The Trusted Source for Every Runner Media Kit

Transcription

1 The Trusted Source for Every Runner 2018 Media Kit

2 Our Brand Competitorcom is the internet s best resource for runners, providing expert advice on training, recovery and nutrition to runners of all levels 24/7, as well as reviews of all the latest gear and tech on the market This virtual coach-on-the-go offers runners a constant companion as they train for everything from their first 5k to their tenth ultra Rebecca Warren, Editor-in-Chief Annual Reach 166M+ Runners Per Year What We Cover Training section with expert advice from coaches and professional trainers Race-ready training plans Apparel, footwear, tech and gear Nutrition content with advice from a sports dietitian Travel features and inspiring stories Who We Talk To Average Monthly Page Views 26M Average Monthly Users 12M Social 830K + 550K + 92K + Monthly Reach 22K + 27M +

3 Our Audience Female 51% Male Active Running Participation: 99% of readers run Average days per week: 39 92% of readers participate in at least one half marathon annually 57% of readers participate in at least one marathon annually Action Taken 89% have taken action from seeing an ad in the magazine Engaged Consumer $1,884 average spent annually on endurance related travel 49% Cycling & Multisport Participation: Average days riding per week: 23 Of those who ride, 55% ride at least 1x per week Average days per week multisport training: 33 Of those who multisport train, 38% train at least 1x per week Footwear & Apparel 98% purchased athletic shoes in the past year Average spent on footwear: $287 Average spent on all endurance sports related products in the past year: $2,029 60% Married Median Age 39 Median HHI Have a Bachelors Degree or Higher $102,220

4 2018 Editorial Calendar Beginner s Guide Marathon Special April October How to start running, why to sign up for a race and essential gear Stories from the iconic Boston Marathon from elites, qualifiers and charity runners How to stay visible and safe while running January Shoe Review Marathon Training Plan: Everything you need to work your way up to 262 In the Dark: Stories from runners who log their miles before dawn and after dusk January April Shoe Review Boston Marathon We go in search of America s best trail runs Nutrition Special The latest feuling products and how to choose what works best for you May Injury Prevention May Shoe Review Hydration Basics: We look at the science behind different products and strategies November/ December Winter Training How to get the most out of your runs by cross training and using the treadmill to increase your strength and speed Indoor track workout guide August Shoe Review March 2018 Gear Guide September Our most comprehensive look at new gear, including our spring shoe reviews as well as info on apparel, hydration packs, wearable tech, recovery tools and more Real Runners June Half Marathon Special Half Marathon Special Why and how you should walk, run and race a half marathon Focus on the Competitorcom community, sharing the most inspiring stories of real runners and their tips for success Fall/Winter Shoe Review Holiday Gift Guide A comprehensive package of gifts at different price points for every runner on your list 2018 Runners of the Year: We profile the game-changers and most inspiring runners *SALES PACKAGES: March Shoe Review Runner s Gear Guide Traill Issue August Top Training Tips Fall/Winter Shoe Review New and updated trail running shoes for the year February February Shoe Review July October Shoe Review Trail Shoe Review: Beginner s Guide to Running How to train without racking up injuries or wrecking your diet Articles will focus on injury prevention and rehab tips, how to fuel for training properly, running with a partner/group Safety First June Shoe Review Holiday Gift Guide Runners of the Year + NYC Marathon *Editorial plan subject to change Contact your sales rep for most updated version

5 Advertising Contact : For more advertising information and rates, please contact SHANNON STANDEFER Sales Director Women s Running and Competitor sstandefer@pocketoutdoormediacom ROB WOOD Chief Revenue Officer - Pocket Outdoor Media rwood@pocketoutdoormediacom Advertising Specs Unit Specs(px) Initial File Load Size Animation Animation Frame Rate Length Billboard 970x250 Super Leaderboard 970x90 Leaderboard 728x90 Medium Rectangle Audio z- Index Range 300x250 Half Page 300x600 Desktop Interstitial 640x480 5 sec Mobile Interstitial 250x208* *Clients can provide 300x250 creative for mobile interstitial creative and POM can resize (250x208 and 300x250 have the same aspect ratios) **POM will build custom creative on a cost per creative basis Please inquire for details Standard Guidelines Ad types accepted: JPEG, GIF, PNG, HTML Please provide a click-through URL if creative is site-served Send creative directly to your sales rep or account manager Creative is due 5 business days prior to launch date Once creative or ad tags are submitted to Pocket Outdoor Media, please plan for a 72-hour turn around to get ads on sites Image 640 x 360 Headline Logo Name 60 Character 15 Character Desktop Skins Accepted file types: jpeg orpng Site served, 1x1 pixel and click tracker optional PSD template will be provided for design file size: 200kb No animation or audio Logo Width 100 Pixel