12936 RLWC Abridged guidelines_print 05/01/ :58 Page 1 ENGLAND AND WALES Rugby League World Cup Style Guide

Transcription

1 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 1 ENGLAND AND WALES 2013 Rugby League World Cup 2013 Style Guide

2 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 2 Contents Introduction Introduction 2 The logo 3 Safe area & minimum size 5 Typeface 6 Colour palette 8 The logo on backgrounds 9 The logo on photographs 11 The logotype 12 The logo incorrect use 13 The 2013 Belong positioning statement 15 The 2013 Belong positioning statement lock-up 16 The 2013 Belong positioning statement lock-up on backgrounds 17 The 2013 Belong positioning statement application examples 20 Copyright & trademark 21 Artworks codes 22 Naming codes 22 Glossary 23 The Rugby League World Cup represents the very pinnacle of international sport. It s the most important, most exciting, most prestigious tournament in Rugby League. And in 2013 it s coming back to the birthplace of the game: England. To maximise the potential of such a momentous occasion we have adapted the existing World Cup identity to geographically locate the tournament in England and Wales. We have also created a new positioning line that represents the best of the game; that engages partners and fans alike. Keeping this brand strong and consistent is vital to the success of the Rugby League World Cup, as well as the future of the sport worldwide. Please help us protect it by following the rules contained in this Style Guide. Together we can make this the best World Cup ever. Rugby League World Cup 2013 Style Guide 2

3 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 3 The logo The Rugby League World Cup (RLWC) logo is comprised of two core elements: Rugby League World Cup mark Rugby League World Cup mark Geographic marker The relationship between all elements of the logo are fixed and must only appear in the approved layouts provided in this Style Guide. The logo elements must not be adjusted or modified under any circumstances. Please always reproduce the logo from the supplied digital artwork files. All artwork is provided as EPS (CS1) files and high resolution JPEGs (RGB). The Rugby League World Cup (RLWC) logo is the exclusive property of the Rugby League International Federation (RLIF) and is protected under Copyright and Trademark laws. Geographic marker Rugby League World Cup 2013 Style Guide 3

4 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 4 The logo Full colour Full colour on background The preference is for the logo to always be reproduced in full colour. If the full colour logo cannot be reproduced the single colour logos are available for use. Mono should only be used in instances where the full colour logo cannot be applied. ENGLAND AND WALES 2013 Single colour Single colour on background Rugby League World Cup 2013 Style Guide 4

5 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 5 Safe area & minimum size Safe area Minimum size The isolation area denotes the space around the logo in which no other type, graphic and/or photographic elements may encroach. The isolation area assists to maintain the impact of the logo and ensures consistent quality of reproduction. The size of the isolation area is indicated by 2W (W is equal to the height of the letter W in the words WORLD CUP ) and must be consistent around the perimeter of the logo as demonstrated. 28 mm Rugby League World Cup 2013 Style Guide 5

6 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 6 Typeface Gotham is the principal typeface due to its versatility and clarity. With bold, book and light weights available for use we can communicate across a broad range of applications in an integrated and unified manner. In select instances where Gotham is not available Arial may be used. Gotham Bold/Gotham Bold Italic AaBb0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*(){} ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham/Gotham Book Italic AaBb0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*(){} ABCDEFGHIJKLMNOPQRSTUVWXYZ Rugby League World Cup 2013 Style Guide 6

7 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 7 Typeface Please note that fonts are not supplied on artwork CDs, however Gotham is readily available from most online font libraries. Nomenclature: Where possible please always use the full event title The Rugby League World Cup. Gotham Light/Gotham Light Italic AaBb0123 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@ $%^&*(){} ABCDEFGHIJKLMNOPQRSTUVWXYZ Rugby League World Cup 2013 Style Guide 7

8 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 8 Colour palette The colour palette on this page represents all the colours used in the logo. CMYK and RGB (as referenced from the Pantone Colour Bridge System 2006) values are provided. RGB colour break downs should only be used for on-screen applications eg PowerPoint. Pantone 2925 C 85 M 21 Y 0 K 0 R 0 G 152 B 219 Pantone 655 C 100 M 80 Y 12 K 63 R 0 G 32 B 78 Pantone 354 C 82 M 0 Y 90 K 0 R 0 G 175 B 63 Pantone 185 C 0 M 94 Y 78 K 0 R 224 G 0 B 52 Pantone 1235 C 0 M 36 Y 98 K 0 R 255 G 182 B 18 Black C 0 M 0 Y 0 K 100 R 30 G 30 B 30 Rugby League World Cup 2013 Style Guide 8

9 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 9 The logo on backgrounds A version of the logo has been created for application onto dark backgrounds. The prefered background colour is a blue gradient. A white flare is used behind the logo to emphasise its edges. ENGLAND AND WALES 2013 Rugby League World Cup 2013 Style Guide 9

10 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 10 The logo on backgrounds The single colour versions of the logo can also be reversed-out as demonstrated. When applying The Rugby League World Cup logo to the other primary colours from the colour palette please follow the examples shown. Rugby League World Cup 2013 Style Guide 10

11 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 11 The logo on photographs The logo may be reproduced on patterned and photographic backgrounds, provided legibility and quality are maintained. ENGLAND AND WALES WALES ENGLAND AND WALES WALES The logo can be reversed out of dark images or printed in one colour over light image backgrounds. A white flare is used behind the logo to emphasise its edges. The Rugby League World Cup logo should not be used on backgrounds where the integrity of the logo is jeopardised in any manner. Rugby League World Cup 2013 Style Guide 11

12 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 12 The logotype The type used in the Rugby League World Cup logo is a unique typeface. Please do not substitute or reproduce the logotype with any other fonts. The preferred reproduction colour for the logotype is Pantone 655 blue. Other colours can be used from the Rugby League World Cup colour palette. All such applications will be approved on case-by-case basis. The Rugby League World Cup logotype can be used and applied as a stand alone graphic element, however the Rugby League World Cup full logo should, where possible, always appear in close proximity. Rugby League World Cup 2013 Style Guide 12

13 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 13 The logo incorrect use Please take care not to use the Rugby League World Cup logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Do not change the relationship or proportions of the logo elements Do not change the colour order Do not change the orientation of the logo i.e. turn on an angle Do not keyline any elements of the logo Do not alter the logotype or use a substitute typeface Do not blend any other corporate name, Trademark, text or logo with the Rugby League World Cup logo. Do not add drop shadows Do not distort Never use with a different line ENGLAND AND WALES 2013 Please remember all applications of the Rugby League World Cup logo and/or graphic elements must be approved in writing prior to release and/or distribution. ENGLAND AND WALES 2013 ENGLAND AND WALES 2013 ENGLAND AND WALES 2013 ENGLAND AND WALES 2013 ENGLAND AND WALES 2013 NEVER USED WITH A DIFFERENT LINE Rugby League World Cup 2013 Style Guide 13

14 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 14 Rugby League World Cup 2013 Style Guide 14

15 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 15 The 2013 Belong positioning statement Primary The Rugby League World Cup is a tournament for everyone. From local and international partners and sponsors, to teams and fans across the globe, it s the whole world coming together that makes it special. Every single person has a part to play. Everyone can belong. Secondary By using the tournament year (2013) as the B of Belong we can ensure everyone feels like an important part of the event from right now until the final whistle of the final game. The preferred reproduction colours of the positioning statement is Pantone 185 red and Pantone 655 blue. Other colours from the Rugby League World Cup colour palette can be used. All applications will be approved on a case-by-case basis. Black For any branding enquiries, please phil.williams@rfl.uk.com White-out Rugby League World Cup 2013 Style Guide 15

16 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 16 The 2013 Belong positioning statement lock-up The 2013 Belong positioning statement lock-up is comprised of three core elements: Rugby League World Cup mark Rugby League World Cup mark Geographic marker Positioning statement The relationship between all elements of the logo are fixed and must only appear in the approved layouts provided in this Style Guide. The logo elements must not be adjusted or modified under any circumstances. Please always reproduce the logo from the supplied digital artwork files. All artwork is provided as EPS (CS1) files and high resolution JPEGs (RGB). The 2013 Belong positioning statement lock-up logo is the exclusive property of the Rugby League International Federation (RLIF) and is protected under Copyright and Trademark laws. Geographic marker Positioning statement Rugby League World Cup 2013 Style Guide 16

17 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 17 The 2013 Belong positioning statement lock-up on backgrounds Full colour lock-up The preference for the 2013 Belong positioning statement lock-up is to always be reproduced in full colour. If the full colour logo lock-up cannot be reproduced the single colour lock-ups are available for use. Mono lock-ups should only be used in instances where the full colour lock-up cannot be applied. Mono lock-up Mono inverted lock-up Rugby League World Cup 2013 Style Guide 17

18 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 18 The 2013 Belong positioning statement lock-up on backgrounds A version of the 2013 Belong positioning statement lock-up has been created for application onto dark backgrounds. The preferred background colour is a blue gradient. A white flare is used behind the logo to emphasise its edges. ENGLAND AND WALES 2013 Rugby League World Cup 2013 Style Guide 18

19 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 19 The 2013 Belong positioning statement lock-up on backgrounds The single colour versions of The 2013 Belong positioning statement lock-up can also be reversed as demonstrated in the layouts. When applying The 2013 Belong positioning statement lock-up to the other primary colours from the logo please follow the examples shown. Rugby League World Cup 2013 Style Guide 19

20 ENGLAND AND WALES 2013 ENGLAND AND WALES RLWC Abridged guidelines_print 05/01/ :58 Page 20 The 2013 Belong positioning statement application examples Landscape banner For certain applications, e.g. event banners, the 2013 Belong positioning statement can take on a greater prominence than the Rugby League World Cup logo. Landscape and portrait examples have been included on this page. ENGLAND AND WALES 2013 Portrait banners Rugby League World Cup 2013 Style Guide 20

21 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 21 Copyright & trademark The Rugby League World Cup logo (RLWC) and other intellectual property contained in this Style Guide is protected by national and international laws and conventions on Copyright and Trademarks. All reproductions, even partial, and any use of RLWC intellectual property is not permitted without prior written approval. The Trademark protection program is in place to ensure that the use of the logo and other associated graphics are safeguarded and to secure your investment in the brand. As part of this program, it is important that all authorised uses of the RLWC logo and other associated graphics are used in accordance with the guidelines provided and have the correct authority for reproduction. It is essential that the logos, graphics and visual elements provided in this Style Guide be reproduced from original artwork. Rugby League World Cup 2013 Style Guide 21

22 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 22 Artwork codes Naming codes All artwork contained in this Style Guide is provided on the accompanying artwork CD. The artwork has been saved into folders and sub-folders that relate back to the Style Guide. Artwork files are (predominantly) supplied as EPS Illustrator CS1 files. All fonts contained in artwork files are supplied as outlines (numeral in file title) PMS Spot colour. eg PMS 1375 only..ai Adobe Illustrator File. (ext:.ai): Vector based programme used for desktop publishing (recognised as an industry standard) and able to save into a variety of different formats including.eps,.pdf and.jpeg. CMYK Cyan (C), magenta (M), yellow (Y) and black (K) ink used in four colour process printing to achieve full colour images. Also known as full colour printing. dpi Dots per inch Digital file resolution..eps Encapsulated Postscript File. Can be either a vector file (enlarged or decreased to any size without losing quality) or bitmap (pixels which have a limit on how large they can be enlarged before losing quality)..html Hyper Text Markup Language used in the coding of web pages. Neg Negative file without a background..pdf Portable Document Format (Adobe Acrobat) can be both pixel and vector format and be multi paged. PMS PANTONE Matching System spot colour file. Pos Positive file without a background..psd Photoshop Document. Pixel based file format. RGB The values of the colours red (R), green (G), blue (B) used to represent colours on screen i.e.web, television. RLWC Rugby League World Cup websafe A range of 256 colours used in webpages..jpg Jpegs - Joint Photographic Experts Group compressed picture file. Pixel based file with file compression ability. Ideal for file storage or sending digitally via or internet. Colour gamut includes Grayscale and CMYK but is usually supplied as RGB. Rugby League World Cup 2013 Style Guide 22

23 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 23 Glossary Boundary frame A solid background placed behind a logo/mark to ensure the integrity and form of the logo is maintained on complex, photographic or patterned backgrounds. Composite logo The combination of two or more logos in a prescribed relationship. Consumer products Official Licensed Products that are able to bear logos and associated intellectual property. Four colour See CMYK in Naming codes Grayscale A format created with shades of black. This format is typically used where colour restrictions prevent the use of four colour (CMYK) reproduction material ie. in newsprint. Isolation area The defined space which surrounds a logo within which no text or graphic element may intrude. PANTONE International standard for colour specification and referencing. Portrait A graphic that is vertically oriented and reads top to bottom. Simplified A less detailed rendition of the logo for applications where the full detail of the logo cannot be correctly reproduced. Copyright The exclusive right, granted by law for a certain term of years, to make and dispose of copies, and otherwise to control, a literary, musical, dramatic or artistic work. Designation An additional line or qualification added to a logo to designate a specific message or relationship with the brand. Endorsement logo A version of the logo with a designation used to authenticate an item as being official and communicate a specific message or relationship. Linear A graphic that is horizontally oriented and reads left to right. Logotype The typographic component of the logo. Look and feel The overall visual representation of the brand using all the components of the visual programme. Minimum size The minimum size is the smallest size at which a mark or graphic can be reproduced without losing legibility or form. Mono Graphics or images reproduced in one colour only, usually black or a specified PANTONE colour. Solid A format created with 100% of the colour(s) used, ie. no percentage tint values, no gradations, and no embedded bit maps. Spot colour art Graphics or images reproduced in solid ink colours, usually PANTONE. Tonal The varying shades of a single colour. Trademark Often consist of a word or symbol or a combination of these. Trademarks are used in commerce to identify someone s goods or services and to distinguish them from the goods or services of others. Typeface The style of characters in type and which form a type family. Fonts are not supplied on the artwork CD unless otherwise specified. Rugby League World Cup 2013 Style Guide 23

24 12936 RLWC Abridged guidelines_print 05/01/ :58 Page 24 The RLIF and RLWC reserve the right to amend the standards, artwork and procedures in this Style Guide and also reserves the right to grant approvals at their absolute discretion other than in accordance with the standards provided in these Guidelines. The Copyright of these Guidelines is owned by the RLIF. No part of these Guidelines may be reproduced, transmitted or otherwise without prior written consent.