1 MASAI MARA MARATHON

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3 sponsorship proposal 2014 Run to conserve the Mara 3

4 About The Masai Mara Marathon The Masai Mara Marathon is a spectacular annual race held in the scenic and world acclaimed Masai Mara Game Reserve. it is a spectacle that gives the participants and the sponsors that rare and memorable privilege of racing in the jungle, sampling the panoramic reserve with wild animals in the vicinity. Masai Mara is renowned both for its spell-binding menu of natural beauty sites and as a valuable source of economic revenue through tourism. The Masai Mara Marathon: 2014 edition The 6th Edition of the Masai Mara Marathon is scheduled to take place on the 18th of october 2014 at the Lemek Conservancy, which covers approximately 17,000 acres in the Masai Mara. For the last three years Masai Mara Marathon continues to grow in leaps and bounds. There has been massive response in participation from local and international participants. A pool of local and international corporate organisations have also been sponsoring the race over the years. These include: embraer, General electric, homeboyz, Creative Cleaning among many others. This has generously contributed to the success and growth of the Masai Mara Marathon and, more importantly, scaling up support to the cause that the race advocates: conservation and support to marginalised community-based projects around Masai Mara. 4

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6 why The Masai Mara Marathon The Masai Mara Marathon s main objective is to raise funds to support conservation of the Masai Mara as well as community based projects around the Masai Mara. Mainly, the Masai Mara Marathon, which is a highly visible athletic event with immense media covering, aims to raise funds to be channeled towards conservation of the Mara ecosystem and raise awareness of the plight of the stakeholders( communities and wildlife within the ecosystem). 1. our four key aims a. Conservation: To create a forum through which funds will be raised for the conservation of the Mara ecosystem. Funds and donations raised will ably support conservation efforts within the olchorro oirwa conservancy. The Mara ecosystem is staring at the dangers of climate change, as evidenced by the drying of rivers in the ecosystem, drought and hunger that have sunk the communities around into the deeper abyss of poverty. indeed, the proceeds will also bolster conservation efforts aimed at saving endangered species such as lions, white rhinos, leopards, elephants and cheetahs. we shall also support the construction of an animal orphanage and contribute towards the Rhino sanctuary. b. water, health and sanitation for Communities The communities living in the ecosystem are grappling with countless challenges ranging from severe water shortage, sanitation, healthcare, food security and education challenges. we shall undertake various empowerment projects including digging of boreholes and construction of a state-of-the-art dormitory for itong Primary school. 6

7 Every step you take brings a child closer to a classroom 7

8 This way, the challenges bedevilling girls who have to walk long distances in an area with dangerous marauding wild animals to school will be ameliorated, and their hopes for a better future will be kept alive. Additionally, we shall be setting up a scholarship fund for the girls. To address the challenges of water borne diseases that the communities around continue to face such as dysentery, we shall construct community toilets and showering facilities for their use. c. Continuity for our Champions: Kenyan sportsmen and women who have been trailblazers at the global stage, have brought honour and glory to Kenya and this has inspired many others. however, only a few, after completion of their active sports careers are able to adapt to a new life, change jobs and start a family. For others fifiit has been hard to adjust to new life that is not as glamorous due to their reduced celebrity status and loss of incomes. The local heroes, who revelled in fame and wealth, deteriorate after retirement, getting reduced to desperation, utter waste and abject poverty. our aim is to create continuity of purpose for our olympian legends by creating a mentorship forum where they can put their sporting and talent scouting skills to good use and raise the next generation of olympians in the communities where they live. by the mere fact that these athletes have global presence, the Masai Mara Marathon organizers realise their potentiality and worth as role models to our children. d. sports Tourism catalyst Vision 2030, recognizes tourism as one of the 5 pillars which will transform Kenya into a middle income nation by The Gok-EC Country strategy paper highlighted tourism as a sector with great potential to increase export earnings for the Kenyan economy. with this in mind, the Kenya Tourism board is focusing on promoting Kenya as a sports-tourism destination. The Masai Mara Marathon will combine the allure of the Masai Mara and the fame of Kenya s running tradition and spirit to attract local and international participants. 8

9 Run so the children can learn 9

10 event information Combining the endurance of the marathon through the Masai plains and the constant stares of wildlife within a distance of about 400 meters away from the course and you will get the exciting and lasting experience as a participant, spectator or sponsor of the event. The venue of the Marathon will be the Lemek Conservancy, which covers approximately 17,000 acres in the Masai Mara, and is under private management. The race Categories are: 21 km half Marathon 5 km fun race 5 km corporate race 5 km local category Achievements so Far The last two editions of the Masai Mara marathon have contributed to:- Construction of an Administration block in Aitong primary school. Construction of a dormitory at Namunyak Girls school. on-going construction of a dining hall and kitchen facilities at Namunyak Girls school. we are also planning the construction of a dispensary at Ngswani, Lemek Conservanc. Rehabilitation programs along Mara rive. plans to plant trees along the Mara river are underway. sanitary towels distribution at Namnyak Girls school. 10

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12 sponsorship packages TiTLe sponsorship package- Kshs. 30,000,000 The Masai Mara Marathon Limited would like to extend a partnership opportunity to your esteemed organization as the Title sponsor. your contribution will go towards executing a successful Marathon event as well as funding our charity projects as part of your corporate social responsibility. The Masai Mara Marathon Limited requests you to join us as the Title sponsor for this highly visible & high impact activity. This entitles your company to:- Naming rights//\ & Co-owning the title with Masai Mara Marathon. unlimited promotional and publicity rights but in accordance with the iaaf rules and regulations. Financing/ and naming the winners prizes. Conservation & community projects. complimentary registration and 2 nights full board accomodation for a team of 10. set up a 20 seater branded hospitality tent at the venue. your Logo & name will be on all our communication and branding material. prominence in the Programme booklet, to be distributed at the event. 12

13 big fi5 sponsor:- kshs.5,000,000 [5 sponsors:- lion, elephant, rhino, bufallo, leopard ] This entitles your company to:-: 1 large entrance lateral banner. Venue branding opportunities (& Co-branding with the title sponsor). event branding- sponsor tag &/ logo on all pre-event advertising:-print adverts, billboards, e-shots, tickets, website. 5 Event Tickets-1 Vip table with complimentary refreshments. radio mentions for two weeks. Logos on Masai Mara marathon brochure. Logo on all marathon apparel. Co-branding on all athletes running kits. plaque appearance for all CsR projects:- schools, water projects etc at the Mara. one corporate team of 5 persons ie. corporate run team). opportunity to be a strategic partner on selected CsR projects within the Mara. 13

14 corporate sponsor:- kshs.3,000,000 This entitles your company to:- Venue branding opportunities & (Co-branding with the title sponsor). event branding- sponsor tag &/ logo on all pre-event advertising:-print adverts, billboards, e-shots, tickets, website. event Tickets- 1 Vip table with complementary refreshments. radio mentions for two weeks. Logos on Masai Mara marathon brochure. opportunity to be a strategic partner on selected CsR projects within the Mara. corporate team sponsorship :- kshs.500,000 This entitles your company to:- sponsoring a team of 5-10 people with registration and branding [sponsor s own 3 tear drops]. transport to and from the masai mara on overland trucks. full board accommodation for two nights. 14

15 Run to conserve our ecosystem 15

16 Run so the rivers can flow LIMITED NHIF Building - Mezzanine Floor, Upper Hill P. O Box , Nairobi, Kenya info@masaimaramarathon.co.ke FOR FURTHER ENQUIRIES PLEASE CONTACT Fiona Konchellah fionakonchellah@gmail.com Samar Al-Kindy / samar.alkindy@gmail.com 16