RUN & SHARE A JOYFUL SPORT DAY AND FAMILY EXPERIENCE! Run for yourself and for family values!

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2 RUN & SHARE A JOYFUL SPORT DAY AND FAMILY EXPERIENCE! Run for yourself and for family values!

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4 MAIN RACES: 2.9K Family Run/Walk 2*5K Friends Relay 10K Individual Race Perfect for everyone and all ages! Walkers, joggers, sprinters or strollers bring the entire family together. Teams of 2 runners (members of the same family or just friends), test your speed! Athletes training for the May Bucharest Half Marathon or October Bucharest Marathon or just in good physical shape? Here's your race!

5 MAIN RACES: Kids and Parents Run Babies Race Children and parents of same gender will run together, with separated start hours, according to children age category 5-6 years old running 0,8 km 7-8 years old running 0,8 km 9-10 years old running 1,4 km years old running 1,4 km Babies with age between 0 to 1 year and ½ capable to crawl, will race on a matrass ( maximum 10 meters), in a tent. Mothers and fathers are allowed to stay aside and cheer, encourage

6 All the finishers of each race are rewarded with event branded MEDALS:

7 AWARDS and PRIZES: The first 5 winners of the each individual race (each category, male and female) The first 5 winning teams of the 5k relay The first 5 families* finishing the Family Run and Walk together The first 3 girls and first 3 boys + first 3 mothers and first 3 fathers * finishing the Kids and Parents Run at each category The biggest family *finishing the Family Run and Wallk First 5 babies finishing Babies Race *1 st and 2 nd degree members of the family are considered

8 The Constitution Square Start Area, in front of Parliament Palace Possible routes*: Family Run and Walk one lap around Parliament Palace ( left picture) Friends Relay Run & Individual 10k Race (right picture) - Start Constitution Square, towards Rondul Cosbuc, turning left on Libertatii blvd, turn right on Unirii blvd, till Piata Alba Iulia, turn around Alba Iulia on Unirii blbd till intersection with Bratianu, turn right on Bratianu, left on str Halelor, straight on Splaiul Independentei, turn right on Calea Victoriei till intersection with Reina Elisabeta, turn back on Calea Victoriei, right on Splaiul Independentei, till Pod Hasdeu, turn left on the bridge on Splaiul Independentei, right on Libertatii, finish at Piata Constitutiei according to choices given by Municipality and Police Authority

9 PROMOTING ACTIVITIES Social Media - on Bucharest Running Club Association FB pages& websites (over 60,000 unique visitors/ month); - the ABRC newsletter send towards 22,000 de users; - Total reach on FB over 1,000,000 - e-banners posted on partners websites; - pre and post event spots published online; - Live streaming of the event Outdoor & event promotion - OOH promotion; two weeks prior event - 8,000 flyers, 3,000 posters, customized T-shirts, - personalized banners, flags, mascots, directional signs, - big ( 8 m/ 3 m ) start gate; - stage background

10 PROMOTING ACTIVITIES Print of Alerg dedicated magazine; Ads, adverts, interviews in newspapers and magazine (TBD) Radio & TV Spots and interviews (TBD)

11 PROMOTING ACTIVITIES PR Press conferences

12 TARGET AUDIENCE: Target segment: active, educated persons, with civic attitude, environmentally responsible; Enlarged target covers adults, teenagers, children living in urban areas, mainly Bucharest and other neighboring cities.

13 TYPES OF DISPLAY Posters Flyers Stage Background (3x5 m) Press Conference Folder Web Banners Print Press Layouts

14 TYPES OF DISPLAY Roll up banners Km milestones & direction signs Start/ Finish gate

15 CONTACT: Olimpia Norsesovici Sales Director Phone: