FRIEDRICHSHAFEN, GERMANY JUNE RUNNING RUN WILD, RUN FREE, RUN OUTDOORS

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1 FRIEDRICHSHAFEN, GERMANY JUNE RUNNING 2017 RUN WILD, RUN FREE, RUN OUTDOORS

2 The OutDoor. Your business. Your success. Once a year, OutDoor becomes the leading international meeting point of the outdoor industry, bringing manufacturers together with decision-makers, buyers and media representatives from all over the world to set new trends and showcase the latest innovations in a professional environment. As a key forum for the outdoor community, OutDoor also provides an excellent opportunity for networking and developing new contacts. Take advantage of the growing national and international retail audience and use this central platform to present your company to the global outdoor industry. This is where outdoor spirit meets outdoor business!

3 Running expertise Running OutDoor OutDoor. Running has become a tradition at OutDoor. Growing in popularity over the years, running will now be a hot topic at OutDoor International running brands will be given even greater scope to demonstrate the latest trends and innovations in presentations, workshops and talks. Keeping a finger firmly on the pulse as always, the trade show offers exhibitors and industry visitors the chance to (re)discover their passion for running and benefit from the symbiosis of running and the outdoor industry.

Price from 195.00 / m 2 *(booth module incl.

the first time be given particular focus at the RUNNING CENTER in Hall

and greatest trends in every facet to an industry audience, while an

events, workshops and talks will bring sports and business together and

The look Flexible booth sizes, innovative design, room for your ideas:

4 Price from / m 2 *(booth module incl. flooring, walls, inclusion in OutDoor RUNNING communication) RUNNING CENTER. The concept As well as general coverage at OutDoor, running will for the first time be given particular focus at the RUNNING CENTER in Hall B4. A specially created marketplace is designed to showcase the latest and greatest trends in every facet to an industry audience, while an integrated community area will be set aside for meetings; sporting side events, workshops and talks will bring sports and business together and put you in contact with specialist retailers. The look Flexible booth sizes, innovative design, room for your ideas: initiative to the brands to express themselves in a simple and straightforward language offering the ideal platform to expand into new markets. The products shoes apparel accessories digital devices

retail network through a professional OutDoor audience u Running Expertise A central platform of

5 RUNNING CENTER. Your benefits Your success u Integration into a strong industry network u New Markets Expanded retail network through a professional OutDoor audience u Running Expertise A central platform of collective running expertise u Visibility & Reach Additional trade show related communication measures Maximize the full potential of OutDoor and let your products conquer new terrain!

Walk of Fame - Running shoe exhibition Price: 399.00 (incl.

6 Walk of Fame - Running shoe exhibition Price: (incl. 1x shoe display with a brief profile and reference to your booth area, brief presentation and introduction of your shoe by product manager/designer whithin the RUNNING center expert s forum, entry in OutDoor RUNNING Center communication & Website) Focus attention on you and your expertise and help us to design the experts forum covering the following main topics: u Shoe display: Showcase the highlight of your collection including a brief profile with technical details in the RUNNING CENTER featuring a reference to your stand area. u Brief presentation: Special features, technical details, notes on function An opportunity for a designer/product manager to introduce your product in 15 minutes max. and give trade visitors a better idea of your shoe.

u Materials What are the trends in materials for the coming season?

7 Experts forum u Sales skills and export knowledge Running analysis for retailers: benefit or risk? Do retailers have to give tips on training? A discussion with a panel of experts. u Materials What are the trends in materials for the coming season? Which technologies are gaining ground? u Design/presentation What is the best way for running sector to present itself? How can I use my existing material?

MESSE FRIEDRICHSHAFEN JUNE 18 21 2017 Want to join us for a run to remember?

Kathrin Ruf Project Coordinator OutDoor Tel.

de Patrick Thurau Project Coordinator OutDoor/EUROBIKE Tel.

de Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen GERMANY Phone: +

8 MESSE FRIEDRICHSHAFEN JUNE Want to join us for a run to remember? We are all set and excited to hear from you! Kathrin Ruf Project Coordinator OutDoor Tel.: Fax: kathrin.ruf@messe-fn.de Patrick Thurau Project Coordinator OutDoor/EUROBIKE Tel.: Fax: patrick.thurau@messe-fn.de Messe Friedrichshafen GmbH Neue Messe Friedrichshafen GERMANY Phone: outdoor-show.com Trailrunning is boosting the running market. Source: sport-fachhandel The running sector keeps on growing. Running is trendy and has become a part of mainstream society. Source: Aktiv Laufen

FRIEDRICHSHAFEN, GERMANY JUNE RUNNING 2018 RUN WILD, RUN FREE, RUN OUTDOORS

FRIEDRICHSHAFEN, GERMANY JUNE 17-20 2018 RUNNING 2018 RUN WILD, RUN FREE, RUN OUTDOORS OutDoor: Not just a follower, but a trend-setter More than 900 manufacturers, some 21,000 decision-makers and purchasers