FRIEDRICHSHAFEN, GERMANY JUNE RUNNING 2018 RUN WILD, RUN FREE, RUN OUTDOORS

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1 FRIEDRICHSHAFEN, GERMANY JUNE RUNNING 2018 RUN WILD, RUN FREE, RUN OUTDOORS

OutDoor: Not just a follower, but a trend-setter More than 900 manufacturers, some 21,000 decision-makers and purchasers plus more than 1,000 media representatives and influencers from all over the

2 OutDoor: Not just a follower, but a trend-setter More than 900 manufacturers, some 21,000 decision-makers and purchasers plus more than 1,000 media representatives and influencers from all over the world get together every year at the global summit meeting for outdoor sport setting trends and getting to know the trends. As a meeting point for the community, OutDoor offers the perfect setting for making new contacts. This is where outdoor spirit meets outdoor business!

3 Running expertise RUNNING OutDoor The starting shot for your success Running has always been a tradition at OutDoor: From the early days it was always an important part of the show and in 2017 it became a trend topic. After the positive feedback in 2017, it will again be a key feature in Numerous international running brands are already profiting from the symbiosis of running and the outdoor industry and can make very valuable contacts during the show. You too can be a part of it and get on the track for success by participating in OutDoor! Partner:

4 A great run: RUNNING 2017 Urs Weber, Editor-in-Chief, Runner s World With the new focus on running, OutDoor absolutely hit the nail on the head. The presentation at the show, the enormous range on offer by the exhibitors and the positive feedback from the visitors demonstrated just how much dynamism there is in running. The new Run &Trail Summit had more than 100 trade visitors, including some of the most important specialist retailers in the industry. A real success for the show! Jörg Seifert, Managing Director LAUF-PROFIS Sport GmbH OutDoor has managed to get a foothold in the running market. For anyone looking for inspiration in outdoor sports, and in particular in trail running, OutDoor is the right place. At OutDoor we are a port of call for any retailers interested in running. Thorsten Dürr, Sales Representative ON AG Our debut at the show was a great hit and our success in making our brand more present in the outdoor sector certainly came up to our expectations. We got a big thumbs-up for our stand. We had lots of people interested from all over the world also dealers who had never heard of our brand before. And we were able to make appointments for presenting our shoes in the shops - a great show and a success for us. Mathias Basedow, Country Manager Germany & Austria ICEBUG The special focus on Running was a valuable impetus. The community spirit in the running scene is very prominent in any case and we were certainly able to benefit from this in the B2B area at the OutDoor.

Price from 198,00 / sqm (booth module incl.

RUNNING Center As a central information platform and attractive exhibition

The latest trends are presented at the market place specially created for this

Product presentations, workshops and lectures combine sport and business and

Flexible stand sizes, innovative design, enough scope for your design ideas:

5 Price from 198,00 / sqm (booth module incl. flooring, walls, inclusion in OutDoor RUNNING communication) Welcome to the RUNNING Center As a central information platform and attractive exhibition area, the RUNNING Center pools the competencies of running sport at OutDoor. The latest trends are presented at the market place specially created for this purpose. An integrated community area offers enough space for meetings. Product presentations, workshops and lectures combine sport and business and enable you to get in touch with qualified retailers. Flexible stand sizes, innovative design, enough scope for your design ideas: It s easy and uncomplicated for commited brands to participate here the ideal way of getting foothold in new markets. Shoes Clothing Accessories Digital gadgets

forum on current topics concerning the running sector: u Market trends & developments u Markets, target audiences and their potentials u Demands

6 OutDoor Run & Trail Summit presented by RUNNER S WORLD As a central core element of RUNNING at the OutDoor, the Run & Trail Summit brings the most important media as well as manufacturers and sales representatives together, thereby creating a comprehensive information and discussion forum on current topics concerning the running sector: u Market trends & developments u Markets, target audiences and their potentials u Demands & requirements for retailers and manufacturers Information and discussion is the motto of the OutDoor Run & Trail Summit don t forget to save the date!

workshops and presentations u Walk of Fame: Exhibition of running shoes Present your

7 Talk. Test. Run. Repeat. Whether it s at sporty side events, workshops or presentations: the OutDoor brings sport and business together. u Sales & Expert Forum Branch-specific issues at the OutDoor Run & Trail Symposium, workshops and presentations u Walk of Fame: Exhibition of running shoes Present your brand and your know-how u Sporty side events and testing possibilities Experience the trends and topics at first hand u Networking & Socializing Events Make the most of the wide-ranged network for valuable contacts and cooperation

Present your running competence on a central platform u Visibility & Scope Benefit from additional

8 Your added value: Your success u Integration Become part of a strong industry network u New markets Reach an extended network of retailers through the qualified OutDoor visitors u Great appearance Present your running competence on a central platform u Visibility & Scope Benefit from additional communication measures during the show Use the potential of the show to explore new terrain with your products!

FRIEDRICHSHAFEN, GERMANY JUNE 17-20 2018 Get ready to go with us We are all set and look

mossmann@messefn.de Patrick Thurau Tel.: +49 7541 708 435 Email: patrick.thurau@messe-fn.

: + 49 7541 708-0 outdoor-show.com Trail Running pushes the running market.

9 FRIEDRICHSHAFEN, GERMANY JUNE Get ready to go with us We are all set and look forward to hearing from you! Kerstin Mossmann Tel.: Patrick Thurau Tel.: Messe Friedrichshafen GmbH Neue Messe Friedrichshafen Tel.: outdoor-show.com Trail Running pushes the running market. Source: sport-fachhandel The running market is on the up. Running is an accepted part of modern life. Source: Aktiv Laufen

FRIEDRICHSHAFEN, GERMANY JUNE RUNNING RUN WILD, RUN FREE, RUN OUTDOORS

FRIEDRICHSHAFEN, GERMANY JUNE 18-21 2017 RUNNING 2017 RUN WILD, RUN FREE, RUN OUTDOORS The OutDoor. Your business. Your success. Once a year, OutDoor becomes the leading international meeting point of