GIRLS ON THE RUN ST. LOUIS k Sponsorship Opportunities

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1 GIRLS ON THE RUN ST. LOUIS k Sponsorship Opportunities Saturday, May 11, 2013 Saturday, November 16, 2013

2 About Girls on the Run St. Louis 5k Events The Girls on the Run St. Louis (GOTR-STL) bi-annual races are the largest timed 5k events in St. Louis and are held on the streets of Downtown St. Louis each May and November. The races serve as the culminating event for the Girls on the Run St. Louis program participants, celebrating 10 weeks of training. Teams from 19 counties across Missouri and Illinois come together with family, coaches, teachers, supporters, and members of the local running community for a fun-filled morning to support girl empowerment and healthy living for the whole family. Race day festivities include music and dancing with a DJ, photos, face painting and hair decoration, food trucks, activities hosted by our partners and giveaways. The race is open to the general public. As a Girls on the Run St. Louis 5k sponsor you will receive: Access to more than 18,000 race participants annually, including more than 5,000 program participants ages 8-14, parents, corporate partners, and members of the St. Louis running community. Your company s name and/or logo on event collateral which may include promotional flyers, e- blasts to more than 16,000 addresses, the GOTR-STL website, Facebook, Twitter, event signage and more. Exposure in media alerts, press releases, race advertisements, and public service announcements through diverse media outlets throughout the Greater St. Louis community. The spring 2013 season culminates our celebration of our 10 th anniversary and serving more than 10,000 girls! GOTR-STL was established as a way to help girls recognize their extraordinary potential and thrive in a world that often sends them unhealthy and unrealistic messages. An identified community need and organic growth through volunteer support and word-of-mouth have allowed us to empower a generation of girls Demographics GOTR-STL is the third largest council of the 200+ councils that make up Girls on the Run International. Serving more than 18,000 runners annually, the GOTR-STL bi-annual 5k events are the largest 5k races in the Greater St. Louis Area. We will serve more than 5,000 girls in more than 240 schools in 19 counties across eastern Missouri and western Illinois. Our program is offered in 55 school districts and 43 independent schools within our service area. 85% of race participants are female and represent two powerful customer bases: tweens and their Moms!

3 Program Service Area Race Participant Geographic Distribution IL 25% MO 75% 45+ 9% Female Race Participant Age Breakdown % % 18 & under 57% Male Race Participant Age Breakdown % % 18 & under 20% % We can t run without YOU! By supporting Girls on the Run St. Louis, you can make it possible for us to empower a generation of girls in our community. Your financial support helps to provide every girl the opportunity to cross the finish line on a life-changing experience. After review our sponsorship opportunities, please contact Katy Sommer at or to learn more about how we can build a partnership that will impact the Greater St. Louis Area!

4 PRESENTING SPONSOR - (limit 1 sponsorship) Logo Placement: Exclusive company logo on front of program t-shirts for Fall 2013 season (4,000 shirts/per year) distributed to 3,000 girls and 1,000 coaches in program during Fall 2013 season Exclusive sponsor name on finisher medal ribbons (11,000 medal ribbons/year, deadline for inclusion on Spring 2013 ribbons is 2/18/13) distributed to all race participants Company logo on front of race t-shirts (5,000 shirts/year) distributed to general public runners Company logo/web link on GOTR-STL website homepage Company logo/web link on GOTR-STL 5k website (linked from GOTR-STL homepage) Company logo on GOTR-STL 5k race results website (linked from GOTR-STL homepage) Company logo on all paid and donated 5k advertisements (print and electronic) Prominent company logo placement on race posters/flyers displayed throughout the Greater St. Louis Area (950 posters/year, 1000 flyers/year) Prominent company logo placement on race registration forms Company name/logo on all race related collateral as THE PRESENTING SPONSOR Media Outreach: Company outreach activities included in GOTR-STL e-newsletter Sponsor Calendar section distributed to GOTR list of 16,000+ s 14 times/year Company logo/web link on e-newsletter distributed to GOTR list of 16,000+ s 14 times/year Feature article about company in e-newsletter distributed to GOTR list of 16,000+ s (one per season) (2 articles/year) GOTR-STL to like your business on Facebook and link to your webpage with a thank you message in two status updates per season (2,000+ followers) (4 posts/year) GOTR-STL to tweet two thank you messages to your business on Twitter per season (800+ followers) (4 tweets/season) Proactive posting on GOTR-STL Facebook account throughout season regarding company outreach activities (2,000+ followers) Recognition and a quote from your business in all media alerts and press releases Additional Benefits: Category exclusivity Exclusive naming rights as Presenting Sponsor Girls on the Run 5k presented by [COMPANY NAME] Exclusive sponsor logo in race registration confirmation s distributed to all general public race registrants Exclusive sponsor of social media results messages Girls on the Run 5k results brought to you by [COMPANY NAME] distributed to race registrants via text message and Facebook Opportunity to have race pre-registration at company location for employees Featured as top sponsor in all media promoting GOTR-STL 5K races Opportunity to distribute company-provided info/coupons/offers to program participants and families at the beginning of the season distributed to girls (3,000 girls/season) Opportunity to send dedicated e-blast to GOTR-STL database one time per season (16,000+ addresses) (2 e-blasts/year)

5 Opportunity to participate in practice 5k activities with teams during Spring 2013 and Fall 2013 seasons Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race) Race Day Benefits: Photo opportunity with race participants and honorary race chair(s) GOTR-STL provided banner at race start and finish line area High visibility and speaking role at press events Verbal recognition of company s sponsorship from the stage at the race GOTR-STL provided 10x10 tent in Race Village at race with access to generator if necessary Opportunity to include company-provided printed info/coupons/offers in race bags distributed to girls (3,000 inserts/race) Opportunity to brand cheer station along 5k course at Spring 2013 and Fall 2013 races Complimentary race entries (10/race)

6 ELITE SPONSOR Logo Placement: Company logo on back of program t-shirts for Fall 2013 season (4,000 shirts/per year) distributed to 3,000 girls and 1,000 coaches in program during Fall 2013 season Sponsor name on finisher medal ribbons (11,000 medal ribbons/year, deadline for inclusion on Spring 2013 ribbons is 2/18/13 limit 2 company names) distributed to all race participants Prominent company logo placement on back of race t- shirts (5,000 shirts/year) distributed to general public runners Company logo/web link on GOTR-STL website Company logo/web link on GOTR-STL 5k website (linked from GOTR-STL homepage) Company logo on GOTR-STL 5k race results website (linked from GOTR-STL homepage) Company logo on race posters/flyers displayed throughout the Greater St. Louis Area (950 posters/year, 1000 flyers/year) Company logo on race registration forms Media Outreach: Company outreach activities included in GOTR-STL e-newsletter Sponsor Calendar section distributed to GOTR list of 16,000+ s 14 times/year Company logo/web link on e-newsletter distributed to GOTR list of 16,000+ s 14 times/year Feature article about company in e-newsletter distributed to GOTR list of 16,000+ (1 per season) (2 articles/year) GOTR-STL to like your business on Facebook and link to your webpage with a thank you message in two status updates per season (2,000+ followers) (4 messages/year) GOTR-STL to tweet two thank you messages to your business on Twitter per season (800+ followers) (4 tweets/year) Proactive posting on GOTR-STL Facebook account throughout season regarding company outreach activities (2,000+ followers) Recognition and a quote from your business in all media alerts and press releases Additional Benefits: Opportunity to have race pre-registration at company location for employees Opportunity to distribute company-provided info/coupons/offers to program participants and families at the beginning of the season distributed to girls (3,000 girls/season) Opportunity to participate in practice 5k activities with teams during the Spring 2013 and Fall 2013 seasons Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race) Race Day Benefits: Photo opportunity with race participants and honorary race chairs Placement of company provided banner at race start and finish line area (GOTR-STL to provide size) High visibility and speaking role at press events for race Verbal recognition of company s sponsorship from the stage at the race GOTR-STL provided 10x10 tent in Race Village at race with access to generator if necessary Opportunity to include company-provided printed info/coupons/offers in race bags distributed to girls (3,000 inserts/race) Opportunity to brand a cheer station along 5k course at Spring 2013 and Fall 2013 races Complimentary race entries (8/race)

7 CHAMPION SPONSOR Logo Placement: Company logo on back of program t-shirts for Fall 2013 season (4,000 shirts/per year) distributed to 3,000 girls and 1,000 coaches in program during Fall 2013 season Prominent company logo placement on back of race t-shirts for races (5,000/year) distributed to general public runners Company logo/web link on GOTR-STL website Company logo/web link on GOTR-STL 5k website (linked to from GOTR-STL homepage) Company logo on GOTR-STL 5k race results website (linked to from GOTR-STL homepage) Company logo on race posters/flyers displayed throughout the Greater St. Louis Area (950 posters/year, 1000 flyers/year) Company logo on race registration forms Media Outreach: Company outreach activities included in GOTR-STL e-newsletter Sponsor Calendar section distributed to GOTR list of 16,000+ s 14 times/year Company logo/web link on e-newsletter distributed to GOTR list of 16,000+ s 14 times/year One feature article about company in e-newsletter distributed to GOTR list of 16,000+ (2 articles/year) GOTR-STL to like your business on Facebook and link to your webpage with a thank you message in one status update per season (2,000+ followers) (2 messages/year) GOTR-STL to tweet one thank you messages to your business on Twitter per season (800+ followers) (2 tweets/year) Proactive posting on GOTR-STL Facebook account throughout season regarding company outreach activities (2,000+ followers) Additional Benefits: Opportunity to distribute company-provided info/coupons/offers to program participants and families at the beginning of the seasons distributed to girls (3,000 girls/season) Opportunity to participate in practice 5k activities with teams during Spring 2013 and Fall 2013 seasons Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race)

8 Race Day Benefits: Verbal recognition of company s sponsorship from the stage at the Spring 2013 and Fall 2013 races Placement of company provided banner at race start and finish line area (GOTR-STL to provide size) GOTR-STL provided 10x10 tent in Race Village at race Opportunity to include company-provided printed info/coupons/offers in race bags distributed to girls (3,000 inserts/race) Opportunity to brand a cheer station along 5k course at Spring 2013 and Fall 2013 races Complimentary race entries (6/race)

9 MARATHONER SPONSOR Logo Placement: Company logo on back of race t-shirts (5,000/year) distributed to general public runners Company logo/web link on GOTR-STL website Company logo on race posters/flyers displayed throughout the Greater St. Louis Area (950 posters/year, 1000 flyers/year) Company logo on race registration forms Media Outreach: Company outreach activities included in GOTR-STL e-newsletter Sponsor Calendar section distributed to GOTR list of 16,000+ s 14 times/year Company logo/web link on e-newsletter distributed to GOTR list of 16,000+ s 14 times/year One feature article about company in e-newsletter distributed to GOTR list of 16,000+ (1 article/year) Proactive posting on GOTR-STL Facebook account throughout season regarding company outreach activities (2,000+ followers) Additional Benefits: Opportunity to distribute company-provided info/coupons/offers to program participants and families at the beginning of the seasons distributed to girls (3,000 girls/season) Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race) Race Day Benefits: Placement of company provided banner at race finish line area (GOTR-STL to provide size) Space for company-provided 10x10 tent in Race Village Opportunity to include company-provided printed info/coupons/offers in race bags distributed to girls (3,000 inserts/race) Opportunity to brand a cheer station along 5k course at Spring 2013 and Fall 2013 races Complimentary race entries (4/race)

10 SPRINTER SPONSOR Logo Placement: Company logo/web link on GOTR-STL website Company logo on race posters/flyers displayed throughout the Greater St. Louis Area (950 posters/year, 1000 flyers/year) Media Outreach: Company outreach activities included in GOTR-STL e-newsletter Sponsor Calendar section distributed to GOTR list of 16,000+ s 14 times/year Company logo/web link on e-newsletter distributed to GOTR list of 16,000+ s 14 times/year Proactive posting on GOTR-STL Facebook account throughout season regarding company outreach activities (2,000+ followers) Additional Benefits: Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race) Race Day Benefits: Placement of company provided banner at race finish line area (GOTR-STL to provide size specifications) Space for company-provided 10x10 tent in Race Village Opportunity to include company-provided printed info/coupons/offers in race bags distributed to girls (3,000 inserts/race) Opportunity to brand a cheer station along 5k course at Spring 2013 and Fall 2013 races Complimentary race entries (2/race)

11 Targeted Marketing Opportunities Spring 2013 and Fall 2013 Race Volunteer Sponsor - (Limit 1 Sponsor) Reach: 10,000+ Race Day Participants & 300+ Race Day Volunteers The Girls on the Run St. Louis 5K is so successful each season due to the dedication and hard work of our volunteers. Show your gratitude and applaud their work as the Volunteer Sponsor. All of the Sprinter Sponsorship benefits Company logo on volunteer race t-shirts for Spring 2013 and Fall 2013 races (600/year) Company logo/web link on volunteer page of GOTR website Race Bib Sponsor - (Limit 1 Sponsor) (deadline for inclusion on Spring 2013 bibs is 4/1/13) Reach: 6,500+ Runners/Race All of the Sprinter Sponsorship benefits Company name/logo on all race bibs Opportunity to print marketing message on back of race bib Complimentary race entries to Spring 2013 and Fall 2013 races (2/race) Recycling Sponsor - (Limit 1 Sponsor) Reach: 10,000+ Race Day Participants Show your support of the environment by becoming the official sponsor of the Girls on the Run St. Louis Race Recycling program. All of the Sprinter Sponsorship benefits Girls on the Run St. Louis provides the volunteers and the containers you provide the funding for management of recyclable waste! Opportunity to provide signage as Recycling Sponsor Complimentary race entries to Spring 2013 and Fall 2013 races (2/race) Water Station Sponsor - (Limit 1 Sponsor) Reach: 10,000+ Race Day Participants Add to the excitement of the Race experience with an on-course presence handing out GOTR-supplied water to Race participants. All of the Sprinter Sponsorship benefits Opportunity to provide branded/unbranded cups for water station Opportunity to provide at least 10 water station volunteers wearing organization s T-shirts Opportunity to provide table banners (GOTR to provide size) Complimentary race entries to Spring 2013 and Fall 2013 races (2/race) Mile Marker Sponsor - (Limit 3 Sponsors) Reach: 10,000+ Race Day Participants A great marketing opportunity to visually demonstrate your support of GOTR. Company name/logo on GOTR provided signage at a mile marker location at Spring 2013 and Fall 2013 races Company logo on printed race schedules (6,000/year) Opportunity to include company-provided printed info/coupons/offers in race bags for Spring 2013 and Fall 2013 races distributed to girls (3,000 inserts/race) Opportunity to include info/coupons/offers in electronic race bag ed to all parents, coaches and general public race participants (5,000 s/race)

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