2017 National Runner Survey

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1 2017 National Runner Survey

2 Table of Contents Introduction and Methodology. 3 Executive Summary.. Demographics.. Runner Profile Event Preferences. Introduction Technology Use Running Preferences Running Injuries A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 2

3 Introduction and Methodology The National Runner Survey is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits and product preferences of the running population nationwide. Initially launched in 2007, the National Runner Survey is distributed electronically on an annual basis to race directors, media, running stores, brands and vendors, running clubs and others who frequent the running industry. Field Dates: March June ,800+ runners responded Sample: Reflective of a convenience random sample. Results reflective of core runners: Active adult participants who tend to enter running events and train year-round First-time runners invited to participate but the majority of responses came from core runners The National Runner Survey measures the following areas: Demographics Sports Participation Technology Runner Profiles Running Preferences Event Preferences Social Media Use Sports & Fitness Products Training and Injuries Disclaimer: Results not reflective of the running industry as a whole A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 3

4 Executive Summary: Runners Average 21 miles a week and tend to run year-round 3 in 4 supplement their running with other exercise They skew female - 63% U.S. runners represent an affluent, healthy target Half prefer to run alone A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 4

5 Executive Summary: Events Runners attend events as both fun runners and competitors Half are traditionalists and like participating in the same events every year, while an equal number are always looking for a new event experience The half marathon continues to be the most popular event in terms of participation and favored distance U.S. runners average 8 events in the past year, up from 7 events in 2015, and are planning on participating in 8 over the next year While we have seen a decline in participation, 1/3 of runners actually plan to run in more events than in the past. Half plan to run in the same number The top 5 factors impacting participation are: Preferred distance Date Convenient location Have time to train Being healthy / injury A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 5

6 Executive Summary: Race Fees Runners are divided on race entry fees: Half feel race fees are too expensive Cost/Entry is among the top 10 factors on the decision to register 6 in 10 would participate in more events if entry fees were lower Half believe they receive good value for their race entry fee Half would run in a lower cost no frills / less swag race, while about half would run in a higher cost fuller race experience / more swag A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 6

7 Executive Summary: Social Media 8 in 10 follow something running related on social media About 4 in 10 like to share their running / race experience via social media Facebook is the primary social media channel 6 in 10 follow events Over 4 in 10 on Facebook are: Discussing running-related activities Recruiting others to join them at an upcoming race Tracking friends / family in a race Posting running / race results, photos, and/or videos Posting race results Looking for running motivation and training advice A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 7

8 Executive Summary: Technology About half of runners are connected. They run with a: Smartphone Sports watch GPS item More than 90% of runners wear a tracking device or watch 82% of runners like to use running apps to track their training A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 8

9 Demographics - Overview 28% Age 27% 37% Gender 19% 17% 4% 5% 1% 18 to to to to to to % 68% Marital Status 20% 8% 3% 1% 1% Married Single, Never Married Divorced Domestic Partner Widowed Separated A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 9

10 Demographics - Overview Household Composition % Number in Household or more 14 Number of Children Under 19 in Household or more 3 Education % Currently full time student and under 19 Attended college 1-3 years 8 Associate's Degree 6 Technical or Trade Degree 2 Graduated from 4-year college 36 Post-graduate study without degree Master s degree 29 Doctoral degree 8 Employment Employed full-time 87 Student 3 Retired 3 Homemaker 6 Unemployed Ethnicity % White/Caucasian 84 Black/African-American 7 Asian/Pacific Islander 6 Hispanic 4 American Indian 1 Other 2 Annual Income (Employed) Less than $15,000 3 $15,000-$24,999 3 $25,000-$34,999 4 $35,000-$49, $50,000-$74, $75,000-$99, $100,000-$124, $125,000-$149,999 4 $150,000-$174,999 3 $175,000-$199,999 1 $200,000 or more 4 Don't know/refused 17 A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 10

11 How Runners Classify Themselves Jogger / Recreational Runner 21% 15% Serious / Competitive Runner Runners primarily describe themselves as frequent / fitness runners, although that number decreased by 3% from % Frequent / Fitness Runner A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 11

12 Running Habits 76% Run 12 months / year Years Running Miles per Week % Run at least 4 days per week The majority run throughout the year and at least 4 times a week The average number of miles per week run grew from 20 to 21 from 2016 to 2017 A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 12

13 Running Motivators Primary Motivation to Start Running % For exercise 24 Weight concerns 14 Family / Friend encouragement 9 To enter a race 8 Competed in school and never stopped 8 Because I enjoy it 6 Needed a new challenge 6 To relieve stress 6 Health concerns besides weight 5 To get in shape for another sport 3 Runners are motivated by a desire to stay healthy, stay in shape, relieve stress, and enter / train for a race - consistent themes from year-to-year Primary Motivation to Continue to Run % Staying healthy 77 Staying in shape 73 Relieving stress 62 To enter / train for a race 62 Having fun 55 Achieving a goal 54 Meeting a personal challenge 53 Improving my state of mind 53 Controlling my weight 53 Improving speed or endurance 46 Socializing with friends/family/others 41 Appreciating nature, scenery 39 Being by myself for awhile 39 Getting into the natural environment 31 Competing against others 22 Stay injury free 13 A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 13

14 Running Goals for % Runners are very goal oriented almost all have one. 43% 40% 32% 29% In 2017, runners want to: Stay healthy Run personal bests Have new running experiences 13% 5% 3% Stay healthy Set a new PR Run a new race Lose weight Run a marathon Keep a running streak Run miles Run 1+ mile/day A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 14

15 Regular Activities as Part of Running 55% 49% 47% 27% 26% 21% 21% 18% 14% 11% 10% 9% Warm up/ stretch Use machines/ weights Walk Bike Yoga/ Pilates Hike HIIT Training Spin Swim Aerobics Crossfit Form Drills A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 15

16 Running Preferences Preferred Time of Day to Run Easy Runs (aerobic) 86% Long Runs (> 1 hour) 79% Hill Training 44% Pace Workouts 44% Tempo Runs 38% Recovery Runs 31% Fartlek 17% Pickups 8% How Prefer to Run Paved Path 67% Urban Road 54% Park 47% Rural Road 44% Dirt Trail 40% Outdoor track 20% Mountains 16% Treadmill 14% Beach 12% Early AM 64% Mid-Morning 25% Noon 6% Early Afternoon 6% Mid-Afternoon 11% Early Evening 39% Late Evening 9% Regular Running Workouts Regular Running Workouts By Self 55% With one other person 16% In a group 14% No preference 16% Favorite Running Venues/Surfaces A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 16

17 Favorite Season to Run Fall is runners favorite season to run followed by spring. Summer and winter are by far the least preferred seasons. 10% 34% 11% 46% 69% What Prevents Running Outside? 48% 44% 7% run outside no matter the conditions. 35% 34% 31% 31% Ice is the biggest running hazard, followed by not feeling safe and windchill. 7% Too Icy Don't Feel Safe Windchill Too Low Too Rainy Too Dark Too Cold Too Hot Nothing A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 17

18 Running Group Involvement 40% 6 in 10 runners are part of a group 34% 1 in 3 are involved in a local running club or social group / informal group 29% 18% 1 in 10 are part of a virtual running club / challenge group 11% 6% 6% 4% Local Running Club Social Groups / Informal Groups Running Store Group Runs Virtual Running Club / Challenge Group MeetUp Running Group RRCA USA Track & Field None A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 18

19 What Runners Carry Smart Phone 59% Sports Watch 51% GPS Item 44% Sunglasses 44% Keys 43% Hat / Visor 40% Items Regularly Run with % Personal ID 34% Fitness tracker (i.e. FitBit) 30% Water bottle 28% Energy bars/gel 24% Portable audio system/ipod/mp3 23% Hydration accessories (belt, backpack) 21% SpiBelt (or similar waist belt) 21% Sunscreen 20% Reflective Gear 19% Heart rate monitor 18% Cash/Credit Card 17% Chapstick/Lipgloss 16% Compression Gear 15% Sports Drink 9% Sweatband 8% Dog 7% Pepper Spray 7% Sleeves 4% Toilet Paper 4% Inhaler 4% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 19

20 Attending Running Events As 56% 52% 37% 15% Competitor Fun Runner Fitness Participant Outdoor Enthusiast A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 20

21 Favorite Race Distance 13.1 Continues to be the favored distance, growing 3% overall from 2015 to % 14% 5K 18% 10K 6% Half Marathon 10% 12K, 15K & 10 Mile Marathon A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 21

22 Event Participation Distance % Entered Last 2 Years % Most Interested in Entering in K (3.1 mile) Half Marathon (13.1 miles) K (6.2 mile) Marathon (26.2 miles) Average Number of Events Finished Past 12 Months 12K, 15K or 10 mile mile, 8K or 5 mile Fun Run or Untimed Run 24 8 Trail Race Road Running Relay Triathlon/Duathlon Mud/Obstacle Color mile or 2 mile 11 6 Average Number of Events Plan to Enter Next Year Glow / Night K, 25K or 30K 7 8 Ultra Distance (more than 26.2 miles) 8 10 Untimed walk event 6 2 Cross-Country Race 5 5 A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 22

23 Holiday Event Participation Thanksgiving Fourth of July St. Patrick's Day 54% 26% 20% New Years Christmas Halloween Valentine's Day 18% 15% 13% 8% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 23

24 Event Participation Last year, 20% decreased and 30% increased their race participation This is likely to change in the coming year only 8% plan to decrease and 36% will increase Decrease Same Increase Last Year 20% 50% 30% Next Year 8% 56% 36% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 24

25 Half Marathons / Marathons Finished 9 in 10 have finished a half marathon 6 in 10 have finished a marathon 45% have plans to run a marathon in the next year 38% 10% 8% 15% 7% 8% 16% 14% 20% 10% 13% 5% 9% 3% 4% 1% 13% 5% to 5 6 to to to to or more Half Marathon Marathon A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 25

26 Top Factors Effecting Race Participation 81% Preferred Distance 66% Sounds Fun 78% Date of Event 65% Chip Timed 70% Location is Convenient 61% Scenic Course 67% Have Time to Train 59% Cost / Entry Fee 67% Health / Injury 58% Reputation of Event Organizers A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 26

27 Other Factors Affecting Race Participation Importance of Factors in Determining Event Participation % Importance of Factors in Determining Event Participation % Accurate, certified course 52% Medal or other momento for finishers 49% Quality t-shirt 44% Fun post race experience 38% It benefits an important cause 35% No crowds/traffic/hassles expected 34% My friends are doing it 34% Promise of a unique event 31% It is an event I participated in before 29% Fast course 26% Free race photos or videos 24% Entertainment on course or finish 24% Good age group awards 19% Sustainable event / has an environment initiative 18% There is an expo 15% Qualifier 15% Recycled/Sustainable race t-shirt 12% Something offered for other family members 11% It is a new event 10% Has a social media app / site for sharing experience 10% Random participant awards 10% Appropriate training group is available 6% Race is part of a local grand prix 5% Elite runners in the field 5% Expo has guest speakers I am interested in meeting 4% Women only event 4% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 27

28 Primary Source of Race Information Facebook 43% Word of Mouth Individual race website 37% 35% Facebook, referrals, and individual race websites are key channels for race information, followed by registration websites. Registration website Running store Local club / city website Race calendar apps National website Expos Regional / state website National magazine Local publication Instagram State or regional publication Twitter 27% 23% 18% 18% 15% 11% 10% 9% 9% 5% 4% 4% GroupOn / Living Social / Rush49 2% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 28

29 Event Attitudes and Behaviors Running Event Attitudes & Behaviors % I prefer a tech finisher t-shirt to a cotton finisher t-shirt 73% It is easy to find an event I want to participate in 73% I would participate in more events if entry fees were lower 62% I prefer traditional to non-traditional (i.e. mud, obstacle, color) running events 58% Race fees are too expensive 56% I receive good value for my race entry free 51% I like participating in the same events every year 49% I am always looking for a new event experience 48% I like to share my race experience with others via social media 45% I wish races offered something other than a finisher t-shirt for SWAG 40% You should get a race finisher medal for finishing shorter distances like a 5K or 10K 33% Running Event Attitudes & Behaviors % Social media is my first choice for event information 28% You should only get a race finisher medal for a half marathon or marathon 27% I prefer larger races to smaller races 26% Race medals are getting too big 23% I like to take pictures while I am participating in an event 20% There are too many events to choose from 16% I would pay more for a VIP race experience (i.e. race day packet pickup, access to special porto potties, front on the starting line access, etc.) 15% I don't care about my race time 12% I would prefer to participate in events as a group versus individually 11% I like events were I can dress up in a costume / there is a theme 9% I prefer untimed events to timed events 3% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 29

30 Follow on Social Media 40% 37% 32% 29% 19% 21% 16% 5% Running Stores Running Brands Local Runners Elite Runners Bloggers Celebrities None of These I don't follow any running-related accounts A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 30

31 Running App Usage I like to have / track all of my running statistics 82% It helps me train better (i.e. track progress, avoid injuries, etc.) 65% It makes me feel good to see what I ran 61% I like to share the information with others on social media 17% I like to see how I compare to other runners 15% I like to share the information with a running coach 7% Everyone else is using them so I do too 2% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 31

32 Technology and Running Activities Phone / App on Phone Watch Wearable Tracking Device Online Website Track mileage 45% 48% 23% 12% GPS 36% 52% 16% 4% Track nutrition / calories 29% 7% 5% 6% Track steps 21% 28% 26% 2% Map routes 38% 17% 8% 24% Play music 55% 4% 4% 1% Training programs 22% 8% 4% 18% Tracking workouts 40% 34% 17% 12% Interval training 17% 27% 9% 4% Virtual coach 11% 4% 2% 4% None of these 8% 8% 11% 9% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 32

33 Social Media Use Activities % Who Do Activity Facebook Twitter Instagram Pinterest Fundraise for a charity event 62% 7% 26% 1% 7% Discuss running-related activities 62% 11% 16% 1% 7% Look for running motivation 49% 6% 21% 1% 9% Recruit others to join me at an upcoming race 49% 6% 16% 0% 11% Share your current training 47% 6% 10% 1% 11% Communicate with training partners 43% 8% 20% 13% 10% Recruit others to train with you 42% 4% 7% 0% 13% Post your race results 42% 9% 20% 1% 11% Follow events 40% 5% 7% 1% 14% Post general running photos and videos 38% 6% 9% 8% 13% Look for running training advice 37% 3% 6% 0% 15% Track friends / family in a race 33% 5% 12% 0% 15% Follow other runners (nonprofessional) 31% 2% 5% 0% 17% Follow professional runners 29% 4% 10% 0% 16% Post your mileage / running routes 29% 4% 6% 0% 17% Post race photos and videos 26% 11% 18% 1% 15% None of these 15% 22% 20% 24% 12% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 33

34 Tracking Mileage, Goals and Time App on my phone 63% The vast majority of runners track their mileage, goals, and times, with nearly twothirds using their phone as the primary tracking tool. Hard copy log or journal Computer software (i.e. XL or Word) Online software (i.e. coach gives a program) 15% 14% 23% None, do no track at all 9% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 34

35 Running Preferences Run in a lower-cost, no frills, less swag race 55% Run in a higher-cost, fuller experience, more swag race 45% Run on trails 37% Run on the roads 64% Run outside during harsher weather 57% Run inside during harsher weather 43% Run with a watch or tracking device 93% Run without a watch or tracking device 7% Only run as exercise 23% Supplement running with other exercise 77% Run with music 60% Run without music 40% Stretch 71% Not stretch 29% Share your running with others on social media 35% Keep my running to myself and close friends 65% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 35

36 Runners Want to Learn About Best places to run when on vacation Best places to run in your area How to avoid injuries 47% 46% 49% How to cross train to supplement your running 42% Easy way to find races to participate in What to eat before a big race How to select the best running shoes What pace you should run when racing 38% 35% 34% 31% How to be safe when running 26% How to run in inclement weather 20% How to find a good running coach 14% How to run at night 12% A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 36

37 Running Injuries (Past 12 Months) 29% 22% 75% have had a running-related injury in the past 12 months 50% have had their training curtailed for more than 4 days due to a running-related injury 23% 14% 14% 13% 12% 11% 11% 10% 9% 8% 7% 3% 2% Blisters Knee Hips Plantar Fasciitis Foot IT Band Syndrome Lower Back Shin Splints Hamstring Calf Ankle Achilles Tendon Stress Fracture Quadriceps None A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 37

38 How to Deal with Running Injuries 66% 58% 57% 53% 32% 32% 29% 27% 27% Take Time Off Take Anti- Inflammatory Stretch Ice Cross Train Run Through It Seek Advice From Other Runners Seek Advice Online See Doctor A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 38

39 2017 National Runner Survey To learn more and stay up-to-date on all the most recent Running USA research, please visit A product of Running USA - Any publication, distribution, or disclosure of the contents of this report must properly reference the 2017 National Runner Survey and Running USA 39

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