The only women s-specific resource for runners Media Kit

Transcription

1 The only women s-specific resource for runners Media Kit

2 Mission Statement Women s Running offers an unrivaled platform for brands to reach active women. Through fitness, nutrition and inspirational content, we provide everything women need to live a happy, healthy life through running. Jessie Sebor, Editor-in-Chief

3 MAY 2016 $4.99 WOMENSRUNNING.COM Women s Running Media Kit CIrculation WR/ Circulation Growth At a Glance Circulation: 45,000 Readership: 135,000(publisher s estimate) Frequency: 10X Verified circulation: CVC audited Distribution at 7,000+ retail outlets including Target, hudson news, Wal-Mart and Barnes & Noble ISSUE 87 WOMEN S RUNNING MAY BEST CITIES FOR RUNNERS! STRONG BODY, Focused Mind HOW MOVING MEDITATION CAN HELP YOU FIND YOUR BLISS SPECIAL: FAST MAMAS Best maternity gear, running strollers, belly bands & more Bobbi Gibb The incredible true story of the woman who broke running s gender barrier + her secrets to staying this fit at 73! Can CrossFit Prevent Injury? PAGE 44 All ads run in print and digital edition. Enhance your digital edition ad with bonus content such as video, audio or slideshows!

4 Women s Running Media Kit Web WR/ Digital platforms are growing fast Web Sessions: 1.5 MILLION/ MONTH 111% MONTHLY USERS: 865,000/MONTH 85% FACEBOOK FOLLOWERS: 795,000 26% TWITTER FOLLOWERS: 172,000 17% YEAR OVER YEAR GROWTH INSTAGRAM FOLLOWERS: 126, % Moblie Traffic: 72 % NEWSLETTERS: 43,500 *Source: Google Analytics, Social following as of August 2016

5 Women s Running Media Kit Recent Press Women s Running is slowly but surely becoming our favorite magazine. While we d love to see other magazines hop on board, too, it s refreshing to see one that is truly committed to inclusivity. Huffington Post Consistently featured in major news outlets including

6 WR/Our Audience 91 % ATTENDED COLLEGE 71 % Married 87 % HAVE TAKEN ACTION (VISITED WEBSITE, RETAILER, ETC.) AS A RESULT OF SEEING AN AD IN THE MAGAZINE 88 % PAY MORE FOR A PRODUCT THAT IS ENVIRONMENTALLY SAVE 91 % PURCHASED RUNNING SHOES IN THE LAST 12 MONTHS WITH AN AVERAGE OF $ % HAVE CHILDREN UNDER THE AGE OF AVERAGE AGE 99 % Purchased athletic apparel in the last 12 months with an average of $ % shop for running and fitness products online Women s Running Media Kit Demographics RUN AN AVERAGE OF 4 DAYS A WEEK Participate in at least one of the following events annually: $118,408 AVERAGE HHI 92 % 5K 77 % 81 % 10K HALF MARATHON 94 % try a new snack product or beverage that is a healthier option Women now represent 57 % of running race participants Women s Running believes every person deserves the opportunity to be healthy. We put brands in touch with intelligent consumers who not only possess tremendous purchasing power, but who are enthusiastic in their pursuit of products that support their lifestyle and image. *Source: 2014 Women s Running Readership Study **Source: Running USA 2014 State of the Sport U.S. Road RaceTrends

7 Women s Running Media Kit Editorial Calendar WR/ editorial calendar Jan/Feb: Challenge Yourself K Best-ever products for runners K 30-day challenges to improve your life K Women s Running Cover Runner Contest May: Mother s Day K Runner moms who inspire K How to run with your kids Ad Close: 10/31/16 Material Close: 11/11/16 On Sale: 12/20/16 Ad Close: 02/21/17 Material Close: 03/07/17 On Sale: 04/11/17 March: The Racing Issue K Sole Mate Awards: the best shoes for spring K Zero to half marathon plan June: Great Escape K Dream destinations for runners K Budget getaways SOLE MATE Ad Close: 12/16/16 Material Close: 01/03/17 On Sale: 02/07/17 Ad Close: 03/28/17 Material Close: 04/07/17 On Sale: 05/16/17 April: Nutrition Special K Fuel Up Awards: best new nutrition products for runners K Boston Marathon special package K Marathon training plan July: The Body Issue K Bosom Buddy/Booty Awards: the best sports bras and bottoms for every size K Does your weight really matter? FUEL UP Ad Close: 01/17/17 Material Close: 02/03/17 On Sale: 03/14/17 BOSOM/ BOOTY Ad Close: 04/25/17 Material Close: 05/09/17 On Sale: 06/13/17 *Editorial plan subject to change. Contact your sales rep for most updated version.

8 Women s Running Media Kit Editorial Calendar WR/ editorial calendar August: Beginner s Guide K Runner's starter kit K Pacing guide: when to speed up and slow down October: The Future Issue K Tech Awards: best watches, gad gets and trackers K Game Changer: 20 women shaping the world through running K Gifts that give back Ad Close: 05/31/17 Material Close: 06/14/17 On Sale: 07/18/17 TECH Ad Close: 08/08/17 Material Close: 08/18/17 On Sale: 09/26/17 September: Get Outside Issue K Sole Mate Awards: the best running shoes for fall K Trail running special Nov/Dec: Holiday Gift Guide K The best gifts for runners K Guide to winter running SOLE MATE Ad Close: 07/03/17 Material Close: 07/18/17 On Sale: 08/22/17 Ad Close: 09/19/17 Material Close: 10/03/17 On Sale: 11/07/17 *Editorial plan subject to change. Contact your sales rep for most updated version.

9 WR/ad specs Women s Running Media Kit Ad Specs Spread Full Page 1/2 Spread Spread Non-bleed Non-Bleed: 15" x 9.5" SPREAD With bleed Bleed: 16.5 x 11 Trim: 16 x 10.5 Live Area: 15 x 9.5 Gutter Allowance: /2 SPREAD Non-Bleed: 15" x 4.66" Gutter Allowance: 0.375" FULL PAGE NON-BLEED Non-Bleed: 7" x 9.5 FULL PAGE WITH BLEED Bleed: 8.5" x 11" Trim: 8" x 10.5" Live Area: 7" x 9.5" 1/2 page horizontal 1/2 page vertical 1/4 page 2/3 page Vertical 1/3 page vertical 1/2 PAGE HORIZONTAL Non-Bleed: 7" x 4.66" 1/2 PAGE VERTICAL Non-Bleed: 3.42" x 9.5" 1/4 PAGE Non-Bleed: 3.42" x 4.66" 2/3 PAGE VERTICAL Non-Bleed: 4.61" x 9.5" 1/3 PAGE VERTICAL Non-Bleed: 2.22" x 9.5" general rules we require Adobe PDF X/1-a files created CMYK with high-resolution print optimized format; all images and fonts embedded. Native files (Quark, Photoshop, Illustrator, etc.) will be subject to an additional production charge. Color cannot be guaranteed unless a color proof with color bars is supplied Trim size: 8 x 10.5 Bleed allowance: 1/4 Keep all copy and live matter 1/4 from trim Placed images need to be CMYK color, 100% and at 300 dpi (minimum 266 dpi) Best black build: 30C/30M/30Y/100K Lines per inch: 133 color Maximum Density: 280% Printing Process: Heat set/web offset QUESTIONS? Please contact your sales representative MATERIAL SUBMISSIONS Materials can be provided one of two ways: TO SHIP AD ON DISK, ALONG WITH COLOR PROOF TO: Gia Hawkins, Competitor Group (ATTN: Production Dept.), 9477 Waples Street, Suite 150, San Diego, CA TO SUBMIT FILES ELECTRONICALLY: ghawkins@competitorgroup.com Indicate the month, ad name and magazine that the ad will be running in the subject line. Include a low resolution PDF proof with the ad. Anything over 4MB please place on FTP site. FTP: Address: ftp.competitor.com Username: ftpuser Password: competitor When transferring files to the FTP site, use a File Transfer Program such as Cyberduck or Fetch. Please compress, stuff or zip all materials. Place file in assigned magazine folder. Uploading outside of folders will result in error message. Name file appropriately and when upload is complete, send to ghawkins@competitorgroup.com with low resolution proof.