SCENIC MARATHON SERIES 2017 / 2018 CHANTHABURI LOPBURI PRACHUAP RATCHABURI RAYONG PHANG NGA

Transcription

1 SCENIC MARATHON SERIES 2017 / 2018 CHANTHABURI LOPBURI PRACHUAP RATCHABURI RAYONG PHANG NGA SCENIC MARATHON SERIES 2017 / 2018 comprises seven running events at some of Thailand s most beautiful locations, each attracting over 5,000 participants. SCENIC MARATHON SERIES 2017 / 2018 prides itself on its spectacular backdrops and scenic routes passing tranquil beaches, mangrove forests and moonlit skies the organisers guaranteeing 70% beautiful scenery per 10KM race distance! The Series events are FULL MARATHONS 12th November - Chanthaburi Scenic Marathon, Laem Sade ½ MARATHONS 25th June - Scenic ½ Marathon, Chantaburi Khung Wiman November - Scenic ½ Marathon, Khao Lak January - Lopburi Scenic Marathon, Pasak Chonlasit February - Prachuap Scenic Marathon, Pranburi May - Ratchaburi Scenic Marathon, Suanpheung August - Rayong Scenic Marathon, Laem Maepim Organised by leading race specialist Raceup Work, each SCENIC MARATHON SERIES 2017 / 2018 event complies with International Amateur Athletics Federation (IAAF) standards and features: 42.2KM Marathon for 16 year olds and above 21.1KM Half Marathon for 16 year olds and above 10.5KM Mini Marathon for 14 year olds and above 5KM Micro Marathon with no age limitations 3.5KM Fun Run with no age limitations CHARITABLE CAUSES SCENIC MARATHON SERIES 2017 / 2018 uses zen teaching of friendship and respect as its guiding principles and reaches out to give back to the community through its charity activity bringing runners from all walks of lives together to make a difference in the lives of the underprivileged. Chantaburi Scenic Marathon 2016 raised funds for many causes, including Schools along the route, the Water Drop Foundation, the Kung Kraben Bay Royal Development Study and donated 220,000 THB through Mascot. Integrate your marketing with SCENIC MARATHON SERIES 2017 / Enjoy Every Mile... SCENIC MARATHON SERIES 2017 / 2018 events consist of two-days of activities including: an Expo for Sponsors to promote their products and services; Parties & VIP Hospitality; and Trophy Presentations. 1

2 PACKAGES SCENIC MARATHON SERIES 2017 / 2018 has a comprehensive commercial sponsorship and partnership marketing programme with packages developed to suit differing levels of needs: SCENIC MARATHON SERIES 2017 / 2018: ALL EVENTS TIER 1 - TITLE SPONSOR One Title Sponsor with naming rights to all SCENIC MARATHON SERIES 2017 / 2018 events TIER 2 - CO-SPONSORS Co-sponsors from non-competing categories for all SCENIC MARATHON SERIES 2017 / 2018 events TIER 3 - OFFICIAL SUPPLIERS & MEDIA PARTNERS Official Suppliers providing goods & services that are essential for all SCENIC MARATHON SERIES 2017 / 2018 events Media Partners for all SCENIC MARATHON SERIES 2017 / 2018 events SCENIC MARATHON SERIES 2017 / 2018: EVENT SPECIFIC TIER 1 - PRESENTING SPONSORS - SPECIFIC EVENTS Presenting Sponsors for one SCENIC MARATHON SERIES 2017 / 2018 specific events TIER 2 - CO-SPONSORS - SPECIFIC EVENTS Co-sponsors from non-competing categories for one SCENIC MARATHON SERIES 2017 / 2018 specific events WHY GET INVOLVED? Association with SCENIC MARATHON SERIES 2017 / 2018 offers Sponsors numerous benefits including: Image Enhancement - with races set against spectacular backdrops Brand Exposure - raising brand awareness of products and services and association with healthy lifestyle Hospitality Opportunities - entertaining target audiences; internal and external Integrated Marketing - worldwide media exposure Networking - with business leaders Companies associating with SCENIC MARATHON SERIES 2017 / 2018 tie in with the following values: Aspirational; Beautiful Scenery; Challenging; Competition; Enjoyable; Escapism; Excitement; Fun; Great Race; Impressive; Major International Event; Party; Professionalism; and Sport. TIER 3 - OFFICIAL SUPPLIERS & MEDIA PARTNERS - SPECIFIC EVENTS Official Suppliers providing goods & services that are essential for one SCENIC MARATHON SERIES 2017 / 2018 specific events Media Partners for one SCENIC MARATHON SERIES 2017 / 2018 specific events 2

3 FACTS & FIGURES RUNNERS PER EVENT EVENT STRUCTURE RACE AGE PRIZE RUNNERS START TIME CHANTHABURI SCENIC MARATHON EVENT SPECIFIC DATA MARATHON KM st 25,000 THB 2nd 10,000 THB 3rd 5,000 THB Trophies - 1st 5th MALE FEMALE yrs 4% 3% yrs 43% 46% yrs 39% 39% yrs 10% 13% 60 yrs+ 3% HALF MARATHON 21.1KM MINI MARATHON 10.5KM MICRO MARATHON 5KM FUN RUN 3.5KM st 15,000 THB 2nd 7,000 THB 3rd 3,000 THB Trophies - 1st 5th 1s 10,000 THB 2nd 5,000 THB 3rd 2,000 THB Trophies - 1st 5th No age limit Not a competition No age limit Not a competition

4 PRIZE MONEY & TROPHIES 150,000 THB PRIZE MONEY TROPHIES MEDALS FOR ALL FINISHERS ALL MARATHON FINISHERS RECEIVE A RACE T-SHIRT WITH THEIR NAME ON EXPO Each Scenic Marathon Series event is supported by an Expo. The Expo includes a number of activities and is an ideal platform for Sponsors to promote their products and services through trade booths and sampling activity. SUPPORTING THE COMMUNITY CASH FLOW The organisers predict over 12 Million THB per marathon will be generated with 10 Million of this flowing into the community through accommodation, transportation and general spending on food, drink and shopping. COMMUNITY SCENIC MARATHON SERIES 2017 / 2018 is designed to develop bonds between many sectors including: buiness; health; tourism; government; and sport UNIQUE TOUCH POINTS EXPERIENTIAL SCENIC MARATHON SERIES 2017 / 2018 events offer excellent opportunities to sample. SCENIC PACERS 50 Scenic Pacers help pace runners to complete the run within their desired timings while motivating and cheering them along the way! CHARITY Through its charity work SCENIC MARATHON SERES 2017 / 2018 reaches out to give back to community bringing runners from all walks of lives together with that one common goal of making a difference in the lives of the underprivileged. SCENIC STYLE The design concept of the marathons convey the identity of each city through commemorative medals. Souvenir Trophies, Jackets and Mascots emphasise the beauty of each event. 4

5 PREVIOUS SPONSORS SCENIC MARATHON SERIES has attracted many Sponsors, including: SPONSORS 4Life Amazing Thailand Aquarius Ativus Bangkok Hospital Minere Oasis Sea World Philips Royal D Tourism Authority of Thailand TV Direct SUPPORTING AUTHORITIES Chanthaburi Provincial Administrative Organisation Chanthaburi Province Chanthaburi Sports Association Chanthaburi Tourism Promotion Association Chao Lao Beach Tourism Promotion Club Klong Kud Subdistrict Administrative Organisation Sanam Chai Subdistrict Administrative Organisation Tourism Authority of Thailand PARTNERS Chekrace Chulasit Desire Design Race Result PROMOTER Raceup Work CHARITY Mascot RACE ORGANISER Raceup Work 5

6 INVENTORY - ALL EVENTS SCENIC MARATHON SERIES 2017 / ALL EVENTS CATEGORY EXCLUSIVITY & TITLE RIGHTS - ALL EVENTS Right to title [TITLE SPONSOR NAME] SCENIC MARATHON SERIES 2017 / for advertising & PR use Right to title [CO-SPONSOR NAME] SCENIC MARATHON SERIES 2017 / for advertising & PR use Right to title [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] SCENIC MARATHON SERIES 2017 / for advertising & PR use Category Exclusivity for example right to market themselves as Official Timing Partner for SCENIC MARATHON SERIES 2017 / 2018 and sole provider of timing services to the event BRANDING & INTELLECTUAL PROPERTY RIGHTS - ALL EVENTS LOGOS & IMAGES Right to use a SCENIC MARATHON SERIES 2017 / 2018 Composite (lock-up) Logo on all internal and external marketing TIER 1 TITLE SPONSOR Official Title Sponsor Logo PARTNER LEVEL TIER 2 CO-SPONSORS Official Co-sponsor Logo TIER 3 OFFICIAL SUPPLIERS MEDIA PARTNERS (No exclusivity for media) Official Supplier / Media Partner Logo Right to use SCENIC MARATHON SERIES 2017 / 2018 image bank moving and photographic images in all internal and external marketing BRANDING - EVENT Logo on Start Gate Centre Top Left & Right Top Column Logo on Finish Gate Centre Top Left & Right Top Column Display the logo on the banner at the drinking water service Logos on Stage Backdrop Dominant Street Banners (1.20 m x 1.50 m) some along Start Straight / Finish Straight X 45 X30 X 12 Advertising Boards X 24 X 16 X 8 Branding Banner X 4 X 4 X 4 Logo on Finish Line Tape Verbal mentioning of sponsor name during race by MC X 50 X20 X 10 Officials - Flag Bearers / Costume Runners / Pacer Sponsorships Dominant BRANDING - OTHER Right to appear on stage for race start and awards ceremony Right to receive a plaque of appreciation from the President on stage MC mentions during the race BRANDING - PARTICIPANTS, MEDALS & TROPHIES Logo on the Finisher T-Shirt (Exclusive) Logo on Finisher medallion chain Logo on commemorative shirt INVENTORY - ALL EVENTS SCENIC MARATHON SERIES 2017 / ALL EVENTS TIER 1 TITLE SPONSOR PARTNER LEVEL TIER 2 CO-SPONSORS TIER 3 OFFICIAL SUPPLIERS MEDIA PARTNERS Logo on the competition number (BIB) Logo on team shirts and volunteers Logo on the Race Kit BROADCAST RIGHTS - ALL EVENTS Press Conference - Logo on Stage Backdrop 30% Share 25% Share 10% Branding / Advertisements as part of any internet stream (for example Livestream feed) 30% of branded area Share of 25% of branded area no greater than 10% Share of 10% of branded area no greater than 5% Promotions as part of internet stream coverage MEDIA & PR RIGHTS - ALL EVENTS Right to use SCENIC MARATHON SERIES 2017 / 2018 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote SCENIC MARATHON SERIES 2017 / 2018 produced by the organisers A press conference to launch the Sponsorship PROMOTIONAL CAMPAIGN - ALL EVENTS Inclusion in promotional campaign level dependent on tier DIGITAL & SOCIAL PROGRAMME - ALL EVENTS Branding on SCENIC MARATHON SERIES 2017 / s, website, and all site communications including e newsletters Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Logo inclusion in any APP produced by SCENIC MARATHON SERIES 2017 / 2018 EXPERIENTIAL - ALL EVENTS Less Less Less Less Booth at Expo 48 sqm 36 sqm 24 sqm Sampling HOSPITALITY & TICKETING - ALL EVENTS Branding on Corporate tents VIP Passes to event no. dependent on Tier Free race entry for promotional purposes Tickets to event for promotional use no. dependent on Tier Branding on event tickets MERCHANDISING PROGRAMME - ALL EVENTS Opportunity to produce joint branded merchandise. Logos on specially produced SCENIC MARATHON SERIES 2017 / 2018 merchandise Additional Additional Additional 6

7 INVENTORY - SPECIFIC EVENTS SCENIC MARATHON SERIES 2017 / SPECIFIC EVENTS CATEGORY EXCLUSIVITY & TITLE RIGHTS - SPECIFIC EVENTS Right to title for example [PRESENTING SPONSOR NAME] CHANTABURI SCENIC MARATHON for advertising & PR use Right to title for example [CO-SPONSOR NAME] CHANTABURI SCENIC MARATHON for advertising & PR use Right to title for example [OFFICIAL SUPPLIER / MEDIA PARTNER NAME] CHANTABURI SCENIC MARATHON 2017 / for advertising & PR use Category Exclusivity for example right to market themselves as Official Timing Partner for CHANTABURI SCENIC MARATHON 2017 and sole provider of timing services to this specific event BRANDING & INTELLECTUAL PROPERTY RIGHTS - SPECIFIC EVENTS LOGOS & IMAGES Right to use for example a CHANTABURI SCENIC MARATHON 2017 Composite (lock-up) Logo on all internal and external marketing TIER 1 PRESENTING SPONSOR Official Title Sponsor Logo PARTNER LEVEL TIER 2 CO-SPONSORS Official Co-sponsor Logo TIER 3 OFFICIAL SUPPLIERS MEDIA PARTNERS (No exclusivity for media) Official Supplier / Media Partner Logo Right to use for example CHANTABURI SCENIC MARATHON 2017 image bank moving and photographic images in all internal and external marketing BRANDING - EVENT Logo on Start Gate Centre Top Left & Right Top Column Logo on Finish Gate Centre Top Left & Right Top Column Display the logo on the banner at the drinking water service Logos on Stage Backdrop Dominant Street Banners (1.20 m x 1.50 m) some along Start Straight / Finish Straight X 45 X30 X 12 Advertising Boards X 24 X 16 X 8 Branding Banner X 4 X 4 X 4 Logo on Finish Line Tape Verbal mentioning of sponsor name during race by MC X 50 X20 X 10 Officials - Flag Bearers / Costume Runners / Pacer Sponsorships Dominant BRANDING - OTHER Right to appear on stage for race start and awards ceremony Right to receive a plaque of appreciation from the President on stage MC mentions during the race BRANDING - PARTICIPANTS, MEDALS & TROPHIES Logo on the Finisher T-Shirt (Exclusive) Logo on Finisher medallion chain Logo on commemorative shirt INVENTORY - SPECIFIC EVENTS SCENIC MARATHON SERIES 2017 / SPECIFIC EVENTS TIER 1 PRESENTING SPONSOR PARTNER LEVEL TIER 2 CO-SPONSORS TIER 3 OFFICIAL SUPPLIERS MEDIA PARTNERS Logo on the competition number (BIB) Logo on team shirts and volunteers Logo on the Race Kit BROADCAST RIGHTS - SPECIFIC EVENTS Press Conference - Logo on Stage Backdrop 20% Share 10% Share 5% Branding / Advertisements as part of any internet stream (for example Livestream feed) 20% of branded area Share of 10% of branded area no greater than 5% Share of 5% of branded area no greater than 2.5% Promotions as part of internet stream coverage MEDIA & PR RIGHTS - SPECIFIC EVENTS Right to use for example CHANTABURI SCENIC MARATHON 2017 association in all promotional campaigns covering any PR and advertising Logo inclusion in any print, radio, online or social media advertisements or PR activity to promote for example CHANTABURI SCENIC MARATHON 2017 produced by the organisers A press conference to launch the Sponsorship PROMOTIONAL CAMPAIGN - SPECIFIC EVENTS Inclusion in promotional campaign level dependent on tier DIGITAL & SOCIAL PROGRAMME - SPECIFIC EVENTS Branding on for example CHANTABURI SCENIC MARATHON s, website, and all site communications including e newsletters Part of digital engagement programme including access to any live video blogging, interviews, Twitter Q&As, Tweets & FB posts Logo inclusion in any APP produced by SCENIC MARATHON SERIES 2017 / 2018 EXPERIENTIAL - SPECIFIC EVENTS Less Less Less Less Booth at Expo 48 sqm 36 sqm 24 sqm Sampling HOSPITALITY & TICKETING - SPECIFIC EVENTS Branding on Corporate tents VIP Passes to event no. dependent on Tier Free race entry for promotional purposes Tickets to event for promotional use no. dependent on Tier Branding on event tickets MERCHANDISING PROGRAMME - SPECIFIC EVENTS Opportunity to produce joint branded merchandise. Logos on specially produced specific event merchandise for example CHANTABURI SCENIC MARATHON 2017 merchandise Additional Additional Additional 7

8 BRANDING SCENIC MARATHON SERIES 2017 / 2018 has many high profile branding opportunities ensuring Sponsors have high visibility, before, during and after the event. These include: Race Day Branding On Runners and at the Event Race Village Branding Presence in PR Campaign and Promotional Materials both On and Off Line See inventory for full details. PROMOTIONAL CAMPAIGN MEDIA PARTNERSHIPS SCENIC MARATHON SERIES 2017 / 2018 is seeking a maximum of 10 media partnerships. PR SUPPORT Sponsors can create media coverage through news PR activity. There will be coverage in local and national newspapers, Asian regional and international newspapers, TV, Radio and Magazines. Press releases will also be issued through a variety of regional and international running web sites. All Sponsors and Partners will have rights to associate with SCENIC MARATHON SERIES 2017 / 2018 for PR and advertising activity. SCENIC MARATHON SERIES 2017 / 2018 is supported by a comprehensive marketing campaign covering the following hooks: Project Launch Event Teasers Online Registration Launch Press Conference / Sponsor Announcement Race Pack Shipment Expo Day Competition (Race) Day PRINT MATERIAL Sponsors and Partners have the opportunity to have their logo and messages integrated into: Info Guide Event Leaflets x 5,000 Event Brochures x 2,000 Posters x 500 Event Postcards for runners to share with friends x 6,000 postcards 8

9 DIGITAL & SOCIAL PROGRAMME SCENIC MARATHON SERIES 2017 / 2018 runs a number of social media promotions throughout the year and is a great opportunity for Sponsors and Partners to integrate their brand message. Facebook - 8,350 Page Followers - Digital Marketing - 20,000 database for Electronic Direct Mailers enewsletter Websites Line Friends - 3,000 OFFICIAL SITES MERCHANDISING SCENIC MARATHON SERIES 2017 / 2018 offers Sponsors and Partners the opportunity to produce joint branded merchandise. This could be used as give-away through media and presence marketing promotions. For example: SCENIC MARATHON SERIES 2017 / 2018 Goodie Bags. SOCIAL PAGES FACEBOOK PAGES Facebook/scenicmarathon Facebook/chekrace HOSPITALITY SCENIC MARATHON SERIES 2017 / 2018 offers a plethora of fantastic opportunities to entertain customers, clients and executives at events throughout Thailand. With a number of parties plus a wealth of relaxation and recreation activities this is an excellent way to do and promote your business. Sponsors will have a number of opportunities to entertain their guest through bespoke packages. 9

10 CONTACT SCENIC MARATHON SERIES c/o Raceup Work 890/212 Fl.24 Room 212 Bangpongpang Rama 3 Road Yannawa Bangkok Tel / Alongkorn Jiamanukulkit - Race Director alk@raceup.co.th Tel PAUL POOLE (SOUTH EAST ASIA) CO., LTD. 198 Tanou Road Bovernives Pranakorn Bangkok Thailand Tel./Fax: Paul Poole - Managing Director (English Speaking) paul@paulpoole.co.th Tel Udomporn Phanjindawan - Personal Assistant (Thai/English Speaking) udomporn@paulpoole.co.th Tel