RUN WALK HONOR SPONSORSHIP OPPORTUNITIES 2014 CELEBRATE PAT S LEGACY AT THE 10TH ANNUAL PATSRUN.COM

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1 CELEBRATE PAT S LEGACY AT THE 10TH ANNUAL RUN WALK HONOR SPONSORSHIP OPPORTUNITIES 2014 RUN WALK HONOR SATURDAY, APRIL 26, 2014 SUN DEVIL STADIUM TEMPE, ARIZONA 4.2 MILE RUN /WALK.42 MILE KIDS RUN FINISH LINE Pat Tillman Foundation

2 SPONSORSHIP OPPORTUNITIES Run, Walk, Honor Pat s Run is the signature fundraising event for the Pat Tillman Foundation. Held annually in April at Sun Devil Stadium, the event attracts more than 35,000 participants, volunteers and spectators from across the country. Together they Run, Walk and Honor Pat s memory while raising important funds to support the scholarship programs created in his name. From the inaugural run held in 2005 with nearly 5,000 participants, the event has seen unprecedented growth each year and the 4.2 mile run has reached capacity with 28,000 participants making it the largest race in Arizona. About the Event About the Event The 4.2 mile course winds through the streets of Tempe and is staged so that The 4.2 mile course winds through the streets of Tempe and is staged all participants finish on the 42-yard line on Frank Kush Field, symbolic of the so that all participants finish on the 42-yard line on Frank Kush Field, #42 jersey Pat wore while he was a Sun Devil. The start line is located on symbolic of the #42 jersey Pat wore while he was a Sun Devil. The start the east side of the stadium on Packard Drive. The route features three aid line is located on the east side of the stadium on Packard Drive. The route stations and five runner refreshment zones at the finish. features three aid stations and five runner refreshment zones at the finish. The fun continues after the race with a free Finish Line Expo that features The fun continues after the race with a free Finish Line Expo that features entertainment, refreshments and more than 50 local and national vendors. entertainment, refreshments and more than 50 local and national For children 12 and under the Kids Corner is an interactive zone filled with vendors. For children 12 and under the Kids Corner is an interactive zone games, inflatables and special appearances by members of the Arizona filled with games, inflatables and special appearances by members of State Football Team and local sports team mascots. the Arizona State Football Team and local sports team mascots. Invest in Our Mission Proceeds raised at Pat s Run support the Tillman Military Scholars Program. Inspired by Pat s attributes of leadership, passion for education and spirit of service, the Foundation annually awards educational scholarships through the Tillman Military Scholars Program. Created in 2008, the program provides educational resources and financial support to veterans and their spouses to bridge the gaps left by the Post 9/11 GI Bill. To date, 290 Tillman Military Scholars attending over 90 academic institutions nationwide have been awarded nearly $4.1 million in scholarships. Since its inception, the Pat Tillman Foundation has invested more than $9.2 million in program support to help scholars continue their service both in and out of uniform. Technical Sergeant David Glass, Air Force Doctor of Medicine, University of Illinois

3 SPONSORSHIP OPPORTUNITIES Honor Pat s Legacy by Inspiring Others to Create Their Own We invite you to join the team of Tillman supporters nationwide by being a part of this inspirational event. As a sponsor of the 10th Annual Pat s Run your participation will not only honor Pat Tillman s legacy of leadership and service, it will make a direct and positive impact in the lives of the Tillman Military Scholars who receive support from the Pat Tillman Foundation. Customized sponsorship packages include hospitality, community outreach, advertising and volunteer initiatives designed with flexibility to best suit your marketing and community relations objectives. ADVERTISING A comprehensive advertising campaign utilizing print, radio, online, outdoor and television partners will provide extensive promotional support to Pat s Run sponsors. PRINTED COLLATERAL An estimated 35,000 race brochures and 1,000 race posters will be distributed throughout the Valley and sent to past participants. ON-SITE SIGNAGE Recognition opportunities on race day include banner placement at the start and finish lines and digital signage inside Sun Devil Stadium. RACE SHIRTS All 4.2 mile participants and shadow runners receive a technical race shirt with registration. All.42 mile kids run participants receive a cotton T-shirt. ONLINE PROMOTION Online recognition on the Pat Tillman Foundation/Pat s Run website, official Facebook page (73,000+), Twitter feed (7,500+) and in e-newsletters sent to the Foundation community (110,000+). FINISH LINE EXPO Featuring an interactive Kids Corner and more than 50 local and national vendors, the Expo provides a unique opportunity to promote your company, products and services to thousands of runners, walkers, volunteers, spectators and sports enthusiasts. TEAM TILLMAN Team Tillman is a grassroots fundraising program to increase funds and awareness of the event. Participants earn exclusive gear, unique gifts and race-day benefits in exchange for collecting donations. VIRTUAL GOODIE BAG Participants can choose how to engage your message by printing the custom offer or visiting your website promoted in the green online race bag. VOLUNTEER OPPORTUNITIES Employees can participate as volunteers during the weeks leading up to the event, at packet pickup and on race day. SHADOW RUNS On race day, through a partnership with the ASU Alumni Association, 4.2 mile shadow runs will be held nationwide spanning from San Diego to New York City.

4 SPONSORSHIP OPPORTUNITIES Pat s Run At A Glance More than 35,000 participants representing all 50 states ranging in age from newborn to 86 years old participated in the 9th Annual Pat s Run in Tempe. Additionally, 1,600 shadow runners participated in 29 cities nationwide from San Diego to New York City and as far away as Forward Operating Base Shindand in Afghanistan. PARTICIPATION 4.2 Mile Race Participants 28,000 Shadow Runners 1,600 Spectators 5,000 Volunteers 1,500 Kids Run Participants 2,610 AGE DISTRIBUTION % 11% % % 12 and under 11% % % MALE / FEMALE RATIO Female 51% Male 49%

5 SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES TITLE PREMIER MAJOR OFFICIAL 10TH ANNIVERSARY LEVELS $150,000 $50,000 $30,000 $20,000 $10,000 VISIBILITY Category Exclusivity Sponsorship Press Release 4.2 Mile Race Shirts Use of Race Logo / PTF SIGNAGE & ON-SITE Start Line Banners Finish Line Banners Additional Stadium Signage 1 Race Course Fencing Wrap Finish Line Expo Booth 20x20 20x20 20x20 10x10 10x10 Stadium Scoreboard Stadium Ribbon Boards Inflatable on Course Verbal Announcements Hand Out Giveaways Stage Time for Company Rep PACKET PICKUP Opportunity to Exhibit Virtual Goodie Bag Ad Top Tier PRINTED MATERIALS Event Posters Logo Logo Logo Logo Logo Race Brochures Logo Logo Logo Logo Save the Date Cards Logo Logo Logo ONLINE Final Instructions Logo Logo Name Name Name Logo & Link on Web Rotation on Pat s Run Info Page Social Media E-News Communications Logo Name Name Name Name

6 SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES TITLE PREMIER MAJOR OFFICIAL 10TH ANNIVERSARY LEVELS $150,000 $50,000 $30,000 $20,000 $10,000 ADVERTISING Print Advertising All All All Select Thank You Official Race Program Full Page ½ Page ½ Page ¼ Page 8 Page HOSPITALITY/TEAM BUILDING Complimentary Race Entries VIP Hospitality Tent Passes Reserved Parking Passes Invitation to VIP Reception Volunteer Opportunities Custom Team Code SHADOW RUNS Exhibit at top 5 Shadow Runs ADDITIONAL SPONSORSHIP OPPORTUNITIES FINISH LINE EXPO $25,000 PAT S RUN KIDS RUN $20,000 RACE BIBS $15,000 RACE PROGRAM FULL PAGE AD $2,500 HALF PAGE AD $1,500 TEAM TILLMAN PAT'S RUN $10,000 VOLUNTEER RACE CREW $10,000 REGISTRATION / PACKET PICK-UP $10,000 RACE RESULTS $7,500 ENTERTAINMENT $5,000 MEDICAL TEAM $5,000 FINISH LINE EXPO* 20x20 RESERVED SPACE $3,000 10x10 RESERVED SPACE $2,000 *Activities that require additional space will be negotiated on a case-by-case basis. AID STATION $5,000 MILE MARKER SPONSOR $2,500 VIP AREA IN-KIND

7 SPONSORSHIP OPPORTUNITIES IN-KIND DONATIONS The Pat Tillman Foundation welcomes sponsorships that involve the donation of in-kind products and/or services to limit the expenses associated with the event. Opportunities for support include: Advertising/Media Awards Banners Barricades Communication Devices Entertainment Fruit Generators Goodie Bags Paper Cups Printing Safety Pins Snacks Sound Equipment Staging Sports Drinks Supplies T-Shirts Team Tillman Incentives Water THE PAT TILLMAN FOUNDATION Since 9/11, more than 2.5 million troops have served in the wars in Iraq and Afghanistan, and an estimated 300,000 are returning annually to school or the civilian workforce. Now, more than ever, our country has an obligation to help these determined few pursue their educational and career goals and fuel their potential at home so they can continue serving our country for years to come. Thank you in advance for your consideration of this very important effort to support veterans and military spouses who have and continue to dedicate their lives to serving others. If you have questions or would like to receive additional information about sponsoring the 10th Annual Pat's Run, please contact the Pat Tillman Foundation at or via at 2141 E. Broadway Road, Suite 115 Tempe, AZ phone: fax: web:

8 FINISH LINE EXPO Pat s Run is the signature fundraising event for the Pat Tillman Foundation. Pat s Run is held in late April to commemorate the day that Pat lost his life in Afghanistan. Symbolic of #42 he wore as an ASU Sun Devil, Pat s Run is 4.2 miles long, ending on the 42-yard line of Frank Kush Field inside Sun Devil Stadium. From the first event held in 2005 with nearly 5,000 participants, Pat s Run has grown into the largest run in the Valley. For the past three years, Pat s Run has had over 35,000 participants representing all 50 states uniting to Run, Walk and Honor at Sun Devil Stadium. Participants raise money for the Tillman Military Scholars program, which provides scholarships to U.S. military veterans and spouses who reflect Pat s values, strength of character, and commitment to service. To date, 290 Tillman Military Scholars from 34 states and attending 90 academic institutions nationwide have been awarded over $4.1 million. With proceeds generated at Pat s Run, the Foundation has invested over $9 million in educational support since its inception in In addition to the 4.2-mile run/walk, and.42 mile Kids Run, Pat s Run features a Finish Line Expo free for all participants, volunteers and spectators. The festival features music, an interactive Kids Corner and over 40 vendors. The Expo provides a unique opportunity to promote your company, products and services to thousands of runners, walkers, volunteers, spectators and sports enthusiasts. Today the Pat Tillman Foundation invites you to join the team of Tillman supporters nationwide by being a part of this inspirational event. Saturday, April 26, :00 a.m. 11:00 a.m. Finish Line Expo Booth Sizes & Prices* LEVEL SIZE PRICE A 20 x 20 $3,000 B 10 x 10 $2,000 Vendor Custom $500 or 30% of proceeds at event *Activities that require additional space will be negotiated on a case-by-case basis. For additional information please call or patsrun@pattillmanfoundation.org.

9 FINISH LINE EXPO RESERVATION FORM Please complete and return no later than March 28, 2014 by fax or to CONTACT INFORMATION: Level A - $3,000 Level B - $2,000 Vendor - $500 or 30% Up to 20 x 20 booth space Up to 10 x 10 booth space Custom space Virtual Goodie Bag Ad Company Name: Contact: Address, City, State, Zip: Phone: Fax: Race Day Contact: Cellphone: BOOTH INFORMATION: Tent: 20 x x 10 Will bring own (size): Tables: Will bring own (qty/size): Chairs: Will bring own (qty): Power Requested: No Yes Please briefly explain what will be taking place at your booth? Do you plan to sample food or beverage at the Expo? No Yes* *An ASU Health Department permit will be required; form provided at a later date Do you plan to SELL products or food? No Yes* *Selling product of any kind requires a Tempe Tax and License Permit; form provided at a later date Do you plan to have a vehicle in your space? No Yes* Description: *Please provide proof of current auto insurance. What amount and type of trash do you expect to produce during set-up and on race-day? Do you plan to have an inflatable(s) at the event? No Yes* *Please provide proof of current certificate of insurance. Inflatable description: Dimensions: Additional Notes/Comments:

10 PAYMENT INFORMATION: Total amount enclosed: $ Please invoice Company Name: Contact: Address, City, State, Zip: Phone: Fax: Check # enclosed. Please make check payable to: Pat Tillman Foundation Credit Card (please circle) American Express Discover MasterCard Visa Name on Card Credit Card Number Expiration Date Security Code Authorized Signature Date Credit Card Billing Address (Same as above ) FOR INTERNAL USE ONLY: 2141 E Broadway Road, Suite 115, Tempe, Arizona Phone: Fax: