hometown 10Y Breed Averages GENOA LIVESTOCK Bull Sale l September

16 GENOA BULLS 30 GENOA TRUST 100W Reg DOB: March 7, 2017 POLLED Lot 30 GENOA Trust 100W KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF}...RRH MR FELT 3008 {SOD}{DLF,HYF,IEF} NJW 73S M326 TRUST 100W ET {SOD}{CHB}{DLF,HYF,IEF} KCF MISS 459 F284 P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF}.. SCHU-LAR 5N OF 9L 3008 {SOD}{CHB}{DLF,HYF,IEF} GENOA MS SCHU-LAR 22S {DOD} SCHU-LAR 208 OF 1H 121 ET {DOD} P R MISS BOULDER JDH 100M BOULDER 59R R MISS WRANGLER 265 {DOD} ,130 This 100W Son checks a lot of boxes both phenotypically and on paper. Out of a top producing cow that never disappoints. From any angle this Bull is put together exceptionally well. Moderate frame, wide and square on the ground, optimal shape throughout his rear quarter, strong level top, smooth shoulder and extended through his front third. Ratios: BW 92% SC 101% FAT 69% REA 101% EPDs: Top 1% MCE Top 5% FAT, BMI, CHB Top 10% Milk, M&G, SC, MARB Top 15% BW, YW 31 GENOA SENSATION 028X Reg DOB: March 7, 2017 HORNED Lot 31 GENOA Sensation 028X UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} CJH HARLAND 408 {SOD}{DLF,HYF,IEF}... HH ADVANCE 9005J {DLF,IEF} GENOA MISS HARLAND CJH L1 DOMINETTE 0064 {DLF,HYF,IEF} GENOA MISS DOMINO C C 212 DOMINO 4011 ET {SOD}{CHB}{DLF,HYF,IEF} RS 371 MS DOMET 011 MS 665 {DOD}{DLF,IEF} ,087 There is power and predictability in this Bull s pedigree. Three-quarter sib to high-selling Sensation son in Heifer bull deluxe, posting stand alone data in the top 1% of the breed. Ratios: BW 79% SC 102% FAT 83% REA 103% IMF 119%. EPDs: Top 1% BW, CE, Milk Top 5% MCE, SC, MARB 32 GENOA L1 DOMINO 177R DOB: March7, 2017 HORNED 14 Lot 33 GENOA York Y GENOA LIVESTOCK Bull Sale l September 2018 GB L1 DOMINO 8143M {DLF,HYF,IEF}... GB L1 DOMINO 534J {DLF,IEF} GB L1 DOMINO 177R {DLF,HYF,IEF} GB L1 DOM PRCS 5115J {DLF,HYF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF}... GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF} GB L1 DOM PRCS 152E C 212 DOMINO 4011 ET {SOD}{CHB}{DLF,HYF,IEF}. CL 1 DOMINO 212M {SOD}{DLF,IEF} GENOA MISS 4011 DOMINO C MS PURE GOLD 2003 {DLF,HYF,IEF} GENOA DOMINETTE {DLF,HYF,IEF}... GENOA L1 DOMINO {DLF,IEF} R MISS ADVANCE 3318 {DLF,HYF,IEF} Sired by the highly sought after 177R AI Bull. 100% pigment both eyes. Short marked, rugged an athletic range bull. Ratios: SC 103% FAT 69% 33 GENOA YORK Y Reg DOB: March 7, 2017 POLLED MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF}... MSU WNH FELTON 5F SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} MSU VICTORIA 9F P LOEWEN MISS P20 10W {DLF,HYF,IEF}... SHF PROGRESS P20 {SOD}{DLF,HYF,IEF} LOEWEN M326 MISS 39T R PUCKSTER 4108 {DLF,IEF}... R PUCKSTER 2013 {SOD}{DLF,HYF,IEF} GENOA MISS PUCKSTER {DLF,HYF,IEF} R MISS WRANGLER 804 {DOD} P R MISS BOULDER 1188 {DLF,HYF,IEF}... JDH 100M BOULDER 59R R MISS LAD This York son is red to the ground, red-necked with good pigment. York-sired cattle will improve growth and carcass without sacrificing key maternal traits. Ratios: YW 101% SC 103% FAT 83% REA 106% EPDs: Top 5% WW, MARB, CHB Top 10% YW, SC , ,152

17 34 GENOA L1 DOMINO 177R ET Reg DOB: March 8, 2017 HORNED GB L1 DOMINO 8143M {DLF,HYF,IEF}... GB L1 DOMINO 534J {DLF,IEF} GB L1 DOMINO 177R {DLF,HYF,IEF} GB L1 DOM PRCS 5115J {DLF,HYF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF}... GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF} GB L1 DOM PRCS 152E HH ADVANCE 145L {SOD}{DLF,IEF}... HH ADVANCE 6052F {SOD}{DLF,IEC} HH MISS ADVANCE 4178P {DLF,HYF,IEF} HH MISS ADVANCE 766G HH MS ADVANCE 8037H... CL 1 DOMINO 500E {SOD}{DLF,IEF} HH MISS ADVANCE 687F The 177R Sire has been utilized to produce fully functional females, to stretch cattle out, keep them smooth, sound and packed full of red meat. He has added all those profit driven characteristics to this Son. Ratios: FAT 51% EPDs: Top 10% BW 35 GENOA REVOLUTION X Reg DOB: March 8, 2017 POLLED GENOA BULLS ET 607 1,070 MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} KCF BENNETT REVOLUTION X51 {CHB}{DLF,HYF,IEF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P KCF MISS PROFICIENT U201 {DLF,HYF,IEF}...EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF} KCF MISS 774 L82 KJ HVH 33N REDEEM 485T ET {SOD}{DLF,HYF,IEF}...SHF RADAR M326 R125 {SOD}{DLF,HYF,IEF} GENOA MISS REDEEM HVH OKSANA 4L 33N {DLF,HYF,IEF} P L1 DOMINETTE L1 DOMINO L1 DOMINETTE ,179 This X51 Son is loaded with muscle, shape, dimension and an expressive top line that is the foundation for a big rib eye. Numbered up and individual data that supports. Ratios: BW 99% WW 102% YW 103% FAT 93% REA 103% EPDs: Top 1% REA, BMI Top 5% CHB Top 10% WW, YW, MARB Lot 35 GENOA Revolution X GENOA YORK Y Reg DOB: Mar. 08, 2017 POLLED MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF}...MSU WNH FELTON 5F SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} MSU VICTORIA 9F P LOEWEN MISS P20 10W {DLF,HYF,IEF}...SHF PROGRESS P20 {SOD}{DLF,HYF,IEF} LOEWEN M326 MISS 39T GENOAS BONANZA {DLF,HYF,IEF}...EFBEEF SCHU-LAR PROFICIENT N093 {SOD}{DLF,HYF,IEF} GENOA MISS BONANZA HYALITE 22S LASS 876 {DLF,HYF,IEF} P GENOA MISS PUCKSTER R PUCKSTER 4108 {DLF,IEF} LAMBERT LANA 75R 14U ,200 This York Son has a square thick hip that carries his width low in his rear quarter. He is big-topped, clean fronted, has a massive middle, ideal shoulder and a neck that ties in high. Ratios: YW 105% SC 105% REA 101% EPDs: Top 5% WW, YW, SC Top 10% MARB, BMI, CHB 37 GENOA HOMETOWN 10Y Reg DOB: March 8, 2017 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} SHF VISION R117 U38 {SOD}{DLF,IEF} SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} GENOA MISS U38 VISION SHF MISS PROGRESS S03 ET {DLF,HYF,IEF} P GENOA MISS PUCKSTER R PUCKSTER 4108 {DLF,IEF} LAMBERT LANA 75R 14U ,263 He s a cattlemen s bull: thick, powerful, high volume, massive top and middle. He checks all boxes in terms of growth and has balanced carcass data that will bring premiums in all segments of the industry. His young dam has out done herself and we are now showing her breed-leading potential in our donor program. Ratios: WW 112% YW 111% SC 107% REA 118% IMF 111% EPDs: Top 5% SC Top 10% WW, YW, Milk, MARB Top 15% REA Lot 37 GENOA Hometown 10Y GENOA LIVESTOCK Bull Sale l September

18 GENOA BULLS 38 GENOA HOMETOWN 10Y Reg DOB: March 9, 2017 POLLED Lot 38 GENOA Hometown 10Y SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} R VISIONARY 4200 {DLF,HYF,IEF}... SHF VISION R117 U38 {SOD}{DLF,IEF} GENOA MS 4200 VISIONARY R MISS PUCKSTER 1768 {DOD}{DLF,HYF,IEF} P GENOA MISS LEGEND R LEGEND 2218 {CHB}{DLF,HYF,IEF} R&R 6378 LEANNE {DOD}{DLF,HYF,IEF} Here is a 10Y son with exceptional eye appeal and outstanding real world data to bring to the table. Imagine the mouth watering daughters and quality packed steers to keep your order buyer calling for years to come. Ratios: WW 101% YW 106% SC 102% IMF 123% EPDs: Top 5% Milk, M&G, SC, MARB Top 10% WW, BMI Top 15% BW GENOA HOMETOWN 10Y Reg DOB: March 10, 2017 HORNED ,209 SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} GENOA MISS 4R REVOLUTION MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P R MISS FELT CT BENNETT 7R {SOD}{DLF,HYF,IEF} R MISS PAGE 305 This horned 10Y son is red-necked, red to the ground and offers new blood lines for our horned bull customers all while keeping phenotype and individual data in check. Ratios: FAT 93% IMF 127% EPDs: Top 5% MARB Top 10% BMI Top 15% SC GENOA HOMETOWN 10Y Reg DOB: March 10, 2017 POLLED ,092 Lot 40 GENOA Hometown 10Y SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} GENOA MISS REVOLUTION MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P GENOA MISS AMBER FELTONS ACE FF 106 ET {DLF,IEF} CRR 63J AMBER 452 {DLF,IEF} A well-balanced Hometown son with loads of natural muscle shape, moderate in frame, wide based and high performing. This mating is consistent with a full brother selling at the top in Ratios: WW 100% YW 103% REA 111% EPDs: Top 5% MARB, Top 10% BMI , Lot 41 GENOA Ribeye 88X ET GENOA LIVESTOCK Bull Sale l September GENOA RIBEYE 88X ET Reg DOB: March 10, 2017 HORNED SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} NJW 98S R117 RIBEYE 88X ET {SOD}{DLF,HYF,IEF} HVH MISS HUDSON 83K 8M P NJW 9126J DEW DOMINO 98S {DOD}{DLF,HYF,IEF}.. CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} NJW 57G 74G DEW 5M {DLF,HYF,IEF} HH ADVANCE 145L {SOD}{DLF,IEF}...HH ADVANCE 6052F {SOD}{DLF,IEC} HH MISS ADVANCE 4178P {DLF,HYF,IEF} HH MISS ADVANCE 766G P HH MS ADVANCE 8037H...CL 1 DOMINO 500E {SOD}{DLF,IEF} HH MISS ADVANCE 687F ET 684 1,281 This 88X Son is patterned so smooth. Neck ties high into his shoulder, chest floor transitions into a proportionate spring and sweep of rib, huge level top and expressive square hip. Ratios: FAT 93% REA 102% EPDs: Top 10% BW, Milk, MARB Top 15% CED

19 42 GENOA HOMETOWN 10Y Reg DOB: March 11, 2017 POLLED GENOA BULLS SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} GENOA THM DURANGO {DLF,HYF,IEF}... THM DURANGO 4037 {SOD}{DLF,HYF,IEF} GENOA MISS DURANGO R&R P230 TRACY ET {DLF,HYF,IEF} P GENOA MISS LEGEND R LEGEND 2218 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 439 {DLF,IEF} A long, deep-sided bull, expressive in his top line and throughout his rear quarter. Strong maternal traits for producing quality replacements and high yielding steers. Ratios: SC 108% IMF 107% EPDs: Top 5% SC, MARB Top 10% BMI Top 15% Milk, M&G , GENOA HOMETOWN 10Y ET Reg DOB: March 11, 2017 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} R MISS FELT 397 {DOD}{DLF,HYF,IEF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P HR MISS PUCKSTER R PUCKSTER 2923 {SOD} HR MISS NAVIGATE 320 {DOD} Talk about a bull with loads of quality, predictability and longevity! Smooth but powerful in his design, moderate, thick, deep-sided and free moving in his skeleton. Ratios: REA 107% IMF 124% EPDs: Top 5% MARB, BMI Top 10% M&G Top 15% Milk, SC, REA 44 GENOA HOMETOWN 10Y Reg DOB: March 13, 2017 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} GENOA MISS 4R REVOLUTION MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P R&R P230 TRACY ET {DLF,HYF,IEF}...EF F745 FRANK P230 {DLF,HYF,IEF} R&R TAMYRA 2015ET This Hometown Son is a moderate-framed meat wagon that is short marked, loose structured, big topped and square on the ground. He has the unique combination of ultra-low back fat and chart topping rib area and IMF. Ratios: YW 100% FAT 60% REA 116% IMF 110% EPDs: Top 1% MARB Top 5% BMI Top 15% REA, CHB 46 GENOA HOMETOWN 10Y ET Reg DOB: March 19, 2017 POLLED SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}...KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}...PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF}...FELTONS LEGEND 242 {SOD}{HYF} R MISS FELT 397 {DOD}{DLF,HYF,IEF} MSU TCF RACHAEL ET 54N {DLF,HYF,IEF} P HR MISS PUCKSTER R PUCKSTER 2923 {SOD} HR MISS NAVIGATE 320 {DOD} Flush brother to The same consistent mating from the most predictable progeny producer at Genoa Livestock. A full sister is an exceptionally wet 2 year old. Ratios: REA 117% EPDs: Top 5% MARB, BMI Top 10% M&G Top 15% Milk, SC, REA ET 748 1, ,136 ET 627 1, Lot 43 GENOA Hometown 10Y ET GENOA LEADER ET Reg DOB: March 14, 2017 POLLED HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF}... SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} R LEADER 6964 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 310 {DLF,HYF,IEF} P R MISS REVOLUTION 1009 {DOD}{DLF,HYF,IEF}.. MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} R MISS WRANGLER 3007 R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} FELTONS 517 {SOD}{HYF} R&R 6378 LEANNE {DOD}{DLF,HYF,IEF} FELTONS KATE P62 {DLF,HYF,IEF} P R&R SILVEIRAS LILY LEANNE 6003ET... BR DM CHANNING ET {CHB}{DLF,IEF} R&R LILLY LEANNE 2022 ET {DLF,HYF,IEF} Here is a polled bull to put on a set of heifers with confidence. He is out of our Calving Ease specialist Donor 8003 that has sustained a 91.7% BW and 104% WW ratio as a 10 year old. Ratios: IMF 121% EPDs: Top 1% MCE Top 5% CED, SC Top 10% WW, MARB, CHB Top 15% BW, YW 47 GENOA DOMINO 215Z Reg DOB: March 27, 2017 HORNED CL 1 DOMINO 9122W 1ET {DLF,HYF,IEF}... CL 1 DOMINO 732T {SOD}{DLF,IEF} CL 1 DOMINO 215Z {DLF,HYF,IEF} CL 1 DOMINETTE 475P {DLF,HYF,IEF} CL 1 DOMINETTE 055X {DOD}{DLF,HYF,IEF}... CL 1 DOMINO 860U {SOD}{DLF,HYF,IEF} CL 1 DOMINETTE 7136T 1ET {DOD}{DLF,HYF,IEF} GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF}... GH DIFFERENCE BRITISHER 45L GENOA MISS NEON {DLF,HYF,IEF} GH SIR SIMBA LASS 107K R MISS ADVANCE 3598 {DLF,HYF,IEF}... FH L1 DOMINO 403 {SOD} R MISS NAVIGATE ET 615 1, ,115 A 215Z Son that is loose made, smooth and level. He has length and extension while being soft and deep in his heart and flank. Enormous individual IMF score. Ratios: BW 100% IMF 181% EPDs: Top 10% YW Top 15% MARB GENOA LIVESTOCK Bull Sale l September

20 GENOA BULLS GENOA LEADER Reg DOB: March 27, 2017 POLLED HYALITE ON TARGET 936 {CHB}{DLF,HYF,IEF}... SCHU-LAR ON TARGET 22S {SOD}{CHB}{DLF,HYF,IEF} R LEADER 6964 {CHB}{DLF,HYF,IEF} HYALITE TS LASS 310 {DLF,HYF,IEF} P R MISS REVOLUTION 1009 {DOD}{DLF,HYF,IEF}.. MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} R MISS WRANGLER 3007 KCF BENNETT 774 N FELTONS DOMINO 774 {SOD}{DLF,HYF,IEF} GENOA MISS KCF N KCF MISS H142 L207 P LAMBERT LANA 75R 14U... LAMBERT REMEDY R {SOD}{DLF,HYF,IEF} CS LANA 72F 50H GENOA SENSATION 028X Reg DOB: March 30, 2017 HORNED ,234 There is a reason Leader sired cattle have risen to the top in such a short period of time. This bull is no exception: clean-fronted, big, bold sweeping rib, expressive top, deep flank and square rear quarter. Ratios: BW 95% WW 100% YW 103% SC 100% EPDs: Top 5% CEM Top 10% CED, WW, YW, SC 50 Lot 49 GENOA Sensation 028X GENOA YORK Y Reg DOB: April 1, 2017 POLLED MSU MF HUDSON 19H {SOD}{DLF,HYF,IEF}... MSU WNH FELTON 5F SHF YORK 19H Y02 {CHB}{DLF,HYF,IEF} MSU VICTORIA 9F P LOEWEN MISS P20 10W {DLF,HYF,IEF}... SHF PROGRESS P20 {SOD}{DLF,HYF,IEF} LOEWEN M326 MISS 39T C LR DIESEL 2030 ET {DLF,IEF} C -S PURE GOLD {SOD}{DLF,HYF,IEF} LAMBERT BONITA T HH MISS ADVANCE 104A {DOD} P CSR BONITA 71F 406M.... CS TORINO 268B 71F CS BERNADETTE 355C 224G He is a bold-bodied, powerfully constructed individual that will sire those high end replacements and low input, highly efficient steers. Ratios: WW 104% YW 105% SC 103% EPDs: Top 10% CHB ,263 UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} UPS MISS DIAMOND 1353 {DLF,HYF,IEF} CHURCHILL LADY 7202T ET {DLF,HYF,IEF}... GH RAMBO 279R {SOD}{CHB}{DLF,HYF,IEF} CL 1 DOMINETTE 301N {DLF,HYF,IEF} CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF}... GH NEON 17N {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS YANKEE CHURCHILL LADY 202 {DLF,HYF,IEF} GENOA DOMINETTE {DLF,HYF,IEF}... GENOA L1 DOMINO {DLF,IEF} R MISS ADVANCE 3318 {DLF,HYF,IEF} Loads of maternal foundation and quality in this young Sensation bull. Added color in his goggled eye pigment. Smooth made, powerful in design and free moving. Large scrotal development. Ratios: WW 102% YW 100% SC 109% FAT 96% EPDs: Top 5% Milk, M&G, SC Top 10% MARB GENOA L1 DOMINO 177R Reg DOB: April 3, 2017 HORNED GB L1 DOMINO 8143M {DLF,HYF,IEF}... GB L1 DOMINO 534J {DLF,IEF} GB L1 DOMINO 177R {DLF,HYF,IEF} GB L1 DOM PRCS 5115J {DLF,HYF,IEF} GB L1 DOM PRCS 690K {DLF,HYF,IEF}... GB L1 DOMINO 175E {SOD}{CHB}{DLF,HYF,IEF} GB L1 DOM PRCS 152E C 212 DOMINO 4011 ET {SOD}{CHB}{DLF,HYF,IEF}. CL 1 DOMINO 212M {SOD}{DLF,IEF} GENOA 4011 DOMINETTE C MS PURE GOLD 2003 {DLF,HYF,IEF} R MISS ADVANCE 3318 {DLF,HYF,IEF}... HR ADVANCER 65 {DLF,IEF} R MISS PAGE Power house 177R Son. He shows tremendous muscle shape and top-line expression. Stems back to one of the most balanced and mainstay cow families on the ranch. Ratios: WW 103% YW 104% GENOA HOMETOWN 10Y Reg DOB: April 4, 2017 POLLED , , GENOA LIVESTOCK Bull Sale l September 2018 SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF}. KCF BENNETT 3008 M326 {SOD}{DLF,HYF,IEF} P NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF}... PW VICTOR BOOMER P606 {SOD}{DLF,HYF,IEF} KT TOP SECRET 1030 {SOD}{DLF,HYF,IEF}... MJB BLAZER 1000 {SOD} HYALITE TS LASS 547 KT MS 517 FELTON 8031 {DOD} P HYALITE 233 LASS FELTONS LEOPOLD 233 HYALITE C26 LASS Full brother to an outstanding and super complete young donor paving her way to the top of our program. He himself is complete and massive in his kind, moderate in his frame and powerful yet smooth in his design. EPDs: Top 1% MARB Top 5% SC Top 10% Milk, M&G Top 15% BMI. 88 NA NA

21 53 54 GENOA HARLAND Reg DOB: April 5, 2017 HORNED CJH HARLAND 408 {SOD}{DLF,HYF,IEF}... HH ADVANCE 9005J {DLF,IEF} GENOA 408 HARLAND {DLF,HYF,IEF} CJH L1 DOMINETTE 0064 {DLF,HYF,IEF} GENOA MISS UPS UPS DOMINO 3027 {SOD}{DLF,HYF,IEF} GL MISS AVALANCHE CRR T 010 {DLF,HYF,IEF} UPS DOMINO 3027 {SOD}{DLF,HYF,IEF}... CL 1 DOMINO 9126J 1ET {SOD}{CHB}{DLF,IEF} GENOA MISS 3027 DOMINO UPS MISS DIAMOND 1353 {DLF,HYF,IEF} GENOA MISS YANKEE CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF} R MISS ADVANCE 3318 {DLF,HYF,IEF} Stacking the pedigree high with two breed legends on the top. Sound, soft-made 53 son with balance and moderations to consistently make those high caliber baldie females. Ratios: BW 99% WW 101% YW 101% REA 100% EPDs: Top 10% CED, MARB, BMI Top 15% Milk, MCE GENOA 10Y HOMETOWN Reg DOB: April 20, 2017 HORNED GENOA BULLS , SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} GENOA 10Y HOMETOWN {DLF,HYF,IEF} NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} P R&R 6378 LEANNE {DOD}{DLF,HYF,IEF}... R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} R&R SILVEIRAS LILY LEANNE 6003ET CHURCHILL A1 ET {DLF,HYF,IEF}... CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS CH A CHURCHILL LADY 6109S ET {DLF,HYF,IEF} GENOA MISS MAHOGANY CHURCHILL YANKEE ET {SOD}{DLF,HYF,IEF} H DOMINETTE 4072 {DLF,IEF} Out of our young Genoa bred and raised herd sire 5050 that is out of a Sensation-bred female stacking pedigree with power, performance, predictability and the carcass data the industry demands. Ratios: WW 103% YW 104% SC 108% IMF 131% EPDs: Top 5% SC, MARB Top 10% M&G Top 15% WW, YW, Milk GENOA 10Y HOMETOWN Reg DOB: April 21, 2017 POLLED ,249 Lot 54 GENOA 10Y Hometown SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} GENOA 10Y HOMETOWN {DLF,HYF,IEF} NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} P R&R 6378 LEANNE {DOD}{DLF,HYF,IEF}... R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} R&R SILVEIRAS LILY LEANNE 6003ET SHF VISION R117 U38 {SOD}{DLF,IEF}.... SHF RIB EYE M326 R117 {SOD}{DLF,HYF,IEF} GENOA MISS U38 VISION SHF MISS PROGRESS S03 ET {DLF,HYF,IEF} P GENOA MISS 4R REVOLUTION MSU TCF REVOLUTION 4R {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS THM DURANGO GENOA 10Y HOMETOWN Reg DOB: April 26, 2017 HORNED ,234 In terms of phenotype and carcass quality it would be a challenge to find a more complete set of bulls than these 5050 sons. Smooth shoulder, clean front, big spring of rib, massive top, deep rear quarter. Ratios: WW 106% YW 103% SC 101% FAT 73% REA 108% IMF 127% EPDs: Top 5% MARB Top 10% SC, BMI Top 15% WW, M&G...SHF WONDER M326 W18 ET {CHB}{DLF,HYF,IEF} GENOA 10Y HOMETOWN {DLF,HYF,IEF} NJW P606 72N DAYDREAM 73S {DLF,HYF,IEF} P R&R 6378 LEANNE {DOD}{DLF,HYF,IEF}...R&R PRIME CUT 6378 ET {CHB}{DLF,IEF} R&R SILVEIRAS LILY LEANNE 6003ET CHURCHILL A1 ET {DLF,HYF,IEF}...CHURCHILL SENSATION 028X {SOD}{CHB}{DLF,HYF,IEF} GENOA MISS CH 1A CHURCHILL LADY 6109S ET {DLF,HYF,IEF} GENOA MISS DOMINO C C 212 DOMINO 4011 ET {SOD}{CHB}{DLF,HYF,IEF} RS 371 MS DOMET 011 MS 665 {DOD}{DLF,IEF} ,223 Ultra cool made heifer bull out of a phenomenal first calf heifer. Extreme Calving Ease on both sides of his pedigree. Clean-fronted, smooth shouldered, deep soft rib cage, stout rear quarter and perfect set to his hind leg. Ratios: BW 85% WW 103% YW 102% IMF 100% EPDs: Top 1% CE, MARB Top 5% BW, MCE Top 10% Milk, SC. Lot 56 GENOA 10Y Hometown GENOA LIVESTOCK Bull Sale l September

22 GENOA BULL SALE Illustrated is the Percentile EPD Ranking of all GL Sale Bulls compared to the Breed Calv. Ease Direct (%) Birth Wt. Weaning Wt. Yearling Wt. Dry Matter Intake Scrotal Circ. Sustained Cow Fertility Milk Milk & Growth Calv. Ease Mat. (%) Mature Cow Weight Udder Suspension Teat Size Carcass Wt. Fat Rib Eye Area Marbling BMI Index ($) BII Index ($) CHB Index ($) Easier Lighter Heavier Heavier Lower Bigger Higher Higher Higher Easier Lighter Higher Higher Heavier Leaner Bigger Higher Higher Higher Higher Breed Average Bull Vaccination Protocol Birth to Sale : Inforce 3 (nasal) Alpha 7 C + D Multi-Min 2-3 MONTHS: 2x Vision 8 2x Bovi-Shield Gold One-Shot 1x Cydectin Pour On PRE-WEANING: Vision 8 w/somnus Bovi-Shield Gold One Shot Multi-Min Ivomec Plus Injectible POST-WEANING: Safeguard Oral Drench Inforce 3 BVD Negative (Ear notch tested) SPRING: Vision 8 Bovi-Shield Gold VL5 Multi-Min Anthrax Dectomax Pour On SUMMER: Cydectin Pour On FALL: Vision 8 w/somnus Bovi-Shield Gold VL5 Multi-Min 2x Anaplas Ivomec Plus Injectible Thank You! All of us at Genoa Livestock sincerely Thank You for your interest in our Hereford genetics and we look forward to seeing you again next year! Visitors are always welcome 20 GENOA LIVESTOCK Bull Sale l September 2018

23 Learn more at herefordtruth.com the bald-faced truth about hereford genetics 7% Higher pregnancy rates $30 Advantage in feedlot profitability $51 More per cow, per year $20 Advantage in feed efficiency *Compared to Angus-sired calves. Source: Daley, David A. and Early, Sean P. Impacts of Crossbreeding on Profitability in Vertically Coordinated Beef Industry Marketing Systems. American Hereford Association. Retrieved from HeterosisReport.pdf C06

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